Empowered Marketing
Empowered Marketing is an Australian founder-led digital marketing agency that provides Facebook/Instagram advertising, Google Shopping, and email automation services to eCommerce SMBs with proven products, plus an in-person Facebook advertising workshop delivered in Adelaide.
- Company typePrivate
- Founded2017
- HeadquartersUnley, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Empowered Marketing does
Empowered Marketing is an Australian digital marketing agency operating from Unley, South Australia, founded in 2017 by Brett Leggett. The firm serves eCommerce businesses that already have a proven product and at least 2,000 sales, positioning itself as a growth specialist rather than a generalist agency. Service delivery is concentrated in the founder, who acts as primary consultant, strategy-session host, and workshop trainer.
The core product is an eCommerce Digital Marketing Services retainer that combines three channels into a ROAS-focused growth system: Google Shopping for cold customer acquisition (positioned at a 7.83x return in a documented case study), Facebook/Instagram remarketing — particularly Dynamic Product Ads — for recapturing lost sales (19.96x over a year in case study work, 48.39x on a 24-hour sale campaign), and automated email marketing including bi-weekly auto product recommendations, abandoned-cart sequences, and sale emails (35x ROI on $712 of platform spend producing ~$25,000 over 11 months). Underlying technology is a standard stack of Facebook Business Manager, Google Shopping, Advanced Google Analytics, and an email automation platform; there is no disclosed proprietary software, AI, or API. A secondary product, the Facebook Fundamentals Workshop, delivers one-on-one in-person training in Adelaide with a 170+ page workbook.
The business model is professional services: ongoing agency retainers plus a paid one-off workshop, with a free eBook ("Increase Your Sales") and a free 45-minute strategy session functioning as lead magnets. Pricing is not publicly disclosed; the only stated commercial threshold is a $5/day minimum ad budget for the workshop track. The firm is founder-owned, bootstrapped, and reports no external investment, M&A, or institutional backers. A stated 10% profit donation to the I Am Worth More mental-health nonprofit is positioned as stage one of a 4-stage 10-year plan. Named customers are exclusively SMBs across fitness, retail, wellness, creative, and cleaning services, and the case-study metrics appear to derive from a single eCommerce client, suggesting concentration risk at the client level despite a diversified testimonial list.
Empowered Marketing firmographics
Firmographics- Name
- Empowered Marketing
- Legal name
- Empowered Marketing
- Website
- https://empoweredmarketing.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Empowered Marketing is an Australian founder-led digital marketing agency that provides Facebook/Instagram advertising, Google Shopping, and email automation services to eCommerce SMBs with proven products, plus an in-person Facebook advertising workshop delivered in Adelaide.
- Ownership category
- akta.pro rank
Empowered Marketing industry classification
Industry- Product category
- Digital Marketing Services (eCommerce)
- NAICS
- Other Services Related to Advertising (541890), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising Management (MPAAACAC)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Empowered Marketing is headquartered
LocationHeadquarters
- HQ city
- Unley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Empowered Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Agency Services: Full-service digital marketing consulting for eCommerce businesses, including Facebook/Instagram advertising, Google Shopping, and email marketing campaigns. Revenue is generated through ongoing client engagements with a focus on ROAS (Return On Ad Spend) outcomes.
- Facebook Fundamentals Workshop: One-on-one, hands-on training workshop teaching Facebook advertising fundamentals. Includes a 170+ page PDF workbook and optional physical book. Delivered in-person in Adelaide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-on-one Facebook Fundamentals Workshop with take-home resources |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Empowered Marketing product offering
Product offeringCore offering
Empowered Marketing is an Australian eCommerce growth agency that delivers Facebook/Instagram advertising, Google Shopping, and email marketing automation services on a ROAS-focused consulting basis to online stores with proven products and at least 2,000 sales. The firm is complemented by a paid, one-on-one Facebook Fundamentals Workshop delivered in Adelaide together with a 170+ page take-home workbook. The company's offering is rounded out by free strategy sessions and a free eBook used as lead magnets to convert prospects into consulting engagements.
Product overview
Empowered Marketing is an eCommerce growth specialist firm offering a unified service portfolio built around a core digital marketing agency offering. The core product is its eCommerce Digital Marketing Services, which combines Google Shopping, Facebook/Instagram advertising, and email marketing into a ROAS-focused growth system. This core service is supported by the Facebook Fundamentals Workshop — a paid, one-on-one training program — and supplemented by a free eBook and a free strategy session, both used as lead magnets and onboarding tools. The four named offerings function as a tiered funnel: the free eBook and strategy session attract and qualify prospects, the workshop serves business owners who prefer to manage advertising themselves, and the core services product is sold to eCommerce stores ready to outsource their growth.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Digital Marketing Services Full-service digital marketing engagement for eCommerce businesses with a proven product and at least 2,000 sales, focused on scaling revenue through Google Shopping, Facebook/Instagram advertising, and automated email marketing campaigns with a Return On Ad-Spend (ROAS) focus.
