Pub-Audit

What Pub-Audit does

Pub-Audit is a French geomarketing and omnichannel local-communication consultancy serving national retail chains and franchise networks. Founded in 2000 and headquartered in Saint-Omer, the company advises approximately 150 retail brands spanning more than 12,000 points of sale in France, executing hundreds of local campaigns per year. It is family-owned and led by the Verley family — Bruno Verley as PDG, Loïc Verley as Director General, and Charles-Henri Verley as Administrative Director — with no external investors or parent company. Customer concentration sits in non-food retail verticals including discount (Stokomani, Centrakor, Action, B&M, Gifi), home and DIY (Bureau Vallée, Hyperburo, Litrimarché), pets (Maxizoo), toys (Smyths Toys), and furniture (IKEA, But, Conforama).

The core technology stack is centered on geomarketing analytics and multichannel campaign orchestration. The proprietary Audience+ platform unifies print and digital activation around IRIS-neighborhood-level targeting, powered by a 26-profile Typologie Clientèle segmentation across 5 age classes built on more than 100 demographic, social, economic, and territorial variables sourced from INSEE, ARCEP, Circana market data, and CitiProfile GPS geolocation data. Supporting products include Études Map+ (catchment zone analysis), Études Consommateurs (customer file spatialization), Études DATA (data collection and modeling), a SaaS cartography tool, and activation modules for printed distribution, addressed mail, new-neighbor mailings via La Poste, display and social media advertising, SMS marketing, and promotional games.

The business model combines professional-services fees for geomarketing consulting and custom studies, media-buyer margin on hundreds of coordinated campaigns per year, and an emerging SaaS-style subscription component for the Audience+ platform. Pricing is custom and quote-based, anchored in multi-year enterprise contracts with no public rate card. Pub-Audit's geographic footprint is exclusively domestic France, and the company is also the convener of Le Cercle d'Alliés, an industry coalition advocating for responsible printed advertising in the context of the Oui-Pub regulatory experiment.

Name

Pub-Audit

Legal name

SAS P.N.A.PUB-AUDIT.COM

Website

https://pub-audit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pub-Audit is a French geomarketing and omnichannel local-communication consultancy that advises approximately 150 retail brands across 12,000+ points of sale, using its proprietary Audience+ platform to orchestrate print and digital campaigns at the neighborhood level.

Ownership category

akta.pro rank

Product category

Geomarketing and Retail Media Consulting

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD), Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ)

Keywords

• Geomarketing consulting
• Retail media planning
• Catchment area analysis
• Consumer segmentation
• Omnichannel activation

Headquarters

HQ city

Saint-omer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Geomarketing Consulting Services: Core revenue from providing geomarketing advisory services, zone chalandise studies, consumer studies, and data analysis to retail chains and store networks. Fees are charged for custom studies, audience analysis, and strategic recommendations per point of sale or network.
2. Media Activation Services: Revenue from planning, negotiating, and executing multichannel advertising campaigns (print, digital, SMS, display, social media) on behalf of retail clients. Pub-audit acts as a media buyer and campaign manager, leveraging its purchasing power from 150 brands and 12,000+ points of sale to negotiate favorable rates.
3. Audience+ Platform Subscription: SaaS-style access to the Audience+ proprietary platform providing online cartography, customer indicators modeled at neighborhood scale, zone-specific dashboards, and campaign management tools. Delivered as a secured web interface.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Pub-Audit provides geomarketing consulting and multichannel local communication services to French retail chains, combining proprietary catchment area analysis, consumer typology segmentation, and coordinated print and digital media activation. Its flagship Audience+ platform activates 100% of a point-of-sale's catchment area by matching consumer profiles to the optimal mix of printed advertising (flyers, addressed mail, new-neighbor mailings) and digital channels (display, social, SMS). The company also operates a SaaS cartography tool and delivers campaign management as a negotiated media buyer across 150 brands and 12,000+ points of sale in France.

