Bay Area Behavioral Services

What Bay Area Behavioral Services does

Bay Area Behavioral Services is a privately-held outpatient mental health practice founded in 2000 and headquartered in Brandon, Florida, with a second office in Tampa. The practice employs over 40 Masters-level or Florida-licensed therapists drawn from social work, counseling, psychology, and education backgrounds, delivering individual therapy, family therapy, couples therapy, group therapy, psychiatric evaluation, and medication management. It serves children and adolescents, adults, couples and families, and the LGBTQ+ community across 11 counties in Central Florida, with conditions addressed including depression, anxiety, trauma and PTSD, ADHD, behavioral difficulties, grief, abuse recovery, and phase-of-life adjustment.

The practice operates a hybrid delivery model: in-person sessions at two Hillsborough County locations and telehealth video sessions delivered through a HIPAA-compliant, encrypted video conferencing platform. Clinical delivery follows a strength-based, client-centered approach, and the practice publicly commits to offering new patient appointments within one week of initial contact. Patient acquisition is driven by healthcare provider referrals, insurance network relationships, and community partnerships, supplemented by a website and direct phone contact.

Revenue is generated primarily through fee-for-service therapy and psychiatric sessions, paid by a mix of Medicaid HMO plans (Sunshine State/Cenpatico, United/Optum, Beacon, Behavioral Services Network), private insurers (Blue Cross, Cigna, Ambetter), and self-pay at $100-$300 per session. There is no disclosed technology platform, AI tooling, or proprietary software product; the telehealth offering is a standard HIPAA-compliant video conferencing solution. The company is independently owned with no parent company, private equity backing, or venture capital investment identified.

Name

Bay Area Behavioral Services

Legal name

Bay Area Behavioral Services

Website

https://bayareabehavioral.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Area Behavioral Services is a private, Florida-based outpatient mental health practice with 40+ Masters-level therapists operating two clinics in Hillsborough County and a telehealth channel, serving individuals, couples, families, and the LGBTQ+ community across 11 Central Florida counties.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Behavioral health services
• Family therapy
• Couples counseling
• Psychiatric services

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Counseling Services: The practice generates revenue through individual, family, couples, and group therapy sessions. Services are billed to insurance (Medicaid HMOs and private insurers) or paid out-of-pocket via self-pay rates. New patients are scheduled within one week of initial contact.
2. Psychiatric Services: Psychiatric evaluation and medication management services provided by licensed psychiatrists for clients actively engaged with a Bay Area Behavioral Services therapist. Billed through insurance or self-pay.
3. Self-Pay Services: Self-pay rates ranging from $100-$300 depending on service provided, including telehealth sessions. Cash and major credit cards accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bay Area Behavioral Services is a private mental health counseling practice that delivers individual therapy, family therapy, couples therapy, group therapy, telehealth video sessions, and psychiatric evaluation with medication management. Services are rendered by 40+ Masters-level or Florida-licensed therapists and psychiatrists across two Hillsborough County offices (Brandon and Tampa) and via a HIPAA-compliant telehealth platform.

Product overview

Bay Area Behavioral Services is a mental health services practice offering a unified portfolio of therapeutic services through a network of over 40 master's-level therapists across two Florida locations (Brandon and Tampa). The company provides Individual Therapy, Family Therapy, Couples Therapy, Group Therapy, Telehealth (video-based remote sessions), and Psychiatric Services including medication management. All services are delivered using a strength-based, client-centered approach, with new patients typically offered appointments within one week. The company was founded in 2000 and serves Hillsborough County in central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy with a mental health counselor, clinical social worker, or marriage and family therapist, beginning with an in-depth assessment of the identified problem. Targeted at adults, children, and adolescents dealing with depression, anxiety, trauma, ADHD, grief, stress, and personal growth concerns.
• Family Therapy Therapy in which family members engage together with a mental health professional, with session frequency and duration determined collaboratively between the client and therapist. Aimed at families seeking to address family dynamics, communication, and parental support needs.
• Couples Therapy Therapy aimed at improving romantic relationships and resolving interpersonal conflicts, with the ability to accommodate different therapists for individual and couples sessions. Targeted at partners and spouses seeking relationship counseling.
• Group Therapy Form of psychotherapy treating a small number of clients together as a group, including services for children and adolescents, parenting support, LGBTQ+ young adult support, and young adults transitioning to adulthood.
• Telehealth Services Remote mental health services delivered by phone or computer video conferencing via a secure, confidential, HIPAA-compliant platform with state-of-the-art security and encrypted protocols. Available to patients unable to visit offices in person.
• Psychiatric Services Psychiatric evaluation and medication management provided by licensed psychiatrists, available to clients actively engaged with a Bay Area Behavioral Services therapist. Billed through insurance or self-pay.

Quantifiable outcome

• New patient appointments available within one week of initial contact

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Sunshine State/CenpaticocoreChannel Partner/ Reseller/ DistributorMedicaid HMO insurance plan accepted by Bay Area Behavioral Services for mental health services.
• United (Optum)coreChannel Partner/ Reseller/ DistributorUnited Behavioral Health (Optum) insurance plan accepted for mental health coverage.
• Beacon (Simply, Simply Healthy Kids, Humana, Clear Health Alliance)coreChannel Partner/ Reseller/ DistributorMedicaid HMO insurance plans accepted including Beacon, Simply, Simply Healthy Kids, Humana, and Clear Health Alliance.
• Behavioral Services Network (Aetna Better Health, Healthy Kids)coreChannel Partner/ Reseller/ DistributorBehavioral Services Network including Aetna Better Health and Healthy Kids Medicaid plans accepted.
• Blue CrosscoreChannel Partner/ Reseller/ DistributorPrivate insurance plan accepted for mental health services.
• CignacoreChannel Partner/ Reseller/ DistributorPrivate insurance plan accepted for mental health services.
• AmbettercoreChannel Partner/ Reseller/ DistributorPrivate insurance plan accepted for mental health services.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Public, scaled virtual therapy and psychiatry platform that accepts many of the same national payers (Cigna, Optum, etc.) as Bay Area Behavioral. Represents the digital-first competitive threat for self-pay and commercially insured patients.
• Lyra Health: Large employer-sponsored mental health benefits provider offering in-person and virtual therapy plus coaching. Comparable services and payer strategy but at a national, enterprise scale that competes for the same commercial insured patient pool.
• BetterHelp: Largest direct-to-consumer virtual therapy subscription service, competing primarily on price, convenience, and self-serve onboarding. A key substitute for Bay Area Behavioral's self-pay and tech-savvy patient segments.

Emerging players

• Grow Therapy: National therapist marketplace and insurance-billing platform that empowers independent practices like Bay Area Behavioral. Comparable as a competing channel for therapists and a potential infrastructure partner rather than a direct clinical competitor.
• Charlie Health: Provides intensive outpatient and group-based mental health treatment, with strong emphasis on adolescents, young adults, and families. Comparable to Bay Area Behavioral's youth and family therapy focus but at higher acuity and through virtual-first delivery.
• Headway: Insurance-network and billing platform for outpatient mental health providers, accepting most major commercial and Medicaid plans. Directly comparable to Bay Area Behavioral's payer mix and could serve as a software/infrastructure alternative.

Direct peers

• Octave: Multi-clinic outpatient mental health practice offering individual, couples, family, and group therapy with embedded psychiatry and insurance participation — the closest model analog to Bay Area Behavioral's services and payer mix.
• Two Chairs: Operates a multi-clinic, multi-modality outpatient therapy practice with in-person and virtual care, full-service psychiatric support, and a strong employer/payer mix — directly comparable to Bay Area Behavioral's hub-and-spoke model, though scaled to multiple metros.

Regional players

• BayCare Behavioral Health: Hospital-system-affiliated behavioral health provider operating across the Tampa Bay region, including outpatient counseling and psychiatry. Direct local competitor for referrals, payer contracts, and therapist talent in the same Hillsborough County market.
• Tampa Therapy & Wellness: Local Tampa-area outpatient mental health practices offering individual, couples, and family therapy with in-person and telehealth options — directly competing for patients and clinicians in Bay Area Behavioral's immediate service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Area Behavioral Services