Minny Grown
Minny Grown is a Minnesota-based, private cannabis consumer products company founded in 2019 that sells hemp-derived THC gummies, cocktails, wellness items, and apparel direct-to-consumer online across 46 U.S. states, with subscription, sub-brands, and a New York recreational offering.
- Company typePrivate
- Founded2019
- HeadquartersCannon Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Minny Grown does
Minny Grown is a Minnesota-based, privately held cannabis consumer products company founded in 2019 and headquartered in Cannon Falls. It manufactures and sells hemp-derived THC products — gummies, alcohol-free cannabis cocktails, multi-serving gummy bars, THC-free wellness items (CBN, CBD, CBG, CBC gummies and topicals), and branded apparel — through a direct-to-consumer e-commerce storefront that ships to 46 U.S. states (excluding California, Colorado, Wyoming, and Idaho). Products are formulated to comply with Minnesota HF3595 and the federal Farm Bill, with most gummies dosed at 5mg THC per serving and cocktails at 10mg THC per can; the company also operates a curated New York recreational offering.
The business runs a hybrid D2C model: one-time purchases from minnygrown.com, a subscription "subscribe and save" program offering up to 20% off recurring orders, and selective retail distribution surfaced through a product locator tool. Sub-brands Highbernate (sleep/CBN-focused) and Yummy Gummy Bar (multi-serving format) sit alongside seasonal bundles and a Northwoods Cannabis Club membership program that drives repeat engagement. Customer segments include adults 21+ seeking relaxation and social enjoyment, wellness-oriented consumers seeking non-intoxicating cannabinoid products, and THC beginners attracted by low-dose 5mg servings.
The company monetizes through unit-priced product sales ($24.99–$49.99 per SKU) and subscription recurring revenue, with marketing executed via owned social channels (Facebook, YouTube, LinkedIn, Instagram), email, and educational content (dose and strain guides), supplemented by earned coverage in Forbes, Fox9, and CBS News Minnesota. The company has no disclosed outside funding, no M&A activity, and operates with a small (11–50) employee base, making it a founder-led, capital-efficient D2C operator within the hemp-derived THC regulatory window.
Minny Grown firmographics
Firmographics- Name
- Minny Grown
- Legal name
- Minny Grown
- Website
- https://minnygrown.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minny Grown is a Minnesota-based, private cannabis consumer products company founded in 2019 that sells hemp-derived THC gummies, cocktails, wellness items, and apparel direct-to-consumer online across 46 U.S. states, with subscription, sub-brands, and a New York recreational offering.
- Ownership category
- akta.pro rank
Minny Grown industry classification
Industry- Product category
- Cannabis Consumer Products
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where Minny Grown is headquartered
LocationHeadquarters
- HQ city
- Cannon Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Minny Grown business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of cannabis-infused gummies, cocktails, wellness products, and apparel through e-commerce platform with optional subscription model offering 20% savings.
- Subscription Revenue: Recurring subscription revenue from customers who opt for automatic deliveries with up to 20% discount, providing predictable revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | THC Gummies - $29.99 per 10-count package |
| Subscription | Monthly | Subscription discount - Up to 20% off |
| Unit Pricing | Pay-as-you-go | Yummy Gummy Bars - $24.99 per package |
| Unit Pricing | Pay-as-you-go | THC Cocktails - $30.00 per 4-pack |
| Unit Pricing | Pay-as-you-go | Wellness Products - $29.99 to $49.99 |
| Unit Pricing | Pay-as-you-go | Daytime Bundle - $39.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Minny Grown product offering
Product offeringCore offering
Minny Grown manufactures and sells hemp-derived THC and cannabinoid-infused consumer products directly to adults 21+ via its e-commerce site, including THC gummies (5mg per serving, 10-packs at $29.99), multi-serving Yummy Gummy Bars ($24.99), alcohol-free THC cocktails (10mg per can, 4-pack at $30.00), and a THC-free wellness line (CBN/CBD/CBG/CBC gummies and CBD topicals, $29.99-$49.99), plus branded apparel. All formulations are built on proprietary multi-cannabinoid blends and are Farm Bill and Minnesota HF3595 compliant for shipping to most U.S. states.
Product overview
Minny Grown is a Minnesota-based cannabis company offering a diversified portfolio of hemp-derived THC products. The core offerings consist of THC-infused gummies (single-serving in 10-count packs at $29.99, sourced from multiple named strains referencing Minnesota geography like Boundary Waters and St. Croix), THC cocktails (alcohol-free 10mg THC beverages in 4-pack or 12-pack at $30.00), and wellness THC-free products (CBN, CBD, CBC, CBG gummies and topicals priced $29.99-$49.99). The company also offers Yummy Gummy Bars (multi-serving bars at $24.99), seasonal Daytime Bundles ($39.99), branded apparel, and a Northwoods Cannabis Club membership program. Products are formulated with hemp-derived THC compliant with MN HF3595 and the Farm Bill, with most gummies containing 5mg THC per serving and most products shipping to all 50 states for adults 21+.
Differentiator
Problem solved
Functional benefit
Brands
- Highbernate: Sleep and relaxation product line featuring Snooze Beary and Moon Melon gummies with CBN formulations
- Yummy Gummy Bar
Products and services
- THC Gummies Standardized low-dose cannabis-infused gummies at 5mg THC per gummy, sold in 10-count packages for $29.99, available in multiple strains and flavors including Sativa daytime and CBN sleep formulations. Targeted at adults 21+ seeking consistent dosing and lab-tested compliance.
- THC Cocktails Alcohol-free cannabis-infused beverages with 10mg hemp-derived THC per can, available in 4-pack ($30.00) or 12-pack quantities in cocktail-inspired flavors such as Lemon Drop, Sex on the Sandbar, and Minnarita. Designed for adult consumers seeking a social, non-alcoholic alternative.
