TrainUp
TrainUp.com is a B2B corporate training marketplace aggregating 300,000+ courses from 700+ providers across virtual live, eLearning, and on-site formats, serving 50,000+ companies including 90% of Fortune 500 via commission and enterprise services revenue.
- Company typePrivate
- Founded2004
- HeadquartersMckinney, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What TrainUp does
TrainUp.com is a B2B corporate training marketplace operating as a two-sided platform that aggregates instructor-led and self-paced training content from 700+ training providers into a searchable catalog of 300,000+ courses. The platform serves corporate training buyers across business skills, IT, HR, leadership, finance, legal, and industrial categories, and claims to have trained more than 50,000 companies, including 90% of Fortune 500 firms. TrainUp supports multiple delivery formats including virtual live training, self-paced eLearning, on-site training at client facilities, and cohort-based blended learning through its TrainUp.com Institutes sub-brand. It also offers custom eLearning development services (ILT-to-eLearning conversion, microlearning, gamification, mobile learning) and refers enterprise clients to KnowledgeFlo, an adjacent LMS and continuous performance management solution.
The underlying platform is a web-based marketplace with course discovery, registration, and delivery functionality, plus virtual live training channels (TrainUp LIVE) and SCORM/AICC-compliant content tools. The company extends its marketplace reach through a TrainUp Voices blog, SEO, social media, and email marketing, with dedicated training sourcing representatives and branded corporate landing pages supporting enterprise buyers.
Monetization is primarily transaction- and commission-based: training providers pay to list courses and TrainUp earns fees on registrations facilitated through the marketplace, while the buyer-side experience is positioned as free to use. Enterprise services contribute additional revenue through custom eLearning development, on-site training coordination, bulk eLearning licensing (3+ corporate discounts, 5+ eLearning at 20% off), and dedicated branded training portals. The company is privately held, founder-led (Jeremy Tillman, Founder and CEO), and operates from McKinney, Texas with stated service coverage across the United States and Canada. No venture capital, private equity, or M&A activity is disclosed in the available data.
TrainUp firmographics
Firmographics- Name
- TrainUp
- Legal name
- TrainUp
- Website
- https://trainup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrainUp.com is a B2B corporate training marketplace aggregating 300,000+ courses from 700+ providers across virtual live, eLearning, and on-site formats, serving 50,000+ companies including 90% of Fortune 500 via commission and enterprise services revenue.
- Ownership category
- akta.pro rank
TrainUp industry classification
Industry- Product category
- Corporate Training Marketplace
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL), Information Technology & Software (EDAAAPAB), Train-the-Trainer & Instructor Enablement Services (BPAEANAL)
Keywords
Where TrainUp is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrainUp business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Commission Revenue: TrainUp earns revenue by facilitating transactions between training buyers and providers. The platform lists courses from third-party training providers and earns fees when customers register for courses through the marketplace. Services to training buyers are described as 'free to use.'
- Corporate Training Solutions: Revenue from enterprise clients purchasing on-site training, custom eLearning development, and bulk eLearning licenses. Corporations receive discounts for registering 3+ students, with group eLearning offers for 5+ employees at 20% discounts.
- Training Provider Listing Fees: Training providers pay to list their courses on TrainUp's marketplace. Providers mentioned include SkillPath, Global Knowledge, AMA, Learning Tree, SkillSoft, BizLibrary, New Horizons, Lorman Education, HRCertification.com, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Course Registration |
| Subscription | Multi-year contract | Group/Corporate Discounts |
| Transaction based/ take rate | Pay-as-you-go | On-Site Training |
| One time/ perpetual license | Multi-year contract | Custom eLearning Development |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
TrainUp product offering
Product offeringCore offering
TrainUp operates an online corporate training marketplace that connects training buyers with more than 700 third-party training providers offering 300,000+ professional development courses. Beyond its marketplace, TrainUp sells its own training products (TrainUp.com Institutes, Virtual Live Training, eLearning, On-Site Training, and TrainUp LIVE Webinars) and offers enterprise services including custom eLearning development and on-site training coordination.
Product overview
TrainUp.com operates as a unified corporate training marketplace offering multiple delivery formats: a searchable marketplace connecting buyers with 700+ training providers offering 300K+ courses, TrainUp.com Institutes (cohort-based blended learning programs), Virtual Live Training, self-paced eLearning, and On-Site Training. Additional offerings include Custom eLearning development, TrainUp LIVE Webinars, and the related KnowledgeFlo LMS platform for continuous performance management. The company also offers corporate solutions including group discounts, dedicated branded landing pages, and training sourcing support. TrainUp Grow and Training Orchestra are supplementary products for workforce development and training coordination respectively.
Differentiator
Problem solved
Functional benefit
Brands
- TrainUp.com Institutes: A Next-Gen Approach To Corporate Education - blended virtual learning environment for professionals covering Leadership, Customer Service, Time Management, and First-Time Manager topics.
- KnowledgeFlo
- TrainUp Gives Back
- TrainUp Grow
- Training Orchestra
Products and services
- TrainUp.com Marketplace Centralized online marketplace where corporate training buyers can search, compare, and enroll in courses from more than 700 third-party training providers such as SkillPath, Global Knowledge, and AMA.
