Busy

What Busy does

Busy, operated under the legal entity Finago, is a cloud-based SaaS time tracking and project management platform headquartered in Oslo, Norway. Founded in 2017 and previously marketed as 24sevenoffice, the product is now positioned as part of the broader Finago suite alongside Finago Office (accounting), Finago Payday (payroll), and Finago Control (BI). The platform's core differentiator is a horizontal timeline UI with drag-and-drop time entry, complemented by two-way calendar integration (Google Calendar, Outlook) that auto-pulls appointments into the timesheet, an integrated time bank that calculates flex time, overtime, and holiday balances without spreadsheets, and a project planner covering budgets, tasks, resource allocation, and team capacity. Reporting surfaces billing rate, contribution margin, and project profitability, and order-to-invoice flow sends logged hours directly to accounting.

The platform integrates natively with Finago Office and with three dominant Nordic accounting systems (Tripletex, PowerOffice Go, Visma eAccounting) and exposes an open API with developer documentation for custom integrations. Distribution is mobile (iOS and Android apps) and web, and customer segments are explicitly vertical: consulting firms maximizing billable utilization, creative agencies managing multi-client capacity, and a broad catch-all of "any business valuing time." The only publicly named customer is Advania Norge, an enterprise IT services firm cited as a testimonial.

Commercially, Busy runs a hybrid go-to-market combining a self-serve free trial with a sales-led motion (phone, email, meeting booking) targeting Norwegian, Swedish, and Finnish customers. Pricing is not publicly disclosed. The company is private, has 1-10 disclosed employees, and shows no recorded funding rounds, M&A, leadership changes, or AI/ML capability development in the source data. Its near-term strategic posture centers on Nordic geographic expansion, ecosystem buildout within Finago, and broadening the integration surface via its open API.

Name

Busy

Legal name

Finago

Website

https://busy.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Time Tracking and Project Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Time, Attendance & Scheduling Administration (BPACAIAE)

Keywords

• Time tracking software
• Project management
• Timesheet management
• Workforce management
• Billing automation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based time tracking and project management software delivered as subscription service. Free trial available for evaluation. Mobile apps available for iOS and Android.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Finago Busy is a cloud-based time tracking and project management SaaS platform that enables businesses to log hours through a visual drag-and-drop timeline, with automatic calendar synchronization, integrated time bank calculations for flex time and overtime, project budgeting and profitability reporting, and native integrations with accounting systems. The product supports timesheet registration, digital clock in/out, salary approval workflows, and order-to-invoice creation, and is offered to consulting firms, creative agencies, and other businesses of all sizes.

Product overview

Finago Busy is a unified time tracking and project management platform designed for professional services firms, consultancies, and creative agencies. The core product, Finago Busy, combines visual time registration with drag-and-drop functionality, automatic calendar integration, project planning tools, timebank management, timesheet processing, and comprehensive reporting capabilities. The platform enables seamless data flow from time tracking through to payroll and invoicing, offering native integrations with major accounting systems including Finago Office, Tripletex, PowerOffice Go, and Visma eAccounting, as well as an open API for custom integrations. Finago operates as part of the broader Finago product ecosystem alongside Finago Office (accounting), Finago Payday (payroll), and Finago Control (business intelligence), with a mobile app available for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Busy: Time tracking and project management tool for businesses. Features visual time registration, calendar integration, integrated timebank, flexible project reports, scalable system, and API integrations.

Products and services

• Finago Busy Finago Busy is a comprehensive time tracking and project management solution for businesses, enabling visual time registration via drag-and-drop, automatic calendar-based time capture, project planning and budgeting, timebank management for flex time and overtime, timesheet and clock-in/out functionality, profitability and billable hours reporting, salary approval workflows, and order-to-invoice capabilities. It integrates with Finago Office, Tripletex, PowerOffice Go, and Visma eAccounting, and offers an open API for custom integrations, with mobile apps available on iOS and Android.

Quantifiable outcome

• Seamless transition from project planning to execution to invoicing
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• TripletexcoreTechnology or IntegrationPre-built integration with Tripletex accounting system for seamless data flow between time tracking and financial management.
• PowerOffice GocoreTechnology or IntegrationPre-built integration with PowerOffice Go accounting system enabling seamless connection for billing and financial processes.
• Visma eAccountingcoreTechnology or IntegrationPre-built integration with Visma eAccounting for seamless synchronization of time tracking data with accounting.
• Finago OfficecoreTechnology or IntegrationNative integration with Finago's own accounting system, part of the same product ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timely: Timely, from Memory, provides automatic time tracking with calendar and workflow capture for teams. It is comparable to Busy’s calendar-driven, low-friction time registration proposition, especially for knowledge-work and professional-services users.
• Harvest: Harvest provides time tracking, expense tracking, invoicing and project budget visibility for service businesses. It is highly comparable to Busy because both focus on billable-hour capture, project profitability and finance workflow handoff for professional-services teams.
• Clockify: Clockify provides timesheets, time tracking, attendance and project reporting for teams. It is comparable to Busy as a cloud-based time tracking and reporting tool, though it is broader and more global in distribution.
• TimeLog: TimeLog is a Nordic professional-services automation platform covering time tracking, project management, resource planning and invoicing. It is comparable because Busy also targets consultancies and agencies with time registration, project budgets, capacity planning and invoicing workflows.
• Toggl Track: Toggl Track offers time tracking, reporting and team productivity tools for distributed teams and agencies. It competes with Busy on simple time capture, team reporting and project-based visibility, though Busy has a stronger Nordic accounting-integration angle.
• Hubstaff: Hubstaff provides time tracking, timesheets, employee productivity, payroll and workforce management tools. It overlaps with Busy’s time registration, approvals and payroll-adjacent workflows, though Hubstaff has a stronger workforce-monitoring orientation.
• TimeCamp: TimeCamp offers automatic time tracking, productivity reporting, budgeting and invoicing features for teams and agencies. It is comparable because both platforms help convert employee time data into project economics and client billing outputs.

Regional players

• Tripletex: Tripletex is a Norwegian accounting and business software platform that includes modules around time, project and invoicing workflows. It is comparable as a Nordic finance-workflow provider overlapping Busy’s time-to-invoice use case, while also being one of Busy’s stated integration partners.

Broad incumbents

• Kantata: Kantata is a professional-services automation platform with resource planning, project management, time tracking and profitability analytics. It is comparable to Busy’s project planner and profitability reporting, but targets a broader enterprise PSA stack.
• Replicon: Replicon offers enterprise time tracking, project time, workforce management and compliance-oriented time solutions. It is comparable as a larger time-management platform serving organizations that need structured timesheets, approvals and reporting at scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/busyhq
• Facebookfacebook.com/busyhq
• LinkedInlinkedin.com/company/busyhq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busy