- Wellness Products (THC-Free) THC-free wellness line including CBN gummies (Moon Melon, Snooze Beary, Rainbow Sherbet), CBD gummies (Chillberry at 25mg CBD), CBC gummies (Watermelon Kiwi), CBG gummies (Pink Lemonade), CBD Healing Balm (500mg CBD, 2oz), and CBD Pain Gel (1000mg CBD, 4oz). Priced $29.99-$49.99. Targeted at wellness consumers seeking stress, sleep, and pain support without intoxication.
- Yummy Gummy Bars Multi-serving gummy bars with 10 servings per package at 5mg THC per serving, priced $24.99 each. Available flavors include Berry Bliss, BlueBeary, Peach, Watermelon, Highbernate OG (THC+CBN), Highbernate 2.0 (THC+CBD+CBN), Tropical Sativa, and Caramel Apple (THC+CBD+CBN). For adult THC consumers seeking shared or extended-consumption formats.
- Apparel Branded apparel items featuring Minny Grown / Northwoods branding, sold through the Apparel Shop category. Serves as ancillary merchandise supporting brand visibility.
- Northwoods Cannabis Club Free community membership program offering exclusive benefits, early access to new products, and subscription savings via email signup. Functions as a retention and CRM layer rather than a paid offering.
- NY Recreational Products Cannabis products available for purchase in New York state under recreational use regulations, surfaced as a state-specific landing page on the website.
Companies that use Minny Grown
Customer profileSegments3 records
Ideal customer profiles3 records
Minny Grown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Minny Grown partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Minny Grown competitors and assessment
Company assessmentDirect peers
- Lord Jones: Lord Jones is a premium CBD wellness brand offering gummies, topicals (balms, creams), and tinctures with strong DTC positioning. Overlaps Minny Grown's THC-free wellness line (CBD gummies, CBD Healing Balm, CBD Pain Gel) in both format and premium positioning.
- Wana Brands: Wana is a leading cannabis edibles brand best known for effect-specific gummies (sleep, calm, focus), distributed across multiple legal states via dispensaries. Closely comparable product taxonomy and consumer segmentation to Minny Grown.
- Kiva Confections: Kiva produces premium cannabis gummies, chocolates, and mints sold through dispensaries in California and other legal states. Comparable product positioning (effect-driven, premium-priced edibles) and adjacent regulatory exposure.
- Cann: Cann is a direct peer producing low-dose cannabis-infused social beverages (similar 10mg THC positioning, cocktail-inspired flavors). Both brands target adult social occasions with alcohol-free THC drinks and compete in the hemp-derived / cannabis beverage category.
- Mood33: Mood33 sells hemp-infused, low-dose functional beverages (relaxation, sleep, energy) via DTC e-commerce. Closely comparable in beverage format, hemp-derived compliance model, and DTC subscription mechanics.
- Medterra: Medterra is a CBD wellness retailer offering tinctures, gummies, capsules, and topicals with strong nationwide DTC shipping. Comparable wellness-category SKU portfolio and hemp-derived compliance posture to Minny Grown's wellness line.
- Wyld CBD: Wyld is one of the largest cannabis gummy brands in North America, offering flavored, effect-targeted gummies (sleep, energy, calm) with broad dispensary and DTC distribution. Highly comparable SKU strategy to Minny Grown's THC gummy portfolio.
- Plus Products: Plus Products is a California-based cannabis gummy brand focused on effect-driven SKUs (uplift, calm, sleep, gummies). Comparable premium positioning, packaging, and effect-based product architecture to Minny Grown.
- Defy Beverage: Defy produces hemp-infused sports/recovery beverages marketed for athletic recovery, sold DTC online. Comparable in low-dose hemp-derived beverage category, similar regulatory dependence on Farm Bill framework.
Broad incumbents
- Charlotte's Web: Charlotte's Web is a publicly-traded incumbent CBD wellness brand with a broad hemp-derived product portfolio (oils, gummies, topicals, pet) and nationwide DTC distribution. Comparable category and regulatory exposure to Minny Grown's wellness line, at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Minny Grown social profiles
Digital presenceMinny Grown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minny Grown leadership team
Management profileNumber of profiles
Profiles1 record
Minny Grown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minny Grown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minny Grown
What does Minny Grown do?
Minny Grown manufactures and sells hemp-derived THC and cannabinoid-infused consumer products directly to adults 21+ via its e-commerce site, including THC gummies (5mg per serving, 10-packs at $29.99), multi-serving Yummy Gummy Bars ($24.99), alcohol-free THC cocktails (10mg per can, 4-pack at $30.00), and a THC-free wellness line (CBN/CBD/CBG/CBC gummies and CBD topicals, $29.99-$49.99), plus branded apparel. All formulations are built on proprietary multi-cannabinoid blends and are Farm Bill and Minnesota HF3595 compliant for shipping to most U.S. states.
Is Minny Grown a public or private company?
Minny Grown is a private company. It is classified as unknown and is currently operating.
When was Minny Grown founded?
Minny Grown was founded in 2019. It employs 11 to 50 people.
Where is Minny Grown based?
Minny Grown is headquartered in Cannon Falls, United States, in the North America region.
How does Minny Grown make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Revenue.
Who are Minny Grown's main competitors?
Direct peers on record are Lord Jones, Wana Brands, Kiva Confections, Cann, Mood33, Medterra, Wyld CBD, Plus Products and Defy Beverage. Charlotte's Web is listed as a broad incumbent.
Does Minny Grown have an API?
No public API is recorded for Minny Grown.
What industry is Minny Grown in?
Minny Grown's product category is Cannabis Consumer Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2844.