ZPos

What ZPos does

ZPos Limited is a UK-based, privately held hospitality technology company founded in 2013 that sells online ordering websites and electronic point-of-sale (EPoS) systems to restaurants, takeaways, and multi-location franchise operators across the United Kingdom. Its go-to-market spans independent SMEs (Indian, pizza, Chinese, Mexican takeaways), mid-market restaurant groups (El Mexicana, Deep Blue Restaurant, Perfect Pizza), and national franchise chains (Subway, Chicken Cottage), with a white-label channel through UK resellers and print houses that extends reach without direct sales effort. Customers are acquired via a no-cost field sales team, phone-based inside sales, SEO-optimised content, and self-service online sign-up.

The product surface is built entirely in-house in the UK with no outsourced development. Core products include ZFood (bespoke online ordering websites), the ZPos Control Panel (EPoS software with caller-ID-driven customer screens), ZPrinter and ZPP-802S thermal printers (GPRS/3G/4G/WiFi and wired receipt printing), ZPos CallerID, and SmartLine/Magic ZPhone VoIP services. The platform supports online ordering on desktop, mobile, tablet, and Xbox, and integrates franchise-management tools with GPS branch locators and weekly per-branch payouts. Marketing services (three-tier SEO packages £49-£500/month, SMS marketing, social media management, in-house print design) and a payment gateway backed by WorldPay (and more recently Stripe and First Payment Merchant Services) round out the stack.

The business model combines subscription revenue (online ordering websites from £150/month fixed, plus a 7% commission option with a £5 monthly minimum; EPoS subscriptions; SEO retainers), transaction-based payment-processing fees, hardware unit sales, and professional services (printed marketing, design). A disclosed £2.5m turnover and approximately 40 employees indicate a profitable, bootstrapped SME with 1,247 websites powered and 194 reviews, broadly distributed across thousands of hospitality customers with no parent company, institutional investors, or acquisitions disclosed.

Name

ZPos

Legal name

ZPos Limited

Website

https://zpos.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ZPos is a UK-based hospitality technology company that provides bespoke online ordering websites, EPoS systems, payment processing, and marketing services to independent restaurants, takeaways, and multi-location franchise operators across the UK hospitality sector.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering & EPoS Software

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Online ordering websites
• EPoS systems
• Restaurant marketing services
• Payment gateway solutions
• Hospitality software platforms

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Online Ordering Website Subscriptions: Monthly subscription fees for bespoke online ordering websites. Customers can choose a commission-based model (paying a percentage of online sales, e.g. 7%) with a lower monthly fee, or a fixed unlimited package starting from £150/month including licence fee, support, hosting, domain name, email, SEO and service. Setup fee is separate (e.g. £99 or £150 depending on requirements).
2. EPoS System Subscriptions: EPoS software and hardware packages sold to restaurants and takeaways, typically as a managed ongoing service. Includes support and software updates.
3. Payment Gateway / Transaction Fees: ZPos's own payment gateway service is backed by WorldPay. Transactional fees are charged on card payments processed through the gateway. Weekly payouts are made to merchants (typically covering sales from two weeks prior). Refunds incur a £2.50 fee plus any customer-paid fees; chargebacks incur a £30 fee.
4. Marketing Services: SMS marketing (Branded SMS, Unbranded SMS, Power SMS) charged per message. Printed marketing materials (flyers, posters, menus, business cards, loyalty cards, etc.) with design and printing services. Social media marketing and SEO services with monthly packages (£49-£500/month).
5. Hardware Sales: Sale of EPoS hardware including EPoS computers, tills, cash drawers, monitors, touch screen devices, tablets, counter poles, thermal and dot matrix printers, ZPrinter (standalone GPRS/3G/WiFi printer), ZPP-802S thermal printer, ZPos CallerID hardware box, and consumables (printer rolls, labels). Printer replacement or repair charges apply after 12 months.
6. SEO Services: Three tiers of SEO packages: Essentials SEO Package at £49/month, Proactive SEO Package at £149/month, and Aggressive SEO Package at £500/month. Also includes free Essentials SEO Marketing Package (worth £150/month) bundled with any online ordering website subscription.
7. Domain Name Management: Domain names are registered and owned by ZPos Ltd. Domain admin transfer charge of £150 to release domain name from ZPos systems upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ZPos develops and sells bespoke online ordering websites and EPoS (electronic point of sale) systems for UK restaurants, takeaways, and franchise operators. The company combines its in-house ZFood online ordering platform with the ZPos Control Panel EPoS software, supported by proprietary hardware including the ZPrinter GPRS/3G/WiFi printer, ZPos CallerID unit, and ZPP-802S thermal printer. Additional recurring offerings include payment gateway services backed by WorldPay, VoIP phone systems (SmartLine, Magic ZPhone), and restaurant marketing services covering SMS, SEO, social media, and printed marketing materials.

