What Spin Group does

Spin Group, legally The Spin Group, Inc., is a Milwaukee, Wisconsin-based professional services firm founded in 1996 that builds custom websites, web applications, and cross-platform mobile applications for mid-market companies, small businesses, marketing agencies, and WordPress site owners. Its service portfolio spans web development (CMS-agnostic across HubSpot, WordPress, TYPO3, and Shopify), mobile app development using Cordova and Appcelerator, and technology consultation including project scoping, RFP assistance, and WordPress Concierge maintenance. Core technology stack includes PHP, Laravel, JavaScript, Bootstrap, React, and Vue.js on the web side, with Cordova and Appcelerator powering hybrid iOS/Android builds.

The firm has developed proprietary tooling around the HubSpot ecosystem: Parachute, an open-source module field manager published on npm and presented at HubSpot Developer Day 2021; the SPIN Theme, a 15-module theme sold through the HubSpot marketplace since November 2020; and a HubSpot Developer Extension Chrome browser extension co-developed with HubSpot engineers. Additional proprietary frameworks include a dynamic section architecture for Shopify and a kiosk/tablet SPA built on Vue.js, pdf.js, HubSpot integration, and Dexie.js for offline IndexedDB storage. The firm holds HubSpot Inbound Marketing and COS Designer certifications.

Spin Group operates a consultative, sales-led go-to-market with no public pricing — projects are quoted per scope with multi-year contract cadences. Revenue derives from custom development projects, theme sales via the HubSpot marketplace, and ongoing maintenance services. Distribution combines direct website/phone inquiries, subcontracting relationships with Milwaukee-area design agencies such as Her & Himsel, and HubSpot marketplace presence. Customers span diamond certification (GemEx Systems), healthcare (Mortara Instrument), nonprofits (Hunger Task Force, Milwaukee Zoological Society, Wisconsin Maritime Museum), education (Doodle Hog), automotive recreation (SMORR), civil engineering (P4 Infrastructure), parking (Secure Parking USA), leadership training (Living As A Leader), and personal branding (HowToFascinate). A 2025 source describes an acquisition of Tiny Studios, a London-based production studio, though that source characterizes the acquirer as a "social media agency," which conflicts with Spin Group's own positioning and warrants verification.

Name

Spin Group

Legal name

The Spin Group, Inc.

Website

https://spingroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Spin Group is a Milwaukee-based web and mobile app development agency, founded in 1996, that builds custom sites, applications, and proprietary HubSpot tools for mid-market companies, small businesses, and marketing agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Web Development: Project-based custom web development services for websites and web applications using various CMS platforms and frameworks. Projects range from simple websites to complex enterprise solutions.
2. Mobile Application Development: Cross-platform mobile app development using hybrid technologies (Cordova, Appcelerator) targeting iOS and Android from single codebase.
3. Technology Consultation: Project scoping, research, implementation guidance, and RFP assistance services. Also includes WordPress maintenance and concierge services.
4. HubSpot Theme Sales: Sale of pre-built HubSpot themes through HubSpot marketplace. Includes free upgrades and up to two hours of customization/consultation with purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Spin Group is a Milwaukee-based web and mobile app development agency that designs, builds, and maintains custom websites, web applications, and cross-platform mobile apps for clients across industries. They offer technology consultation including project scoping, RFP assistance, and platform selection across CMS-agnostic stacks (HubSpot, WordPress, TYPO3, Shopify). They also provide ongoing WordPress maintenance (Concierge) and resell proprietary tools such as the SPIN Theme on the HubSpot marketplace and Parachute (an open-source HubSpot module field manager).

