Mr Filbert's

What Mr Filbert's does

Mr Filbert's (legal entity Filbert's Fine Foods Limited) is a UK-based gourmet snack manufacturer founded in 2010 and headquartered in Glastonbury, Somerset, where it handcrafts its products in small batches using a refurbished coffee roaster and fresh, foraged natural ingredients. The portfolio spans six core categories — gourmet nuts (almonds, mixed nuts, peanuts, cashews, sweet/indulgent), marinated olives, cured meats (chorizo salami, biltong), Asian savours (mochi rice bites), and a newly launched Spanish tapas crisps range — with selection boxes and gift tins serving as cross-category bundling SKUs. The company has accumulated 55+ industry taste awards, holds B Corp and BRCGS certifications, and recently introduced Spanish tapas crisps and Asian mochi rice bites as product extensions.

The business operates through three go-to-market motions: direct-to-consumer sales via the company's trade website (filbertsfinefoods.uk), Amazon UK, and Ocado; wholesale distribution through a network of 27+ UK food service wholesalers including Bidfood, Brakes/Sysco, Castell Howell, and Nisbets; and direct supply to enterprise hospitality partners including British Airways, Eurostar, United Airlines, Harrods, The Ivy Collection, Chewton Glen, and Carnival UK cruise ships. Pricing is one-time perpetual at consumer price points, with free UK mainland shipping over £25 and a £3.95 fee below that threshold. Revenue is undisclosed but the company is privately held, founder-led, and bootstrapped with no external investment.

The company has shifted from a purely UK-and-Europe wholesale focus to active international expansion, with first exports to Australia and Iceland plus launches in Dubai and Sydney during 2024, a new Adnams Ghost Ship co-branded product that year, and a 2025 launch of Spanish tapas crisps. The customer base is diversified across consumer gifting, premium retail (Booths, Whole Foods UK, Majestic Wines), travel retail (World Duty Free), and enterprise hospitality, reducing single-customer concentration risk relative to peers in niche food.

Name

Mr Filbert's

Legal name

Filbert's Fine Foods Limited

Website

https://mrfilberts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr Filbert's is a UK-based gourmet snack manufacturer, founded 2010 in Somerset, producing handcrafted nuts, olives, cured meats, Asian rice crackers, and tapas crisps for consumer gifting, premium retail, and hospitality/travel channels including BA, Eurostar, and Harrods.

Ownership category

akta.pro rank

Product category

Premium Gourmet Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Jerky & Meat Snacks (CRADABAK), Jerky & Meat Snacks Manufacturing (AFAKAIAH), Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Gourmet snack foods
• Premium nuts retailer
• Marinated olives producer
• Artisan cured meats
• Snack gifting hampers

Headquarters

HQ city

Glastonbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales across multiple categories including gourmet nuts, olives, cured meats, Asian savours, tapas crisps, and selection boxes sold directly to consumers via Amazon UK, Ocado, and the company's trade website. Also wholesale to retail and hospitality businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Mr Filbert's manufactures and sells handcrafted gourmet snacks including tumble-roasted nuts, marinated olives, cured meats, Asian rice crackers, and Spanish tapas crisps, produced in small batches in Somerset, UK. The company operates across consumer, wholesale, and hospitality channels, supplying premium retailers and airlines, hotels, and restaurants both domestically and internationally.

Product overview

Mr Filbert's is a gourmet snack company offering a portfolio of 20+ distinct branded products spanning six core categories: Gourmet Nuts (almonds, mixed nuts, peanuts, cashews, and sweet/indulgent snacks), Marinated Olives, Cured Meats, Gourmet Tapas Crisps, and Asian Savours (Mochi Rice Bites/rice crackers). Selection Boxes and Gourmet Gifting products bundle items across these categories for gifting purposes. The portfolio is unified by a shared ethos of natural ingredients, handcrafted production in Somerset, and inspiration drawn from global travel and flavours. Products range from plant-based and gluten-free options to indulgent premium cured meats. The company holds B Corp certification and BRCGS food safety accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmet Gifting: Gourmet snack gifting products including tins and caddies filled with handcrafted nut snacks
• Selection Boxes
• Gourmet Nuts
• Marinated Olives
• Cured Meats
• Gourmet Tapas Crisps
• Asian Savours
• Ghost Ship Hauntingly Good Beery Peanuts

