Bukly

Hotel Booking Engine Softwarebukly.com

Bukly (Rio Tera Ltda.) is a Brazilian-founded SaaS provider of integrated booking engines and channel managers that synchronize reservations, pricing, and availability across OTAs for SMB hotels, pousadas, event agencies, and timeshare portals in Brazil and Italy.

Company typePrivate
Founded2011
HeadquartersTreviso, Italy
Headcount1–10
GTM typeB2B
OfferingSoftware

What Bukly does

Bukly (legal entity Rio Tera Ltda.) is a cloud-based software provider operating since 2011, delivering integrated booking engine and channel manager solutions for small and mid-sized hospitality operators. The platform consists of two core products: the Bukly Motor de Reserva (Booking Engine), an embeddable widget that captures direct reservations on hotel websites, and a Channel Manager that synchronizes pricing, availability, and restrictions in real time across Online Travel Agencies including Booking.com, Expedia, and Hotelbeds. The platform also provides integrated credit card payment automation and connects with multiple Property Management Systems (h347, Controlin, Microtecs, Fasthotel, among others), enabling bidirectional data flow between hotel operations and online distribution channels.

The product targets three vertical segments: hotels and pousadas as the primary segment, event agencies managing reservations during fairs, congresses, and sporting events, and multiproprietà (timeshare) portals coordinating multi-property inventory. Customers are primarily SMB operators served on a quote-based subscription model with monthly billing. The go-to-market combines product-led growth (ease of installation on customer websites) with inside sales driven through demo request forms, dedicated WhatsApp Business numbers, and email outreach in both Brazilian and Italian markets.

Bukly is independently owned and operated, with no disclosed external funding, parent company, or venture capital backing. The company maintains localized operations in Brazil (Rio Tera Ltda., São Paulo-area WhatsApp contact) and Italy (Treviso, with an Italian-language site and dedicated commercial phone line), and distributes through organic channels including SEO-optimized website content, a blog in Portuguese and Italian, and Instagram (@bukly.brasil). Operating evidence includes active website updates and blog posts through December 2025.

Bukly firmographics

Firmographics

Name: Bukly
Legal name: Rio Tera Ltda.
Website: https://bukly.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 1–10 employees
Short description: Bukly (Rio Tera Ltda.) is a Brazilian-founded SaaS provider of integrated booking engines and channel managers that synchronize reservations, pricing, and availability across OTAs for SMB hotels, pousadas, event agencies, and timeshare portals in Brazil and Italy.
Ownership category
akta.pro rank

Bukly industry classification

Industry

Product category: Hotel Booking Engine Software
NAICS: All Other Travel Arrangement and Reservation Services (561599)
SIC: Services-Facilities Support Management Services (8744)
akta.pro industry: PRIMARYTHALACAD
Booking Engines & Direct Web Booking
Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)
SECONDARYTHALADAA
Hotel CRS & Booking Engines
Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

Keywords

Hotel booking engine
Channel manager software
Reservation management system
OTA distribution platform
Hotel direct booking software

Where Bukly is headquartered

Location

Headquarters

HQ city: Treviso
HQ country: Italy
HQ region: Europe

Offices2 records

Markets served

Bukly business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Subscription-based SaaS: Bukly operates as a software-as-a-service platform providing reservation engine and channel manager functionality on a subscription basis. The pricing is quote-based, requiring customers to contact commercial team for tailored plans based on property size and feature requirements.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Custom enterprise plans

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Bukly product offering

Product offering

Core offering

Bukly provides a cloud-based online booking engine (Motor de Reserva) and Channel Manager system for hotels, pousadas, event agencies, and multiproprietà portals. The platform enables direct reservations on customer websites and synchronizes pricing, availability, and reservations in real time across multiple Online Travel Agency (OTA) channels such as Booking.com, Expedia, and Hotelbeds.

Product overview

Bukly is a unified hotel reservation management platform consisting of two core integrated products: the Motor de Reserva (Booking Engine) and Channel Manager. The Motor de Reserva is installed on hotel websites to capture direct bookings, eliminating commission fees from OTAs. The Channel Manager synchronizes pricing, availability, and restrictions across multiple Online Travel Agencies (OTAs) from a single dashboard, preventing overbooking. These products work together to help hotels increase direct bookings while efficiently managing their online distribution across channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Reduces overbooking risk through automatic cross-channel availability synchronization
+2 more outcomes

Companies that use Bukly

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Bukly technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Bukly partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core.

