Domaine Lumineux

What Domaine Lumineux does

Domaine Lumineux is a boutique winery located in Newberg, Oregon, within the Dundee Hills AVA of the Willamette Valley, operating from a 59-acre estate of which 41 acres are planted to vineyard. The property is LIVE certified sustainable, and the winery produces ultra-premium wines anchored by Pinot Noir, supplemented by white, rosé, sparkling, and library vintage releases. The company was founded in 2019 by filmmaker Francis Ford Coppola and was acquired in March 2026 by Roco Winery, a subsidiary of Herita USA controlled by the Italian Marzotto family.

The business model is direct-to-consumer. Revenue is generated through a company-operated e-commerce channel, a Newberg-based tasting room, and The Academy membership program, with case-level retail pricing between $249 and $360 and member pricing starting at $199. The Academy is structured to deliver cross-property benefits tied to the broader Coppola wine portfolio, creating a multi-brand loyalty layer for high-value wine buyers. Distribution is intentionally limited, with no wholesale or third-party retail channels disclosed, and the product line is positioned in the premium-to-luxury segment.

Domaine Lumineux is a small operation, with between 1 and 10 employees, serving a niche consumer base of wine enthusiasts, collectors, and Willamette Valley tourists. Production is sized to the 41-acre estate, the library vintage program adds collectible inventory above the standard release cadence, and cultural sponsorships such as the PAM CUT Cinema Unbound Awards are used to reinforce the brand's regional identity.

Name

Domaine Lumineux

Legal name

Domaine Lumineux

Website

https://domainedebroglie.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

1–10 employees

Short description

Domaine Lumineux is a boutique Dundee Hills, Oregon winery producing ultra-premium Pinot Noir, white, rosé, and sparkling wines from a 41-acre LIVE-certified estate, selling direct-to-consumer via e-commerce, a tasting room, and The Academy membership program.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium winery
• Single-vineyard wines
• Dundee Hills AVA
• Direct-to-consumer wine
• Wine tasting room

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-Consumer Wine Sales: The winery generates revenue primarily through direct sales of its wines to consumers via its e-commerce platform and tasting room. Wines are sold in various formats including bottles, cases, and through wine club/membership programs such as The Academy. The company also offers gift collections and library vintage wines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Domaine Lumineux is a winery that produces and supplies premium single-vineyard wines from its LIVE certified sustainable vineyard in Oregon's Dundee Hills AVA, including Pinot Noir, White and Rosé, Sparkling, Library vintage collections, and Gift Collections. Wines are sold direct-to-consumer through the company's e-commerce storefront, tasting room in Newberg, Oregon, and The Academy membership program.

Product overview

Domaine Lumineux is a single-vineyard winery founded by Francis Ford Coppola in 2019, producing award-winning wines exclusively from its LIVE certified sustainable vineyard in Oregon's Dundee Hills AVA. The portfolio centers on Pinot Noir, white, rosé, and sparkling wines, with a Library program offering aged vintage collections. The company operates a tasting room in Newberg, an exclusive Academy membership program with international Coppola property benefits, and hosts events including Coppola Movie Nights. The estate was acquired by Roco Winery (Herita USA) in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir Single-vineyard Pinot Noir wines produced from estate-grown fruit in the Dundee Hills AVA, sold to wine consumers and collectors.
• White and Rosé White and rosé wines produced from estate-grown fruit at the Dundee Hills vineyard.
• Sparkling Wine Sparkling wines made from estate-grown fruit at the Dundee Hills vineyard.
• Library (Vintage Collections) Aged library wines and vintage collections held in the cellar, including the rare 2017 inaugural vintage released for Oregon Wine Month.
• Gift Collections Curated wine gift sets and collections designed for gifting occasions.
• The Academy (Membership) Exclusive membership program offering access to library wines, unlimited visits to the Domaine Lumineux tasting room, and benefits at Family Coppola international luxury hideaways.
• Tasting Room Experience Wine tasting experiences at the daily open Domaine Lumineux Tasting Room in Historic Newberg, Oregon, including winery events and private gatherings.
• Coppola Movie Nights Outdoor cinema events hosted at the winery property, combining film screenings with Domaine Lumineux wines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Family CoppolacoreOthersDomaine Lumineux is part of The Family Coppola portfolio, which includes international luxury hideaways and hospitality properties. The winery leverages the Coppola family's brand heritage and cross-promotional opportunities across the family's entertainment and hospitality assets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Roco Winery: A Willamette Valley winery and the acquirer of Domaine Lumineux (Herita USA / Marzotto family). Comparable as a neighboring Willamette Valley producer with shared family ownership and potential for operational integration.

Direct peers

• Archery Summit: A Dundee Hills Pinot Noir specialist owned by a larger international wine group. Comparable as a premium estate-driven Oregon winery serving enthusiasts through DTC channels.
• Domaine Drouhin Oregon: Dundee Hills winery producing premium Pinot Noir and Chardonnay from estate vineyards. Directly comparable as a prestigious, single-vineyard-driven Oregon producer with DTC and tasting-room focus.
• Argyle Winery: A Willamette Valley producer known for sparkling wines and Pinot Noir. Directly comparable as an Oregon estate winery spanning still and sparkling wines from estate-grown fruit.
• Beaux Frères: A Dundee Hills AVA winery specializing in premium single-vineyard Pinot Noir. Directly comparable as a high-end, terroir-focused Willamette Valley estate serving wine enthusiasts through DTC channels.
• Eyrie Vineyards: Founding Dundee Hills winery and pioneer of Oregon Pinot Noir. Comparable as an estate-driven, single-AVA Oregon producer with library and collector appeal.
• Stoller Family Estate: A large Dundee Hills estate with sustainability credentials and a tasting room. Comparable as a single-vineyard Willamette Valley winery with sustainability certification and DTC hospitality focus.
• Sokol Blosser Winery: A pioneering Dundee Hills winery with certified-sustainability viticulture and DTC tasting room operations. Comparable as a sustainability-focused, single-vineyard Willamette Valley estate.
• Penner-Ash Wine Cellars: A Willamette Valley (Dundee Hills) estate producing premium Pinot Noir with a tasting room. Comparable as a small, premium, single-vineyard Oregon producer.

Broad incumbents

• Francis Ford Coppola Winery: The Coppola family's flagship Sonoma County winery and broader portfolio of brands. Comparable as the parent brand ecosystem that Domaine Lumineux leveraged for recognition, distribution, and Academy cross-benefits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/domainelumineux
• Xx.com/brogliewine
• LinkedInlinkedin.com/company/domaine-de-broglie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Lumineux