Primeview
Primeview Global is a privately held designer and supplier of premium LCD and direct-view LED video wall solutions, founded in 1997, serving broadcast, corporate, government, retail, stadium, and command-and-control customers across North America and EMEA through direct sales and channel partners.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Primeview does
Primeview Global is a privately held designer and supplier of premium LCD and direct-view LED video wall solutions, founded in 1997 by Shay Giuili and headquartered in New York City. The company's flagship technology platform is FusionMAX, launched in 2018 as the world's first all-in-one LED system, which spans FHD, 4K, 21:9, 32:9, portable (2GO), and outdoor form factors with pixel pitches from 0.9mm to 3.9mm. Core technical differentiators include common cathode MiniLED technology (reducing power dissipation by up to 40%), magnalium alloy cabinets (20% thinner, 25% lighter, 30% more power efficient than predecessors), and the proprietary C2S video wall controller with web-based GUI, HD-SDI native connectivity, and AES encryption. Complementary offerings include the ReVolve roll-up LED display, Zero Gravity walkable floor panels, Ultra Snello and Eco Line LCD video walls, ruggedized TAA-compliant LED for military applications, and acoustic ceiling LED tiles.
Primeview operates a hybrid direct-and-channel go-to-market model. Direct sales are executed through regional vice presidents and sales directors covering the Midwest, West Coast, and other territories, supported by five company-owned showrooms across North America (New York, Hollywood FL, Burbank via Bassett, Carrollton TX via Astra, Winterset IA) plus the San Francisco partner showroom via Shen Milsom & Wilke. Indirect distribution is anchored by flagship partner AVI-SPL (serves over 80% of Fortune 100), SKC Communications, AVI Systems, West Cal Technologies, Cadon Technical Sales, and nine named FusionMAX elite system integrators. U.S. federal government sales are accessed via Capital Strategies under the SBA 8(a) program, enabling sole-source awards in as little as five business days. EMEA operations are run from Giv'at Shmu'el, Israel, with additional offices in Loreto (Italy) and Corby (England).
Revenue is generated primarily through hardware sales of LED and LCD video wall systems, complemented by professional services (content creation, installation) and managed repair services operated from a U.S.-based service center that eliminates overseas shipping. Pricing is quote-based, dependent on display specifications, pixel pitch, size, and configuration. Customer concentration is diversified across broadcast (ESPN, Fox, NBC, Weather Channel), government (NASA, DoD, DEA, EPA), corporate enterprise (Microsoft, Citigroup), entertainment (Disney Theme Parks, Rock-and-Roll Hall of Fame), and adjacent verticals including retail, stadium/sports, higher education, healthcare, command-and-control, and house of worship.
Primeview firmographics
Firmographics- Name
- Primeview
- Legal name
- Primeview Global
- Website
- https://primeviewglobal.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Primeview Global is a privately held designer and supplier of premium LCD and direct-view LED video wall solutions, founded in 1997, serving broadcast, corporate, government, retail, stadium, and command-and-control customers across North America and EMEA through direct sales and channel partners.
- Ownership category
- akta.pro rank
Primeview industry classification
Industry- Product category
- Commercial Display Systems / Video Wall Solutions
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- HDR & Mini-LED/OLED Monitors (HDACADAI)
- akta.pro secondary industries
- Video/IMAG & LED Wall Production (MPAGAKAD), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where Primeview is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Primeview business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of LCD and LED display products including video walls, standalone displays, and specialty products. Products sold as complete turnkey solutions including display hardware, mounting solutions, and system controls.
- Professional Services: Content creation services including animation, motion graphics, and digital content production. Installation services and after-sale support.
- Service and Repair: U.S.-based repair service for displays, including onsite repair services with certified technicians. Previously required overseas shipping.
- Display Processing Solutions: Sale of C2S video wall controllers and processing equipment for mission-critical environments.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Primeview product offering
Product offeringCore offering
Primeview designs, manufactures, and distributes premium LCD and direct-view LED video wall solutions — anchored by its flagship FusionMAX™ all-in-one LED system — alongside complementary LCD video walls, standalone large-format displays, specialty products (roll-up LED, ruggedized LED, acoustic ceiling tiles, video wall processors), and professional services including installation, repair, and content creation. Its products are sold through direct sales, authorized resellers, and system integrators to enterprise, broadcast, government, retail, sports, and digital-out-of-home customers worldwide.
