Awan Software
Awan Software operates HeyLink.me, a link-in-bio platform serving 11.7M+ creators, SMBs, agencies, and enterprises across 195 countries with QR codes, digital business cards, e-commerce, and monetization tools.
- Company typePrivate
- Founded2012
- HeadquartersCupertino, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Awan Software does
Awan Software operates HeyLink.me, a link-in-bio platform serving over 11.7 million customers across 195 countries. The platform enables content creators, influencers, small businesses, agencies, and enterprises to consolidate multiple social media links, storefronts, and digital touchpoints into a single shareable URL, complemented by QR code generation, digital business cards, and Apple/Google Wallet passes through its KODE.link sub-brand. The underlying technology supports 200+ native integrations with social platforms, a marketplace of more than 100 third-party apps, customizable templates, e-commerce checkout, and analytics; an Enterprise tier offers API access for programmatic link management at scale.
The business model is a freemium SaaS plus transaction and advertising revenue stack. The free tier monetizes through a 9.9% e-commerce transaction fee and an AdSense revenue-share program; the PRO tier, priced at $9 per month (or $7 per month on annual billing after a promotional trial), reduces the transaction fee to 3.9%, removes HeyLink branding, and unlocks advanced analytics, custom domains, and marketplace monetization. Additional revenue is generated via marketplace commissions, agency and enterprise contracts, and sub-brand offerings (KODE.link, HeyLink.au, NonProfit-Link.org). Go-to-market is primarily product-led and self-serve, with direct sales support for the Agency and Enterprise tiers. Customer support is delivered through email, help center, and an active social/blog content presence.
Awan Software firmographics
Firmographics- Name
- Awan Software
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Awan Software operates HeyLink.me, a link-in-bio platform serving 11.7M+ creators, SMBs, agencies, and enterprises across 195 countries with QR codes, digital business cards, e-commerce, and monetization tools.
- Ownership category
- akta.pro rank
Awan Software industry classification
Industry- Product category
- Link-in-bio Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Awan Software is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Markets served
Awan Software business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure
Revenue model
- Subscription (PRO): Monthly or annual subscription tiers providing enhanced features including 100 links (vs 50), custom branding, custom domains, advanced analytics, and reduced transaction fees
- Advertising Revenue Share: Users earn money by displaying ads from Google's AdSense network on their HeyLink.me pages. Revenue share model where users earn when visitors click on ads
- E-commerce Transaction Fees: Transaction fees on sales processed through the platform's built-in store functionality: 9.9% + 30c for Starter tier, 3.9% + 30c for PRO tier
- Marketplace Commissions: Revenue from additional services and premium integrations available in the apps marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with essential link management features |
| Subscription | Monthly | Premium tier with advanced features and reduced fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Awan Software product offering
Product offeringCore offering
Awan Software's linked source material describes a link-in-bio SaaS platform that lets users consolidate social media profiles, content, online stores, and links into a single shareable URL. The platform offers customizable bio pages with 200+ third-party integrations, audience analytics, built-in e-commerce, QR code generation via the KODE.link sub-brand, AdSense-based audience monetization, custom domains, white-label options, and a generative AI description writer. Pricing is freemium with a free tier (50 links) and a PRO tier at $5.90/month following a 1-month free trial, with reduced transaction fees for PRO users on e-commerce sales.
Product overview
HeyLink.me is a link-in-bio platform that provides a single unified link solution for managing online presence across all social media platforms. The core product allows users to create customizable bio pages with free templates, analytics, and over 100 integrations including social media (Instagram, Facebook, TikTok, YouTube, X), music platforms (Spotify, Apple Music, Soundcloud, Tidal), payment solutions (bank details, crypto wallet), and e-commerce tools. The platform operates as a platform-plus-modules architecture with the core HeyLink.me platform, premium PRO subscription tier, and specialized solutions including Agency (multi-account management), Enterprise (white-label API solution), Business (comprehensive business tools), Custom Domain, Earn Money (AdSense monetization), and Marketplace (100+ apps/integrations). Related sub-brands include KODE.link for QR code solutions and digital business cards, HeyLink.au for Australia, and NonProfit-Link.org for nonprofits.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR Code solutions platform powered by HeyLink.me
- HeyLink.au
- NonProfit-Link.org
Products and services
- HeyLink.me Core Platform
Companies that use Awan Software
Customer profileSegments6 records
Ideal customer profiles3 records
Awan Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability2 records
Feature9 records
Awan Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KODE.linkcoreIntegrated QR code solution provider. KODE.link powers HeyLink.me's QR code generation capabilities, enabling users to create custom QR codes directly within the platform. Powers the qr.kode.link service.