Products and services

• Gourmet Nuts Tumble-roasted premium nuts including Californian almonds, mixed nuts, Latin American peanuts, and East-sourced cashews, seasoned with natural ingredients across flavours such as French Rosemary, Italian Black Truffle, Italian Herbs, Simply Sea Salt, Indonesian Pepper, Sweet & Salty, Salted Caramel, and Chocolate Orange. Sold via consumer channels and wholesale to foodservice and hospitality.
• Marinated Olives Premium Greek Halkidiki and Kalamata olives marinated with fresh herbs including Rosemary & Garlic and Lemon & Oregano variants, available in marinated and no-oil formats for on-the-go snacking. Sold across consumer, hospitality, and travel retail channels.
• Cured Meats Air-dried and delicately seasoned premium cured meats including Snack Salami Chorizo (traditional Iberian recipe with paprika and garlic) and Biltong Original (100% prime beef steak, finely sliced, traditionally air-dried, gluten-free, protein-rich). Sold for consumer gifting and hospitality bar snacks.
• Gourmet Tapas Crisps Gourmet small-batch Spanish tortilla-style crisps made from locally-sourced Spanish potatoes and seasoned with authentic tapas flavours. Hand cooked, gluten and MSG free, with vegan recipe options available.
• Asian Savours (Mochi Rice Bites) Authentic Asian rice crackers made from traditional sticky rice in flavours including Oriental Black Pepper, Japanese Teriyaki, Thai Tom Yum, and Chilli. Light, crunchy, plant-based, and MSG free.
• Ghost Ship Hauntingly Good Beery Peanuts Limited-edition collaborative beer nut product with Adnams brewery, seasoned with flavours inspired by Ghost Ship pale ale (elderflower and gooseberry). Available on Amazon UK.
• Gourmet Gifting Premium gift tins and snack caddies filled with handcrafted nut snacks including French Rosemary Almonds and Somerset Applewood Smoked Mixed Nuts, designed for gifting occasions such as birthdays, Father's Day, Christmas, and corporate gifting.
• Selection Boxes Curated multi-pack selection boxes bundling Mr Filbert's snacks including Mr Filbert's Snack Selection (6-pack assorted), For Him Selection, Vegan Selection Box, Award Winning Selection Box (gold-star champions only), and Gourmet Selection Box (largest). Designed for gifting, sharing, or personal indulgence with options for vegetarians and vegans.

Quantifiable outcome

• 55+ industry taste awards
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

33 partnerships are on record, tiered flagship and core.

• AdnamsflagshipStrategic or Co-development PartnerProduct collaboration to create Ghost Ship Hauntingly Good Beer Nuts - a limited edition snack paired with Adnams Ghost Ship pale ale. Inspired by citrus flavours of elderflower and gooseberry with smuggler tales of ghostly ships from Suffolk shores. Sold through Amazon UK.
• The Cress CocoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products to food service customers in the UK.
• Holley Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products to food service customers in the UK.
• Inn ExpresscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products to hospitality sector.
• Chapple & JenkinscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• YouingscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• SavonacoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Lomond Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Delicious IdeascoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• The Bay TreecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Whole RangecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Heritage Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Westcountry Food ServicescoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• RD JohnscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• HoldsworthcoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• CateritecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Brakes / SyscoflagshipChannel Partner/ Reseller/ DistributorMajor foodservice distributor supplying Mr Filbert's products to restaurants, hotels, and catering businesses across the UK.
• Castell HowellcoreChannel Partner/ Reseller/ DistributorWelsh wholesale distributor for Mr Filbert's products.
• J & R FoodservicecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Stores SupplycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• MedinacoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• ASD FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Cotswold FayrecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Hunts FoodservicecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Diverse Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• DolecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• BidfoodflagshipChannel Partner/ Reseller/ DistributorMajor foodservice wholesaler supplying Mr Filbert's products to catering businesses across the UK.
• MudwallscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Elite Fine FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• Creed FoodservicecoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.
• NisbetscoreChannel Partner/ Reseller/ DistributorEquipment and supply distributor for Mr Filbert's products to hospitality businesses.
• Kent Frozen FoodscoreChannel Partner/ Reseller/ DistributorFrozen food wholesale distributor for Mr Filbert's products.
• Mercari FoodscoreChannel Partner/ Reseller/ DistributorWholesale distributor for Mr Filbert's products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pipers Crisps: UK-based premium crisp maker using real ingredients and small-batch production, distributed to premium grocery, hospitality, and pubs — directly comparable premium positioning and channel mix.
• The Fine Cheese Co. UK gourmet accompaniments maker (crackers, snacks, gift assortments) sold through premium grocery, delis, and gift channels; comparable premium gifting and selection-box merchandising approach.
• Deliciously Ella: UK plant-based snack and food brand with strong D2C and grocery presence; comparable better-for-you, plant-based, and sustainability positioning.
• Proper Snacks: UK premium popcorn and snack brand focused on better-for-you, natural ingredients, sold through UK grocery, hospitality, and travel; comparable premium positioning and multi-channel distribution.
• Snaffling Pig: UK premium pork snack and gourmet snack brand with strong pub/hospitality and D2C presence; comparable premium savoury snack positioning and bar-snack distribution.
• Tyrrells Crisps: Premium UK hand-cooked crisp brand sold through premium grocery, hospitality, and travel retail — same gourmet snack positioning, handcrafted small-batch ethos, and UK distribution model as Mr Filbert's.
• Metcalfe's Skinny: UK premium popcorn and snack brand sold through UK grocery, convenience, and travel — comparable product format, premium positioning, and diverse retail/wholesale mix.
• Graze: UK-based premium snack brand (nuts, snacks, fruit) sold direct-to-consumer, through grocery, and via subscription; comparable gourmet/healthy snack portfolio and broad UK distribution.

Broad incumbents

• Borges International: Large Spanish-based Mediterranean olives, nuts, and snack producer competing in the same marinated olive and gourmet nut categories, with broader geographic reach and scale.
• Kettle Foods: Larger UK premium hand-cooked crisp brand with much higher scale and broader grocery distribution; comparable product category and premium positioning, but significantly larger and more industrialised.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrfilberts
• Instagraminstagram.com/mrfilberts
• TikToktiktok.com/@mrfilberts
• Xx.com/mrfilberts
• LinkedInlinkedin.com/company/filberts-fine-foods-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Filbert's