Product overview
Primeview provides a complete portfolio of premium LCD and direct-view LED display solutions for broadcast, corporate, retail, house of worship, stadium, hospitality, higher education, control room, and digital-out-of-home markets. The core product line is the FusionMAX™ all-in-one LED video wall system (launched in 2018 as the world's first all-in-one LED system), which spans multiple sub-brands: FHD All-in-One, FHD PRO, 4K, 32:9 All-in-One PRO Edition, 21:9 All-in-One PRO Edition (Microsoft Teams compatible), 2GO Portable, and Outdoor variants. Complementary products include the ReVolve LED Roll-Up Display, LED Tile Video Walls (Fusion Series, Fusion SM Series, OUD2, Zero Gravity walkable floors), LCD Video Walls (Eco Line, Ultra Snello), Standalone Displays (110", 5K, 4K, 21:9 LCD), and Specialty Products (Mounts, Processing/C2S Controllers, 21:9 Teams Solutions, Ruggedized LED, Acoustic Ceiling LED Tiles). Services include Content Creation Services for digital experiences and solutions for Broadcast, Command & Control, Digital Signage, and Enterprise Signage applications.
Differentiator
Problem solved
Functional benefit
Products and services
- FusionMAX™ All-in-One LED Video Wall System Primeview's flagship all-in-one LED video wall system with bezel-free design, cable-free front-serviceability, integrated processing, and magnetized modules. Launched in 2018 as the world's first all-in-one LED system, available across multiple form factors (FHD, 4K, 21:9, 32:9, 2GO portable, outdoor) for broadcast, corporate, control room, sports, and outdoor deployments.
- LED Tile Video Wall Series (Fusion Series, Fusion SM, OUD2) Scalable LED tile video wall product lines — Fusion Series and Fusion SM Series for indoor surface-mount applications, OUD2 for outdoor installations — providing building blocks for custom-configured LED walls across multiple environments.
- Zero Gravity Walkable LED Floor Display Series Walkable LED floor displays with HDR-ready technology available in pixel pitches from 1.2mm to 2.6mm for immersive floor experiences in museums, retail, and event spaces.
- Eco Line LCD Video Wall Energy-efficient LCD video wall displays for digital signage applications in retail, corporate, and public information environments.
- Ultra Snello LCD Video Wall Ultra-thin-bezel LCD video wall systems with internal HDR-ready processing for seamless multi-panel video wall arrays in control rooms, broadcast, and signage environments.
- Standalone Displays (110", 4K, 5K, 21:9 LCD) Large-format standalone LCD displays available in 110" sizes with 4K and 5K resolutions plus a 21:9 aspect ratio LCD optimized for hybrid meeting spaces and Microsoft Teams Rooms Front Row experiences.
- FusionMAX2GO Portable LED System Portable narrow pixel pitch LED video wall systems in 1.2, 1.5, and 1.9mm pixel pitches with mechanical lift, cable-free front serviceability, and a road-case designed to fit through standard doorways and elevators.
- FusionMAX Outdoor LED Displays Outdoor turn-key LED displays in 158", 203", and 247" diagonals with IP65 weatherproofing, 4,500 nits brightness, and 2.9mm or 3.9mm pixel pitch options, designed for hotel rooftop signage, casino displays, drive-in cinemas, and sports venues.
- FusionMAX 32:9 All-in-One PRO Edition LED Video Wall Ultra-wide 32:9 aspect ratio LED display with 3840x1080 resolution and bezel-free panel design, available in 1.2mm, 1.5mm, 1.9mm, and 2.5mm pixel pitches, designed for executive boardrooms, digital signage, gaming, and control rooms.
- FusionMAX 21:9 All-in-One PRO Edition LED Displays Ultra-wide 21:9 aspect ratio LED display solutions in 1.2mm and 1.5mm pixel pitches natively compatible with Microsoft Teams Rooms Front Row experience for next-generation videoconferencing and hybrid meeting spaces.
- Ruggedized FusionMAX LED Video Wall Systems TAA-compliant ruggedized narrow pixel pitch LED video wall systems with integrated protective cushioning, industrial handles, pressure adjustability, and waterproof seal, designed for military and mission-critical applications.
- ReVolve LED Roll-Up Display State-of-the-art scrolling/roll-up LED canvas display rated for 20,000 trouble-free up/down cycles, combining slim engineering with space-saving form factor for venues requiring retractable large-format displays.
- Tetto Acoustic Ceiling LED Tiles Super-light LED tile cabinet solution designed as a perfect fit for acoustic ceiling structures, with vivid colors and a 160-degree wide viewing angle for integrated architectural ceiling display installations.
- C2S Video Wall Controllers / Processing Solutions Proprietary C2S video wall controller family (PRVC2S122, PRVC2S220, PRVC2S720, PRVC2S740, PRVC2S1140) with web-based GUI for real-time wall setup and monitoring, native HD-SDI connectivity, AES encryption, network streaming, and an open API for third-party integration in mission-critical command environments.
- Display Mounting Solutions Hardware mounting solutions including pedestals, wall mounts, and portable carts engineered to support Primeview's display product line across enterprise, retail, and event installations.
- Content Creation Services Creative content production services spanning digital-out-of-home engagements, LED spectaculars, retail displays, hospitality, eSports, digital art, data visualizations, forced perspective, and anamorphic environments, designed to maximize the impact of Primeview's display investments.
- U.S.-Based Display Repair & Installation Services U.S.-based certified-technician display repair, onsite repair, and installation services introduced in 2022 to eliminate international freight delays and reduce equipment downtime for Primeview display customers.
- InfoComm 2025 New Display Solutions Launch New product lineup unveiled at InfoComm 2025 in Orlando, featuring a 163" 4K COB MIP LED Display, HOB LED Ticker, Three-Panel Arch Installation (SMD 1.2mm), 247" energy-efficient FusionMAX Outdoor, 110" slim-design 4K LCD, 86" Projective Capacitive Touch Display, ReVolve Roll-up LED Display, Pixel Clear 250" Transparent LED Wall, and a 110" LED Video Wall with 1.2mm MIP LED.
Quantifiable outcome
- U.S.-based repair service eliminates international freight delays and reduces equipment downtime
- +4 more outcomes
Companies that use Primeview
Customer profileNamed customers15 records
Segments14 records
Ideal customer profiles5 records
Primeview technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Primeview partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered strategic, regional, core and flagship.
- CruxstrategicPartnership to grow global brand and launch breakthrough solutions. Marketing and brand growth partnership.
- Cadon Technical SalesregionalChannel partner for enhanced display distribution to extend market reach in specific regions.
- BlackdovestrategicPartnership for digital art 90-day challenge at InfoComm 2023, integrating Blackdove digital art content with Primeview displays.
- West Cal TechnologiesregionalManufacturer's sales representative to offer enhanced services to customers on the West Coast (California, Nevada, Hawaii). Specializes in sales, engineering, installation, and support of high-end audio/video infrastructure systems.
- AVI SystemscoreAgreement to offer enterprise customers new display solutions. AVI Systems is one of the largest technology systems integrators in the US, providing design, integration, deployment and support of visual communication systems.
- Capital StrategiescorePartnership allowing U.S. Federal Government departments to access Primeview products via the Small Business Administration's 8(a) direct award program. Enables sole-source purchase contracts in as little as five business days. Capital Strategies is a certified Service Disabled Veteran Owned Small Business (SDVOSB).
- AVI-SPLflagshipAgreement to deliver hybrid LED wall experiences and training room solutions. AVI-SPL is the world's largest digital enablement solutions provider, serving over 80% of Fortune 100 companies. Previously collaborated on projects including Rock-and-Roll Hall of Fame and Kraft Foods.
- SKC CommunicationscorePartnership to deploy digital classroom and training solutions combining Primeview LED walls with furniture for hybrid workforce transformation. SKC is a leading AV integrator with over 35 years of experience and 300+ employees nationwide.
- Omnirax Furniture CompanycoreStrategic collaboration to create hybrid LED wall experiences combining Primeview displays with Omnirax custom furniture. Jointly developed the Training Center of the Future and Hybrid Round Table for Microsoft Teams Rooms Front Row experience. Features curved tables specifically designed for 21:9 and 32:9 Primeview displays.
- NoviSignflagshipDigital signage software partnership integrating NoviSign cloud-based content display software within Primeview video wall solutions. Provides bundled solutions for simple-to-deploy digital signage systems. NoviSign has over 50,000 screens deployed worldwide.
- Bassett Sales CorporationregionalWest Coast Partner Showroom in Burbank, CA providing display demonstrations and sales support for the Pacific region.
- Astra CommunicationsregionalTexas Partner Showroom and Logistics Center in Carrollton, TX providing display demonstrations and logistics support for the Texas region.
- Shen Milsom & Wilke (SM&W)regionalPartner showroom in San Francisco for display demonstrations and system integration services.
- Alpha VideocoreFusionMAX elite partner and system integrator for sports venues, providing design and installation of outdoor LED solutions.
- IVCIcoreFusionMAX elite partner providing system integration services across various verticals.
- MCA CommunicationscoreFusionMAX elite partner and system integrator for sports and entertainment venues.
- SKC CommunicationscoreFusionMAX elite partner and system integrator with over 35 years of experience.
- CCS Presentation SystemscoreSystem integrator partner for FusionMAX deployments.
- Conference TechnologiescoreSystem integrator partner for FusionMAX deployments.
- Paragon360coreSystem integrator partner for FusionMAX deployments.
- VerrexcoreSystem integrator partner for FusionMAX deployments.
- AVI systemscoreSystem integrator partner for outdoor FusionMAX deployments.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
Primeview competitors and assessment
Company assessmentDirect peers
- Barco: Barco's LED video wall and control room display business directly overlaps with Primeview's command & control and broadcast offerings. Its UniSee LCD video walls and TruePix LED products target the same enterprise and mission-critical environments as FusionMAX.
- Daktronics: Daktronics designs and manufactures large-format LED video walls and displays with a strong focus on sports venues, outdoor advertising, and transportation — overlapping directly with Primeview's outdoor FusionMAX and stadium/sports segment. Comparable in business model and product category.
- Absen: Absen is a major global LED display manufacturer with a comprehensive product line of fixed and rental LED video walls. It competes with Primeview in commercial, rental/staging, and broadcast LED wall segments at scale and from a cost-advantaged manufacturing base.
- Christie Digital Systems: Christie is a direct peer in professional LED video walls and video wall processing, with strong presence in broadcast, command & control, and large-venue applications. Its MicroTiles LED, LED video wall lineup, and Spyder/XTR processors compete head-to-head with Primeview's FusionMAX and C2S processing solutions.
- Unilumin: Unilumin is a leading Chinese LED display manufacturer with a broad portfolio covering fine-pitch LED, outdoor LED, and rental video walls. It competes with Primeview's FusionMAX line in commercial, broadcast, and outdoor display segments globally.
- Planar Systems (Leyard): Planar is a direct competitor in LCD and direct-view LED video walls, serving control rooms, broadcast, retail, and corporate environments. Its Leyard parent and overlapping product portfolio (LED tiles, LCD video walls, large-format displays) make it the closest comparable to Primeview's FusionMAX and Eco Line offerings.
Broad incumbents
- NEC Display Solutions: NEC (now Sharp NEC) provides commercial LCD displays, large-format screens, and video wall solutions used in corporate, retail, and control room settings. Overlaps with Primeview in enterprise LCD video wall deployments, though NEC is a broader display incumbent.
- Samsung (Visual Display Business): Samsung is a broad incumbent in commercial displays, with The Wall direct-view LED and large-format LCD displays serving many of the same broadcast, corporate, and DOOH customers as Primeview. Far larger scale and brand, but LED video wall is one product line among many.
- Sony Professional Displays: Sony's B2B Crystal LED and professional BRAVIA displays target broadcast, corporate, and simulation customers overlapping with Primeview. A broad incumbent in professional displays with deep broadcast relationships, but LED video walls are part of a much larger product portfolio.
- LG Electronics (Business Solutions): LG's commercial display division offers large-format LCD, direct-view LED (LAPE/MAGNIT), and video wall controllers that compete with Primeview in corporate, retail, and control room markets. It is a broad incumbent rather than a video-wall specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Primeview social profiles
Digital presencePrimeview compliance and trust
Trust signalCompliance2 records
Primeview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primeview leadership team
Management profileNumber of profiles
Profiles11 records
Primeview funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primeview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primeview
What does Primeview do?
Primeview designs, manufactures, and distributes premium LCD and direct-view LED video wall solutions — anchored by its flagship FusionMAX™ all-in-one LED system — alongside complementary LCD video walls, standalone large-format displays, specialty products (roll-up LED, ruggedized LED, acoustic ceiling tiles, video wall processors), and professional services including installation, repair, and content creation. Its products are sold through direct sales, authorized resellers, and system integrators to enterprise, broadcast, government, retail, sports, and digital-out-of-home customers worldwide.
Is Primeview a public or private company?
Primeview is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primeview founded?
Primeview was founded in 1997. It employs 51 to 100 people.
Where is Primeview based?
Primeview is headquartered in New York, United States, in the North America region.
How does Primeview make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services, service and Repair and display Processing Solutions.
Who are Primeview's main competitors?
Direct peers on record are Barco, Daktronics, Absen, Christie Digital Systems, Unilumin and Planar Systems (Leyard). Broad incumbents are NEC Display Solutions, Samsung (Visual Display Business), Sony Professional Displays and LG Electronics (Business Solutions).
Does Primeview have an API?
No public API is recorded for Primeview.
What industry is Primeview in?
Primeview's product category is Commercial Display Systems / Video Wall Solutions. Its primary akta.pro industry code is HDACADAI, HDR & Mini-LED/OLED Monitors, with a secondary code of MPAGAKAD, Video/IMAG & LED Wall Production. Its NAICS code is 334310 and its SIC code is 3651.