- Google AdSensecoreAdSense integration enables users to monetize their HeyLink.me pages by displaying relevant ads. Users earn revenue when visitors click on ads. Features automated ad selection, optimization, and pre-screening for quality.
- 200+ Integration PartnerscoreExtensive ecosystem of 200+ integrations including social media platforms (Instagram, Facebook, TikTok, YouTube, X, Pinterest), music services (Spotify, Apple Music, SoundCloud, Deezer, Tidal, Audiomack), payment solutions, and business tools.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Awan Software competitors and assessment
Company assessmentDirect peers
- Linktree: Linktree is the category-defining link-in-bio platform with a freemium model, social integrations, commerce features and an enterprise tier — directly comparable to HeyLink.me across product, GTM motion and target customer (creators, SMBs, brands).
- Beacons: Beacons offers a link-in-bio page builder with built-in storefront, AI tools and creator monetization, targeting the same creators, influencers and SMBs as HeyLink.me with a similar PLG/freemium motion.
- Link.bio: Link.bio provides a link-in-bio builder for influencers and brands with a free tier and paid upgrades, competing head-to-head with HeyLink.me for the same Instagram/TikTok creator audience.
- Stan Store: Stan Store is a creator-focused link-in-bio plus digital product storefront with subscriptions, courses and checkout, directly competing with HeyLink.me's e-commerce and monetization features for the creator economy.
- Taplink: Taplink is a link-in-bio and mini-site builder with payments, bookings and integrations, used heavily by SMBs and creators — directly comparable to HeyLink.me's all-in-one bio page proposition.
- Milkshake: Milkshake is an Instagram-focused mini-website/link-in-bio builder for creators and small businesses, competing for the same Instagram-centric use case that drives HeyLink.me's traffic.
- Shorby: Shorby is a link-in-bio and micro-landing-page tool for creators and marketers, with smart link rotation and integrations to social platforms — overlapping HeyLink.me's core link management use case.
- Bento: Bento offers a free link-in-bio and personal landing-page builder with strong social integrations, targeting the same creator/SMB segment as HeyLink.me with a similar template-driven UX.
Broad incumbents
- Wix: Wix is a leading website builder with commerce, bookings and integrations used by SMBs globally — competing with HeyLink.me at the higher end of the all-in-one digital presence stack that HeyLink.me Enterprise addresses.
- Squarespace: Squarespace is an established website-building and commerce platform used by SMBs and creators for full websites, domains and online stores — adjacent to HeyLink.me's bio-page commerce features but at a much broader, full-website scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Awan Software social profiles
Digital presenceAwan Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awan Software leadership team
Management profileNumber of profiles
Awan Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awan Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awan Software
What does Awan Software do?
Awan Software's linked source material describes a link-in-bio SaaS platform that lets users consolidate social media profiles, content, online stores, and links into a single shareable URL. The platform offers customizable bio pages with 200+ third-party integrations, audience analytics, built-in e-commerce, QR code generation via the KODE.link sub-brand, AdSense-based audience monetization, custom domains, white-label options, and a generative AI description writer. Pricing is freemium with a free tier (50 links) and a PRO tier at $5.90/month following a 1-month free trial, with reduced transaction fees for PRO users on e-commerce sales.
Is Awan Software a public or private company?
Awan Software is a private company. It is classified as unknown and is currently operating.
When was Awan Software founded?
Awan Software was founded in 2012. It employs 11 to 50 people.
Where is Awan Software based?
Awan Software is headquartered in Cupertino, United States, in the North America region.
How does Awan Software make money?
Four revenue lines are on record. Subscription (PRO) is the primary driver. The others are advertising Revenue Share, E-commerce Transaction Fees and marketplace Commissions.
Who are Awan Software's main competitors?
Direct peers on record are Linktree, Beacons, Link.bio, Stan Store, Taplink, Milkshake, Shorby and Bento. Broad incumbents are Wix and Squarespace.
Does Awan Software have an API?
Yes. HeyLink.me Enterprise solution includes robust API integration that enables seamless connectivity and allows developers to integrate HeyLink.me's powerful features directly into existing systems. The API ensures a smooth, efficient, and tailored user experience for enterprise customers.
What industry is Awan Software in?
Awan Software's product category is Link-in-bio Platform. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 5132 and its SIC code is 7372.