Product overview

Spin Group is a web and mobile app development agency offering a portfolio of services including web development (with CMS platforms like HubSpot, WordPress, TYPO3, and Shopify), mobile application development, and technology consultation. Their proprietary products include Parachute (a HubSpot module field management tool published on npm) and the SPIN Theme (a HubSpot marketplace theme with 15 modules). The company also provides WordPress Concierge maintenance services and has developed a HubSpot Developer Extension Chrome browser extension.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Custom website and web application design and development services for businesses needing responsive, modern web solutions. Includes CMS implementation, theme development, custom modules, eCommerce stores, and complex web applications.
• Mobile Application Development Design and development of iOS and Android applications using hybrid technologies (Cordova, Appcelerator) from a single codebase. Built for B2B and B2C client use cases including consumer-facing apps, internal tools, and kiosk/touch screen experiences.
• Technology Consultation Strategic consulting for web and mobile projects including project scoping, research, implementation guidance, and RFP assistance. Helps clients select appropriate platforms and define project requirements.
• WordPress Concierge Maintenance Ongoing WordPress site maintenance service including security updates, plugin updates, performance optimization, and rapid site recovery (typically within hours, max 24 hours for hacked sites).
• Parachute An open-source developer tool for HubSpot theme development that manages and componentizes module fields and field groups into distributable, reusable files. Creates consistent content editing experiences by providing single sources of truth for repeated fields.
• SPIN Theme A HubSpot CMS marketplace theme featuring 15 customizable modules with adjustable global padding, canvas width, colors, and gradients. Includes premade page designs for Home, About, Contact, Team, Blog, Interior, and Landing pages. Includes free upgrades and up to 2 hours of customization consultation with purchase.
• HubSpot Developer Extension A Chrome browser extension for HubSpot developers that simplifies cache management, provides quick access to hsDebug, footer jQuery testing, AMP testing, and links to HubSpot documentation.

Quantifiable outcome

• Reduced development time through reusable module architecture and custom tools
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot certified development partner. Spin Group is deeply integrated with HubSpot's platform, developing custom modules, themes (SPIN theme on marketplace), tools for HubSpot migrations, and browser extensions. They are recognized as HubSpot experts and participate in developer events.
• Her & HimselminorImplementation/ SI/ Consulting PartnerMilwaukee-based marketing and design agency that regularly partners with Spin Group for web development projects. Spin Group handles development while the agency provides design services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Drop Inc: Full-service custom web design and development agency working across CMS platforms and eCommerce. Comparable in project-based custom web work and CMS-agnostic positioning.
• Lounge Lizard: Web design and digital marketing agency with capabilities spanning custom website development, branding, and CMS implementations. Comparable in delivering custom web projects for mid-market clients across multiple CMS platforms.
• Salted Stone: HubSpot Elite Solutions Partner delivering web development, HubSpot implementation, and revenue operations consulting. Directly comparable business model to Spin Group with similar HubSpot-first, mid-market positioning.
• Blue Compass: HubSpot Elite Partner agency offering strategy, web design and development, and inbound marketing. Comparable in CMS-agnostic-plus-HubSpot mix and similar mid-market client focus.
• New Breed Marketing: HubSpot Elite Solutions Partner providing revenue-driven web design, HubSpot implementation, and marketing operations. Competes with Spin Group for HubSpot mid-market web/CMS engagements and shares the consultative, platform-deep positioning.
• Coalition Technologies: Web design and development agency with deep Shopify, WordPress, and custom CMS expertise. Comparable to Spin Group's CMS-agnostic, project-based model with overlap in Shopify and WordPress work.
• SmartBug Media: HubSpot Elite Solutions Partner offering inbound marketing, web development, sales enablement, and HubSpot CRM implementations. Direct competitor to Spin Group's HubSpot-focused web and CMS services, though operating at materially larger scale.
• MediaJunction: HubSpot Solutions Partner agency focused on HubSpot CMS development, custom modules, theme work, and inbound strategy. Closely comparable in size and specialization to Spin Group, with overlapping HubSpot marketplace theme offerings.

Broad incumbents

• Duct Tape Marketing: Consulting franchise network focused on small business marketing strategy and web development. Comparable as a non-franchise independent agency in the same small/mid-market web and consulting space, though organized very differently.
• Direct Digital Holdings: Public holding company operating Orange 142 (digital advertising) and Href Five (HubSpot solutions). The Href Five unit directly competes with Spin Group in HubSpot CMS implementation while the parent provides broader marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin Group