10x Tourism

What 10x Tourism does

10x Tourism (legally SalesRook Consulting Ltd, a subsidiary of Zen Scaling Ltd) is a London-headquartered digital sales and marketing services firm that has operated since 2012 serving the tourism vertical. Its core offering is the Get More Bookings® System, a done-for-you sales funnel implementation for tour operators, travel agencies, destination management companies (DMCs), and vacation rentals businesses. The system combines custom content creation, paid advertising management (Facebook Ads, Google Ads, Bing Ads), email automation/nurture sequences, conversational chatbots for lead capture, and CRM integration (with Salesforce, HubSpot, Pipedrive, or the proprietary Get More Bookings™ Deals CRM). A secondary product, the Tour Operator Accelerator™, is a self-paced 6-week online training program on an annual subscription basis (~$300/year) targeting earlier-stage tourism operators.

The company's business model is primarily professional services revenue through multi-year done-for-you engagements, with initial investments ranging from $30,000 to $300,000 per client and a minimum of $10,000. It targets established tourism businesses with at least $500,000 in annual turnover, and claims implementation across 100+ partner companies globally since founding. Go-to-market is sales-led, initiated via a free Strategy Session, followed by a 6-week structured onboarding process. The company is co-founded by Jay Connelly and Max Hardy (CEO), who both remain actively involved. It maintains industry association affiliations with the Adventure Travel Trade Association, ETOA, and the US Tour Operators Association, and operates a sustainability partnership with One Tree Planted targeting 100,000 trees planted. AI/ML capability is limited to conversational chatbot deployment and process automation; no proprietary AI models or advanced machine learning are disclosed.

Name

10x Tourism

Legal name

SalesRook Consulting Ltd

Website

https://10xtourism.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

10x Tourism is a London-based done-for-you digital sales and marketing services firm, founded in 2012, that builds customized Get More Bookings® sales funnels for tour operators, travel agencies, DMCs, and vacation rental companies globally.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Tour Operators (561520)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

akta.pro secondary industry

Customer Feedback, Reviews & Experience Management (VoC, NPS, Surveys) (THALAKAM)

Keywords

• Tour operator marketing
• Travel booking automation
• Lead generation services
• Tourism sales systems
• Digital marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Done-For-You Service: Full-service customized sales funnel implementation for established tourism businesses. Includes content creation, advertising management, landing page development, and ongoing campaign optimization. Partners receive dedicated Content Engineer, Sales Expert, Technology Manager, and Ads Manager.
2. Tour Operator Accelerator™ Program: 6-week online training program teaching how to build own Get More Bookings system. Provides follow-along video content, live Q&A calls, and community access. Annual membership basis.
3. Educational Resources and Training: Online training sessions, workshops, and resources for tourism business owners on sales and marketing topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

10x Tourism provides a done-for-you, customized digital sales and marketing system — branded as Get More Bookings® — designed for tour operators, travel agents, destination management companies (DMCs), and vacation rental companies. The system combines niche-specific content creation, advertising automation (Facebook, Google, Bing), website chatbot lead capture, email nurture sequences, and a proprietary CRM to convert website visitors into bookings for established tourism businesses with $500K+ annual turnover.

Product overview

10x Tourism is a done-for-you digital sales partner for tour operators, travel agents, DMCs, and vacation rentals. The core offering is the Get More Bookings® System, a customized sales and marketing automation platform that combines content marketing, advertising management, conversational chatbots, and email automation. Additional products include the Tour Operator Accelerator™ (a 6-week self-service training program) and the proprietary Get More Bookings™ Deals CRM for inquiry management. The system has been refined since 2012 and serves over 100 tourism partners worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Get More Bookings® System A done-for-you, customized sales and marketing automation system for tour operators, travel agents, destination management companies and vacation rental companies. Combines custom content creation, automated email sequences, Facebook/Google/Bing Ads management, conversational chatbots and CRM integration to generate qualified leads and direct bookings from website visitors.
• Tour Operator Accelerator™ A 6-week online training program that teaches tour operators how to build their own Get More Bookings-style sales system. Includes step-by-step follow-along video content, live Q&A calls and access to a community of tourism business owners; sold on an annual membership basis starting at $300.
• Get More Bookings™ Deals CRM A proprietary CRM platform that provides fully integrated inquiry management for tourism businesses implementing the Get More Bookings® system. Tracks leads and bookings attributed to the sales funnel and integrates with existing CRM infrastructure (Salesforce, HubSpot, Pipedrive).

Quantifiable outcome

• 1,143% ROI achieved in Year 2 by partners
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• One Tree PlantedcoreStrategic or Co-development Partner · 1 August 2019Environmental charity partnership for tree planting initiative. 10x Tourism plants at least one tree for every booking assisted for tour operator partners. Target milestone of 100,000 trees planted. One Tree Planted operates reforestation projects across North America, South America, Asia and Africa at $1 per tree.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ActiveCampaign: Email marketing and CRM/automation platform used by many tourism SMBs - the kind of do-it-yourself tool that threatens the value of an agency-managed funnel as it becomes more accessible.
• HubSpot: Leading marketing automation and CRM platform that 10x Tourism integrates with; competes indirectly as an in-house alternative that tour operators could use instead of an agency partner.
• Sabre Travel AI: Large travel technology platform offering distribution, retailing, and marketing tools to travel suppliers and agencies - broad incumbent in travel tech that overlaps with 10x Tourism's booking/CRM adjacencies at a much larger scale.

Direct peers

• Milestone Internet Marketing: Digital solutions agency with a dedicated hospitality and travel practice providing websites, SEO, and paid media to hotels, resorts, and tourism brands - directly comparable service portfolio.
• Travel Traction: Digital marketing agency serving tour operators, activity providers, and attractions - directly overlapping with 10x Tourism's niche customer base and offering similar services including web, SEO, and paid acquisition.
• Digital Edge Marketing: Travel-industry digital marketing agency serving tour operators, DMCs, and travel companies with lead generation, paid media, and web services that closely mirror 10x Tourism's offerings.
• Tambourine: Hospitality and travel digital marketing agency offering strategy, design, paid media, and web development for hotels, resorts, and tour operators - similar full-service agency model targeting the same verticals.
• TravelBoom: Digital marketing agency focused on hotels, resorts, and tourism businesses - the most direct analogue to 10x Tourism's done-for-you model for the lodging side of the travel industry.
• Thrust Creative: Travel and tourism digital agency offering content, web, and marketing services to tour operators and travel brands - competes for the same mid-market tour operator buyer.
• Wayfarer Marketing: Boutique digital marketing firm focused on travel and tourism brands, providing SEO, content, and lead generation services comparable to 10x Tourism's done-for-you engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10x Tourism