What ROES Information Technology does

ROES Information Technology BV is a privately-held Dutch IT consulting firm founded in 2000 by TU Delft computer science graduates Rob Oorlog and Erwin Snijders, operating from Etten-Leur, Netherlands with a small team of approximately five specialists combining ICT and finance expertise. The firm delivers custom software development alongside three productized SaaS offerings — KL-APP (clinical rotation and internship planning for universities and academic medical centers), AssuPortal (CRM and policy administration for insurance brokers), and Quest Forecast (cashflow forecasting for accountants and SME-focused administration offices). Underlying all products is a proprietary in-house application framework built over 24 years, supported by a modular component library covering CRM, HR, workflows, payroll, financial forecasting, planning/scheduling, finance, and reporting. Native integrations with Dutch accounting and payroll platforms (Nmbrs, Exact, Silverfin, Snelstart) anchor the products within the dominant Dutch SMB back-office ecosystem.

The company's go-to-market is sales-led and direct: bespoke projects are delivered through intensive client collaboration and a rapid prototyping methodology, while SaaS products are marketed via dedicated product websites (kl-app.nl, assuportal.nl) and direct phone/email contact. Distribution is exclusively domestic in the Netherlands, with no evidence of international operations or channel partners. Named enterprise clients include LUMC, Amsterdam UMC, and Universiteit Utrecht (education/healthcare); Workrate spanning 15 years (security services HRM); Fytek (therapy); Forever Plants (agriculture); and Fevenue (financial software distribution).

The revenue model is hybrid, combining professional services for custom development engagements with recurring subscription revenue from KL-APP, AssuPortal, and Quest Forecast. ROES IT is bootstrapped — there are no external funding rounds, no acquisitions, no M&A activity, no regulatory actions, and no patents or trademarks disclosed. The operating model reflects a mature, founder-led Dutch BV with limited capital-market participation and a stable but narrow footprint.

Name

ROES Information Technology

Legal name

ROES Information Technology BV

Website

https://roes.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ROES Information Technology is a Dutch IT consulting firm that builds custom software and three SaaS products (KL-APP, AssuPortal, Quest Forecast) on a proprietary framework for healthcare, security, FinTech, and insurance clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Custom software development
• Web application development
• Clinical rotation planning
• Insurance policy administration
• Financial forecasting software

Headquarters

HQ city

Etten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke software solutions designed and built to fit specific customer requirements. Includes new applications, replacement/enhancement of existing software, and smart integrations. Projects are delivered through intensive collaboration and rapid prototyping methodology.
2. SaaS Products (KL-APP, AssuPortal): Proprietary cloud-based applications marketed under their own brand. KL-APP for planning of internships and clinical rotations in education/healthcare. AssuPortal for CRM and policy administration in insurance. Likely subscription-based SaaS model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ROES IT designs, builds, and maintains custom full-stack web applications for Dutch organizations, including new applications, replacement/enhancement of existing software, and smart integrations. The firm also markets proprietary SaaS products (KL-APP, AssuPortal, Quest Forecast) built on its own application framework, targeting education/healthcare, insurance brokerage, and accounting verticals.

Product overview

ROES IT offers a portfolio of specialized software solutions built on a proprietary application framework. The core products include KL-APP for educational institutions (managing clinical rotations and internships at universities and hospitals) and AssuPortal for insurance brokers (CRM and policy administration). Supporting the main offerings are modular components including CRM, Human Resources, Workflows, Apps, Payroll, Financial Forecasting, Planning/Scheduling, Finance, and Reporting. The company also develops the Quest Forecast SAAS product for financial forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• KL-APP: Innovative application for planning and tracking internships and clerkships at hospitals and universities, enabling communication, feedback, scheduling, and progress tracking for students, teachers, and supervisors.
• AssuPortal
• Quest Forecast

Products and services

• KL-APP

Quantifiable outcome

• Reduced manual and time-consuming processes for planning, assessment, and communication in education institutions
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Bert van LoonminorStrategic or Co-development PartnerBert van Loon is a strategic advisor who supports ROES IT in achieving marketing and sales objectives. He has a background in sales, marketing, and business development, and launched his own strategy and concept practice in 1997. He ensures business and creativity work together to create customer happiness.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Conclusion: Dutch IT consultancy and solutions provider delivering custom software, managed services, and digital transformation to enterprise and mid-market clients. Directly comparable in services-led model and Dutch enterprise customer base.
• Luminis: Dutch IT services firm focused on custom software, cloud, and data engineering for enterprise customers. Similar custom-development orientation and Dutch market focus.
• Iquality: Dutch digital agency and technology consultancy building custom web platforms and integrated business applications. Comparable in custom software development focus and Dutch enterprise client mix.
• Incentro: Dutch technology consultancy building bespoke digital solutions and modern platforms for enterprise clients. Comparable in custom software delivery, technology depth, and Dutch origin.

Broad incumbents

• Dept: Large Dutch digital agency (formed via merger of Mirabeau and others) offering custom software, design, and technology services globally. Comparable service offerings but operates at much larger scale and broader international footprint.
• Visma: Large Northern European software group with SaaS products across HR/payroll, accounting, and insurance administration. Overlaps with ROES in FinTech (accounting/SME forecasting) and insurance broker software verticals, but at vastly greater scale.
• AFAS Software: Leading Dutch software vendor offering ERP, HRM/payroll, and insurance/CRM solutions. Competes with ROES in the Dutch mid-market for HRM, payroll, and insurance broker software, but at significantly greater scale and with a broader product suite.
• Exact: Dutch-origin accounting and ERP software vendor serving SMEs and accountants in the Benelux market. Direct integration partner with ROES, comparable in fintech and SME finance automation, but offers broader packaged software rather than custom development.

Others

• Nmbrs: Dutch cloud HR/payroll SaaS used by accountants and SMEs. Integration partner for ROES-built payroll and HRM solutions; adjacent rather than directly competitive, but operates in the same Dutch fintech/HR ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInnl.linkedin.com/company/roes-it
• Xx.com/roesit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROES Information Technology