Booking.comcoreTechnology or IntegrationOTA integration allowing bidirectional reservation syncing. Bukly receives bookings from Booking.com and automatically updates availability on all connected channels to prevent overbooking.
ExpediacoreTechnology or IntegrationOTA integration for reservation synchronization. When reservations arrive from other OTAs, Expedia availability is automatically updated through Bukly's channel manager.
HotelbedscoreTechnology or IntegrationOTA integration with Hotelbeds for reservation and availability synchronization across channels.
h347 (PMS)coreTechnology or IntegrationProperty Management System integration for seamless data flow between hotel operations and Bukly's booking/channel management.
Controlin (PMS)coreTechnology or IntegrationProperty Management System integration enabling synchronized property management and booking operations.
Microtecs (PMS)coreTechnology or IntegrationProperty Management System integration for hotel technology ecosystem connectivity.
Fasthotel (PMS)coreTechnology or IntegrationProperty Management System integration allowing synchronized hotel operations with Bukly platform.
Payment GatewayscoreTechnology or IntegrationIntegrated payment gateways enabling credit card payment automation within the Bukly platform, eliminating need for separate payment processing systems.

Recent moves6 records

Expansion highlights5 records

Bukly competitors and assessment

Company assessment

Direct peers

STAAH: Channel manager and booking engine provider focused on independent hotels and small chains. Directly competes with Bukly on OTA integration, real-time sync, and direct-booking capabilities for SMB hospitality.
SiteMinder: Global leader in hotel channel manager and booking engine software. Directly comparable to Bukly as both provide cloud-based reservation engines and multi-OTA channel synchronization, though SiteMinder serves a much broader international market.
Bookinglayer: Direct booking engine platform for hotels, B&Bs, and campsites. Comparable to Bukly's Motor de Reserva product, focused on enabling direct website bookings to reduce OTA dependency.
Cloudbeds: All-in-one hotel management platform combining PMS, channel manager, and booking engine. Comparable to Bukly's integrated approach and similar target market of independent hotels and SMB properties.
HotelRunner: Cloud-based hotel management and channel manager platform with strong presence in emerging markets. Directly comparable to Bukly on OTA integration, direct booking, and SMB hospitality focus.
eZee Absolute: Hotel management software suite including PMS, channel manager, and booking engine. Comparable to Bukly as an integrated platform targeting independent hotels and small accommodation providers globally.
Little Hotelier: Hotel tech platform purpose-built for small properties, B&Bs, and independent hosts. Comparable to Bukly's SMB hotel and pousada focus, offering channel manager and booking engine functionality tailored to smaller operators.
Cubilis: European channel manager and booking engine provider for hotels. Directly comparable to Bukly on OTA integration, real-time availability sync, and focus on independent accommodation providers.

Broad incumbents

Booking.com: Largest global OTA and a core integration partner for Bukly's Channel Manager. Relevant as both a distribution channel and a strategic incumbent whose platform decisions affect the entire channel manager ecosystem.

Regional players

Otamiser: Hotel revenue management and channel manager solution with strong presence in Italy and Spain. Comparable to Bukly's Italian market operations and similar SMB hotel focus in Mediterranean geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Bukly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bukly leadership team

Management profile

Number of profiles

Bukly funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bukly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bukly

What does Bukly do?

Is Bukly a public or private company?

Bukly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bukly founded?

Bukly was founded in 2011. It employs 1 to 10 people.

Where is Bukly based?

Bukly is headquartered in Treviso, Italy, in the Europe region.

How does Bukly make money?

One revenue line is on record: subscription-based SaaS.

Who are Bukly's main competitors?

Direct peers on record are STAAH, SiteMinder, Bookinglayer, Cloudbeds, HotelRunner, eZee Absolute, Little Hotelier and Cubilis. Booking.com is listed as a broad incumbent. Otamiser is listed as a regional player.

Does Bukly have an API?

No public API is recorded for Bukly.

What industry is Bukly in?

Bukly's product category is Hotel Booking Engine Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 561599 and its SIC code is 8744.