What INDEZ does

INDEZ is a privately held UK ecommerce agency founded in 1995 and headquartered in Glasgow with satellite offices in Manchester and Edinburgh, billing itself as Scotland's longest-established ecommerce agency. The company designs, builds, and operates ecommerce websites and growth infrastructure primarily for mid-market merchants with annual turnovers above £2m, alongside a parallel practice serving smaller brands on SaaS platforms. Co-founder-led by Dr. Peter Mowforth (CEO) and Dr. John McSloy (CTO), with Gillian Mowforth as Director, the firm remains independent under founder/family ownership with no disclosed external funding.

The service portfolio is modular and platform-led. The core is INDEZ Magento — Magento 2 / OpenMage replatforming, development, and ongoing support packages starting at £600/month — complemented by INDEZ SaaS Ecommerce (Shopify and BigCommerce builds from £5,000 for sub-£2m turnover brands) and INDEZ Lead Generation (Webflow websites from £5,000 with HubSpot, Salesforce, and Klaviyo integrations). Underlying these is a proprietary technology stack including the INDEZ UX responsive framework (Core Web Vitals and WCAG 2.1 AA compliant), the INDEZ Dashboard (a real-time BI platform integrating Magento, Shopify, BigCommerce, WooCommerce, Google Ads, Microsoft Ads, Meta, LinkedIn, Klaviyo, Xero, and more), and add-on modules INDEZ Attribution (cross-channel attribution with server-side tracking bypassing iOS 14 ITP, launched 2024) and INDEZ Inventory Forecasting (AI-driven SKU demand prediction, launched 2023). INDEZ Recover addresses failed replatformings, and INDEZ Audit provides paid (from £950) and free Google Ads / ecommerce growth diagnostics.

Commercial mechanics combine professional services (project-based builds and audits), managed services (eight tiered monthly support packages from £600), and an outcome-based INDEZ Accelerator "Pay for Performance" model that prices PPC management as a small percentage of attributable revenue across Google Ads, Microsoft Ads, Meta, Amazon, LinkedIn, Klaviyo, and Awin. The GTM motion is consultative and sales-led, supported by the Ecommerce Excellence blog, monthly Ecommerce Club meetups, the annual Ecommerce Scotland Conference, the Strathclyde University certified ecommerce course, and the founder's role as Ecommerce Advisor to the Scottish Government. Client logos include Chisholm Hunter, Jamieson Brothers, Scott Direct, Premier Welding, Demijohn, Powertool World, Freeze Pro Shop, Shearer Candles, and Direct Office Supply; client cohort revenue growth has averaged +88% YoY from 2018-2023, with managed ad spend ROAS ranging 400-1000%.

Name

INDEZ

Legal name

INDEZ Ltd

Website

https://indez.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

INDEZ is a privately held UK ecommerce agency founded in 1995 in Glasgow, building and supporting Magento, Shopify, and BigCommerce sites for mid-market merchants while providing PPC management, BI dashboards, and ecommerce growth services.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Magento Website Development: New Magento 2 website builds for mid-market businesses with £2m+ annual turnover. Includes replatforming, data migration, SEO preservation, and responsive framework.
2. Ecommerce Platform Development: Shopify and BigCommerce website builds for brands and merchants under £2m turnover. Faster time to market with lower upfront costs.
3. Ongoing Magento Support: Monthly support packages starting from £600/month. Includes security updates, PCI compliance, development, and business process automation. 8 different packages with varying service levels.
4. INDEZ Accelerator (PPC Management): Pay for Performance marketing management. Small percentage of attributable revenue for each managed channel (Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, Klaviyo, LinkedIn, Awin). Includes INDEZ Dashboard and attribution.
5. INDEZ Growth Package: Hybrid agency/in-house package combining ecommerce strategy, dashboard, automation, PPC/marketing automation, CRO, and in-house staff training. Tailored to business circumstances and growth targets.
6. Ecommerce Audits: Growth opportunity audits starting from £950. Includes ecommerce platform audits, Google Ads audits, marketing tracking analysis, CRO, affiliate marketing, SEO, marketplace, and tech stack audits.
7. Lead Generation Websites: Webflow-based lead generation websites starting from £5,000 ex VAT. Includes HubSpot, Salesforce, Klaviyo integrations for lead nurturing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

