MARRIAGE & FAMILY HEALTH SERVICES

What MARRIAGE & FAMILY HEALTH SERVICES does

Marriage & Family Health Services (MFHS) is a privately held, state-certified community mental health clinic founded in 1982 in West-Central Wisconsin, operating from two physical locations in Eau Claire (headquarters, 2925 Mondovi Road) and Marshfield (501 S Cherry Avenue, Suite #5). The organization serves individuals, couples, families, and children across all ages, with a particularly deep focus on children and adolescents delivered through three branded day treatment programs — Mikán (ages 12-18), Muckwa (ages 8-13), and Migisi (ages 5-11) — all rooted in trauma-informed, evidence-based practice and named using Ojibwe language to reflect regional indigenous cultural values. Beyond day treatment, MFHS provides outpatient individual therapy, marriage and family therapy, trauma and abuse services using EMDR, play therapy, grief counseling, telehealth video sessions, and school-based mental health services embedded directly in four Wisconsin school districts (Eau Claire, Marshfield, Wisconsin Rapids, Chippewa Falls).

The business model is fee-for-service clinical care. Revenue is generated through insurance billing (with regular session fees starting at $255 per therapeutic hour), direct self-pay via a Pre-Pay Savings Program offering 5- and 10-session packages at $75 per session, Medicare and Medicaid reimbursement, and day treatment program contracts. MFHS emphasizes a no-waitlist guarantee for both outpatient and day treatment services and operates under HIPAA-compliant privacy standards. The proprietary clinical asset is the Mikan Trauma Reprocessing and Resculpting Therapy, developed by founder Dr. Thomas Johnston, who led the organization from 1982 until his passing in 2015. Current leadership consists of Jane Faacks, LPC and Dr. Tammy Stargardt, PhD, LPC, who serve as Board of Directors, with Dr. Stargardt also acting as Clinical Coordinator for all day treatment programming across both offices.

The underlying technology stack is intentionally lean: secure telehealth video delivery for remote sessions, the third-party Procentive client portal for scheduling and records, curated third-party mindfulness apps (Headspace, MyLife) featured in a Virtual Relaxation Room, and Squarespace-hosted web properties. There are no proprietary software platforms, no AI components disclosed, no published patents or trademarks, and no venture, private equity, or public capital investment. The organization remains a small, privately held, mission-driven clinical practice with headcount in the 1 to 10 range, distinguished by longevity, school-district distribution, and a culturally-branded youth day treatment portfolio rather than by technological differentiation.

Name

MARRIAGE & FAMILY HEALTH SERVICES

Legal name

Marriage & Family Health Services, Ltd.

Website

https://marriageandfamilyhealthservices.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Marriage & Family Health Services is a privately held, state-certified community mental health clinic in West-Central Wisconsin, founded in 1982, providing outpatient therapy, youth day treatment programs, school-based counseling, and telehealth to children, adults, couples, and families.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Mental health services
• Family counseling
• Day treatment programs
• School-based mental health
• Trauma therapy

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Billing: MFHS bills insurance as a courtesy to clients. The organization accepts Medicare and Medicaid, though some HMO plans may not cover services at their facility. Regular session fees start at $255 per therapeutic hour.
2. Pre-Pay Savings Program: Self-pay alternative for uninsured patients or those with high deductibles. Package pricing of $375 for 5 sessions or $750 for 10 sessions at $75 per therapeutic hour, compared to $255 regular billing.
3. Day Treatment Services: Comprehensive day treatment programs providing approximately 20 hours per week of therapeutic services for children and adolescents with emotional and behavioral needs.
4. Telehealth Therapy: Online mental health therapy through secure video sessions, offering flexibility for patients who prefer virtual appointments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marriage & Family Health Services is a state-certified community mental health clinic delivering outpatient counseling, day treatment programs, and school-based mental health services to children, adolescents, adults, couples, and families in West-Central Wisconsin. Core offerings include individual therapy, marriage and family therapy, trauma/EMDR therapy, play therapy, grief counseling, telehealth, and three specialized day treatment programs (Mikán, Muckwa, Migisi) providing approximately 20 hours per week of intensive therapeutic services to youth with significant emotional and behavioral needs.