- TrainUp.com Institutes
Quantifiable outcome
- 90% of Fortune 500 companies have purchased training with TrainUp.com
- +1 more outcomes
Companies that use TrainUp
Customer profileNamed customers3 records
Ideal customer profiles3 records
TrainUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TrainUp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, minor and strategic.
- SkillPathcoreIndustry-leading training provider offering courses through TrainUp's marketplace. Known for business skills, leadership, and professional development training programs.
- Global KnowledgecorePremier IT and business training provider featured on TrainUp's marketplace, offering certification and technical skills courses.
- AMA (American Management Association)coreLeadership and management training provider providing content for TrainUp's corporate training marketplace.
- Learning Tree InternationalcoreTechnology and professional development training provider offering courses through TrainUp's platform.
- SkillSoftcoreEnterprise learning provider offering eLearning content and courses featured on TrainUp's marketplace.
- BizLibrarycoreVideo-based training content provider for business and professional development courses on TrainUp.
- New HorizonsmajorTechnology training provider offering courses through TrainUp's marketplace.
- Lorman EducationmajorCompliance and professional education provider offering courses through TrainUp.
- HRCertification.commajorHR compliance and certification training provider featured on TrainUp.
- ElsevierminorInformation analytics company providing ISO standards and compliance training courses through TrainUp.
- ComplianceOnlineminorCompliance training provider offering courses on TrainUp's platform.
- National SeminarsminorProfessional development training provider featured on TrainUp for soft skills and business training.
- KnowledgeFlostrategicNext-gen LMS and continuous performance management solution. TrainUp directs clients to KnowledgeFlo.com for LMS and performance management needs, representing a product integration/solution extension partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TrainUp competitors and assessment
Company assessmentDirect peers
- OpenSesame: The most direct competitor — OpenSesame operates an eLearning course marketplace aggregating thousands of courses from 200+ publishers for enterprise buyers. Highly comparable business model, target customer, and content strategy to TrainUp.
- Udemy Business: Enterprise arm of Udemy, curating and bundling courses from a marketplace of instructor-created content. Competes directly with TrainUp for corporate L&D budgets, particularly in tech, business, and leadership development categories.
- Go1: Global training marketplace that aggregates content from hundreds of providers for enterprise L&D buyers. Operates the same aggregator-based business model as TrainUp but with greater international reach and venture capital backing.
Emerging players
- 360Learning: Collaborative learning platform combining LMS with crowdsourced course authoring for enterprise L&D teams. Comparable to TrainUp.com Institutes cohort-based model and competes for enterprise training buyers.
- Pluralsight: Technology and developer skills training platform serving enterprise engineering teams. Overlaps with TrainUp's IT training categories with deeper specialization in cloud, security, and software development.
- WorkRamp: Modern LMS and learning platform purpose-built for customer and employee training. Comparable to the KnowledgeFlo product line, targeting enterprise L&D buyers with newer technology.
Broad incumbents
- Coursera for Business: Enterprise offering from Coursera providing curated access to courses, certificates, and degree content from top universities and companies. A larger, broader player pursuing the same corporate training buyer as TrainUp, with deeper content IP.
- Skillsoft: Long-standing enterprise learning platform offering proprietary content, Skillsoft Percipio LMS, and content that is also redistributed on TrainUp's marketplace. A direct competitor with much larger scale and a strategic conflict for TrainUp.
- LinkedIn Learning: Enterprise-focused professional development platform bundled with LinkedIn's network and talent data. Targets overlapping buyer personas (L&D, HR) with a much broader distribution footprint than TrainUp.
Others
- LearnDash: WordPress-based LMS provider that enables organizations to deliver and sell their own training. Adjacent infrastructure layer to TrainUp's marketplace and KnowledgeFlo LMS business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TrainUp social profiles
Digital presenceTrainUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrainUp leadership team
Management profileNumber of profiles
Profiles1 record
TrainUp subsidiaries and ownership
Company hierarchySubsidiaries1 record
TrainUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrainUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrainUp
What does TrainUp do?
TrainUp operates an online corporate training marketplace that connects training buyers with more than 700 third-party training providers offering 300,000+ professional development courses. Beyond its marketplace, TrainUp sells its own training products (TrainUp.com Institutes, Virtual Live Training, eLearning, On-Site Training, and TrainUp LIVE Webinars) and offers enterprise services including custom eLearning development and on-site training coordination.
Is TrainUp a public or private company?
TrainUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrainUp founded?
TrainUp was founded in 2004. It employs 11 to 50 people.
Where is TrainUp based?
TrainUp is headquartered in Mckinney, United States, in the North America region.
How does TrainUp make money?
Three revenue lines are on record. Transaction/Commission Revenue is the primary driver. The others are corporate Training Solutions and training Provider Listing Fees.
Who are TrainUp's main competitors?
Direct peers on record are OpenSesame, Udemy Business and Go1. Emerging players are 360Learning, Pluralsight and WorkRamp. Broad incumbents are Coursera for Business, Skillsoft and LinkedIn Learning. LearnDash is listed as an others.
Does TrainUp have an API?
No public API is recorded for TrainUp.
What industry is TrainUp in?
TrainUp's product category is Corporate Training Marketplace. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDABAOAL, Onboarding Program Design, Enablement & Train-the-Trainer. Its NAICS code is 611430 and its SIC code is 8200.