What Living Image does

LivingImage Ltd. (リビングイメージ株式会社) is a privately-held Japanese digital-image lifestyle design company founded in March 2007 by Seiichiro Watanabe — a former Intel Japan manager and founder of Silicon Valley semiconductor startup NuCORE Technology (sold to MediaTek in 2007) — and headquartered at 155-34 Ichi-no-dai, Tsukuba, Ibaraki. The company operates an integrated three-division model — Creative, Development, and Marketing — in which engineers, creators, and marketers work together from initial concept through prototyping to market launch, deliberately collapsing the typical separation between design and engineering.

Its flagship offering is the Multi-angle Video Karte (マルチアングル・ビデオカルテ), a synchronized multi-angle video capture and iPad-controlled coaching platform developed for golf swing training and supervised by tour pro coach Tsurumi Koki at KTGA Indoor Golf School, which has used the system to train over 10,000 students. A lighter, cloud-only variant called Video Memo Pad (ビデオ・メモパッド) extends the same coach-to-student video exchange workflow to smartphone-only setups without dedicated camera hardware. Alongside these software products, LivingImage delivers project-based creative, development, and marketing services — press events and experience-based campaigns for NIKE (LUNARGRID press event at Roppongi Hills; NIKE+ consumer experience shop at Omotesando Hills reaching approximately 1,000 participants over one month), NIKE+ co-launch events with Apple at Grand Hyatt, and a FileMaker-based customer database prototype for a two-location gynecology clinic in Aoyama/Setagaya — built on the same cross-functional team model. Several earlier consumer-facing iPhone applications (KEN ISHII Image Transformer, PlayPix 3 Snaps, Bee Message for BeeTV, NIKE YoGirl viral campaign) have been discontinued, signaling a strategic retreat from direct-to-consumer apps in favor of B2B sports technology and project-based agency work.

Revenue mechanics are not publicly disclosed and appear to derive from a mix of B2B software/system sales (Video Karte installations, Video Memo Pad deployments), agency and event fees, and prototype development engagements; pricing is opaque. The company operates only in Japan according to disclosed data, English-language site pages notwithstanding, and there are no disclosed funding rounds, employee counts, or financial statements.

Name

Living Image

Legal name

LivingImage Ltd.

Website

https://livingimage.jp

Company type

Private

Founded year

2007

Operating status

Operating

Short description

LivingImage Ltd. (リビングイメージ株式会社) is a Japanese digital-image lifestyle design company founded in 2007 in Tsukuba, combining Creative, Development, and Marketing services. Its flagship Multi-angle Video Karte is an iPad-controlled multi-angle video coaching platform used by golf training facilities such as KTGA.

Ownership category

akta.pro rank

Product category

Sports Video Coaching Technology

NAICS

Software Publishers (513210), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Educational Live Streaming Platforms (Classes/Tutorials) (MPACACAH)

Keywords

• Golf swing analysis
• Sports video coaching
• Digital creative agency
• Multi-angle video capture
• Brand marketing campaigns

Headquarters

HQ city

Tsukuba

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels3 records

Core offering

LivingImage sells the Multi-angle Video Karte, a multi-camera synchronized video capture, iPad-controlled coaching and cloud video delivery platform optimized for golf swing training, together with a lighter cloud-only Video Memo Pad variant. Alongside the software products, the firm provides cross-disciplinary Creative, Development, and Marketing services in which engineers, creators, and marketers jointly prototype and launch digital image products and campaigns for clients.

Product overview

LivingImage is a digital-image lifestyle design company founded in March 2007, organized around a three-division model: Creative (cross-disciplinary service development), Development (sports technology and internal prototypes), and Marketing (events and database services). Its core product is the Multi-angle Video Karte system — a golf swing coaching platform combining multi-camera synchronized capture, iPad-based operation, and cloud video delivery for remote coaching feedback. A lighter cloud-only variant called Video Memo Pad enables the same coaching workflow using only smartphones and an iPad. LivingImage has also produced consumer-facing apps (KEN ISHII Image Transformer, PlayPix 3 Snaps, Bee Message for BeeTV) and marketing campaigns (NIKE YoGirl, NIKE press events), most of which have been discontinued.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-angle Video Karte (VIDEO KARTE / マルチアングル・ビデオカルテ) A multi-camera synchronized video capture, iPad-controlled coaching, and cloud video delivery platform optimized for golf swing training. Coaches can record swings from multiple angles, annotate with auxiliary lines and voice/text comments, and deliver videos and lesson notes to athletes remotely. Currently deployed at KTGA Indoor Golf School under tour pro coach Tsurumi Koki.
• Video Memo Pad (ビデオ・メモパッド)

Quantifiable outcome

• Over 10,000 students trained at KTGA Indoor Golf School using Video Karte system

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KTGA (Koki Tsurumi Golf Academy)coreStrategic or Co-development PartnerKTGA Indoor Golf School serves as the supervising partner for the Video Karte golf swing analysis system. Tour pro coach Tsurumi Koki provides professional coaching expertise and real-world training site for system development and refinement.
• JISS (Japan Institute of Sports Science)coreStrategic or Co-development PartnerLivingImage developed video distribution systems based on JISS technology and experience. The Video Karte system incorporates expertise developed through JISS sports science center projects.
• AppleminorGTM or Marketing PartnerApple collaborated with NIKE and LivingImage for NIKE+ experience events, providing support for integrated product demonstrations combining NIKE+ hardware with Apple devices.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Swing Catalyst: Swing Catalyst offers synchronized multi-camera video swing analysis software paired with launch monitors for golf coaches and academies. Closely comparable to Video Karte on the core multi-angle synchronized capture + swing analytics proposition, and competes for the same indoor-golf-school and individual instructor segments.
• Blast Motion: Blast Motion provides sensor- and video-based swing analysis for golf (and baseball) athletes and coaches, with iOS/iPad app interfaces for capturing and reviewing swings. Comparable on the swing-analysis + mobile/tablet feedback workflow that Video Karte uses, though Blast adds motion sensors on top.
• V1 Sports (V1 Golf): V1 Sports builds video swing analysis software (V1 Golf) used by PGA instructors and academies worldwide, including iPad-driven capture and feedback. One of the most direct US-headquartered analogs to Video Karte, with the same coach-and-student video teaching loop.
• Trackman: Trackman provides doppler-radar and multi-camera golf swing and ball-flight analysis hardware/software used by coaches, instructors, and indoor golf facilities globally. Directly comparable to LivingImage's Video Karte because both sell analytics-driven coaching workflows that combine multi-angle capture with cloud/tablet feedback for golf instruction.
• Foresight Sports: Foresight Sports builds launch monitors, simulators, and video analysis tools widely used in golf coaching and fitting studios. Comparable to LivingImage because it sits at the intersection of multi-angle capture, swing/ball analytics, and indoor training environments — exactly the problem Video Karte addresses.

Broad incumbents

• Hudl: Hudl is the dominant team-video analysis platform across a wide range of sports, providing cloud-based video review tools for coaches at every level. Comparable as a broader sports video-coaching incumbent that LivingImage intersects with when expanding Video Karte beyond golf, though it does not focus on swing analytics.
• Catapult Sports (now Catapult): Catapult provides athlete performance tracking and video analysis used by professional and collegiate teams worldwide. Relevant as a large, established sports analytics incumbent whose coaching workflow data and analytics approach could converge with multi-angle coaching video in elite environments.

Emerging players

• KinaTrax: KinaTrax offers markerless 3D multi-angle motion capture for baseball pitching and hitting, with cloud-based biomechanical analytics. Comparable as a multi-angle sports capture + cloud analysis platform for coaching, addressing a similar technical and product problem to Video Karte in a different sport.
• Spiideo: Spiideo delivers AI-powered automated sports video capture and analysis for team sports. Overlaps with LivingImage on the multi-angle cloud video coaching workflow, with LivingImage currently focused on golf and Spiideo focused on team-sport tactical analysis.

Others

• EDH (Nike) / Apple Fitness+ type sports-tech platform providers: Adjacent to LivingImage's sports/video-coaching activity because they integrate activity tracking, video, and coaching content through consumer hardware ecosystems (Apple Watch, iPad, Nike+, etc.) — the same Apple-centric stack that underpins LivingImage's iPad-first Video Karte. Listed as thematically related ecosystem participants rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Image