What LVC does

LVC (合同会社LVC.) is a Tokyo-based live-streaming and creator-economy agency founded on July 28, 2021 by Sato Hikaru (佐藤 耀). The company operates a multi-platform live-streaming agency (300+ managed streamers, 10+ affiliated sub-agencies) with direct partnership relationships with major Japan live-streaming platforms including BIGOLIVE, Pococha, MICOLIVE, STAGE, 17LIVE, LINE LIVE, Uplive, SHOWROOM, Mixch, DouYu Japan, and ILEO.

LVC's service lines span creator management and operations (recurring management fees, performance commissions), SNS/influencer support (TikTok account management, creator support, an influencer school in partnership with Wellen, and corporate casting), e-commerce and live commerce under the "Kimuchi no Ie" brand, and consulting for other agencies. The company employs 15 people including contractors and operates a branch on Sado Island (Niigata) in addition to its Shibuya-ku Sasazuka headquarters. Registered capital is 15 million JPY.

The business model is a hybrid of subscription-style management fees from streamers, performance-based commissions on platform revenues and affiliate marketing, professional services fees from corporate TikTok and influencer-marketing clients, and transactional revenue from owned e-commerce and live-commerce operations. According to disclosed milestones, LVC crossed 100M JPY in first-year revenue and reached profitability from its first operating month.

Name

LVC

Legal name

合同会社LVC.／LVC. LLC

Website

https://lvc-live.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LVC is a Tokyo-based creator-economy agency that manages 300+ live-streamers across 11+ platforms, runs an influencer school (Wellen), operates e-commerce/live commerce (Kimuchi no Ie), and provides corporate TikTok and casting consulting services to brands.

Ownership category

akta.pro rank

Product category

Creator economy and live streaming talent management services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creator management services
• Live streaming agency
• Influencer marketing services
• Talent management services
• SNS marketing consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Live Streaming Agency Operations: Managing a talent agency for live streamers (ライバー事務所運営) with over 300 streamers, providing management, consulting, direction, support, and career design services. Revenue from commissions and platform partnerships.
2. Creator Support Services: Providing support to individual creators including SNS support, live streaming support, and corporate projects (sampling, affiliate marketing).
3. Influencer Business: School business (cooperation with Wellen Inc.), casting services, and corporate project provision including affiliate and sampling deals with major clients, providing approximately 30 product cases monthly.
4. Corporate TikTok Consulting: Corporate TikTok account management, consulting, and SNS marketing support. All accounts managed by the company achieved 200%+ sales growth compared to pre-introduction.
5. EC/E-commerce: E-commerce operations including Kimuchi no Ie BASE store and other EC projects.
6. Live Commerce: Live commerce services as part of total support offerings.
7. Agency Consulting: Consulting for live streaming agency operations, supporting 10 affiliated agencies with 24/7 support and 0-cache start options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LVC. operates a creator support business centered on a live streaming talent agency that manages 300+ streamers and provides consulting, direction, career design, and ongoing support. Beyond the agency, the company delivers corporate TikTok account management and consulting, influencer casting and corporate project matching, e-commerce operations (including the Kimuchi no Ie BASE store), live commerce execution, event planning, and consulting for ten affiliated live-streaming agencies. Services are sold both to individual creators seeking to professionalize their careers and to corporate clients seeking creator-driven marketing.

Product overview

LVC is a creator support company offering a unified platform of services for streamers and influencers. The portfolio includes: (1) ライブ配信事業 (Live Streaming Business) - a liver agency operation with 300+ streamers and sub-agency consulting services; (2) SNSサポート (SNS Support) - corporate TikTok account management and creator SNS branding services; (3) インフルエンサー事業 (Influencer Business) - school operations, casting, and corporate project matching through partnerships with Wellen and Wonderlabo; and (4) その他事業 (Other Services) - EC operations and event planning. The company operates on a 'Creator First' mission, providing total support from management to career design.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Streaming Agency Operations (ライブ配信事業)
• SNS Support (SNSサポート)
• Influencer Business (インフルエンサー事業)
• E-commerce Operations (EC事業 — Kimuchi no Ie and related EC projects)
• Live Commerce Services
• Agency Consulting (ライブ配信事務所運営コンサルティング)
• Event Planning and Marketing Activations

Quantifiable outcome

• 300+ streamers managed, 30+ new registrations monthly
• +6 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Wellen株式会社 (Wellen Inc.)coreStrategic or Co-development Partner · 1 January 2022Japan's only subscription-based video streaming influencer school. Partners with top influencers as instructors to provide education environment. LVC cooperates for streamer school inclusion to improve quality of creator education.
• MICOLIVE (Gogaku株式会社)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Cooperation with MICOLIVE live streaming platform for talent operations and creator distribution.
• avectoiminorGTM or Marketing PartnerCollaboration partner for JAPAN FASHION FESTA Creator & Influencer Stage events at Tokyo Bigsight.
• 株式会社WonderlabocoreStrategic or Co-development PartnerCooperation partner for influencer business operations. Wonderlabo handles sales agency startup and inside sales team management for related projects.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brave Group: Japanese VTuber and digital creator agency listed on TSE Growth. Brave Group runs a comparable creator management + corporate project business, with overlapping focus on cultivating digital entertainment talent and corporate collaborations.
• THECOO: Influencer marketing platform and agency operating fan-marketing and creator collaboration services for Japanese brands. THECOO's platform-plus-managed-services model overlaps LVC's enterprise creator-marketing business.
• IZANAU: Japan-based influencer marketing agency offering corporate campaign planning, casting, and analytics. IZANAU's enterprise-focused influencer services overlap with LVC's corporate SNS support and influencer business.
• UUUM: Japan's leading MCN and creator management agency, listed on TSE. UUUM manages hundreds of YouTubers and creators with a similar talent-representation + corporate-marketing business model, making it the most directly comparable public peer to LVC.
• CyberZ: CyberAgent subsidiary focused on digital advertising and influencer marketing. CyberZ provides influencer campaigns and marketing services to enterprise clients, closely mirroring LVC's corporate TikTok and live commerce offerings.
• Activ8: Japanese VTuber and digital talent production agency, also active in cross-border creator management. Activ8's creator representation and corporate collaboration model parallels LVC's liver/influencer dual-stack approach.
• Find Model: Influencer marketing platform connecting brands with creators for casting and campaign execution. Find Model competes with LVC for the same corporate TikTok and influencer-campaign budgets in Japan.
• CROSS DIGITAL MARKETING: Influencer marketing agency providing corporate clients with casting, campaign management, and content production. Overlaps with LVC's influencer business and corporate SNS support services.
• BitStar: Japanese creator and VTuber management agency offering talent representation, production, and corporate collaboration. BitStar's mix of talent management and corporate project work is closely aligned with LVC's seven-business stack.

Broad incumbents

• Dentsu: Japan's largest advertising agency group. Dentsu's influencer and digital marketing arms (including Dentsu Digital) compete with LVC for corporate creator-marketing budgets at the upper end of the market, though Dentsu is not specialized in the streamer-agency niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hikaru.sato_lvc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVC