Dragonfly Marketing

What Dragonfly Marketing does

Dragonfly Marketing is a privately held boutique marketing agency headquartered at 211 S. Washington Street in Shelby, North Carolina, operating as Dragonfly Marketing LLC. Founded in 2011 by Kim Davis and Sam Davis as KD Marketing and rebranded in October 2016, the firm serves businesses primarily in Cleveland County and the surrounding areas of North and South Carolina. The agency's core customer base consists of small and mid-sized local businesses, established regional companies seeking brand refreshes, and municipal or institutional clients in the Cleveland County market.

The company delivers a portfolio of integrated marketing services across four core practices — Website Development, Marketing/Brand Development, Event Planning, and Publications — supplemented by Graphic Design, Social Media Management, Videography, Logo Design, and an Agency Representation model that provides select clients with ongoing strategic marketing assistance. The technical stack for web work is conventional LAMP-style (HTML, CSS, JavaScript, PHP, MySQL) with Bootstrap, Sass, Git, SEO optimization, and SSL; the offering is responsive, mobile-first design rather than a proprietary platform. The agency's go-to-market is relationship-driven and direct: clients are acquired via consultation requests and referrals, with no disclosed pricing, no self-serve channel, and no marketing automation tooling.

Revenue is generated through three streams: project-based engagements (one-time logo, campaign, video, and event-material work), professional services (strategic marketing plans and agency representation), and recurring ongoing support (graphic design retainers, website maintenance, social media management). Named clients include Cleveland County Fair, American Legion World Series, LeGrand Center, City of Shelby (Recycle Shelby), Cleveland County Economic Development Partnership, Envision Publications, Gragg & Gragg LLP, HealthCare Impact, and Settle Heating & Air. The firm has not raised institutional capital, has no parent company, and has no disclosed M&A, partnership, or acquisition activity.

Name

Dragonfly Marketing

Legal name

Dragonfly Marketing LLC

Website

https://dragonflymarketing.cc

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dragonfly Marketing is a boutique marketing agency in Shelby, NC offering website development, branding, event planning, and publication services to small businesses, regional companies, and municipal clients in Cleveland County and surrounding areas of North and South Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Shelby

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Boutique marketing agency providing strategic, creative and effective marketing plans. Services include website development, graphic design, branding campaigns, event planning, marketing plans and development, and social media support. Operates on agency representation model with market planning and media research.
2. Project-Based Services: One-time project engagements for logo development, campaign websites, poster and ad graphic design, video/commercial development, publications, and event branding materials.
3. Ongoing Marketing Support: Continued graphic design support, website maintenance, social media management, and marketing plan development for existing clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Dragonfly Marketing is a boutique marketing agency that provides website development, graphic design, event planning, marketing plans and development, branding campaigns, publications, social media support, and videography for small and local businesses in Cleveland County, NC and surrounding areas of North and South Carolina. The firm also offers agency representation for select clients needing complete, ongoing marketing assistance. Services are tailored to either new companies seeking to build a brand or established companies looking to refresh their market presence.

Product overview

Dragonfly Marketing is a boutique marketing agency offering a portfolio of interconnected marketing services. The core offerings consist of Website Development, Marketing/Brand Development, Event Planning, and Publications, supported by supplementary services including Graphic Design, Social Media Services, Videography, Logo Design, and Agency Representation. The agency specializes in providing strategic, creative, and effective marketing plans tailored for small businesses and local companies seeking to build their brand or regain market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom responsive website design and development using HTML, CSS, JavaScript, PHP, MySQL, Bootstrap, and Sass, with mobile-first design, SEO optimization, SSL encryption, and version control. Targeted at local businesses in Cleveland County, NC and surrounding areas needing a web presence or a website refresh.
• Marketing and Brand Development Strategic marketing planning and brand development services including logo design, branding campaigns, publications, videography, rack cards, brochures, and full agency representation. Targeted at new companies building a brand and established companies seeking to regain top-of-mind recognition.
• Event Planning Full-service event design, planning, and management covering event conception, budget planning, vendor negotiation, event coordination, production logistics, entertainment, decor, photography, food, stage, lighting, marketing, and collateral materials. Targeted at organizations, municipalities, and venues hosting community events, festivals, and conferences.
• Publications Publication design and development creating professional publications such as bridal magazines, travel and tourism guides, community magazines, and event programs. Targeted at local organizations, venues, and tourism-oriented businesses.
• Graphic Design Visual design services including logo design, print marketing materials, business cards, rack cards, brochures, banners, signage, and brand identity collateral for local small businesses.
• Social Media Services Social media marketing services including strategy development, content creation, platform management, and community engagement to build relationships and credibility with potential customers for local SMBs.
• Videography Video production services including commercial development, promotional videos, event highlight videos, and custom video content for marketing campaigns. Targeted at local organizations, economic development initiatives, and venues needing professional video assets.
• Agency Representation Complete ongoing marketing assistance for select clients, including industry research, marketing plan development, campaign creation, and selection of effective marketing tools based on the client's demographic, budget, and industry. Targeted at select committed local businesses needing outsourced marketing leadership.

Quantifiable outcome

• Festival attendance grew to over 20,000 people (2018)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lewis Communications: Regional boutique-style marketing and advertising agency headquartered in Birmingham, AL. Comparable to Dragonfly as a multi-service agency (branding, digital, video, events) serving regional clients with a similar full-service, relationship-driven model.
• The Tombras Group: Independent full-service advertising agency based in Knoxville, TN, offering creative, media, digital, branding, and content services. Comparable in offering breadth and independent/agency-representation-style client engagements to Dragonfly Marketing.
• BFG Communications: Boutique advertising agency in Bluffton, SC, focused on brand strategy, creative, digital, and media for regional and SMB clients. Similar boutique scale, Southeast US orientation, and full-service marketing offering to Dragonfly.
• LYFE Marketing: Digital and social media marketing agency serving SMBs with social media management, web design, SEO, and video services. Comparable to Dragonfly in serving small and local businesses with a bundled marketing services model.
• BooneOakley: Independent creative/advertising agency based in Charlotte, NC, offering branding, campaigns, social, and video. Comparable as a Southeast US independent boutique agency with a similar creative-led, multi-service positioning relative to Dragonfly.
• Ervin & Smith: Mid-size independent marketing/advertising agency in Raleigh, NC offering branding, web, social, video, and event marketing. Comparable as a North Carolina–based full-service agency serving regional and SMB clients with a similar service mix.

Broad incumbents

• WebFX: Large digital marketing agency offering web design, SEO, social media, and content marketing to SMB and mid-market clients. Overlaps with Dragonfly's web and digital service lines and represents the scaled, technology-enabled competitor in the same SMB target market.
• Disruptive Advertising: Digital marketing agency focused on PPC, SEO, social media, and web design for mid-market and SMB clients. Comparable in targeting growth-oriented SMBs with bundled digital marketing services, though operating at a larger scale.
• SmartSites: Larger digital marketing agency offering website design, SEO, PPC, and social media services to SMBs nationally. Comparable core offerings (web, social, branding-adjacent) but at significantly greater scale and broader geographic reach than Dragonfly.
• Capstrat (now part of Publicis): Formerly an independent PR and integrated marketing agency based in Raleigh, NC, now part of Publicis. Comparable historically as a regional integrated marketing agency; represents the larger incumbent path Dragonfly could compete against or be absorbed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KDM_Agency
• Facebookfacebook.com/dragonflymarketingCC
• LinkedInlinkedin.com/company/kd-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly Marketing