Heart and Brain Works

What Heart and Brain Works does

Heart and Brain Works Limited is a privately held, founder-led consultancy registered in New Zealand that helps organisations manage psychosocial risk and improve workplace mental health. Founded in 2018 by Dr. Georgi Toma, an Honorary Research Fellow at the University of Auckland, the firm serves HR, WHS, and executive leaders primarily across Australia and New Zealand, with additional service delivery in the EU, Philippines, USA, Canada, and the UK. Its core offerings include The Wellbeing Protocol — a trademarked, scientifically validated 6-week online group coaching programme (12 sessions of 40 minutes each) positioned as the only validated stress and burnout reduction programme in ANZ — alongside Psychosocial Hazards Audits, ISO 45003 alignment support from gap analysis through formal recognition, leadership and culture training, peer support programmes, and Bespoke Solutions. The firm also operates the Healthy Work Community of Practice, a recurring professional membership for HR and WHS practitioners, and maintains the proprietary Psychosocial Risk Maturity Model for benchmarking organisational systems.

The business model combines recurring subscription revenue (The Wellbeing Protocol and Community of Practice membership) with professional services revenue (audits, ISO 45003 alignment, training, and bespoke culture change interventions), all delivered under quote-based, multi-year enterprise contracts with no publicly disclosed pricing. Distribution is direct B2B, supported by a content-led funnel that includes free monthly webinars attended by over 8,000 professionals since 2018, blog content, case studies, and live training events. The underlying technology stack is an online platform and mobile app used to deliver protocol content, session recordings, and team challenges, with data handling outsourced to third-party cloud providers; the company is GDPR-compliant and operates under the NZ Privacy Act 2020 and Health Information Privacy Code 2020. Trusted partner logos span Uber, NZ Defence Force, Korn Ferry, Hitachi Energy, Clough Group, MEC Mining, RMIT University, Monash University, Te Kura, Christchurch and Waimate District Councils, and Fred Hollows Foundation. The firm has no disclosed external funding, no parent company, no subsidiaries, and operates with a 1–10 employee team from Auckland.

Name

Heart and Brain Works

Legal name

Heart and Brain Works Limited

Website

https://heartbrainworks.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart and Brain Works is a New Zealand-based consultancy that helps organisations in Australia and New Zealand manage psychosocial risk and workplace mental health through scientifically validated audits, ISO 45003 alignment, and The Wellbeing Protocol coaching programme.

Ownership category

akta.pro rank

Product category

Workplace Mental Health and Psychosocial Risk Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Consulting Services (8742), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAGAD

Stress Management & Burnout Prevention Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHLALADAB

Behavioral & Mental Health Virtual Care (EAP/Teletherapy)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Psychosocial risk management
• Workplace mental health consulting
• ISO 45003 alignment services
• Employee wellbeing training
• Organisational psychology coaching

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. The Wellbeing Protocol: Online group coaching program (6 weeks, 12 sessions) delivered to organisations for their employees. Includes manager training, quarterly follow-up training, and platform access.
2. Psychosocial Risk Audits: Research-based, legally aligned psychosocial risk audits to assess risks, discover root causes, and identify effective controls.
3. Gap Analyses and ISO 45003 Alignment: Assessment of current systems against psychosocial risk legislation and ISO 45003, with support through implementation to formal recognition.
4. Leadership and Wellbeing Training: Practical, evidence-based training programs and coaching for managers on psychosocial risk and essential leadership qualities.
5. Bespoke Solutions: Tailored culture change interventions and strategies addressing specific organisational challenges such as incivility, stress, burnout, and disengagement.
6. Healthy Work Community of Practice Membership: Professional community membership for internal organisational professionals offering quarterly knowledge-sharing sessions, controls library, case studies, regulatory alerts, toolkits, job board, research summaries, and workshops. Members may cancel at any time with no refunds for current period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heart and Brain Works provides consultancy and training services to help organisations manage psychosocial risk and improve workplace mental health. Core offerings include psychosocial hazard audits, ISO 45003 alignment and gap analyses, The Wellbeing Protocol (a scientifically validated 6-week online group coaching program), leadership and wellbeing training, culture interventions, peer support programs, and a professional community of practice. Services are aimed at HR, WHS, and executive leaders across Australian and New Zealand workplaces.

Product overview

Heart and Brain Works offers a portfolio of psychosocial risk management and mental health at work solutions. The core offerings include The Wellbeing Protocol (a scientifically validated 6-week online group coaching programme), Psychosocial Hazards Audits (research-based risk assessment), and ISO 45003 Alignment Support. These are complemented by training programmes (Psychosocial Risk Management Training, Leadership Training), the Healthy Work Community of Practice (membership-based knowledge-sharing platform), Culture Interventions, Peer Support Programs, Gap Analyses, and Bespoke Solutions. The company also offers a proprietary Psychosocial Risk Maturity Model tool for benchmarking organisational systems. The product suite is designed for HR, WHS, and executive leaders in Australian and New Zealand workplaces.

Differentiator

Problem solved

Functional benefit

Brands

• The Wellbeing Protocol: An online group coaching experience lasting 6 weeks (12 sessions of 40 minutes each) designed to reduce stress by up to 58%, burnout by up to 60%, and improve mental wellbeing by up to 103%. Claimed to be the only scientifically validated programme in Australia and New Zealand.
• Psychosocial Hazards Audit
• Healthy Work Community of Practice
• Psychosocial Risk Management Training

Products and services

• The Wellbeing Protocol A scientifically validated 6-week online group coaching program consisting of 12 sessions of 40 minutes each, designed to reduce stress by up to 58%, burnout by up to 60%, and improve mental wellbeing by up to 103% in Australian and New Zealand workplaces. Delivered via private online platform and mobile app for organisations.
• Psychosocial Hazards Audit A research-based, legally aligned audit solution to assess psychosocial risks, discover root causes, and identify the most effective controls for organisations.
• Psychosocial Risk Management Training A half-day live training designed to equip WHS and HR professionals with practical evidence-based tools for managing psychosocial risk, including hazard identification, risk assessment, and hierarchy of controls application.
• Healthy Work Community of Practice A subscription-based professional membership community for internal organisational professionals offering quarterly knowledge-sharing sessions, a psychosocial risk controls library, real-world case studies, regulatory alerts, practical toolkits, job board, research summaries, and ongoing training and workshops.
• Bespoke Solutions Customised training and consulting solutions tailored to address specific workplace challenges such as incivility, stress, burnout, high workload, and disengagement.
• Gap Analyses and ISO 45003 Alignment Support A thorough assessment of current organisational systems against psychosocial risk legislation and ISO 45003 standards, with comprehensive support from initial gap analysis through to implementation and formal recognition.
• Leadership and Wellbeing Training Practical, evidence-based programmes and coaching that build manager capability around psychosocial risk and essential leadership qualities such as having difficult conversations.
• Culture Interventions Tailored strategies to shift organisational norms, address root causes of stress, and embed psychologically safe behaviours into everyday work practices.
• Peer Support Programs Structured, evidence-informed initiatives that equip selected employees with tools to support peers in distress, strengthen early intervention pathways, and foster a psychologically safe and connected work culture.
• Psychosocial Risk Maturity Model A proprietary benchmarking tool to assess and improve organisational systems for psychosocial risk management maturity.

Quantifiable outcome

• Reduce stress by up to 58%
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Optum: Optum (UnitedHealth Group) operates one of the largest EAP and behavioural health platforms globally. It is a broad incumbent that competes for the same HR/WHS budgets that Heart and Brain Works targets, but with a vastly broader service portfolio.
• TELUS Health: TELUS Health (formerly LifeWorks/Morneau Shepell) is a large incumbent EAP, mental health, and corporate wellness provider with global reach. It is a broad incumbent in the same employer mental health space, though it offers Heart and Brain Works' niche as part of a much wider portfolio.

Direct peers

• Calm Business: Calm Business distributes the consumer Calm meditation and sleep app to employers as a workforce wellbeing benefit. It competes with Heart and Brain Works for the corporate stress-reduction and mental wellbeing budget.
• Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and self-guided content. It directly competes for the same enterprise mental-wellbeing budget that Heart and Brain Works targets with The Wellbeing Protocol.
• Benestar: Benestar is an Australia/New Zealand-based employee assistance program (EAP) and workplace wellbeing provider. It directly overlaps Heart and Brain Works' buyer base of HR and WHS leaders across ANZ enterprises.
• Lyra Health: Lyra Health is a leading employer-sponsored mental health platform offering therapy, coaching, and wellness services to enterprise workforces. It is the closest scaled analog to Heart and Brain Works' combined coaching-plus-audit model, targeting the same HR/people-leader buyer with employer-paid programs.
• Headspace Health: Headspace Health (Headspace + Ginger) delivers mental wellbeing content, coaching, and therapy to employers via subscription. The Headspace for Work product competes head-on with the mindfulness/coaching element of The Wellbeing Protocol.
• Spring Health: Spring Health provides precision mental healthcare to employers, including therapy, coaching, and wellness programs. It overlaps directly with Heart and Brain Works' employer-funded stress and burnout offering.
• Sonder: Sonder is an ANZ-headquartered employee wellbeing platform offering safety, medical, and mental health support to enterprise workforces. It is the most geographically overlapping listed peer and competes for the same Australia/NZ employer buyer.
• Whil: Whil is a digital wellbeing training platform for employees and managers focused on resilience, mindfulness, and stress reduction. It overlaps with The Wellbeing Protocol's online group-coaching delivery format and target personas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartbrainworks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart and Brain Works