McKinnon's Supermarket

What McKinnon's Supermarket does

McKinnon's Supermarket is a privately held, family-owned regional supermarket chain founded in 1946, operating five full-service retail locations across Massachusetts (Everett, Danvers, Wilmington) and New Hampshire (Salem, Portsmouth). The company serves individual consumers and families in the greater Boston and southern New Hampshire corridor, with secondary segments including event hosts requiring catering and SNAP/EBT recipients served through delivery. Core departments include premium meats (McKinnon's Best Angus, Berkshire pork, Compart Duroc pork, Springer Mt. Farms all-natural chicken), in-house sausage production, a full-service deli with brands such as Boar's Head and Kayem, bakery (supplemented by local partners Modern Pastry and Konditor Meister), prepared foods, produce, seafood (with lobsters and sushi at NH locations), cheese and specialty, and award-winning beer and wine.

The underlying technology stack is conventional for regional grocery: a website-based digital platform, iOS and Android mobile apps, a loyalty and digital coupon system powered by AppCard (formerly SHOPtoCOOK), Google Analytics for traffic analysis, and integrations with Instacart, Uber Eats, and DoorDash for last-mile delivery. The business model is omnichannel transaction-based: primary revenue comes from in-store retail across five locations, supplemented by third-party delivery commissions, catering services, gift card sales, and a direct-to-consumer shipping channel for premium marinated steak tips. Pricing is unit-based for most SKUs, with disclosed examples including steak tips at $19.99/lb plus a $16 packaging fee and UPS shipping. A points-based loyalty program (Fresh Rewards) issues 1 point per eligible dollar, converting monthly to digital wallet credits at defined thresholds (e.g., 350 points = $5, 2,450 points = $35).

Name

McKinnon's Supermarket

Legal name

McKinnon's Markets

Website

https://mckinnonsmarkets.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

McKinnon's Supermarket is a family-owned regional supermarket chain founded in 1946, operating five full-service stores in Massachusetts and New Hampshire, serving consumers and families with premium meats, in-house prepared foods, deli, bakery, and specialty items via in-store, delivery, and direct shipping channels.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Meat Retailers (445240)

SIC

Retail-Grocery Stores (5411), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Retail grocery
• Fresh meat department
• Prepared foods
• Supermarket chain
• Specialty cheese and wine

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-Store Retail Sales: Primary revenue stream from physical retail sales across 5 store locations. Full-service supermarket with departments including meat, seafood, produce, deli, bakery, prepared foods, cheese and specialty, beer and wine, and general grocery.
2. Third-Party Delivery Platform Commissions: Revenue from delivery partnerships with Instacart, Uber Eats, and DoorDash. Now accepting SNAP/EBT on Instacart and Uber Eats.
3. Direct Shipping: Shipping service for premium marinated steak tips packed in insulated boxes with ice packs. Ships via UPS Next Day or 2nd Day Service. Minimum 8 lbs, maximum ~18 lbs per box.
4. Catering Services: Catering menu for events including appetizers, platters, and hot entrees. Full staff of experienced culinary talent in all kitchens.
5. Gift Cards: Pre-paid gift cards redeemable for merchandise at all McKinnon's Markets locations. Available for purchase at registers or online ordering.
6. Loyalty Program: Fresh Rewards loyalty program where customers earn points on eligible purchases. Points convert to Digital Wallet Credits monthly. Excludes beer, wine, floral, lottery, gift cards, sushi, tobacco, catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

McKinnon's Supermarket operates five full-service brick-and-mortar grocery stores in Massachusetts and New Hampshire, with the core offering centered on a premium meat department featuring McKinnon's Best Angus beef, Berkshire and Compart Duroc pork, all-natural Springer Mt. Farms poultry, in-house Italian sausages, and thick-cut applewood-smoked bacon. The stores also run full-service deli, bakery, prepared foods, produce, seafood, specialty cheese, and beer and wine departments, supplemented by catering services, gift cards, an in-store Fresh Rewards loyalty program, digital coupons, online ordering via Instacart/Uber Eats/DoorDash, and direct shipping of signature marinated steak tips.

Product overview

McKinnon's Supermarket is a regional grocery chain operating five locations across Massachusetts (Danvers, Everett, Wilmington) and New Hampshire (Salem, Portsmouth). The core offering centers on premium meat products including McKinnon's Best Angus beef, Berkshire breed pork, and Compart Duroc pork, complemented by an in-store sausage program, thick-cut bacon, and fresh poultry. The store operates multiple specialty departments including a full-service deli, bakery with local artisan partners (Modern Pastry, Konditor Meister), fresh prepared foods, produce, seafood (with sushi in NH stores), cheese and specialty items, and beer/wine. Digital offerings include a rewards/loyalty program (McKinnon's Rewards), digital coupons via AppCard, online ordering through Instacart/Uber Eats/DoorDash, and an online recipe database with video content. Additional services include catering, made-to-order subs at the Wilmington location, and shipping for premium meat products. The company emphasizes quality sourcing with antibiotic-free, hormone-free, and locally-sourced products where available.

Differentiator

Problem solved

Functional benefit

Products and services

• McKinnon's Best Angus Beef Premium hand-selected Angus beef program sold across all McKinnon's meat departments, USDA Choice-or-Higher quality, featuring Beef Tenderloin, Sirloin Strip Steak, and Famous Marinated Sirloin Tips. Targeted at in-store shoppers seeking high-grade beef beyond conventional supermarket offerings.
• McKinnon's Own Marinades Bottled gluten-free marinades in Original, Texas, Teriyaki, Cowboy, Bourbon, and Maple-Bourbon flavors, all-natural with no high-fructose corn syrup, sold in-store and shipped to out-of-region customers. Targeted at home cooks and gift purchasers.
• McKinnon's Best Pork (Berkshire Breed) Premium 100% Berkshire breed pork with superior marbling, GMO-free, antibiotic-free, raised crate-free on small family farms without growth hormones, sold in McKinnon's meat departments. Targeted at quality-seeking shoppers.
• Compart Duroc Pork Premium Duroc breed pork known for superior tenderness and natural juiciness, with higher marbling and pH, sold in McKinnon's meat departments. Targeted at quality-focused meat shoppers.
• Fresh Poultry (Springer Mt. Farms) All-natural fresh chicken from Springer Mt. Farms, never given antibiotics or hormones, all-vegetarian-fed, American Humane Society certified, with over 16 varieties of marinated boneless chicken breast. Sold in McKinnon's meat departments for health-conscious shoppers.
• Fresh Italian Sausages Fresh sausages made in-store daily without MSG, in varieties including Sweet, Hot, Garlic & Cheese, Sicilian-Style, Sweet Chicken Sausage, Hot Chicken Sausage, Steak-Bomb, Buffalo-Blue Cheese Chicken, and Lamb Sausage. Targeted at shoppers seeking freshly made deli-style sausages.
• Thick-Cut Premium Bacon Thick-sliced authentic smokehouse bacon naturally applewood-smoked for 8+ hours, gluten-free with no MSG. Targeted at premium bacon buyers and a customer favorite in McKinnon's meat departments.
• Gift Cards Pre-paid gift cards redeemable for merchandise at all McKinnon's Markets locations, available for purchase at any register or via online ordering, with bulk business orders available. Targeted at individual gift purchasers and business bulk buyers.
• Catering Services Full-service catering with appetizers, platters, and hot entrees for events, parties, and gatherings, including cold-cut platters, fresh-made subs, and custom menu options prepared by experienced culinary staff. Targeted at event planners, party hosts, and small business buyers.
• Wilmington Made-to-Order Subs Made-to-order submarine sandwich service at the Wilmington MA location with a dedicated deli direct phone line (978-658-SUBS) for custom sandwich orders. Targeted at Wilmington-area customers and event sub platters.
• Steak Tip Shipping Direct-to-consumer shipping service for McKinnon's premium marinated steak tips packed in insulated boxes with ice packs and shipped via UPS Next Day or 2nd Day Service; minimum 8 lb, maximum ~18 lb per box, priced at $19.99/lb plus a $16 packaging fee plus shipping; marinade bottles also available. Targeted at out-of-region online shoppers and gift buyers.
• Fresh Rewards Loyalty Program Points-based loyalty program earning 1 point per eligible dollar spent, with points converting monthly to Digital Wallet Credits at tiers from $5 (350 points) to $35 (2,450 points); integrates with digital coupons and excludes beer, wine, floral, lottery, gift cards, sushi, tobacco, and catering. Targeted at frequent in-store shoppers.

Quantifiable outcome

• Premium marinated steak tips available for shipping nationwide at $19.99/lb, enabling revenue from customers beyond physical store footprint
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AppCard (formerly SHOPtoCOOK)coreTechnology or IntegrationAppCard provides loyalty, digital coupon, and personalized offer services for McKinnon's. Acts as service provider/data processor for customer data including purchase history, loyalty card activity, digital coupon activations, reward balances, and customer engagement metrics. Does not sell customer information.
• InstacartcoreChannel Partner/ Reseller/ DistributorOnline grocery delivery partnership enabling customers to shop McKinnon's products for home delivery. Now accepts SNAP/EBT. Note that Instacart prices do not reflect in-store or sale prices.
• Uber EatscoreChannel Partner/ Reseller/ DistributorFood delivery partnership for convenient ordering and home delivery of McKinnon's products. Now accepts SNAP/EBT on Uber Eats.
• DoorDashcoreChannel Partner/ Reseller/ DistributorFood delivery partnership providing another channel for customers to order McKinnon's products for home delivery.
• Modern PastryminorStrategic or Co-development PartnerLocal bakery partner supplying desserts, cakes, and pastries to McKinnon's New Hampshire stores. Customer can order through McKinnon's.
• Konditor MeisterminorStrategic or Co-development PartnerLocal bakery partner supplying pastries to McKinnon's New Hampshire stores. Customer can order through McKinnon's.
• Springer Mt. FarmscoreOthersSupplier of McKinnon's Own All Natural Fresh Chicken. Chicken is never given antibiotics or hormones, is all vegetarian fed, and is certified by the American Humane Society.
• Compart DurocminorOthersPremium pork supplier known for superior tenderness and natural juiciness. All natural, rich flavored pork with higher marbling and pH. Fresh pork in natural flavor and juice, not injected or pumped.
• Force of NatureminorOthersSupplier of venison, bison, elk, wild boar, and beef available in McKinnon's New Hampshire stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Crowd Cow: Online specialty meat marketplace shipping curated, source-verified beef, pork, poultry, and seafood. Comparable to McKinnon's direct-shipping steak-tip product and target customer seeking premium, traceable protein.
• ButcherBox: Subscription-based DTC meat company delivering curated cuts (including grass-fed beef, heritage pork, organic chicken) directly to consumers. Highly relevant to McKinnon's nascent steak-tip shipping business and represents an alternative channel for the same premium-meat consumer.

Direct peers

• Roche Bros: Family-owned Massachusetts supermarket chain with a strong meat and prepared-foods identity across Greater Boston and MetroWest. The most direct regional analog to McKinnon's in footprint, ownership structure, and emphasis on fresh departments.

Broad incumbents

• Whole Foods Market: Amazon-owned premium grocery chain emphasizing high-quality meats, specialty cheeses, and prepared foods. Comparable to McKinnon's in premium-quality positioning and curated assortment, though at far larger national scale.
• Wegmans Food Markets: Larger premium regional supermarket chain with an industry-leading meat department and strong prepared foods program. Closely comparable to McKinnon's in quality positioning, fresh-meat focus, and customer experience orientation, though operating at materially greater scale.
• Trader Joe's: National specialty grocer with a curated, brand-forward assortment across proteins, prepared foods, and specialty items. Overlaps McKinnon's in specialty-product curation and customer demographic targeting.
• Shaw's / Star Market: Albertsons-owned supermarket banner with significant New England footprint including MA and NH. Provides direct competition on conventional grocery, fresh, and private-label categories.
• Hannaford: Regional supermarket chain operating across New England (including MA and NH) with full-service meat, deli, and prepared-foods departments. Direct geographic overlap with McKinnon's footprint and similar product mix.
• Stop & Shop: Major Ahold Delhaize-owned supermarket chain with dense coverage across MA and southern NH. Competes on convenience, price, and an increasingly broad prepared-foods offering against McKinnon's specialty positioning.

Regional players

• Market Basket: Large family-owned New England supermarket chain known for low prices and an expansive fresh and prepared-foods offering. Competes with McKinnon's across MA and southern NH on price versus McKinnon's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/topbutchershop
• Facebookfacebook.com/mckinnons
• Pinterestpinterest.com/mckinnonsmarket/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinnon's Supermarket