Everything MSP

What Everything MSP does

Everything MSP is a privately held B2B directory and content platform that connects Managed Service Providers (MSPs) with technology vendors and distributors serving the IT channel. Headquartered in Jenison, Michigan, and operating as Everything MSP, LLC, the platform aggregates vendor listings across 35+ product categories — including RMM, PSA, Security, Data Backup, Cloud Services, Training, and Telephony — providing a searchable marketplace, exclusive deal redemptions, and editorial content such as the[STACK] podcast, WTF Wednesdays videos, a weekly newsletter, and a Facebook Group community.

The platform is a directory-plus-content model rather than a unified software product. Its technology stack centers on a categorized web directory at everythingmsp.com, supported by native iOS and Android mobile applications and a vendor-facing sponsor/advertiser portal. It does not develop proprietary technology products or AI capabilities; instead, it monetizes vendor visibility, advertising placements, and likely referral commissions from exclusive deal redemptions such as OpenText cybersecurity bundles with up to 72% off retail pricing.

Commercially, Everything MSP operates a two-sided marketplace. MSPs access the directory and content free of charge, while technology vendors pay for featured listings, advertising, sponsorships, and deal placements to reach the MSP audience. Named featured vendors include Datto, Kaseya, Syncro, Pax8, OpenText Cybersecurity, Josys, ThreatLocker, Check Point, EasyDMARC, Augmentt, Action1, Ingram Micro, and vCIOToolbox. The company is founder/owner-operated, with no disclosed institutional funding, no public management team roster, and no disclosed revenue figures.

Name

Everything MSP

Legal name

Everything MSP, LLC

Website

https://everythingmsp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Everything MSP is a privately held B2B directory and content marketplace connecting Managed Service Providers with technology vendors and distributors across 35+ IT channel categories, monetizing featured listings, advertising, and exclusive deal referrals.

Ownership category

akta.pro rank

Product category

IT Channel Marketplace / MSP Vendor Directory

NAICS

Business Service Centers (56143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• MSP vendor directory
• IT channel marketplace
• Managed service provider tools
• Vendor deal aggregation
• MSP community platform

Headquarters

HQ city

Jenison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vendor Directory Listings: Vendors pay to list their products and services in the directory, gaining visibility to the MSP community. The site includes 'Featured Listings' for premium placement.
2. Vendor Advertising and Sponsorship: The 'Partner with Us' and 'Advertise With Us' programs allow vendors to purchase advertising placements, sponsor sections, and enhanced visibility on the platform.
3. Deal Commissions/Referrals: The platform offers exclusive deals from vendors (such as OpenText bundles with up to 72% off). The company likely earns referral fees or commissions when deals are redeemed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Everything MSP operates a B2B directory and marketplace platform that aggregates technology vendors serving the Managed Service Provider (MSP) channel. The platform offers categorized vendor listings across 35+ product categories, exclusive member deals (such as OpenText bundles with up to 72% off retail), and a content/community layer including the[STACK] podcast, WTF Wednesdays videos, a newsletter, and a Facebook Group. Vendors pay for directory listings, featured placements, and advertising; MSPs access the directory and deals free of charge.

Product overview

Everything MSP is a B2B directory and resource platform for Managed Service Providers, featuring a vendor marketplace, exclusive deals, and content including the the[STACK] podcast, WTF Wednesdays webinars, channel news, and industry events. The platform connects MSPs with technology vendors across categories including RMM, PSA, Security, Data Backup, Cloud Services, Training, Telephony, and more. It operates as a directory-plus-content model rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• the[STACK] Podcast: The company's podcast covering MSP industry topics and channel news
• WTF Wednesdays
• Inside the Stack

Products and services

• MSP Vendor Directory A searchable, categorized B2B directory of technology vendors and solutions serving the MSP channel, with categories including RMM, PSA, Security, Data Backup, Cloud Services, Training, Telephony, Identity and Access Management, Email Security, and more. Vendors purchase listings and featured placements; MSPs browse and discover vendors.
• MSP Vendor Deals Marketplace A deals marketplace offering exclusive discounts and bundled promotions from technology vendors to MSPs, including offers such as OpenText Cybersecurity bundles at up to 72% off retail pricing. Vendor deals drive MSP engagement and likely generate referral/affiliate commissions for the platform.
• Everything MSP Android Application Native Android application for the Everything MSP platform, available on Google Play, enabling MSPs to access the directory, deals, and content on mobile devices.
• Everything MSP iOS Application Native iOS application for the Everything MSP platform, available on the Apple App Store, enabling MSPs to access the directory, deals, and content on iPhone and iPad.
• Vendor Advertising and Sponsorship Program A 'Partner with Us' / 'Advertise With Us' program through which technology vendors purchase advertising placements, sponsor sections, and enhanced visibility on the Everything MSP platform to reach the global MSP community.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered featured and minor.