INDEZ is a UK ecommerce agency that designs, builds, and supports online stores for merchants, with a specialist focus on Magento (Adobe Commerce) replatforming and ongoing site support. Its services span ecommerce strategy, replatforming delivery, and managed performance marketing (PPC, paid social, SEO, email and affiliate), complemented by proprietary tools such as the INDEZ Dashboard for real-time business intelligence and the INDEZ UX framework.

Product overview

INDEZ is an ecommerce agency offering a portfolio of services centred on growing ecommerce revenue and automating business processes for mid-market merchants and international brands. The core offering spans platform development (Magento, Shopify, BigCommerce), ongoing support and security, and performance marketing (INDEZ Accelerator). These are underpinned by the INDEZ Dashboard (real-time BI and attribution), and supported by add-on services including audits (INDEZ Audit), recovery (INDEZ Recover), and growth consultancy (INDEZ Growth). The architecture is modular: clients select individual services or combine them as a hybrid package, with the Dashboard serving as the common intelligence layer across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• INDEZ Magento: Magento development and replatforming services for mid-market B2B/B2C ecommerce businesses.
• INDEZ Support
• INDEZ Accelerator
• INDEZ Dashboard
• INDEZ SaaS Ecommerce
• INDEZ Lead Generation
• INDEZ Audit
• INDEZ Recover
• INDEZ Growth

Products and services

• INDEZ Replatforming (Magento / Adobe Commerce) End-to-end replatforming service onto Magento (Adobe Commerce) for mid-market and growth-stage merchants, covering strategy, design, build, data migration, and go-live, supported by proprietary tooling such as INDEZ A.I. Redirect.
• INDEZ Support Recurring managed support and development service for merchants' live ecommerce stores on Magento and adjacent platforms, delivering bugfixes, enhancements, performance tuning, and proactive optimisation under a retainer.
• INDEZ Accelerator Pay-for-performance performance marketing service covering PPC, paid social, SEO, email and affiliate, structured so that agency fees are tied to revenue delivered for the merchant rather than fixed retainers.
• INDEZ SaaS Ecommerce (Shopify & BigCommerce) Build, migration and optimisation services for merchants on SaaS ecommerce platforms, including Shopify and BigCommerce, complementing INDEZ's Magento practice.
• INDEZ Lead Generation Lead-generation website design and build service delivered on the Webflow platform, aimed at merchants and B2B brands that need a high-converting marketing or landing-page site to feed ecommerce and demand-generation funnels.
• INDEZ Audit Standalone ecommerce audit service assessing a merchant's existing platform, UX, performance, and conversion funnel, and producing prioritised recommendations for replatforming, redesign, or optimisation.
• INDEZ Recover Profit-recovery engagement that identifies and fixes leakage points in an underperforming ecommerce store — covering checkout, conversion, merchandising, paid media and operations — to lift margins without a full replatform.
• INDEZ Growth Hybrid growth package combining ecommerce strategy, replatforming or optimisation, performance marketing, and creative services under a single engagement, typically for merchants seeking a unified growth partner rather than separate agency relationships.
• INDEZ Attribution Cross-channel marketing attribution service that maps revenue back to the marketing channels, campaigns and touchpoints that produced it, enabling merchants to optimise spend across paid search, paid social, SEO, email, affiliate and other channels.
• INDEZ Dashboard Proprietary real-time business intelligence dashboard product built in-house by INDEZ, providing merchants with consolidated ecommerce KPIs, attribution views, and operational metrics in a single interface.

Quantifiable outcome

• Average ecommerce revenue growth of +84% for clients in 2023
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SonassicoreTechnology or IntegrationSonassi provides PaaS (Platform as a Service) hosting for Magento websites with auto-scaling, Cloudflare CDN/WAF integration, and PCI-DSS compliance. Core infrastructure partner for all Magento implementations.
• GooglecoreTechnology or IntegrationGoogle Partner status. INDEZ manages Google Ads across Search, Shopping, Display, Video, Discovery, Local, Performance Max, and Retargeting. Also manages Google Merchant Center, Google Search Console, Google Analytics, and YouTube Ads.
• AmazoncoreTechnology or IntegrationAmazon Ads Verified Partner. Manages Sponsored Products, Sponsored Brands, Sponsored Display for clients. Jamieson Brothers regularly in Amazon's Top 100 marketplace sellers.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising management for Facebook Ads and Instagram Ads including Dynamic Retargeting.
• KlaviyocoreTechnology or IntegrationKlaviyo Master Silver Partner. Email marketing with personalised product recommendations, intelligent marketing automation flows, and customer data platform.
• BigCommercecoreTechnology or IntegrationBigCommerce Certified Partner. Builds and manages BigCommerce SaaS ecommerce websites for brands and merchants under £2m turnover.
• ShopifycoreTechnology or IntegrationShopify Partners program member. Builds Shopify ecommerce websites typically for branded manufacturers or those with simple subscription businesses.
• AwinminorChannel Partner/ Reseller/ DistributorAwin Affiliate Marketing management for clients as part of INDEZ Accelerator packages.
• Strathclyde University / Institute of EcommercecoreStrategic or Co-development PartnerDr. Peter Mowforth and Dr. John McSloy deliver the only certified ecommerce course in Scotland at Strathclyde Business School (2020). Founded the Institute of Ecommerce and Ecommerce Clubs in Glasgow and Edinburgh.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Underwater: UK ecommerce agency specialising in Magento, Shopify, and digital transformation for retailers — comparable in ecommerce platform focus and mid-market UK client base to INDEZ Magento and SaaS Ecommerce services.
• Space48: UK-based Magento and ecommerce agency offering replatforming, support, and CRO services to mid-market retailers — directly comparable in platform focus, client segment (UK mid-market), and service portfolio to INDEZ Magento and Growth packages.
• Atwix: Magento development and support agency specialising in platform implementations, integrations, and ongoing maintenance — directly comparable to INDEZ Magento and INDEZ Support offerings on the same platform stack.
• Corra: US-based Magento and Shopify digital commerce agency providing replatforming, design, and support — directly comparable in core technology (Magento/OpenMage), agency model, and mid-to-enterprise retailer focus.
• Bold Commerce: Headless ecommerce and checkout solutions company serving mid-market and enterprise merchants on Shopify, BigCommerce, and Adobe Commerce — comparable in ecommerce enablement and platform-agnostic positioning.
• Bluegrass Digital: UK digital agency offering web development, ecommerce builds, and digital strategy — comparable mid-market services portfolio and UK geographic focus to INDEZ, though broader in platform choice.

Others

• Klaviyo: Email marketing and CDP platform of which INDEZ is a Master Silver Partner — adjacent ecosystem participant providing the email automation tooling embedded in INDEZ Accelerator and INDEZ Attribution.

Broad incumbents

• Shopify: SaaS ecommerce platform whose partner program INDEZ is a member of — relevant because Shopify is the primary substitute to Magento/Open Source for INDEZ's mid-market clients and shapes the SaaS Ecommerce revenue stream.
• Sapient (Publicis Sapient): Global digital transformation consultancy offering ecommerce strategy, platform implementation, and performance marketing at enterprise scale — competes for the same mid-market/enterprise replatforming RFPs as INDEZ Growth and Magento.
• Vaimo: Global Magento and ecommerce solutions provider with offices across EMEA, Americas, and APAC. Larger incumbent offering the same Magento replatforming, support, and digital commerce services as INDEZ but at a global scale and multi-region footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indez-ltd
• Xx.com/indezltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDEZ