Tato

What Tato does

Tato (legal name: Tato, DBA 'Tato - Fisioterapia Inteligente') is a Brazilian private Health Tech founded in 2021 and headquartered in São Paulo. The company operates a digital telephysiotherapy platform that delivers musculoskeletal pain care to patients of health insurers, self-managed health plans (autogestoras), and corporate enterprises, while also accepting individual direct-to-patient subscribers. Its core service flow consists of Avaliação Tato (a triage process that screens for structural injury or serious disease risk and stratifies patients into appropriate care pathways), Telefisioterapia (online treatment sessions with physiotherapists specialized in pain, using individualized therapeutic exercise and pain education grounded in current scientific evidence), and Telemonitoramento (ongoing remote monitoring post-treatment to support adherence and engagement).

On top of the clinical service, Tato operates two adjacent assets. The Plataforma de Gestão Tato is an automated clinic management system for physiotherapists, providing scheduling, electronic medical records, invoicing, and financial administration. The Portal Fisio em Ortopedia is an educational ecosystem that has trained 60,000+ physiotherapists across Brazil and serves as a recruitment and specialization pipeline for the Tato clinical team.

The business model is primarily B2B subscription-based contracts with health insurance operators (operadoras de saúde), self-managed health plans, and corporate enterprises, supplemented by a direct-to-consumer telehealth channel marketed at 'affordable' pricing to individual patients. Named enterprise customers include Allianz, Bradesco Saúde, Seguros Unimed, Unimed Central Nacional, Grupo Fleury, Vivest, Medpass, Aon, Locaweb, and Unimed Cascavel. Operations are domestic only (Brazil), with 11-50 employees reported and no disclosed institutional funding.

Name

Tato

Legal name

Tato

Website

https://tatofisioterapiaonline.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tato is a Brazilian Health Tech operating a telephysiotherapy platform for musculoskeletal pain, serving health insurers, self-managed health plans, corporate enterprises, and individual patients across Brazil. Founded 2021, headquartered in São Paulo.

Ownership category

akta.pro rank

Product category

Digital Musculoskeletal Physiotherapy / Telehealth

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)

akta.pro secondary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

Keywords

• Telehealth physiotherapy
• Musculoskeletal pain management
• Digital health clinic
• Telephysiotherapy services
• Remote patient monitoring

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Physiotherapy Services: Revenue generated from contracts with health insurance operators, self-managed health plans, and corporate enterprises who pay for telephysiotherapy services for their beneficiaries and employees.
2. Direct-to-Patient Telehealth: Individual patients pay for personalized online physiotherapy treatment. The company states treatments are available 'por um valor que cabe no seu bolso' (at an affordable price).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tato is a Health Tech that delivers online physiotherapy (telefisioterapia) for musculoskeletal pain. Its service begins with an initial triage (Avaliação Tato) to screen for structural injury risks and serious disease, then provides individualized online treatment sessions with specialist physiotherapists using evidence-based therapeutic exercises and pain education, and continues with remote monitoring (telemonitoramento) after discharge to support adherence. The offering is sold both to B2B clients — health insurance operators, self-managed health plans and corporate enterprises — and to individual patients directly via an affordable subscription.

Product overview

Tato is a digital health platform offering online physiotherapy for musculoskeletal pain. The core offering consists of three interconnected services: Avaliação Tato (initial triage and risk assessment), Telefisioterapia (individualized online treatment sessions), and Telemonitoramento (ongoing post-treatment monitoring). The platform also includes a practice management system (Plataforma de Gestão Tato) that handles scheduling, electronic medical records, billing, and clinic administration. Additionally, Tato operates the Portal Fisio em Ortopedia, an educational marketplace for physiotherapist training and continuing education.

Differentiator

Problem solved

Functional benefit

Brands

• Portal Fisio em Ortopedia: Educational ecosystem and specialization portal for physiotherapists, required prerequisite for joining the Tato team

Products and services

• Avaliação Tato (Tato Assessment) Initial triage service for patients with musculoskeletal pain that screens for risk of structural injuries and serious diseases, stratifies clinical risk, and refers the patient to the appropriate care line or to medical evaluation. Used by enterprise clients (insurers, self-managed plans, employers) and individual patients as the entry point of the Tato digital care pathway.
• Telefisioterapia Online physiotherapy treatment delivered by trained physiotherapists specialized in pain management. Interventions are based on the latest scientific evidence and consist of individualized therapeutic exercises, pain education, and guidance. Available to individual patients via direct subscription and to beneficiaries of enterprise clients (operadoras de saúde, autogestoras, empresas).
• Telemonitoramento Ongoing remote monitoring service delivered by pain specialists after the active treatment phase, designed to maintain proximity with the patient, stimulate adherence to the therapeutic plan, collect outcomes data, and sustain engagement with the proposed treatment.
• Plataforma de Gestão Tato Automated clinic management system for physiotherapists in the Tato network, providing scheduling, electronic medical records (prontuário), invoicing (boletos), financial management, and practice administration. Available to affiliated physiotherapists (Sea Fisio Tato).

Quantifiable outcome

• 50% of surgeries avoided through physiotherapy treatment
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fisio em OrtopediacoreStrategic or Co-development PartnerEducational ecosystem and specialization platform for physiotherapists. Required prerequisite for joining the Tato team. Provides continuous education, clinical case discussions, and access to scientific literature. Has trained over 60,000 students across Brazil.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sword Health: Virtual MSK and pelvic-health care platform pairing patients with specialist PTs via a digital interface. Directly comparable to Tato in product (virtual PT), buyer (payers/employers), and specialization in MSK pain.
• Conexa Saúde: Brazilian B2B telehealth platform providing online consultations and specialty services to operators, self-managed plans, and corporates. Direct comparable on geography, customer segments, and telehealth delivery model.
• Physitrack: Telehealth PT platform offering home exercise programs, remote patient monitoring, and video consultations to clinicians and clinics. Comparable to Tato in digital PT delivery and clinician workflow tooling.
• Omada Health: Virtual care platform for chronic conditions including MSK, diabetes, and hypertension sold to payers and employers. Comparable to Tato in payer-led GTM, outcome-based value proposition, and digital-first chronic care delivery.
• Kaia Health: Digital MSK and chronic pain therapy combining app-based exercise, education, and human coaching. Comparable to Tato in targeting MSK pain via telehealth with a measurable outcomes narrative for payers.
• Hinge Health: Largest US-based digital MSK clinic delivering exercise therapy, PT, and coaching to payer and employer populations. Closest functional peer to Tato's B2B telephysiotherapy model for MSK pain.

Emerging players

• Memed: Brazilian digital health platform anchored in e-prescribing that has expanded into broader telehealth and chronic care. Partial overlap with Tato in Brazil-focused B2B digital health for payers and providers.
• Alice Health: Brazilian healthtech offering primary care and specialty telehealth services to corporate clients. Adjacent to Tato in Brazilian B2B digital health and corporate benefits motion.

Broad incumbents

• Teladoc Health: Global incumbent in virtual care with broad specialty coverage including MSK. Overlaps with Tato in telehealth delivery and payer/employer channels but is not specialist-focused on MSK pain in Brazil.

Regional players

• Dasa: Largest Brazilian diagnostics and integrated healthcare operator expanding into telehealth and chronic care. Competes indirectly with Tato in Brazilian payer and corporate health programs at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tatofisioterapia
• Instagraminstagram.com/tato.tratesuador
• Facebookfacebook.com/Tato-Fisioterapia-Online-100076870741375

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tato