12 Weeks to Wellness

What 12 Weeks to Wellness does

12 Weeks Inc., operating as 12 Weeks to Wellness, is a privately held Canadian corporate wellness coaching provider founded in 2001 and headquartered in North Vancouver, British Columbia. The company delivers personalized health, wellness, and nutrition coaching to employees of corporate clients, Employee Assistance Providers (EAPs), and wellness/insurance brokers, with services delivered online, telephonically, and onsite across North America. Its core product surface consists of one-on-one and group coaching by certified wellness coaches and registered dietitians, augmented by a proprietary Comprehensive Wellness Portal that bundles assessments (Health Risk Assessment, Resilience and Well-being Profile), goal and activity tracking, team and individual wellness challenges, targeted communications, and a content library. In 2026 the company extended the platform into Menopause Workplace Coaching and a Vitality Leadership Coaching Pilot, and announced a strategic partnership with NexJ Health to layer AI-enabled personalization, validated assessments, and enterprise reporting onto its coaching programs.

The business model combines unit-priced individual and bundled coaching offerings (sessions from $149, 10-hour blocks at $1,100, webinar-plus-coaching bundles up to $1,895, leadership and menopause packages) with subscription-style, white-label corporate wellness programs sold via direct enterprise sales, EAP channel partnerships, and broker partnerships. Named enterprise references include Coast Capital, FSEAP, Fortis Penticton, and a regional Local Health Authority, alongside an e-commerce storefront serving individual buyers. The company cites outcomes such as 20,000+ individuals helped, a 70% goal-progress rate after six coaching hours, and 25 years of operating experience, and is led by Owner & CEO Charles Curtis and President & Workplace Wellness Strategist Emma Carpenter.

Name

12 Weeks to Wellness

Legal name

12 Weeks Inc.

Website

https://12weekstowellnesscoaching.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

12 Weeks to Wellness is a North Vancouver-based corporate wellness coaching provider founded in 2001 that delivers personalized health, nutrition, menopause, and leadership coaching to corporations, EAPs, and brokers via its proprietary Wellness Portal, online/telephonic delivery, and a recent NexJ Health AI-enabled platform partnership.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Corporate wellness programs
• Employee wellness coaching
• Nutrition coaching services
• Workplace wellness portal
• Health coaching subscriptions

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Wellness Coaching: One-on-one coaching sessions with certified wellness coaches or registered dietitians. Sold as individual sessions or blocks. Price ranges from $149 to $615 per program.
2. Coaching Blocks: 10-hour coaching blocks sold at $1,100. Bulk pricing for organizations.
3. Webinar and Coaching Bundles: Combined packages of webinars and coaching hours. 2 Webinars + 10hr Coaching Bundle at $1,895. 3 Wellness Webinars for Price of 2 at $950.
4. Corporate Wellness Programs: Customized workplace wellness programs for corporations, EAPs, and brokers. White-label and modifiable to suit unique branding, culture and requirements.
5. Leadership Coaching: 3-month vitality leadership coaching pilot program at $949 (regular $1,500). Includes assessment, intake session, 3 private coaching sessions, and digital tools.
6. Menopause Workplace Coaching: Menopause Challenge Package at $249, 3-session menopause coaching at $349. Nutrition coaching and support for menopause symptoms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

12 Weeks to Wellness provides personalized health, wellness, and nutrition coaching services delivered online and telephonically by certified wellness coaches and registered dietitians, backed by an award-winning comprehensive wellness portal. Offerings include one-on-one and group coaching, team challenges, health and resilience assessments, webinars/workshops, menopause support, leadership coaching, and bundled coaching packages priced from $149 to $1,895. Programs are sold both directly to corporations and via EAP and broker channel partners across North America.

Product overview

12 Weeks to Wellness offers a comprehensive corporate wellness platform consisting of a core Wellness Portal (an all-in-one digital wellness platform) augmented by multiple coaching services and program modules. The core offerings include Health & Wellness Coaching and Nutrition Coaching delivered by certified coaches and registered dietitians. Supporting modules include Menopause Workplace Coaching, Vitality Leadership Coaching, Team Wellness Challenges, Assessments & Screenings (Health Risk Assessment, Resilience and Well-being Profile), and Webinars & Workshops. Coaching is available in individual and group formats, delivered online, telephonically, and onsite. The company also offers bundled packages combining coaching hours with webinars at discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Wellness Coaching Personalized health and wellness coaching delivered by certified coaches and registered dietitians, targeting mental and physical well-being through one-on-one and group formats for corporate clients and their employees.
• Nutrition Coaching Evidence-informed nutrition coaching led by Registered Dietitians, focused on balanced nutrition, mindful eating, and sustainable healthy eating habits using a weight-positive, holistic approach, for corporate clients and individual consumers.
• Menopause Workplace Coaching Practical, evidence-based menopause support for the workplace including nutrition coaching, awareness sessions, manager training, and policy guidance to improve energy, confidence, retention, and performance.
• Vitality Leadership Coaching Pilot 3-month leadership coaching program helping leaders strengthen resilience, focus, and impact while protecting energy and well-being through sustainable performance approaches.
• Comprehensive Wellness Portal Award-winning all-in-one wellness platform offering assessments, individual and group coaching, goal setting tools, activity tracking integration, targeted communications, self-directed change programs, team and individual challenges, and a flexible wellness library. Mobile web app available.
• 10 Hour Coaching Block Block of 10 coaching hours with certified wellness coaches or registered dietitians, distributable among employees at employer discretion, with bulk pricing available for organizations.
• 2 Webinars and 10 hr Coaching Bundle Bundle combining two wellness webinars with 10 hours of personalized coaching with certified wellness coaches or registered dietitians covering resilience, stress, mindfulness, and healthy eating topics.
• 2 Nutrition Webinars and 10 hr Coaching Bundle Bundle combining two nutrition-focused webinars with 10 hours of personalized one-on-one nutrition coaching with registered dietitians and wellness portal access.
• Team Wellness Challenges Fun, engaging and educational challenges for individuals and groups covering fitness, weight loss, nutrition, and lifestyle topics; any challenge can be individual, team-based, or both.
• Assessments & Screenings Health Risk Assessment (HRA), Resilience and Well-being Profile, and biometric screenings including blood pressure, BMI, and cholesterol checks with mobile clinic options.
• Webinars & Workshops Interactive webinars and workshops on topics including healthy eating, heart health, stress management, fitness, meal planning, and mindfulness, available in-person or virtual, ranging from 15 to 60+ minutes.

Quantifiable outcome

• 70% of participants made major progress towards their goal, reached their goal or almost reached their goal after 6 hours of coaching
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NexJ HealthcoreTechnology or Integration · 1 July 2026Strategic partnership combining 12 Weeks' personalized coaching approach with NexJ's AI-enabled platform. NexJ Connected Wellness platform will provide enhanced digital experience with personalized wellness pathways, secure communication, goal tracking, validated assessments, and educational resources. Partnership strengthens scalable wellness solutions with improved engagement monitoring and reporting for organizations.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• Wellsource: Wellsource provides Health Risk Assessments and biometric screening software used by corporate wellness programs. It is comparable as an enabling technology adjacent to 12 Weeks' HRA and biometric screening offerings.

Broad incumbents

• Limeade: Limeade is an established enterprise well-being platform with broader capabilities across engagement, wellbeing, and inclusion. It is comparable as a larger incumbent serving similar HR buyer needs, but with a wider product portfolio.
• Personify Health (formerly Virgin Pulse): Personify Health is a large incumbent in the corporate health and wellbeing space with an integrated platform across navigation, wellness, and benefits. Comparable on enterprise buyer overlap, though it operates at substantially greater scale and breadth.
• Manulife Vitality: Manulife Vitality is an insurer-led corporate wellness program bundled with group benefits. It intersects with 12 Weeks' broker-channel model and competes for the same employer benefits-driven wellness budgets.
• TELUS Health (formerly LifeWorks): TELUS Health is a Canadian-headquartered incumbent in employee mental health, EAP, and well-being services. Comparable as a regional incumbent in the EAP and corporate wellness channel where 12 Weeks positions itself as a partner/supplier.

Direct peers

• Wellbeats: Wellbeats provides on-demand fitness, wellness content, and coaching to employers and benefits plans. It overlaps with 12 Weeks' wellness portal and coaching delivery for corporate employee populations.
• Wellness Coaches USA: Wellness Coaches USA provides on-site and virtual health coaching services to employers and health plans. It is a direct comparable on coaching-led corporate wellness delivery, differing mainly by geographic focus.
• CoreHealth: CoreHealth is a Canadian-headquartered corporate wellness technology platform serving employers with assessments, programs, and coaching. Comparable to 12 Weeks due to similar geography, target market, and platform-plus-services delivery model.
• Wellable: Wellable is a corporate wellness platform offering health programming, challenges, coaching, and content to employers. It directly competes with 12 Weeks to Wellness' portal-and-coaching model for HR and benefits buyers.

Emerging players

• Sprout (Sprout at Work): Sprout delivers corporate wellness challenges, content, and engagement tools to mid-market employers. It competes for the same HR buyer and employee-engagement use cases as 12 Weeks' challenges and portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/12weekstoWellnessHealthCoaching
• LinkedInlinkedin.com/company/12-weeks-to-wellness-inc-
• Instagraminstagram.com/12weekswellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Weeks to Wellness