HAGI

What HAGI does

HAGI is a privately held fashion brand founded in 2021 and headquartered in Osaka, Japan. According to the firm's own short description, HAGI sets up and organizes marketplaces where consumers can purchase personal belongings from social media influencers. The company's documented commercial surface is its consumer-facing website at refashionmarket.com.

The platform sits at the intersection of fashion resale and influencer commerce — a niche where influencers (rather than traditional brands or individual resellers) act as the supply side, monetizing their personal wardrobes and belongings. The available source material does not specify the underlying technology, marketplace mechanics (commission rates, listing process, authentication, fulfillment), or proprietary features supporting the platform. The website reference in the scraped data contains no extracted content beyond the URL itself.

The source data is sparse on operational details: no headcount figures, no disclosed revenue, no funding rounds, no management team, no pricing structure, no named customers, no partnerships, no awards, no patents, and no subsidiary or parent-company relationships are recorded. As a for-profit private entity, HAGI has no public ticker and no disclosed investors or capital structure. The precise revenue mechanics, customer segmentation, go-to-market motion, and unit economics therefore cannot be characterized from the available evidence.

Name

HAGI

Website

https://refashionmarket.com

Company type

Private

Founded year

2021

Short description

HAGI is a privately held Japanese fashion brand founded in 2021 that operates marketplaces for buying personal belongings from influencers, with its platform hosted at refashionmarket.com and headquarters in Osaka, Japan.

Ownership category

akta.pro rank

Product category

Fashion Resale Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Influencer resale marketplace
• Fashion resale platform
• Secondhand fashion marketplace
• Celebrity wardrobe sales
• Peer-to-peer fashion

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Core offering

HAGI is a fashion brand that sets up and organizes marketplaces where consumers can purchase influencers' personal belongings. The company operates an online resale marketplace (refashionmarket.com) focused on selling pre-owned fashion items from social media influencers and celebrities.

Product overview

No information available. The source data contains only a URL reference to https://www.refashionmarket.com/ with no accompanying content about HAGI's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Refashion Market An online resale marketplace operated at refashionmarket.com where influencers list and sell their personal fashion belongings to individual consumers. The marketplace is organized and curated by HAGI.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Vinted: Vinted is a large European fashion resale marketplace with community-driven sellers. Comparable in apparel resale mechanics though broader in supply sources than HAGI's influencer focus.
• Grailed: Grailed is a curated fashion resale marketplace focused on premium and streetwear, often featuring influencer and designer closets. Comparable to HAGI in curating personality-driven fashion resale.
• Poshmark: Poshmark is a social commerce marketplace for fashion resale where sellers (often influencers and stylists) curate closets. Closely comparable business model to HAGI's influencer-personal-belongings approach.
• Mercari: Mercari operates Japan's largest C2C resale marketplace covering apparel, accessories, and miscellaneous goods. It is the most direct competitor to HAGI in Japanese resale, though Mercari's supply comes from general consumers rather than influencers.
• Depop: Depop is a global fashion resale marketplace popular with Gen Z and creator-driven sellers. It shares HAGI's emphasis on fashion-forward, personality-driven resale, though it operates at significantly larger scale and globally.
• Rakuma (Rakuten): Rakuma, operated by Rakuten, is a major Japanese C2C resale marketplace with strong apparel and fashion category presence. It competes for the same Japanese consumer resale wallet as HAGI.
• StockX: StockX is a resale marketplace that started in sneakers and streetwear and has expanded into apparel and accessories. Comparable as a curated resale platform but with a much broader category footprint.

Broad incumbents

• Vestiaire Collective: Vestiaire Collective is a global luxury fashion resale marketplace with authentication services. Comparable as an established fashion resale incumbent, though positioned upmarket from HAGI's likely price tier.
• The RealReal: The RealReal is a major authenticated luxury consignment resale platform in the US. Comparable as a fashion resale incumbent with brand-driven supply, though operating in a different geography and price segment.

Regional players

• 2nd Street: 2nd Street is a large Japanese chain of secondhand apparel and lifestyle stores. Comparable as a Japanese-focused fashion resale operator, though primarily offline rather than marketplace-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAGI