Nolan Group
Nolan Group is a privately held Italian manufacturer of premium motorcycle and scooter helmets (full-face, modular, and open-face) sold across Europe via its own multi-language e-commerce site and dealer network, with proprietary N-COM Bluetooth communications and carbon-fiber racing models.
- Company typePrivate
- Founded1972
- HeadquartersEsslingen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nolan Group does
Nolan Group (operating brand: Nolan Helmets) is a privately held Italian manufacturer of motorcycle and scooter helmets headquartered in Treviglio, Italy. The company produces a complete helmet portfolio organized into three core categories — Integralhelm (full-face), Klapphelm (modular/flip-up), and Jethelm (open-face) — with flagship premium models including the X-804 RS Ultra Carbon and X-904 Ultra Carbon racing helmets, the N120-1 sport-touring helmet, the N60-6 urban/touring helmet, and the N20-2 classic jet helmet. Underlying technology is concentrated in proprietary 'Nolan Technologies' covering visor systems, ventilation, aerodynamics, and safety features, plus the N-COM proprietary Bluetooth communication system that integrates rider-to-rider intercom, phone connectivity, and GPS audio into compatible Nolan helmets, and the IRID self-tinting visor line. All products are positioned as Made in Italy with a 5-year warranty.
The business model is a direct-to-consumer plus dealer hybrid. Nolan sells through its own e-commerce storefront at nolan-helmets.com (available in Italian, French, English, Spanish, and German with a 30-day return policy and free shipping above 90 EUR) and through an offline dealer network with a store-locator feature across Germany, Italy, France, and Spain. Revenue is generated primarily from one-time helmet sales at price points from ~200 EUR (entry-level N20-2/N60-6) to ~720 EUR (premium carbon X-804 RS), supplemented by accessories, replacement visors, N-COM communication systems, and warranty/after-sales service. The company is privately held with no disclosed venture or private-equity backing; affiliation with the 2Ride Group is referenced but not specified in detail. There is no disclosed headcount, revenue, or ownership structure beyond that.
Nolan Group firmographics
Firmographics- Name
- Nolan Group
- Legal name
- Nolan Helmets
- Website
- https://nolangroup.de
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nolan Group is a privately held Italian manufacturer of premium motorcycle and scooter helmets (full-face, modular, and open-face) sold across Europe via its own multi-language e-commerce site and dealer network, with proprietary N-COM Bluetooth communications and carbon-fiber racing models.
- Ownership category
- akta.pro rank
Nolan Group industry classification
Industry- Product category
- Motorcycle Helmets
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Nolan Group is headquartered
LocationHeadquarters
- HQ city
- Esslingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Nolan Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Helmet Sales: Direct sales of motorcycle and scooter helmets through retail and e-commerce channels. Revenue generated from full-face, modular, and jet helmet product lines at various price points.
- Accessories and Spare Parts: Sales of complementary products including visors, communication systems (N-COM), and helmet accessories.
- Warranty Services: 5-year warranty offered on all helmets, providing after-sales service and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level helmets (N20-2, N60-6) |
| Unit Pricing | Pay-as-you-go | Mid-range helmets (N120-1, N60-6 Special) |
| Unit Pricing | Pay-as-you-go | Premium carbon fiber helmets (X-804 RS, X-904) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nolan Group product offering
Product offeringCore offering
Nolan Group designs, manufactures, and sells motorcycle and scooter helmets from its Treviglio, Italy facility. The portfolio spans full-face, modular, and jet helmets in polycarbonate and Ultra Carbon fiber constructions, complemented by the proprietary N-COM Bluetooth communication system and a full range of replacement visors including IRID self-tinting variants.
Product overview
Nolan Group is an Italian manufacturer of premium motorcycle and scooter helmets, producing a comprehensive portfolio of safety products organized into three primary helmet types: Integralhelm (full-face helmets) for maximum protection in sport and touring applications, Klapphelm (modular/flip-up helmets) offering versatility for urban and touring use, and Jethelm (open-face/jet helmets) for urban mobility. The product lineup includes flagship carbon fiber models such as the X-904 Ultra Carbon and X-804 RS Ultra Carbon racing helmets, the N120-1 premium sport touring helmet, the N60-6 urban/touring helmet, and the N20-2 classic jet helmet. Beyond helmets, Nolan Group offers a proprietary N-COM Bluetooth communication system for seamless integration with their compatible helmets, as well as a complete range of replacement and upgrade visors including IRID self-tinting and iridium-coated options. The company emphasizes Made in Italy craftsmanship with a 5-year warranty on all helmets, supported by dedicated NOLAN TECHNOLOGIES research and development.
Differentiator
Problem solved
Functional benefit
Brands
- N-COM: Communication system/intercom system for helmets
- Nolan Technologies
Products and services
- Integralhelm (Full-face helmets) The primary helmet category providing complete head protection with chin bar, designed for maximum safety in sport, touring, and urban riding applications. For individual motorcycle riders seeking certified full-face protection.
- Klapphelm (Modular/Flip-up helmets) Helmets with hinged chin guard that can be flipped open, offering versatility for urban and touring use while maintaining full-face protection. For riders who want convertible helmet functionality.
- Jethelm (Open-face helmets) Helmets without chin guard, providing protection for the upper head while offering greater visibility and ventilation for urban commuting and casual riding. For scooter riders and urban commuters.
- X-904 Ultra Carbon Premium full-face racing helmet constructed with ultra-lightweight carbon fiber shell, featuring advanced ventilation systems and race-proven aerodynamics. For sport and racing riders.
- X-804 RS Ultra Carbon High-performance full-face racing helmet with carbon fiber shell, advanced aerodynamic package, and optimized ventilation for track and sport riding. For racing riders and track-day enthusiasts.
- N120-1 Full-face sport touring helmet featuring a high-resistance polycarbonate shell, double-action chin guard opening mechanism, and Nolan emergency stop system. Part of the premium CLASSICO NOBILE line. For sport touring riders.
- N60-6 Full-face helmet designed for urban and touring use, featuring a compact polycarbonate shell, Double Action chin guard opening system, and N-COM communication system compatibility. For urban and touring riders.
- N20-2 Jet/open-face helmet with a classic design, featuring a visor system, polycarbonate shell construction, and lightweight build for urban mobility use. For scooter riders and urban commuters.
- N-COM Communication System Nolan Group's proprietary Bluetooth communication and entertainment system designed for integration into compatible Nolan helmets, enabling rider-to-rider intercom, phone connectivity, and GPS navigation audio. For helmet owners seeking integrated communication.
- IRID Self-Tinting Visors Self-tinting visors that automatically adjust to changing light conditions, providing enhanced visibility and rider comfort. For Nolan helmet owners seeking upgraded optics.
- Replacement and Upgrade Visors Replacement and upgrade visors including iridium-coated options compatible with Nolan helmet models X-904, X-804 RS, X-1005, N120-1, N100-6, N90-3, N80-8, N70-2 X, N60-6, N40-5, and N20-2. For Nolan helmet owners needing replacement or performance upgrades.
- 5-Year Nolan Warranty 5-year warranty program offered on all Nolan helmets, providing extended coverage and customer confidence in product quality. For Nolan helmet purchasers.
Companies that use Nolan Group
Customer profileSegments3 records
Ideal customer profiles2 records
Nolan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nolan Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 2Ride GroupminorParent company or affiliated group that includes Nolan Helmets as part of their portfolio of motorcycle safety brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nolan Group competitors and assessment
Company assessmentEmerging players
- SENA Technologies: Specialist in Bluetooth communication systems for motorcycle helmets — directly comparable to Nolan's N-COM sub-brand. Competes head-to-head with N-COM in the integrated/intercom accessory category and is the category-leading third-party option against which Nolan's integrated ecosystem is positioned.
Direct peers
- AGV: Italian premium motorcycle helmet manufacturer (owned by Dainese). Directly competes with Nolan in the same product category — full-face, modular, and racing helmets — at similar premium price points and with comparable Made-in-Italy positioning. Deep motorsport sponsorship (Valentino Rossi) sets the high-end benchmark Nolan competes against.
- Shoei: Japanese premium motorcycle helmet manufacturer with global distribution. Competes head-to-head with Nolan's X-804 RS Ultra Carbon and X-904 Ultra Carbon in the racing and sport-touring segments, with strong brand equity in the same buyer profile.
- Schuberth: German premium helmet manufacturer (historically part of the 2Ride/Nolan family of brands). Competes directly with Nolan in modular, full-face, and system helmets, particularly in European touring and premium segments. Closely comparable engineering and customer base.
- Arai Helmet: Japanese premium helmet maker with a strong racing heritage and reputation for safety. Directly comparable to Nolan's premium tier; competes on protection, comfort, and brand prestige in the same high-end full-face and racing categories.
- ScorpionExo: US-based helmet manufacturer with a broad full-face, modular, and open-face range. Competes with Nolan across mid and premium tiers with similar feature emphasis on ventilation, drop-down sun visors, and integrated comms readiness.
- LS2 Helmets: Spanish helmet manufacturer with a broad range of full-face, modular, open-face, and off-road helmets. Competes most directly with Nolan's entry and mid-range tiers (N20-2, N60-6) on price-value in European markets.
- HJC Helmets: Korean motorcycle helmet manufacturer with broad global distribution across entry, mid, and premium price tiers. Competes with Nolan's N-series and X-series product lines on price-value and increasingly in the racing segment, with significant racing sponsorship.
- Shark Helmets: French motorcycle helmet manufacturer covering full-face, modular, and open-face helmets. Directly competes with Nolan's urban touring and sport-touring lines in the European market with similar mid-to-premium price positioning.
- Bell Helmets: American motorcycle helmet manufacturer with strong motorsport heritage. Comparable to Nolan's X-804 RS and X-904 racing product lines, with overlapping target customers in sport, track-day, and cruiser segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nolan Group social profiles
Digital presenceNolan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nolan Group leadership team
Management profileNumber of profiles
Nolan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nolan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nolan Group
What does Nolan Group do?
Nolan Group designs, manufactures, and sells motorcycle and scooter helmets from its Treviglio, Italy facility. The portfolio spans full-face, modular, and jet helmets in polycarbonate and Ultra Carbon fiber constructions, complemented by the proprietary N-COM Bluetooth communication system and a full range of replacement visors including IRID self-tinting variants.
Is Nolan Group a public or private company?
Nolan Group is a private company. It is classified as corporate owned and is currently operating.
When was Nolan Group founded?
Nolan Group was founded in 1972. It employs 11 to 50 people.
Where is Nolan Group based?
Nolan Group is headquartered in Esslingen, Germany, in the Europe region.
How does Nolan Group make money?
Three revenue lines are on record. Helmet Sales are the primary driver. The others are accessories and Spare Parts and warranty Services.
Who are Nolan Group's main competitors?
SENA Technologies is listed as an emerging player. Direct peers are AGV, Shoei, Schuberth, Arai Helmet, ScorpionExo, LS2 Helmets, HJC Helmets, Shark Helmets and Bell Helmets.
Does Nolan Group have an API?
No public API is recorded for Nolan Group.
What industry is Nolan Group in?
Nolan Group's product category is Motorcycle Helmets. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 336991 and its SIC code is 3714.