Phone Repair Doctor

What Phone Repair Doctor does

Phone Repair Doctor, operating under the legal entity iKiwi UK Ltd, is a privately held UK device repair service founded in 2011 and based at a single retail location on London Road in Waterlooville, Hampshire. The business provides hardware repair services across smartphones, tablets, computers, smartwatches, and game consoles, covering screen and back glass replacements, battery swaps, charging port fixes, camera, speaker, and microphone repairs, alongside software troubleshooting, data recovery, and network/SIM unlocking. It stocks parts for over 1,000 device models spanning Apple, Samsung, Google, Microsoft, Sony, and Nintendo, and delivers most in-store repairs in 15-60 minutes with a 1-year warranty.

The company serves primarily individual consumers in the Waterlooville catchment, with supplementary mail order and curbside service options that extend reach nationally via Royal Mail Special Delivery. A small bulk repair intake exists for corporate and SMB customers. Distribution is exclusively direct, with no resellers, marketplace listings, or franchise operations, and the company invests minimally in paid marketing, relying instead on word-of-mouth, Google reviews (918 reviews at 4.8), and direct phone, WhatsApp, and Messenger contact.

Revenue is generated per repair job, with unit prices ranging from approximately £20 to £220 depending on device class and repair complexity. Customer updates are delivered via an automated SMS/email notification system, and all technicians and customer-facing staff are DBS-checked as a standard data-security control. The business is bootstrapped, family-operated, and privately held, with no disclosed institutional investment, acquisitions, or expansion plans.

Name

Phone Repair Doctor

Legal name

iKiwi UK Ltd

Website

https://phonerepairdoctor.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Phone Repair Doctor is a privately held UK device repair service (iKiwi UK Ltd) founded in 2011, operating a single Waterlooville shop that repairs phones, tablets, computers, smartwatches, and consoles for individual consumers via walk-in, curbside, and mail order channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Device Repair Services: One-time repair services for phones, tablets, computers, smartwatches, and game consoles. Services include screen replacements, battery replacements, charging port repairs, camera repairs, speaker/microphone repairs, power button repairs, and more. Revenue is generated per repair job with prices ranging from £20-£220 depending on device type and repair complexity.
2. Network Unlocking Services: Unlocking services for phones and tablets including iPhone network unlock (1-3 working days), Samsung unlock (15 minutes), forgotten passcode assistance, iCloud unlocking, and Google FRP unlocking. Additional revenue stream beyond standard repairs.
3. Software and Data Services: Software troubleshooting, iCloud/password unlock services, FRP Google protection bypass, data recovery, and insurance report generation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Phone Repair Doctor provides same-day hardware repair services for smartphones, tablets, computers, smartwatches, and game consoles at a single retail location in Waterlooville, UK. The business delivers these repairs via three service channels: walk-in, curbside, and mail-order. Additional offerings include network SIM unlocking, iCloud/Google FRP unlocking, software troubleshooting, and data recovery.

Product overview

Phone Repair Doctor operates as a multi-device repair service provider offering professional hardware repairs for smartphones, tablets, computers, smartwatches, and gaming consoles. The core offering consists of device-specific repair services (Phone, Tablet, Computer, Smartwatch, Game Console) which share common repair types including screen replacement, battery replacement, charging port repair, and software troubleshooting. The business model combines walk-in, curbside, and mail-order service delivery options. Additional services include network unlocking (iPhone, Samsung, iCloud, Google FRP) and data recovery. The company stocks parts for over 1000 device models across major brands including Apple, Samsung, Google, Microsoft, Nintendo, and Sony, and backs all repairs with a 12-month warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Phone Repair Services

Quantifiable outcome

• 90% of mail order repairs completed same day
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• iFixit: iFixit is the leading provider of repair manuals, tools, and parts to the DIY repair community. Not a direct competitor, but an enabling ecosystem player that shapes the broader independent repair market Phone Repair Doctor operates in.

Broad incumbents

• Geek Squad (Best Buy): Geek Squad is the in-store and remote tech support and device repair arm of Best Buy, covering phones, tablets, computers, and gaming consoles. A broader incumbent that overlaps with Phone Repair Doctor on consumer electronics repair but bundles it within a wider retail and support portfolio.
• Samsung Care / Samsung Authorized Service: Samsung operates official repair centers and authorized partners for Galaxy phones, tablets, and other devices. They compete directly with Phone Repair Doctor for Samsung repairs, particularly where customers want manufacturer-backed warranty work.
• SquareTrade: SquareTrade (an Allstate company) provides device protection plans and a repair dispatch network for smartphones, tablets, and consumer electronics. It competes for the same repair demand but via insurance/warranty channels rather than walk-in retail.
• Apple Authorized Service Providers: Apple's authorized service network (including Apple Stores and third-party ASPs like Currys) handles in-warranty and out-of-warranty iPhone, iPad, Mac, and Apple Watch repairs using genuine parts. A key competitive alternative for the iPhone-heavy portion of Phone Repair Doctor's business.

Direct peers

• Timpson Mobile Repair: Timpson operates a large UK high-street repair chain that includes mobile phone and tablet repair alongside shoe, key, and watch services. It competes with Phone Repair Doctor for the same walk-in consumer repair demand in nearby Hampshire towns.
• MendMyi: MendMyi is a UK-based mail-in Apple device repair specialist focusing on iPhone, iPad, and Mac logic-board and screen repairs. Comparable in core service mix and UK focus to Phone Repair Doctor, though with a stronger mail-order orientation.
• uBreakiFix: uBreakiFix is one of the largest US phone, tablet, console, and computer repair franchise chains. Same device categories, same walk-in retail model, and same franchise-style operating playbook as Phone Repair Doctor, just at vastly greater scale.
• iSmash: iSmash is a UK-based smartphone and tablet repair chain with multiple high-street locations, offering same-day screen, battery, and device repairs. It is the closest direct UK peer to Phone Repair Doctor in terms of service offering, target customer, and walk-in retail model.
• CPR Cell Phone Repair: CPR Cell Phone Repair is a US franchise network specializing in smartphone, tablet, gaming console, and computer repairs. Highly comparable business model, service mix, and customer profile to Phone Repair Doctor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhoneRepairDoctorWaterlooville
• Xx.com/iPhoneRepairDoc
• LinkedInlinkedin.com/company/phone-repair-doctor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phone Repair Doctor