EasyMalls
EasyMalls is a French marketing media platform and consulting business, publishing AI-generated expert content on digital marketing and growth strategy for entrepreneurs and SMB decision-makers, operating within the Inari Group network.
- Company typePrivate
- Founded2020
- HeadquartersSuresnes, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What EasyMalls does
EasyMalls is a French-language marketing media platform and consulting business that publishes expert articles, guides, and analyses on digital marketing, business strategy, and growth tactics for marketing professionals, entrepreneurs, and SMB decision-makers. The site operates as the primary distribution channel (easymalls.fr), supplemented by a newsletter, RSS feed, and social sharing, and offers a complementary suite of six consulting services spanning persona creation, data-driven strategy, conversion optimization, psychological design, strategic content, and growth marketing. Content production is handled primarily by AI-driven "journalist" systems operated under the Inari Group network, with limited human pre-publication review.
The company is privately held, founded in 2020 by Alexis Baudemont (HEC Paris, Master in Finance and Corporate Strategy), and operates as part of the Inari Group network of websites. It is financed through the sale of sponsored links and information products — an advertising-led monetization model — rather than disclosed service fees or subscriptions. The platform distinguishes itself editorially through a kawaii-inspired visual identity layered onto conventional marketing content. With 11–50 employees, no disclosed external funding, no named enterprise customers, and revenue figures not publicly available, EasyMalls functions as a small, founder-led content site within a larger holding-group portfolio rather than a venture-backed technology business.
EasyMalls firmographics
Firmographics- Name
- EasyMalls
- Legal name
- Easymalls
- Website
- https://easymalls.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyMalls is a French marketing media platform and consulting business, publishing AI-generated expert content on digital marketing and growth strategy for entrepreneurs and SMB decision-makers, operating within the Inari Group network.
- Ownership category
- akta.pro rank
EasyMalls industry classification
Industry- Product category
- Marketing Media and Consulting
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where EasyMalls is headquartered
LocationHeadquarters
- HQ city
- Suresnes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
EasyMalls business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Sponsored Links & Information Products: Financed by the sale of sponsored links and information products. Inari Group, the parent network, operates with a largely autonomous AI-driven process where algorithmic controls and a posteriori indicators govern content generation, with no systematic human pre-publication review.
Distribution channels1 record
Marketing channels4 records
EasyMalls product offering
Product offeringCore offering
EasyMalls is a French marketing media platform that publishes AI-generated and editorial articles, guides, and analyses on digital marketing, business strategy, and growth tactics via its owned website. In parallel, the company offers marketing consulting services covering persona creation, data-driven strategy, conversion optimization, psychological design, strategic content, and growth marketing for entrepreneurs and business professionals.
Product overview
EasyMalls is a marketing media platform and consulting company operated by Inari Group, publishing expert articles and providing marketing services. The core offering is the EasyMalls Media Platform, a content hub delivering marketing expertise through articles and guides. The company offers professional marketing services including Persona Creation, Data-Driven Strategy, Conversion Optimization, Psychological Design, Strategic Content, and Growth Marketing — representing a comprehensive suite of consulting capabilities delivered through expert content and strategic guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyMalls Media Platform French-language marketing media platform publishing articles, guides, and analyses on digital marketing, SEO, social media, email marketing, branding, growth marketing, and business strategy for entrepreneurs and marketing professionals. Accessible via the easymalls.fr website and RSS feed.
- Marketing Consulting Services (Création de Personas, Stratégie Data-Driven, Optimisation de Conversion, Design Psychologique, Contenu Stratégique, Marketing de Croissance) Bespoke marketing consulting offering spanning persona development, data-driven strategy, conversion funnel optimization (3-step methodology), psychological design, strategic content creation, and growth marketing implementation, delivered to businesses and entrepreneurs seeking integrated analytical-plus-creative marketing execution.
Quantifiable outcome
- Client conversions increased by 45% in three months following implementation of Easymalls' marketing strategy
Companies that use EasyMalls
Customer profileSegments1 record
Ideal customer profiles1 record
EasyMalls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
EasyMalls partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
EasyMalls competitors and assessment
Company assessmentDirect peers
- ConvertKit (Kit): Creator-marketing platform with an extensive educational blog and creator-economy focus. Comparable in combining AI/automation content production with marketing education for professional creators and small businesses.
- Buffer: Social media management platform with an extensively cited, open educational blog targeting marketers and creators. Comparable content-led GTM motion and SMB/professional audience focus to EasyMalls.
- Hootsuite: Social media marketing platform with educational resources, blog content, and training materials aimed at marketing professionals. Comparable positioning as a content-rich marketing platform serving the same target persona as EasyMalls.
- Ahrefs: SEO tool vendor whose blog is widely cited as a reference resource for marketers, combining proprietary tools with high-quality educational content. Closely mirrors EasyMalls' playbook of using content marketing to attract and serve marketing professionals.
Broad incumbents
- Mailchimp: Email and marketing automation platform with substantial educational content, marketing guides, and a professional-creator audience. Comparable overlap in marketing-content publishing and SMB/professional target segment.
- HubSpot: Global marketing platform combining CRM, content/SEO tools, and a large educational blog targeting marketing professionals. Comparable to EasyMalls as a marketing-media-plus-platform hybrid serving the same professional audience, though at vastly greater scale and breadth.
- Drift: Conversational marketing platform with content marketing aimed at B2B marketing and sales professionals. Comparable audience (marketing decision-makers) and content-led GTM, though narrower in product focus.
- SEMrush: SEO and content marketing platform with a substantial educational blog covering SEO, social media, and content strategy. Directly comparable topical overlap with EasyMalls' content taxonomy and audience of marketing professionals.
- ActiveCampaign: Marketing automation and CRM platform with a content-rich blog covering email marketing, automation, and growth tactics. Comparable content-marketing motion and SMB-marketer audience to EasyMalls.
- Klaviyo: E-commerce-focused marketing automation platform with educational content targeting marketers and growth professionals. Comparable content-led, marketing-professional audience overlap with EasyMalls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyMalls social profiles
Digital presenceEasyMalls financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyMalls leadership team
Management profileNumber of profiles
Profiles1 record
EasyMalls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyMalls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyMalls
What does EasyMalls do?
EasyMalls is a French marketing media platform that publishes AI-generated and editorial articles, guides, and analyses on digital marketing, business strategy, and growth tactics via its owned website. In parallel, the company offers marketing consulting services covering persona creation, data-driven strategy, conversion optimization, psychological design, strategic content, and growth marketing for entrepreneurs and business professionals.
Is EasyMalls a public or private company?
EasyMalls is a private company. It is classified as corporate owned and is currently operating.
When was EasyMalls founded?
EasyMalls was founded in 2020. It employs 11 to 50 people.
Where is EasyMalls based?
EasyMalls is headquartered in Suresnes, France, in the Europe region.
How does EasyMalls make money?
One revenue line is on record: sponsored Links & Information Products.
Who are EasyMalls's main competitors?
Direct peers on record are ConvertKit (Kit), Buffer, Hootsuite and Ahrefs. Broad incumbents are Mailchimp, HubSpot, Drift, SEMrush, ActiveCampaign and Klaviyo.
Does EasyMalls have an API?
No public API is recorded for EasyMalls.
What industry is EasyMalls in?
EasyMalls's product category is Marketing Media and Consulting. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541613 and its SIC code is 7310.