What Cheerful does

Cheerful (DBA "Cheerful Giving," app domain cheerfulgiving.com) operates as a product surface associated with Goodworld, which runs the underlying SaaS platform at goodworldnow.com. Goodworld is a Denver-based, private company founded in 2015 with 1-10 employees, co-founded by CEO Richie Kendall and CTO Fernando Bandeira, that delivers a unified social-impact software platform for both nonprofit fundraising and corporate CSR/DEI/sustainability programs. The platform is built around three structural layers: a proprietary #donate hashtag-donation mechanism described as the world's only such technology on social media, an Impact CRM aggregating donor, volunteer, and impact data, and a single dashboard combining Giving Forms, Campaign Pages, Events, Auctions, Peer-to-Peer, GiveCards, eCards, Spare Change, Payroll Giving, and Text Engagement. Corporate-tier solution offerings add Workplace Giving (including donation matching and payroll giving), Volunteering management, and Rewards & Recognition.

The go-to-market is enterprise and midmarket sales-led: the buyer journey runs through "Get a demo" and "Get started" CTAs, supported by content marketing (articles, case studies), organic social, an email newsletter, and third-party review platforms (G2, Capterra, TrustRadius). Revenue is generated via recurring SaaS subscriptions sold to nonprofits and to companies, with an enterprise platform-licensing layer (exemplified by the Mastercard branded platform) layered on top. The customer base spans thousands of organizations globally and includes Mastercard, Citi, American Cancer Society, United Way, Global Citizen, International Rescue Committee, Lyft, LiveIntent, Blend, Mayor's Fund for Los Angeles, YMCA of Greater Hartford, and Creative Art Works. Recognition includes Fast Company's Most Innovative Companies, G2's Best Fundraising Software for Nonprofits, and a 4.8/5 Capterra rating.

Disclosed capital activity is limited to a single February 2017 seed round from 500 Global (amount undisclosed). Pricing is not publicly listed, and there is no disclosed ARR, revenue figure, or recent funding event in the source material.

Name

Cheerful

Website

https://cheerfulgiving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheerful (associated with Goodworld) is a Denver-based SaaS provider of a unified social-impact platform combining a proprietary #donate hashtag donation mechanism, an Impact CRM, and corporate CSR/DEI tooling, serving thousands of nonprofits and enterprises including Mastercard, Citi, and Lyft.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

akta.pro secondary industries

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO), Creator Tipping, Donations & Micro-Payments (MPACAFAB), Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Nonprofit fundraising software
• Digital donation platform
• Social impact technology
• Charitable giving software
• CSR and volunteer management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Nonprofit Solutions: Subscription-based software licenses for nonprofit fundraising tools including giving forms, campaign pages, events, auctions, peer-to-peer fundraising, and text engagement
2. SaaS Subscription - Corporate Solutions: Corporate social impact platform including workplace giving, volunteer management, rewards & recognition, and DEI/sustainability campaign tools
3. Enterprise Platform Licensing: Branded platforms for large enterprise clients like Mastercard to power their social impact & responsibility initiatives

Distribution channels2 records

Marketing channels6 records

Core offering

Cheerful (operating as Goodworld) sells a unified SaaS social impact platform that enables nonprofits to fundraise through digital giving forms, campaign pages, events, auctions, peer-to-peer campaigns, GiveCards, eCards, spare-change micro-donations, and text/SMS engagement, and enables corporations to run workplace giving, employee volunteering, and rewards & recognition programs including DEI and sustainability campaigns. The platform is anchored by the proprietary #donate hashtag donation technology for social media fundraising and an Impact CRM that centralizes donor, volunteer, and impact tracking in a single dashboard.

Product overview

Goodworld is a unified social impact software platform offering a comprehensive suite of tools for both nonprofits and companies. The platform consists of a core set of fundraising features including Giving Forms, Campaign Pages, Events, Auctions, Peer-to-Peer fundraising, GiveCards, eCards, Spare Change, Payroll Giving, Text Engagement, and an Impact CRM. These tools are designed to work together from a single dashboard, enabling organizations to fundraise, volunteer, and create social impact experiences. For companies, the platform adds Workplace Giving, Volunteering, and Rewards & Recognition solutions focused on CSR, DEI, and employee engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Cheerful Giving: Product/platform for charitable giving and donations, accessible via app.cheerfulgiving.com

Products and services

• Giving Forms Digital donation forms for nonprofits that enable easy collection of charitable contributions through customizable online forms. Target users are nonprofit fundraising teams.
• Campaign Pages Dedicated web pages for creating and managing fundraising campaigns with branding and engagement tools. Target users are nonprofits running branded donation campaigns.
• Events Online event management functionality for charitable events, enabling organizations to set up and track fundraising events digitally. Target users are nonprofits hosting fundraising events.
• Auctions Digital auction platform for nonprofits to conduct fundraising auctions online. Target users are nonprofits running silent or live charity auctions.
• Peer-to-Peer Fundraising Peer-to-peer fundraising functionality allowing supporters to create their own fundraising pages on behalf of a cause. Target users are nonprofits and their individual supporters.
• GiveCards Digital gift cards for charitable giving, enabling donors to purchase and send donation cards to recipients. Target users are corporate gifting teams and individual donors.
• eCards Electronic greeting cards integrated with charitable donation capabilities for occasions like holidays and birthdays. Target users are nonprofits and individual donors.
• Spare Change Micro-donation feature that rounds up card transactions to donate spare change to chosen causes. Target users are corporations and consumers participating in cause-marketing programs.
• Payroll Giving Workplace giving feature allowing employees to donate directly from their paycheck to charitable organizations. Target users are corporations running workplace giving programs.
• Text Engagement Text-based donation and engagement capabilities enabling fundraising through SMS campaigns. Target users are nonprofits running mobile/SMS fundraising drives.
• Impact CRM Customer relationship management system for tracking donations, volunteer activities, and social impact metrics in one platform. Target users are nonprofits and corporations managing impact programs.
• Workplace Giving Corporate employee giving platform featuring donation matching, payroll giving, team fundraising, and events. Target users are companies running CSR and employee giving programs.
• Volunteering Volunteer management solution providing local and online community service opportunity coordination and tracking. Target users are corporations managing employee volunteer programs.
• Rewards & Recognition Incentive program software that engages employees and customers in nonprofit causes through charitable rewards and recognition. Target users are corporations running employee and customer engagement initiatives.

Quantifiable outcome

• Trusted by thousands of organizations globally including leading brands like Mastercard, Citi, and Lyft

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• TrustRadiusminorGTM or Marketing PartnerThird-party review platform where Goodworld maintains a presence and TrustRadius score, providing social proof and credibility to prospective customers through verified user reviews.
• G2minorGTM or Marketing PartnerSoftware review and comparison platform where Goodworld is recognized as Best Fundraising Software for Nonprofits, providing third-party validation of product quality.
• CapterraminorGTM or Marketing PartnerBusiness software review platform displaying Goodworld's 4.8/5 rating, serving as a marketing and credibility channel for customer acquisition.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Funraise: Funraise offers nonprofit fundraising software including donation forms, events, P2P, and CRM, directly overlapping Goodworld's nonprofit product surface.
• Bonterra (Network for Good): Bonterra's Network for Good provides nonprofit fundraising CRM and donor management software, directly competing with Goodworld's nonprofit subscription tier and Impact CRM. The company's comparison pages reference Bonterra brands as primary competitors.
• Givebutter: Givebutter provides free online fundraising, donor management, and event tools for nonprofits, competing head-to-head with Goodworld on Giving Forms, Events, and CRM.
• Bonterra (CauseCraft / Salsa): Salsa Labs, now part of Bonterra, powers online fundraising, advocacy, and CRM for nonprofits and advocacy organizations — closely mirroring Goodworld's nonprofit and CSR platform capabilities.
• CyberGrants: CyberGrants offers corporate philanthropy and employee engagement software including workplace giving, matching gifts, and volunteer programs — competing for the same enterprise CSR buyers as Goodworld.
• YourCause (Blackbaud): YourCause, owned by Blackbaud, provides corporate volunteering, giving, and grants management — overlapping Goodworld's enterprise CSR/wellbeing stack.
• Benevity: Benevity is the leading corporate CSR and workplace giving platform, directly competing with Goodworld's Workplace Giving, Volunteering, and Rewards & Recognition solutions for enterprise accounts like Mastercard.
• Bloomerang: Bloomerang is a leading donor management and fundraising CRM for nonprofits, overlapping with Goodworld's Impact CRM and giving forms. It is a direct competitor for nonprofit subscription customers.
• Classy (by GoFundMe): Classy offers peer-to-peer fundraising, campaign pages, and events for nonprofits — overlapping with several Goodworld core products (Campaign Pages, Peer-to-Peer, Events). It is a heavily venture-backed direct competitor.

Emerging players

• GiveWP: GiveWP is a WordPress donation plugin used by many small and mid-sized nonprofits. While narrower in scope, it competes for the same small-nonprofit fundraising budget that Goodworld targets with its Giving Forms product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getcheerful
• Facebookfacebook.com/goodworld.me
• LinkedInlinkedin.com/company/goodworld
• Instagraminstagram.com/goodworldinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheerful