Minting

What Minting does

Minting is a South Korean influencer-based brand commerce platform that connects brands with influencers for direct product sales via a two-sided marketplace. The platform operates on a zero-fee model for brand partners, with influencers earning commissions on transactions generated through their promotional content. Headquartered in Seoul's Seocho district, Minting serves as a sales channel for brands seeking to leverage influencer marketing for direct commerce outcomes rather than purely brand awareness.

The platform was established in 2019 as a separate entity by EdgeRank, a parent company specializing in digital media integrated marketing communications (IMC). Minting operates three main products: the core Minting Platform for brand-influencer matchmaking and transaction processing, LINK M (a multi-link service allowing influencers to aggregate product recommendations), and Minting Shopping Mall. The platform reports having 1,700+ registered influencers (with 500+ categorized as sales-specialized), 50 brand partners, and over 6,000 SKUs in its catalog.

Documented case studies include an infant products brand generating 100M KRW (~3,000 units sold), a food distribution company achieving 50M KRW in sellout, and a seafood company selling 100M KRW across 4,000 boxes in three market runs. Influencer earnings on the platform are reported to range from 2.5M KRW to 8.2M KRW monthly. The company has been selected as a Social Franchise Platform by the Seoul Business Agency (SBA) and has partnered with the Jungbu Women's Development Center for career-interrupted women re-entry programs. The CEO is Jang Jeong-woo.

Name

Minting

Legal name

Minting (민팅)

Website

https://minting.co.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Minting is a South Korean influencer-based brand commerce platform that connects brands with influencers for direct product sales via a zero-fee, transaction-commission marketplace. Founded in 2019 by EdgeRank, it serves 50 brands and 1,700+ influencers with 6,000+ SKUs.

Ownership category

akta.pro rank

Product category

Influencer Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industries

Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Influencer commerce platform
• Social commerce marketplace
• Brand-influencer matching
• Multi-link service
• SNS marketing platform

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Commission: The platform operates on a commission-based model from product sales conducted through influencer-operated markets. While brand partners currently enjoy zero commission fees for onboarding, the company generates revenue through transaction commissions on actual sales processed through the platform.
2. LINK M Premium Services: Multi-link service LINK M may offer premium features beyond basic link consolidation, providing additional revenue stream from enhanced platform services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Minting is an influencer-based brand commerce platform that connects brands seeking sales channels with influencers seeking monetization. The platform provides 1:1 consultant-based product matching, real-time sales and settlement tracking, and enables influencers to sell products through their own Instagram, YouTube, and blog channels without upfront capital or inventory investment. Brands participate free of charge and pay commissions only on actual transactions processed through the platform.

Product overview

Minting is an influencer-based brand commerce platform operated by EdgeRank Co., Ltd. The platform consists of three main offerings: the core Minting Platform for connecting brands with influencers and managing sales campaigns, LINK M as a multi-link management service for influencers to consolidate their social media presence, and the Minting Shopping Mall for product sales. The platform differentiates itself through zero fees for brand partners, 1:1 sales consulting, automatic product targeting and matching, and a transparent settlement system.

Differentiator

Problem solved

Functional benefit

Brands

• LINK M: Multi-link service platform that allows users to manage multiple social media channel links in one place, with scheduling, analytics, and notification features

Products and services

• Minting Platform An influencer-based brand commerce platform that connects brands seeking sales channels with influencers seeking monetization. It facilitates product matching between influencers and brands, manages sales campaigns, and processes settlements, with zero-fee brand onboarding and free influencer participation.
• LINK M A multi-link service that allows influencers to consolidate multiple social media channel links (Instagram, YouTube, Blog) into a single profile page, with features including customizable link pages, schedule management, KakaoTalk notification messaging, and analytics tracking for subscribers, visits, and clicks.
• Minting Shopping Mall An e-commerce shopping mall where brands' products are sold through influencer-managed markets, offering products across categories including lifestyle, beauty, electronics, food, and leisure/sports.

Quantifiable outcome

• Brands can achieve rapid sales results with zero marketing investment through influencer network
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered parent, sibling, flagship and minor.

• EdgerankparentStrategic or Co-development PartnerDigital media IMC company with 7 years of experience. Established Minting as a subsidiary. Provides big data analytics-based IMC campaign strategy and execution through sector-specific experts.
• OpengraphsiblingStrategic or Co-development PartnerPublic institution PR specialist agency with dedicated communication experts for government entities. Provides publicity policy consulting, campaign planning, and execution tailored to institutional characteristics.
• 편한식사 (Esiksa)siblingStrategic or Co-development PartnerFood specialty brand commerce operating under the 'convenient meals' concept. Develops, brands, and distributes convenient and delicious food products through target-specific big data analysis.
• Seoul Business Agency (서울산업진흥원)flagshipGTM or Marketing PartnerSelected as the social franchise platform for Seoul's small and medium enterprise support program. Provides platform infrastructure and influencer network for SBA-supported businesses to expand sales channels.
• Jungbu Women's Development CenterminorStrategic or Co-development PartnerHosted SNS market platform briefing sessions for career-interrupted women (경단녀) at the Jungbu Women's Development Center in Mapo-gu, Seoul, to support employment and income generation opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Linktree: Multi-link-in-bio service used by creators to consolidate social media and commerce links on a single profile page. Directly comparable to Minting's LINK M product in functionality and target user (influencers and content creators).
• Beacons: Creator platform offering link-in-bio, storefronts, and brand deal tools. Comparable to Minting as it bundles creator monetization tooling (links, store, partnerships) into one platform for individual influencers.
• LTK (formerly RewardStyle): Global influencer marketing and commerce platform connecting creators with brands for shoppable content and affiliate revenue. Comparable business model to Minting: matching influencers to brand campaigns with commission-based monetization.
• Shopify Collabs: Creator marketplace that lets brands recruit and pay influencers to promote products through Shopify stores. Highly comparable to Minting in connecting brands with influencers for measurable sales outcomes.
• TodayHouse: Korean influencer-driven home and lifestyle commerce platform where creators curate and sell home goods. Directly comparable to Minting as a Korean social commerce marketplace monetizing influencer audiences through curated product sales.
• Crema (Revu): Korean influencer review and commerce platform that connects bloggers/influencers with brand campaigns and product sampling. Direct competitor to Minting in the Korean influencer marketing space.

Regional players

• Karrot (Danggeun Market): Korean community-based C2C marketplace focused on local trust transactions. Overlaps with Minting in enabling Korean consumers to transact via trusted community/peer channels, though Karrot emphasizes used goods and local listings rather than influencer commerce.

Broad incumbents

• Coupang: Korea's largest e-commerce platform with extensive logistics and a growing creator commerce program. Comparable end market (Korean consumers and SMBs selling via influencers) but vastly broader scope than Minting.
• Naver Smartstore: Korea's dominant SMB e-commerce platform enabling sellers to open branded storefronts with influencer marketing integrations. Overlaps with Minting's marketplace and influencer-driven sales functionality, but as a much broader commerce platform.

Emerging players

• Stan Store: Creator storefront platform enabling influencers to sell products, digital downloads, and book calls via a single link. Comparable to Minting's creator commerce model, especially the LINK M plus shop integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minting