D&R Boat World
D&R Boat World is a third-generation, family-owned boat dealership founded in 1956, operating two New Jersey locations in Green Brook and Toms River. It sells new and pre-owned boats, parts, and accessories, while offering service, storage, and financing to recreational boating consumers in the tri-state area.
- Company typePrivate
- Founded1956
- HeadquartersSomerset, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What D&R Boat World does
D&R Boat World is a third-generation, family-owned boat dealership founded in 1956 by Dominic Barone and currently led by President Robert Barone. The company operates two physical retail locations in Green Brook (headquarters at 271 US Highway 22) and Toms River (605 Fischer Blvd), New Jersey, serving recreational boating consumers across the tri-state area. D&R is an authorized dealer for multiple boat and personal watercraft brands including Crownline, Robalo, Steiger Craft, Finseeker, World Cat, Navan, and Sea-Doo (BRP), and holds manufacturer certifications for Mercury/MerCruiser and Yamaha marine engines. It is NMMA certified and recognized as a top-5 dealer for four of its OEM partners.
The business is vertically integrated across the boat ownership lifecycle. Beyond new and pre-owned boat sales, D&R runs a full-service department offering maintenance, repair, detailing, fiberglass work, electronics installation, and mobile service across the tri-state area; a parts and accessories operation with an online storefront covering OEM and aftermarket components; financing facilitation through third-party lenders; boat storage for up to 100 vessels at Green Brook; and an on-site ship store. The technology footprint is conventional retail infrastructure (website, e-commerce parts catalog, CRM-backed quote and service-request forms) with no proprietary AI, platform, or software product.
The revenue model is predominantly transactional, combining one-time sales of new and pre-owned boats (prices ranging from approximately $40K to over $330K for new units and $11K to $270K for pre-owned), recurring storage subscriptions, professional service fees, parts sales, and financing referral/transaction economics. Customers are fragmented individual consumers and families; there is no disclosed enterprise or commercial fleet business. Headcount is reported at 11-50 employees, and revenue is not publicly disclosed.
D&R Boat World firmographics
Firmographics- Name
- D&R Boat World
- Legal name
- D & R Boat World
- Website
- https://dnrboatworld.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D&R Boat World is a third-generation, family-owned boat dealership founded in 1956, operating two New Jersey locations in Green Brook and Toms River. It sells new and pre-owned boats, parts, and accessories, while offering service, storage, and financing to recreational boating consumers in the tri-state area.
- Ownership category
- akta.pro rank
D&R Boat World industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industry
- Marine & Boat Finance (FSAKADAH)
Keywords
Where D&R Boat World is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
D&R Boat World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Revenue from selling new boats from various manufacturers including Robalo, Crownline, Steiger Craft, Finseeker, Sea-Doo, World Cat, Navan, and others. Prices range from approximately $40,000 to over $300,000.
- Pre-Owned Boat Sales: Revenue from selling certified pre-owned boats and trade-in inventory. Offers competitive pricing on used vessels.
- Boat Parts & Accessories: Sales of OEM and aftermarket boat parts including Yamaha, Mercury, Mercruiser, Volvo Penta, Johnson, and Evinrude parts. Online shopping available for maintenance, electrical, plumbing, steering, engine, fuel, and electronics categories.
- Boat Service & Repair: Full-service maintenance and repair including oil changes, outdrive service, tune-ups, water pump replacement, HPDI fuel system service, bottom painting, full detailing, canvas and vinyl work, fiberglass repairs, and electronics installations. Mobile service available in tri-state area.
- Financing Services: Boat financing assistance through third-party lenders to help customers purchase boats. Facilitates loan arrangements for new boat purchases.
- Boat Storage: Storage facilities for up to 100 boats at their Green Brook location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level boats under $50,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range boats $50,000-$100,000 |
| One time/ perpetual license | Pay-as-you-go | Premium boats $100,000-$200,000 |
| One time/ perpetual license | Pay-as-you-go | Luxury boats over $200,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
D&R Boat World product offering
Product offeringCore offering
D&R Boat World is a third-generation family-owned boat dealership selling new and pre-owned boats from manufacturers including Crownline, Robalo, Steiger Craft, Finseeker, World Cat, Navan, and Sea-Doo. The company provides vertically integrated services including parts, maintenance, repair, boat storage (capacity for up to 100 vessels), and financing assistance across two New Jersey retail locations in Green Brook and Toms River.
Product overview
D&R Boat World is a third-generation family-owned boat dealership founded in 1956, operating as a premier dealer of new and pre-owned boats in New Jersey with locations in Green Brook and Toms River. The company operates a multi-product portfolio consisting of new and used boat sales across multiple premium marine brands (Crownline, Robalo, Steiger Craft, Finseeker, World Cat, Navan), personal watercraft (Sea-Doo), and marine engines (Mercury Marine, Yamaha). The business is vertically integrated with a full-service department offering maintenance, repair, mobile service, and boat storage (up to 100 boats), complemented by a parts and accessories retail operation and ship store. D&R Boat World holds NMMA certification and maintains Mercury/MerCruiser and Yamaha technician certifications, recognized as a top-5 dealer for multiple boat manufacturers. Financing assistance is available to support sales.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sales of new boats from multiple premium marine manufacturers for individual recreational boaters and families. D&R is recognized in the top 5 for each of 4 new boat manufacturers.
- Pre-Owned Boat Sales Sales of certified pre-owned boats and trade-in inventory for budget-conscious buyers and entry-level boaters in the tri-state area.
- Parts & Accessories Wide selection of OEM and aftermarket boat parts and accessories for boat owners and DIY maintenance, available through online shopping across multiple marine categories.
- Boat Service & Repair Full-service boat maintenance, repair, and detailing for boat owners. Includes mobile service repairs throughout the tri-state area (NJ, NY, PA) for customers who cannot bring boats to the dealership.
- Boat Financing Financing assistance through third-party lenders to help customers secure loans for boat purchases.
- Boat Storage Storage facilities accommodating up to 100 boats at the Green Brook location for boat owners needing off-season or extended storage.
- Marina Services Marina docking facilities at the Toms River, NJ location for customer boats.
- Ship Store On-site retail store at the dealership selling marine electronics, boat care products, apparel, and gear from authorized brands.
Quantifiable outcome
- Over 65 years of continuous operation serving New Jersey boating enthusiasts
- +1 more outcomes
Companies that use D&R Boat World
Customer profileSegments4 records
Ideal customer profiles4 records
D&R Boat World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
D&R Boat World partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- YamahacoreD&R Boat World is an authorized Yamaha dealer for outboard motors and personal watercraft. They stock Yamaha parts and have certified technicians for Yamaha engine service.
- Mercury MarinecoreAuthorized Mercury Marine dealer offering Mercury outboard engines and MerCruiser sterndrive engines. Service technicians are Mercury/MerCruiser certified.
- Volvo PentaminorD&R Boat World provides parts and service support for Volvo Penta marine engines.
- RobalocoreAuthorized Robalo boat dealer. Robalo is a major fishing and recreational boat brand. D&R is recognized as a top 5 Robalo dealer.
- CrownlinecoreAuthorized Crownline boat dealer. Crownline produces luxury bowriders and cruisers. D&R is recognized as a top 5 Crownline dealer.
- Steiger CraftcoreAuthorized Steiger Craft boat dealer, offering their pilothouse and fishing vessels.
- Sea-Doo (BRP)coreAuthorized Sea-Doo personal watercraft and pontoon boat dealer for BRP (Bombardier Recreational Products). Full product lineup including Spark, GTI, GTX, RXT-X, FishPro, and Explorer models.
- Pettit PaintminorAuthorized Pettit marine paint dealer for antifouling and hull coatings.
- InterluxminorAuthorized Interlux marine paint and coating products dealer.
- FinseekercoreAuthorized Finseeker boat dealer, offering their sportfishing and cruising vessels.
- World CatcoreAuthorized World Cat catamaran dealer, offering power catamarans for cruising and fishing.
- NavanminorAuthorized Navan boat dealer offering C30 and S30 luxury adventure cruisers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
D&R Boat World competitors and assessment
Company assessmentEmerging players
- Boat Trader (Trader Interactive): Largest online boat marketplace in the U.S., connecting buyers and sellers including dealers like D&R. Comparable as a sales channel for new/used boats; represents both a listing distribution partner and a competitive threat disintermediating traditional dealers.
- Defender Marine: Long-standing mail-order/online marine parts, accessories, and outboard retailer. Comparable in parts/accessories e-commerce focus and competes for the same DIY boater customer as D&R's online parts store.
Direct peers
- OneWater Marine: Publicly traded multi-brand boat retailer operating dealer groups across the U.S. Same core model: new/used boat sales, service, parts, and storage; directly competitive for OEM franchise allocations and regional customers.
- Galati Yacht Sales: Large multi-brand boat dealer group on the East Coast and Gulf, carrying premium brands similar to D&R's Crownline/Robalo portfolio. Comparable in vertical integration (sales, service, storage) and high-net-worth customer focus.
- HMY Yacht Sales: Multi-brand boat and yacht dealer with East Coast presence, including NJ. Comparable in multi-brand authorized-dealer strategy and full-service brokerage/sales/service offering.
- MarineMax: Largest U.S. recreational boat and yacht retailer with nationwide dealership and marina footprint. Directly comparable multi-brand dealer model, though at significantly greater scale and with publicly traded capital access.
- Bosun's Marine: Multi-location boat dealer in the Northeast/Mid-Atlantic offering new and pre-owned boats, parts, and service. Comparable in geographic focus (tri-state/Mid-Atlantic), brand mix (fishing and family boats), and full-service dealership model.
Broad incumbents
- Bass Pro Shops / Cabela's: Outdoor recreation mega-retailer selling boats (including Tracker and Nitro), marine electronics, and accessories. Competes for the same fishing/outdoor consumer and increasingly bundles boat sales with broader outdoor retail experiences.
- West Marine: Large specialty retailer of boating parts, accessories, and supplies with both retail stores and online. Overlaps directly with D&R's parts/accessories e-commerce business and competes for the same boating enthusiast customer wallet share.
Regional players
- Beacon Marine: Regional boat dealer serving the Northeast. Comparable in customer demographic and brand mix (recreational fishing/family boats), though operates primarily outside of New Jersey.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
D&R Boat World social profiles
Digital presenceD&R Boat World compliance and trust
Trust signalCompliance1 record
D&R Boat World financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&R Boat World leadership team
Management profileNumber of profiles
Profiles1 record
D&R Boat World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&R Boat World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&R Boat World
What does D&R Boat World do?
D&R Boat World is a third-generation family-owned boat dealership selling new and pre-owned boats from manufacturers including Crownline, Robalo, Steiger Craft, Finseeker, World Cat, Navan, and Sea-Doo. The company provides vertically integrated services including parts, maintenance, repair, boat storage (capacity for up to 100 vessels), and financing assistance across two New Jersey retail locations in Green Brook and Toms River.
Is D&R Boat World a public or private company?
D&R Boat World is a private company. It is classified as family owned and is currently operating.
When was D&R Boat World founded?
D&R Boat World was founded in 1956. It employs 11 to 50 people.
Where is D&R Boat World based?
D&R Boat World is headquartered in Somerset, United States, in the North America region.
How does D&R Boat World make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, boat Parts & Accessories, boat Service & Repair, financing Services and boat Storage.
Who are D&R Boat World's main competitors?
Emerging players on record are Boat Trader (Trader Interactive) and Defender Marine. Direct peers are OneWater Marine, Galati Yacht Sales, HMY Yacht Sales, MarineMax and Bosun's Marine. Broad incumbents are Bass Pro Shops / Cabela's and West Marine. Beacon Marine is listed as a regional player.
Does D&R Boat World have an API?
No public API is recorded for D&R Boat World.
What industry is D&R Boat World in?
D&R Boat World's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of FSAKADAH, Marine & Boat Finance. Its NAICS code is 441222 and its SIC code is 3730.