Product overview

ZPos is a UK-based hospitality technology company offering a unified platform for restaurants and takeaways, combining the ZFood online ordering website platform with the ZPos Control Panel EPoS system. The core offering includes online ordering websites with integrated electronic point-of-sale (EPoS) capabilities, backed by proprietary hardware like the ZPrinter thermal printer and ZPos CallerID. Additional services include marketing (SMS, printed materials, SEO, social media), VoIP phone solutions (SmartLine, Magic ZPhone), payment processing via WorldPay and Stripe integrations, hardware supply, and business consultancy. The company develops all software in-house in the UK and serves both independent restaurants and multi-branch franchises.

Differentiator

Problem solved

Functional benefit

Brands

• ZFood: Online ordering website platform for restaurants and takeaways
• ZPos Control Panel
• ZPrinter
• SmartLine
• Magic ZPhone

Products and services

• ZFood Online Ordering Website Platform Bespoke branded online ordering websites for UK restaurants and takeaways, featuring custom (not template-based) design, menu management, customer accounts, loyalty points, 50+ discount code options, SMS and email marketing tools, GPS-based branch locator, franchise management portal, and order reporting. Delivered under the customer's own brand with no competitor promotion, supporting desktop, mobile, tablet, and Xbox.
• ZPos Control Panel EPoS Software In-house developed electronic point of sale (EPoS) software for restaurants and takeaways, providing order management, customer tracking, automatic cash-ups, and sales reporting. Integrates with ZPos CallerID to display incoming caller contact, delivery information, and previous orders on the EPoS screen.
• ZPos CallerID Hardware-and-software caller identification solution that detects incoming calls and automatically displays customer contact details, delivery addresses, and previous order history on the EPoS screen via the ZPos CallerID hardware box.
• ZPrinter (GPRS/3G/4G/WiFi Thermal Printer) Thermal printer with integrated GPRS, 3G, 4G and WiFi connectivity that receives and prints online orders directly, allowing restaurants to capture orders without relying on in-shop broadband or a connected PC. Pairable with ZPos hardware printers and with optional ZPos Web Printer emulation software.
• ZPP-802S Thermal Receipt Printer 80mm thermal receipt printer designed for ZPos EPoS systems, supplied with Windows driver support and a programmer manual for integration into restaurant point-of-sale setups.
• EPoS Hardware Suite Point-of-sale hardware range including EPoS computers, tills, cash drawers, monitors, touch screen devices, tablets, counter poles, thermal printers, and dot matrix printers, sold alongside the ZPos Control Panel software as a complete EPoS package.
• ZPos Payment Gateway Proprietary payment processing service for online restaurant and takeaway orders, backed by WorldPay (and integrated with Stripe from June 2022). Provides weekly merchant payouts, transaction fee management, and refund/chargeback handling.
• SMS Marketing Service SMS text message marketing service for restaurants with three product tiers (Branded SMS, Unbranded SMS, Power SMS), including customer mobile database sourcing, campaign management, and a price-match guarantee.
• Search Engine Optimisation (SEO) Services Three-tier SEO marketing packages for restaurants: Essentials SEO at £49/month, Proactive SEO at £149/month, and Aggressive SEO at £500/month. ZPos provides a free Essentials SEO Marketing Package (worth £150/month) bundled with every online ordering subscription and is positioning itself as the only Google-qualified UK agency providing bespoke online ordering websites for takeaways.
• Social Media Marketing Social media management and paid advertising service for restaurants and takeaways, covering daily posting, image creation, and reporting across Facebook, Instagram, Twitter, and LinkedIn, sold as a monthly package.
• Printed Marketing Design & Print Service In-house design and printing service for restaurant promotional materials including business cards, flyers, posters, leaflets, menus, beer mats, loyalty cards, and branded packaging, offered to ZPos customers with preferential pricing and price-match guarantees.
• Hospitality Consumables Day-to-day operational consumables for EPoS and online ordering operations, including printer rolls and labels, sold at competitive prices with a price-match guarantee.
• COVID Click, Collect & Deliver Promotion Rapid-setup online ordering promotional package launched in November 2020 during COVID-19, enabling UK restaurants and takeaways to begin accepting online click-and-collect and delivery orders within 48 hours using either the 7% commission model or the Unlimited Package.

Quantifiable outcome

• Free Essentials SEO Marketing Package worth £150/month included with every online ordering subscription
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• WorldPay (previously Streamline)coreTechnology or IntegrationWorldPay is the payment gateway provider backing ZPos's own payment processing service. WorldPay is described as 'the UK's largest provider of payment solutions.' ZPos's payment gateway service uses WorldPay infrastructure for card processing, with ZPos managing the merchant-facing interface, weekly payouts, and transaction reporting.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Toast: Large US-headquartered restaurant POS and online-ordering platform expanding into the UK. Competes in the same hospitality-tech category as ZPos with a much broader software-plus-hardware bundle and significantly greater funding.
• Clover (Fiserv): Fiserv-owned POS and payments platform with restaurant verticals including ordering and integrated hardware. Overlaps with ZPos's EPoS-plus-payment bundle at the SMB level.
• Block (Square): Square's POS and online-ordering products target SMBs including restaurants. Comparable in offering payment-linked POS and direct ordering at scale, though ZPos's proposition is more vertically specialised in takeaways.
• SumUp: European SMB payments and POS provider, including restaurant ordering functionality. Comparable to ZPos as an SMB-focused payment-and-POS bundle targeting UK hospitality.

Direct peers

• Flipdish: Irish-headquartered provider of branded online ordering websites and apps for takeaways and restaurants, with a UK customer base. Closest direct competitor to ZPos's bespoke ZFood offering and similar SMB/focus on direct ordering versus aggregators.
• Lightspeed Restaurant: Cloud-based EPoS with integrated online ordering for full-service and quick-service restaurants. Comparable to ZPos in serving hospitality with a unified software bundle spanning POS, ordering, and payments.
• Slerp: Online ordering platform for restaurants and takeaways, particularly strong with hospitality groups in the UK and Europe. Comparable to ZPos's ZFood direct-ordering proposition and target customer (independent and multi-site restaurants).
• Deliverect: Belgian-origin platform that integrates restaurant POS and online ordering channels (including aggregators). Overlaps with ZPos in serving UK takeaways wanting to streamline digital orders and reduce aggregator dependence.

Emerging players

• Tevalis: UK-based hospitality EPoS provider covering restaurants, bars, and hotels. Comparable to ZPos's Control Panel EPoS offering and UK hospitality focus, though without an equivalent consumer-facing ordering website suite.
• ResDiary: UK-headquartered restaurant booking, EPoS, and online-ordering platform. Comparable to ZPos in serving UK independent restaurants with adjacent POS and direct-ordering capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zposltd
• Facebookfacebook.com/ZPosLtd
• Instagraminstagram.com/ZPosLtd
• LinkedInlinkedin.com/company/zpos-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZPos