What Yen Yoga & Fitness does

Yen Yoga & Fitness is a privately held multidisciplinary wellness studio founded in 2010 and headquartered at 615 E Front Street inside the Delamar Traverse City hotel in Traverse City, Michigan. The company operates a single physical studio offering group yoga classes (Gentle, Restorative, Yin, Slow Flow, Power Flow, Hot Inspire), high-energy fitness classes (Hot Pilates, Body Sculpt, Mobility/Functional Range Conditioning), private training, and specialty community classes. Its service architecture combines in-studio instruction with off-site experiential offerings including Yoga in the Vines at Mari Vineyards and Black Star Farms, floating sound baths in the Delamar heated pool, sound healing and cacao ceremonies at Cathedral Barn and Manitou Acres Farm, and destination retreats (e.g., Spain). The technology stack comprises a Squarespace website, dedicated iOS and Android mobile applications (built on the FitnessMobileApps platform), and MindBody Online for class scheduling, membership management, and point-of-sale.

Yen Yoga & Fitness monetizes through multiple revenue streams: month-to-month recurring memberships ($169/mo Unlimited, $199/mo Premium capped at 100 members, $304-$358/mo couples variants), drop-in classes at $25, multi-class packages at $115-$220, an introductory $89 two-week pass, Yoga Alliance-accredited 200-hour and 300-hour teacher training programs ($3,000-$4,500), a 12-week Mentorship Program at $999, private one-on-one training, special events and workshops, and group private lessons. The business is primarily direct-to-consumer with acquisition driven by studio website traffic, the mobile apps, MindBody booking, Google reviews (4.9 stars from 216 reviews), and community word-of-mouth. The company holds Yoga Alliance RYS 200 and RYS 300 accreditations and has been recognized as a TripAdvisor Travelers' Choice winner for Yoga in the Vines.

The company serves three primary customer segments: individual wellness seekers in Northern Michigan seeking yoga, fitness, and mind-body experiences; aspiring and current yoga teachers pursuing Yoga Alliance certification through the 200/300-hour programs and CEU workshops; and private groups booking customized experiences for celebrations, team building, or special occasions. Key partnerships include the Delamar Hotel (host venue), Mari Vineyards and Black Star Farms (Yoga in the Vines), MindBody (booking platform), Manitou Acres Farm and Cathedral Barn (event venues), lululemon (community programming), and M-22 (regional lifestyle brand). The company describes itself as a not-for-profit community venture, and no venture capital, private equity investment, or acquisition activity is referenced in available materials.

Name

Yen Yoga & Fitness

Legal name

Yen Yoga & Fitness

Website

https://yenyogafitness.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Yen Yoga & Fitness is a privately held multidisciplinary wellness studio in Traverse City, Michigan, offering yoga, fitness, and Pilates classes, Yoga Alliance-accredited teacher training, and experiential events to individual consumers, aspiring yoga teachers, and private groups in Northern Michigan.

Ownership category

akta.pro rank

Product category

Yoga & Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga classes
• Fitness classes
• Teacher training
• Wellness studio
• Private yoga sessions

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring memberships including Unlimited ($169/mo), Premium ($199/mo with pool/fitness room access), and Couples variants ($304-$358/mo). Month-to-month contracts with 30-day cancellation notice.
2. Class Packages: Drop-in classes at $25, 5-class packages at $115, and 10-class packages at $220. Packages can be shared among multiple users.
3. Introductory Offer: $89 unlimited access for 2 weeks for new customers
4. 200-Hour Teacher Training: Yoga Alliance-accredited 200-hour training program. Early bird pricing $3,000, regular $3,500. Includes 6-month unlimited membership valued at $1,014. Payment plans available.
5. 300-Hour Teacher Training: Advanced Yoga Alliance-accredited 300-hour/RYT 500 program. Early bird $4,000, regular $4,500. Includes 12-month unlimited membership valued at $2,028.
6. Mentorship Program: 12-week mentorship program earning 50 Yoga Alliance CEUs. Cost $999 ($19.98/credit hour), includes complimentary 12-week unlimited membership valued at $507.
7. Private Training Sessions: One-on-one yoga, mobility, and fitness training sessions at the studio or off-site locations (Airbnb, beach, winery)
8. Special Events and Workshops: Specialty events including Yoga in the Vines at wineries ($40/person), sound baths, restorative spa yoga, cacao hikes, and various wellness workshops

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yen Yoga & Fitness is a multidisciplinary wellness studio in Traverse City, Michigan that delivers in-studio yoga and fitness classes (Gentle, Restorative, Hot, Power Flow, Pilates, Body Sculpt, and Mobility), private one-on-one and group training, Yoga Alliance-accredited 200-hour and 300-hour teacher certification programs, and signature experiences such as Yoga in the Vines at regional wineries and floating sound baths. Services are sold through monthly memberships, class packages, drop-in sessions, and one-time program fees bookable via MindBody Online and the studio's own mobile apps.

Product overview

Yen Yoga & Fitness operates as a multidisciplinary wellness studio offering a unified platform of mind-body services. The core offering consists of in-studio yoga and fitness classes (spanning Gentle, Restorative, Hot, Power Flow, Pilates, Body Sculpt, and Mobility), complemented by private training (Yen & You), private group lessons, and membership/single-class packages. Signature branded experiences include Yoga in the Vines (outdoor yoga at regional wineries) and Floating Sound Bath (aquatic therapy). The educational arm features three credentialed teacher training tracks—the Inspired Life 200-Hour, 300-Hour, and Mentorship Program—all Yoga Alliance-accredited, plus weekend CEU workshops. Special events span sound baths, cacao ceremonies, pain-relief workshops, and destination retreats. The product portfolio is bookable via the MindBody Online platform and a proprietary mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga in the Vines: Outdoor yoga experiences at local wineries including Mari Vineyards and Black Star Farms on Old Mission and Leelanau peninsulas. Featured on WOOD TV and TripAdvisor Travelers' Choice winner.

Products and services

• Studio Yoga Classes In-studio yoga classes including Gentle Yoga, Restorative/Lavender Chill, Warm Yin Yoga, Slow Flow, Slow Burn, Hot Inspire, Power Flow, Movement & Meditation, and Foundation and Form for all skill levels.
• Fitness & Mobility Classes High-energy fitness classes including Hot Pilates, Body Sculpt & Stretch, Hot Body Sculpt, and Mobility/Functional Range Conditioning targeting core strength, flexibility, and joint health.
• Yen & You: Private Training One-on-one yoga, mobility, or fitness training sessions at the downtown studio, customized to individual goals including yoga basics, advanced practice, fitness, prenatal/postnatal, and injury recovery.
• Private Group Lessons Customized private yoga experiences for groups at preferred locations including beaches, wineries, offices, or the studio, suitable for celebrations, team building, or personal gatherings.
• Inspired Life 200-Hour Teacher Training Yoga Alliance-accredited 200-hour teacher certification program spanning 11 weekends, covering yoga poses, philosophy, meditation, breathwork, anatomy, and teaching methodology with Patanjali's 8 Limb Path as foundation. Early bird $3,000 / regular $3,500.
• Inspired Life 300-Hour Teacher Training Yoga Alliance-accredited 300-hour advanced teacher certification for RYT 500 accreditation, offering certifications in Yin, Restorative, Sound Healing, Yoga Nidra, Ayurveda, and Advanced Sequencing over 11 months. Early bird $4,000 / regular $4,500.
• Mentorship Program 12-week personalized guidance program for yoga teachers providing private mentor meetings, asana practice, observations, and practice teaching for 50 Yoga Alliance CEUs. Cost $999.
• Continuing Education (CEU) Workshops Weekend certification workshops open to teachers and curious students, offering 16 CEUs each in Restorative Yoga, Yin Yoga, Yoga Nidra, Sound Healing, Ayurveda, and Advanced Sequencing.
• Yoga in the Vines Signature outdoor yoga experience at regional wineries including Mari Vineyards and Black Star Farms, combining yoga practice with wine tasting and vineyard views along northern Michigan's peninsulas. $40 per person.
• Special Events & Workshops Curated wellness events including sound baths, cacao ceremonies, mindfulness hikes, pain-relief workshops, restorative spa yoga, mahjong socials, and seasonal celebrations.
• Floating Sound Bath Experience Exclusive aquatic therapy experience combining sound healing with floating in the Delamar's heated pool, featuring crystal bowls, gongs, drums, and chimes for nervous system relaxation.
• Destination Yoga Retreats Travel-based wellness experiences including the Spain Women's Yoga Retreat in Sierra de Grazalema National Park featuring daily yoga, meditation, wine tastings, and cultural immersion.
• Studio Memberships Month-to-month membership tiers including Unlimited ($169/month), Premium with pool/fitness room access ($199/month), and couples' variants ($304–$358/month), providing unlimited studio and off-site classes.
• Class Packages Flexible class packages including drop-in ($25), 5-class ($115), and 10-class ($220) options with varying expiration periods, plus introductory 2-week unlimited offer ($89) for new students.

Quantifiable outcome

• 4.9 star average Google rating from 216 reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mari VineyardscoreStrategic or Co-development PartnerWeekly Friday sunrise yoga and Sunday classes at Mari Vineyards on Old Mission Peninsula during summer months (June-August). Partnership includes exclusive vineyard settings for Yoga in the Vines brand experience with wine/mimosa service and 10% discount on purchases.
• Black Star FarmscoreStrategic or Co-development PartnerSunday yoga classes at Black Star Farms on Leelanau Peninsula during July. Partnership provides scenic vineyard backdrop for Yoga in the Vines experience with wine service and 10% purchase discount.
• Delamar HotelcoreStrategic or Co-development PartnerHost venue for Yen Yoga & Fitness studio location inside the Delamar Traverse City hotel. Provides access to indoor/outdoor pools, fitness room, and lounge areas for Premium members. Also hosts floating sound bath events in heated pool.
• Manitou Acres FarmminorStrategic or Co-development PartnerSeasonal lavender farm events including Lavender Bloom & Sound experiences during peak bloom season. Unique outdoor setting for sound bath and restorative yoga experiences.
• Cathedral BarnminorStrategic or Co-development PartnerSpecial event venue for candlelit restorative yoga and sound bath experiences. Unique architectural setting enhances sound healing acoustics.
• MindBodycoreTechnology or IntegrationOnline booking platform and membership management system powering class scheduling, registrations, and payment processing for all studio operations.
• M-22minorChannel Partner/ Reseller/ DistributorRegional lifestyle brand collaboration for community events. M-22 sponsored the Traverse City Mahjong Social event at Delamar's Maison.
• lululemonminorGTM or Marketing PartnerCommunity partnership for 'lululemon loves back' private candlelit restorative yoga classes serving Medical, Education, First Responders, and Military community members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Life Time operates premium athletic country clubs that include yoga, Pilates, group fitness, and personal training programs. Comparable to Yen as a premium subscription-based fitness and wellness platform with broad programming.
• Equinox: Equinox is a premium national fitness club offering yoga, Pilates, and boutique fitness classes within a broader luxury wellness portfolio. Comparable as a premium-priced, multi-modality wellness operator with mind-body programming.

Direct peers

• CorePower Yoga: CorePower Yoga is the largest US boutique yoga studio chain offering heated yoga, fitness, and teacher training programs in a membership + class package model. It is the most direct national comparably-structured peer to Yen Yoga & Fitness.
• Pure Yoga: Pure Yoga operates premium yoga studios with memberships, teacher training, and specialty workshops. It is comparable as a premium-tier, multi-modality yoga studio with credentialed teacher training programs.
• Yoga Six: Yoga Six is a boutique yoga studio franchise offering multiple class modalities, teacher training, and membership pricing. It mirrors Yen's pricing structure, multi-modality class format, and teacher training strategy.
• Club Pilates: Club Pilates is a national boutique Pilates franchise operating a membership-based, instructor-led class model. It overlaps Yen's fitness-and-mobility class offering and member subscription model.
• Y7 Studio: Y7 is a boutique heated yoga studio brand with mobile-app booking and themed class experiences. Comparable to Yen in premium positioning, multi-modality yoga, and digital-first consumer engagement.
• Bodybar Pilates: Bodybar Pilates is a boutique Pilates studio franchise delivering reformer-based group classes on a subscription model. Comparable to Yen's mobility/Pilates class offering and member subscription pricing.
• truFusion: truFusion is a multi-modality fitness studio offering yoga, Pilates, HIIT, and boutique specialty classes under a membership model. Similar to Yen's breadth of yoga + fitness + specialty class formats.

Others

• Mindbody: Mindbody is the booking and membership management platform Yen Yoga already uses. It is a key technology enabler and an adjacent ecosystem player in the boutique fitness and wellness industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YenYogaFitness
• Facebookfacebook.com/YenYogaFitness

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yen Yoga & Fitness