What All2Bikes does

All2Bikes is a Colombian direct-to-consumer e-commerce retailer, headquartered in Medellín, that distributes premium motorcycle equipment and accessories from more than 25 international brands including AGV, Alpinestars, Arai, Shoei, HJC, Sena, Cardo, Akrapovic, Oakley, and others. Its catalog spans helmets, racing suits, jackets, boots, gloves, Bluetooth intercoms, exhaust systems, luggage, body armor, airbag systems, goggles, knee braces, and premium eyewear, with listed retail prices ranging from approximately 400,000 COP to over 12,000,000 COP. The platform is built on Shopify, features product-by-product fixed pricing, and integrates Addi for "Buy Now, Pay Later" financing, with free nationwide shipping across Colombia.

The company's go-to-market is pure e-commerce — no physical retail locations are indicated — and it targets a horizontal segmentation of Colombian riders across sport/racing, touring/adventure, motocross/off-road, and cafe racer/urban use cases. Differentiation is built on (1) authorized access to premium imported brands that are otherwise difficult to source domestically, (2) breadth of SKU coverage across categories and price points (catalog shows ~949 in-stock SKUs versus ~369 out-of-stock), and (3) embedded credit through Addi to lower the friction of high-ticket protective gear purchases. The business operates on a one-time unit-sale revenue model with no subscription, recurring, or service layer identified.

The company is privately held with no disclosed institutional investors, parent company, or funding rounds, and operates as a single-country domestic e-commerce business within Colombia. Management team details, headcount specifics, financials, and incorporation records are not available in the source data, leaving governance and capital structure opaque.

Name

All2Bikes

Legal name

All2Bikes

Website

https://all2bikes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

All2Bikes is a Medellín-based Colombian e-commerce retailer selling premium imported motorcycle equipment — helmets, jackets, boots, intercoms, exhausts, and protective gear — from 25+ international brands to consumers across Colombia via its Shopify site with Addi BNPL financing.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment and Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle gear retail
• Motorcycle helmets
• Motorcycle apparel
• Motorcycle accessories
• Powersports equipment

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: All2Bikes generates revenue through direct sales of motorcycle equipment including helmets, jackets, boots, gloves, intercoms, and accessories. Products are sold at various price points ranging from approximately 400,000 COP to over 12,000,000 COP. The company also offers financing through Addi, which likely generates transaction fees or interest income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

All2Bikes is a Colombian online retailer specializing in motorcycle equipment, apparel, and accessories from premium brands such as AGV, Alpinestars, and Shoei. The company offers products for sport, touring, motocross, and cafe racer riders including helmets, jackets, boots, gloves, intercoms, exhaust systems, and luggage. Founded in 2015 and based in Medellín, Colombia, All2Bikes operates as an authorized multi-brand e-commerce dealer serving the Colombian motorcycle market.

Product overview

All2Bikes is a Colombian e-commerce retailer specializing in motorcycle equipment and accessories, operating as a multi-brand marketplace rather than a single unified product. The company offers an extensive portfolio spanning helmets (AGV, Alpinestars, Arai, Bell, Biltwell, Caberg, HJC, Icon, Scorpion, Shoei), racing suits, jackets, boots (Forma, Sidi, Alpinestars, Rev'it!), gloves, intercom systems (Sena, Cardo), exhaust systems (Akrapovic, Yoshimura, Leovince), motorcycle luggage (OGIO, SW Motech), airbag safety systems (Alpinestars Tech-Air), goggles (100%), knee braces (POD), and premium eyewear (Oakley). The platform operates as a Shopify-based e-commerce store with nationwide shipping to Colombia and offers Addi payment integration for buy-now-pay-later financing. With over 10 years of experience, the store serves various riding disciplines including speed racing, touring, motocross, and cafe racer segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full-face, modular, and off-road helmets from premium brands such as AGV and Shoei, sold to Colombian motorcycle riders across sport, touring, and motocross use cases.
• Motorcycle Jackets and Riding Apparel Protective riding jackets and apparel from brands such as Alpinestars, offered to sport and touring motorcyclists in Colombia.
• Motorcycle Boots Protective motorcycle boots for sport, touring, and off-road riding, sold to Colombian motorcyclists.
• Motorcycle Gloves Protective riding gloves for sport, touring, and motocross use, sold to Colombian motorcyclists.
• Motorcycle Intercom Systems Rider-to-rider and rider-to-passenger intercom systems for motorcycle communication, sold to Colombian riders.
• Motorcycle Exhaust Systems Aftermarket motorcycle exhaust systems sold as performance parts to Colombian riders.
• Motorcycle Luggage Motorcycle luggage, bags, and storage solutions for touring riders, sold to Colombian motorcyclists.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• AddicoreGTM or Marketing PartnerAddi provides 'Buy Now, Pay Later' financing services for All2Bikes customers. This partnership allows customers to purchase expensive motorcycle equipment with credit, spreading payments over time. The partnership is prominently featured on the website with 'Compra hoy, paga después con Addi' messaging.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sportsbikeshop: UK-based online motorcycle clothing and accessories retailer with a multi-brand premium catalog. Directly comparable e-commerce-only specialist model targeting sportbike and touring riders.
• Chapmoto: French motorcycle gear e-commerce specialist carrying premium brands (Alpinestars, Shoei, AGV). Comparable multi-brand online-only specialist model targeting European riders in a similar premium gear niche.
• RevZilla: Largest US online motorcycle gear and parts retailer with a multi-brand catalog spanning helmets, jackets, boots, and exhausts. Highly comparable model: pure e-commerce, multi-brand, premium positioning, content-driven marketing, and serves the same motovocidad and touring customer base that All2Bikes targets in Colombia.
• Motocard: Spanish motorcycle gear e-commerce retailer with extensive multi-brand catalog and same premium suppliers as All2Bikes. Comparable in being a Spanish-speaking market online specialist serving Iberian riders with similar product mix.
• BikeBandit: US-based online powersports parts, accessories, and gear retailer. Comparable in serving motorcycle and powersports customers online with a broad multi-brand catalog including aftermarket and OEM-style parts.
• FC-Moto: Major European online motorcycle apparel and parts retailer carrying Alpinestars, AGV, Shoei, Arai, and the same premium brands All2Bikes stocks. Closely comparable multi-brand e-commerce business model and customer segment.

Broad incumbents

• Alpinestars: Italian premium motorsports equipment manufacturer and key All2Bikes supplier. Operates DTC globally; represents the supplier-disintermediation risk that could constrain All2Bikes' access to high-demand SKUs.
• AGV: Italian premium helmet manufacturer that supplies All2Bikes and operates its own DTC e-commerce. Represents a structural threat: a key supplier that could bypass distributors and compete directly with retail partners.
• Shoei: Japanese premium helmet manufacturer with global DTC presence and the same premium positioning as the helmet category All2Bikes anchors. Potential disintermediation risk similar to AGV and Alpinestars.
• MercadoLibre Colombia: Dominant LATAM e-commerce marketplace that lists motorcycle gear and accessories from multiple sellers. Represents broad marketplace competition and could capture price-sensitive customers away from All2Bikes' specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/all2bikesweb
• LinkedInlinkedin.com/company/all2bikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All2Bikes