• DattofeaturedChannel Partner/ Reseller/ DistributorDatto is featured as a top vendor listing in the RMM category on Everything MSP. Datto offers MSPs comprehensive business tools to protect clients from downtime and data loss.
• KaseyafeaturedChannel Partner/ Reseller/ DistributorKaseya is featured as a top vendor listing, providing best-in-breed technologies for managing, securing, and backing up IT under a single pane of glass. Listed in RMM and PSA categories.
• SyncrofeaturedChannel Partner/ Reseller/ DistributorSyncro is featured as a top vendor offering a unified IT platform that strengthens security, streamlines operations, and scales support. Listed in PSA, Remote Access, and Microsoft 365 Security categories.
• OpenText CybersecurityfeaturedChannel Partner/ Reseller/ DistributorOpenText Cybersecurity offers bundled cybersecurity solutions through Everything MSP deals including endpoint, email, DNS, backup, archiving, and awareness training. Exclusive bundle offers with up to 72% off retail pricing available to members.
• Pax8featuredChannel Partner/ Reseller/ DistributorPax8 is featured as a cloud marketplace vendor transforming how IT services are delivered. The platform helps MSPs and vendors grow, scale, and thrive through automation and a partner-first approach.
• JosysfeaturedTechnology or IntegrationJosys is listed in SaaS Management, Software, and MFA categories. The company offers identity and app governance solutions for MSPs, featured in articles about AI governance in MSP operations.
• vCIOToolboxminorChannel Partner/ Reseller/ DistributorvCIOToolbox is listed as a security vendor, described as the industry's first Unified Account Management and Advisory platform for MSPs and MSSPs for compliance, risk, strategy, and roadmaps.
• ThreatLockerminorChannel Partner/ Reseller/ DistributorThreatLocker is listed in the Security category, offering ransomware protection and Zero Trust solutions at the endpoint for MSPs.
• Check PointminorChannel Partner/ Reseller/ DistributorCheck Point is listed offering SASE solutions as an easy-to-use, robust, and secure network platform for MSPs.
• EasyDMARCminorChannel Partner/ Reseller/ DistributorEasyDMARC is listed in Security, Cloud Services, and Managed Services Tools, offering domain security and email deliverability solutions including protection against ransomware, phishing, and spoofing.
• AugmenttminorChannel Partner/ Reseller/ DistributorAugmentt is listed as a multi-tenant Microsoft 365 security and management platform built for MSPs to deliver standardized, profitable M365 services.
• Action1minorChannel Partner/ Reseller/ DistributorAction1 is listed in Patch Management, offering patch management solutions for MSPs.
• Ingram MicrominorChannel Partner/ Reseller/ DistributorIngram Micro is listed as a distributor in the passwordless authentication and telephony category combinations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ConnectWise (IT Nation): Major PSA/RMM incumbent that runs the IT Nation community, partner program, and education content targeting MSPs — overlapping with Everything MSP's directory, content, and community offerings but as part of a much broader software suite.
• CompTIA: Industry association offering MSP-specific communities, certifications, and resources; comparable as an ecosystem/community player for MSPs though broader in scope than Everything MSP's directory focus.
• Kaseya (and acquired properties): Major RMM/PSA incumbent that runs its own partner program and education content serving MSPs — both a featured vendor on Everything MSP and a competitive content/community incumbent.
• The Channel Company (CRN): Media and events company covering the IT channel with vendor coverage and MSP-facing content; comparable audience and editorial-adjacent monetization model.

Direct peers

• Channel Futures / ChannelE2E: Channel-focused media publications covering MSP vendors, news, and events — directly comparable content/community play targeting the same MSP audience Everything MSP serves.
• ASCII Group: MSP peer group and community organization that aggregates MSPs and vendor partners for networking and education — similar community+channel model targeting the same audience.
• Pax8: Operates a leading cloud marketplace for MSPs, offering vendor catalogs, deal programs, and enablement — the closest direct competitor to Everything MSP's directory-plus-deals model, although Pax8 is also a featured vendor on Everything MSP.

Emerging players

• Robin Robins / IT Marketing Expert: MSP-focused marketing training, community, and vendor event business targeting the same SMB-MSP demographic with content, events, and partner programs.
• MSPAlliance: International association of MSPs and MSSPs offering certification, community, and a vendor partner program — adjacent in serving the same MSP ecosystem with directory-like resources.
• MSPGeek: Online community and resource hub for MSP technicians and owners; comparable community/content model though less formal vendor directory focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/everything_msp
• Facebookfacebook.com/everythingmsp
• LinkedInlinkedin.com/company/everythingmsp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything MSP