Product overview

Marriage & Family Health Services operates as a state-certified community mental health clinic offering a comprehensive suite of mental health services across West-Central Wisconsin. The organization provides two primary service delivery models: Outpatient Services (including individual therapy, marriage/family therapy, trauma therapy with EMDR, play therapy, telehealth, school-based services, and grief counseling) and Day Treatment Programs (Mikán for ages 12-18, Muckwa for ages 8-13, and Migisi for ages 5-11). Additional offerings include a Pre-Pay Savings Program for uninsured or underinsured clients, a Virtual Relaxation Room with mindfulness resources, and psychological assessments. The organization serves children, adolescents, adults, couples, and families from locations in Eau Claire and Marshfield, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Outpatient Therapy One-on-one counseling provided by licensed clinicians using evidence-based approaches to help adolescents and adults navigate personal challenges including anxiety, depression, trauma, and life transitions. Delivered in-person at Eau Claire and Marshfield clinics or via telehealth.
• Marriage & Family Therapy Counseling provided by certified Marriage and Family Therapists to help couples and families improve communication, resolve conflicts, and strengthen relationships using the Gottman Method and other evidence-based approaches.
• Trauma and Abuse Services (EMDR) Evidence-based trauma treatment using EMDR (Eye Movement Desensitization and Reprocessing) plus the proprietary Mikan Trauma Reprocessing and Resculpting Therapy to help children, adolescents, and adults process and recover from traumatic experiences including physical, emotional, and sexual abuse.
• Play Therapy for Children Therapeutic approach using play and sensory activities in a dedicated play therapy room and sensory room to help children ages 2.5 and older express emotions, develop coping skills, and work through emotional or behavioral challenges.
• School-Based Mental Health Services Licensed professional counseling delivered directly in local schools within the Eau Claire, Marshfield, Wisconsin Rapids, and Chippewa Falls school districts to support students' emotional and academic success in their familiar school environment.
• Grief Counseling Supportive counseling for individuals navigating grief from expected and unexpected losses, delivered using compassionate, evidence-based approaches tailored to each client's journey.
• Telehealth Therapy Online mental health therapy delivered through secure, high-quality video sessions, enabling clients to receive care remotely with the same effectiveness as in-person sessions.
• Mikán Day Treatment Program Comprehensive mental health day treatment program for teens and adolescents ages 12-18, offering approximately 20 hours per week of individual, group, and family counseling using evidence-based, trauma-informed, and person-centered approaches.
• Muckwa Day Treatment Program Comprehensive mental health day treatment program for children ages 8-13, offering approximately 20 hours per week of individual, group, and family counseling focused on affect regulation, relationship-building, and trauma survival skills.
• Migisi Day Treatment Program Comprehensive mental health day treatment program for children ages 5-11 demonstrating significant behavioral or emotional needs, including trauma from abuse or neglect. Named from the Ojibwe word for 'bald eagle', symbolizing courage, strength, and knowledge.
• Psychological Assessments Comprehensive psychological assessments offered to guide treatment planning and provide tailored solutions for clients and families.

Quantifiable outcome

• Most therapy issues resolved in 4-20 sessions (typically 8-12 sessions)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Eau Claire School DistrictcoreStrategic or Co-development PartnerMFHS provides licensed professional counseling directly in local schools within the Eau Claire school district. Therapists offer evidence-based approaches designed to meet each child's unique needs, supporting greater continuity and positive progress for students.
• Marshfield School DistrictcoreStrategic or Co-development PartnerSchool-based mental health services within the Marshfield School District, including Madison Elementary School, Lincoln Elementary School, and Marshfield Middle School/Junior High. Therapists provide counseling where children learn and grow.
• Wisconsin Rapids School DistrictcoreStrategic or Co-development PartnerMFHS provides school-based mental health services within the Wisconsin Rapids school district, bringing therapy into the school setting to support students academically, socially, and emotionally.
• Chippewa Falls School DistrictcoreStrategic or Co-development PartnerSchool-Based Mental Health (SBMH) services provided within the Chippewa Falls School District, supporting students through evidence-based therapeutic approaches.
• NAMI Chippewa ValleyminorGTM or Marketing PartnerMFHS staff participate in NAMI (National Alliance on Mental Illness) Chippewa Valley community events and walks to raise awareness and reduce stigma around mental health.
• JONAH (Joining Our Neighbors Advancing Hope)minorGTM or Marketing PartnerAnnual Mental Health Day of Action and Care event co-hosted in Eau Claire, featuring mental health resource fair, wellness activities, and advocacy campaigns to normalize mental health conversations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Public telehealth therapy company serving individuals, couples, and teens via subscription. Comparable online-therapy and adolescent-mental-health positioning to MFHS's telehealth and day treatment lines.
• LifeStance Health: Large national outpatient mental health provider network offering therapy and psychiatry in-person and via telehealth. Comparable service mix and payer mix to MFHS but at vastly larger scale and geographic reach.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling. Overlaps with MFHS on therapy delivery (telehealth), couples/family therapy, and adolescent offerings, though as a mass-market platform.
• Hazelden Betty Ford Foundation: National behavioral health provider specializing in addiction and co-occurring mental health treatment, including programs for adolescents. Comparable on evidence-based, trauma-informed programming orientation.

Direct peers

• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on adolescents and young adults — directly analogous to MFHS's Mikán/Muckwa/Migisi day treatment model, but delivered virtually and at larger scale.
• Nystrom & Associates: Upper Midwest outpatient mental health and substance use provider with therapy, psychiatry, and day treatment services across multiple locations — directly comparable multi-modality community mental health model.
• Catalpa Health: Wisconsin-based nonprofit providing pediatric mental health services, including school-based programming. Closest geographic and pediatric-population peer to MFHS's school-embedded model.
• Rogers Behavioral Health: Regional behavioral health system headquartered in Wisconsin with outpatient, residential, and school-based mental health services. Highly comparable to MFHS on therapy modality mix, geographic proximity, and pediatric/family focus.

Emerging players

• Spring Health: Mental health benefits platform connecting employees to therapy, coaching, and psychiatry. Comparable on therapy/Psychiatry delivery and pediatric mental health offerings (Spring Health for Teens) but sold via employer contracts rather than direct-to-consumer.
• Two Chairs: Outpatient mental health provider offering in-person and virtual therapy with an outcomes-measurement focus. Comparable to MFHS on therapy-led outpatient model and measurement-oriented practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61558579631390

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARRIAGE & FAMILY HEALTH SERVICES