- Facebook Fundamentals Workshop One-on-one, hands-on training workshop delivered in Adelaide that teaches business owners the fundamentals of Facebook Business Manager and paid Facebook advertising, including a 170+ page PDF workbook (with an optional physical book) for take-home reference.
Companies that use Empowered Marketing
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Empowered Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Empowered Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- I Am Worth MorecoreEmpowered Marketing has partnered with I Am Worth More, a non-for-profit organization in the mental health sector. The company commits to donate 10% of all profits to support I Am Worth More's mental health programs for as long as they are operational. This partnership aligns with Empowered Marketing's broader vision to empower society through mental health initiatives and forms the first stage of their 4-stage 10-year plan.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Empowered Marketing competitors and assessment
Company assessmentDirect peers
- SmartSites: Full-service digital marketing agency offering paid search, paid social, SEO, and web design for SMBs and eCommerce. Comparable on multi-channel paid acquisition offering and SMB target segment.
- AdResults: Performance-focused digital agency specializing in Amazon advertising, paid search, and paid social for eCommerce brands. Comparable to Empowered Marketing in ROAS-led, eCommerce-centric paid media execution.
- LYFE Marketing: Social media and digital marketing agency serving SMB eCommerce and brand clients with paid social and content. Comparable on channel stack (Facebook/Instagram-heavy), SMB target customer, and educational content marketing approach.
- OuterBox: eCommerce digital marketing agency combining SEO, paid media, and design services for online retailers. Comparable to Empowered Marketing in eCommerce specialization and ROAS-led growth engagements.
- Sculpt: B2B and eCommerce-focused digital marketing agency offering paid media, SEO, and CRO. Similar to Empowered Marketing in multi-channel paid acquisition services for growing eCommerce brands, though larger in scale.
- KlientBoost: Performance marketing agency focused on paid media (Google, Facebook, LinkedIn Ads) with a strong eCommerce practice and case-study-driven sales motion. Highly comparable to Empowered Marketing on channel mix and ROAS-led positioning.
- Disruptive Advertising: US-based digital marketing agency specializing in paid social, PPC, and CRO for eCommerce and SaaS clients. Closely comparable to Empowered Marketing in ROAS-led service model, multi-channel execution (Facebook/Google), and SMB-to-mid-market eCommerce focus.
Regional players
- Online Marketing Gurus: Australian digital marketing agency providing SEO, Google Ads, and social media advertising for SMBs. Direct regional competitor to Empowered Marketing within Australia with overlapping service lines.
- ROI.com.au: Australian digital agency focused on performance marketing, SEO, and paid media for SMB and mid-market clients. Comparable regional peer with similar paid social/SEM offerings in the Australian market.
Broad incumbents
- Thrive Agency: Established US digital marketing agency with broad services spanning web design, SEO, social media, and paid media for SMBs. Broader portfolio than Empowered Marketing but overlaps in paid social/SMB marketing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Empowered Marketing social profiles
Digital presenceEmpowered Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empowered Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Empowered Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empowered Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empowered Marketing
What does Empowered Marketing do?
Empowered Marketing is an Australian eCommerce growth agency that delivers Facebook/Instagram advertising, Google Shopping, and email marketing automation services on a ROAS-focused consulting basis to online stores with proven products and at least 2,000 sales. The firm is complemented by a paid, one-on-one Facebook Fundamentals Workshop delivered in Adelaide together with a 170+ page take-home workbook. The company's offering is rounded out by free strategy sessions and a free eBook used as lead magnets to convert prospects into consulting engagements.
Is Empowered Marketing a public or private company?
Empowered Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empowered Marketing founded?
Empowered Marketing was founded in 2017. It employs 1 to 10 people.
Where is Empowered Marketing based?
Empowered Marketing is headquartered in Unley, Australia, in the Oceania region.
How does Empowered Marketing make money?
Two revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are facebook Fundamentals Workshop.
Who are Empowered Marketing's main competitors?
Direct peers on record are SmartSites, AdResults, LYFE Marketing, OuterBox, Sculpt, KlientBoost and Disruptive Advertising. Regional players are Online Marketing Gurus and ROI.com.au. Thrive Agency is listed as a broad incumbent.
Does Empowered Marketing have an API?
No public API is recorded for Empowered Marketing.
What industry is Empowered Marketing in?
Empowered Marketing's product category is Digital Marketing Services (eCommerce). Its primary akta.pro industry code is MPAAACAC, Paid Social Advertising Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 541890 and its SIC code is 7311.