Product overview

Pub-Audit is a geomarketing and omnichannel local communication consultancy serving the retail sector. Its core product is Audience+, a proprietary multichannel activation platform that unifies print and digital media with data-driven consumer targeting. The product portfolio comprises three interconnected layers: (1) Studies products including Études Map+ (catchment zone analysis), Études Consommateurs (customer file spatialization), Études DATA (data collection, modeling, and visualization), and Typologie Clientèle (26-profile consumer segmentation system across 5 age classes); (2) Activation modules including Activation Print (advertising flyer distribution), Courrier Nouveaux Voisins (new neighbor direct mail), Courrier Adressé (personalized addressed mail), Activation Digitale (display and social media advertising), SMS Marketing (loyalty and prospecting), and Jeux-Concours (promotional contests); and (3) the Audience+ solution which orchestrates all channels based on geomarketing analysis. The company also offers a SaaS cartography tool for online zone mapping, publishes a white paper on print/digital integration, and releases periodic News-Paper publications on retail trends.

Differentiator

Problem solved

Functional benefit

Brands

• Audience+: Proprietary multichannel solution that activates 100% of a point of sale's catchment area by combining print and digital media with consumer data analytics.
• Le Cercle d'Alliés

Products and services

• Audience+

Quantifiable outcome

• 20% reduction in print volume with traffic and revenue growth vs. prior year (41-store network case study)
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• WellPackcoreStrategic or Co-development Partner · 1 March 2026Pub-audit and WellPack strengthened their existing 10-year partnership to combine print and mobile activation. WellPack provides mobile acquisition solutions (SMS and RCS enriched format) that complement Pub-audit's print campaigns. The partnership enables coordinated omnichannel campaigns where print ensures territory coverage and mobile (SMS/RCS) drives immediate in-store traffic. Campaigns are jointly designed from the media plan stage onward.
• CircanacoreTechnology or IntegrationPub-audit integrates Circana market data into its geomarketing analyses to provide retail clients with precise insights on marketplace adoption by French consumers, sector exposure levels, customer loyalty impacts, and revenue potential shifts to new purchase channels. The partnership enables Pub-audit to produce sector-specific market syntheses (furniture, toys, discount) for its retail clients.
• CitiProfilesupportingTechnology or IntegrationCitiProfile provides GPS geolocation data from mobile applications that Pub-audit integrates into its geomarketing studies. This non-declarative consumer flow data enriches customer analysis by revealing where consumers come from, their post-visit activities, commercial zone movements, and competitor store visits — adding a sociological dimension to Pub-audit's traditional customer profiling.
• La Poste (Nouveaux Voisins Database)supportingChannel Partner/ Reseller/ DistributorPub-audit leverages La Poste's Nouveaux Emménagés (New Neighbors) database of 1.8 million updated addresses per month to run targeted direct mail campaigns for retail clients. New movers represent a highly receptive consumer segment for retail offers. Pub-audit handles database rental, content personalization, printing, routing, and postage through La Poste's Destineo service.
• ShoWheresupportingTechnology or IntegrationPub-audit and ShoWhere partnership combines ShoWhere's consumer data modeling algorithms with Pub-audit's geomarketing targeting methods. This interview-validated collaboration offers retail brands new perspectives on local communication by merging data-driven consumer modeling with neighborhood-level targeting.
• Le Cercle d'Alliés (Industry Coalition)supportingOthersLe Cercle d'Alliés is an informal coalition of economic actors related to print advertising and paper: forest owners, paper mills, printers, distributors, advertisers, and consumers. Led by Pub-audit, the coalition advocates for print media, educates policymakers on the print advertising industry, and provides evidence-based input for regulatory decisions. Pub-audit acts as the convener and spokesperson for the coalition.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Médiapost: La Poste Group subsidiary specializing in addressed direct mail, print distribution, and customer database services. Operates as both a Pub-audit channel partner (La Poste Nouveaux Voisins database) and a potential competitor in addressed mail and prospect targeting for French retailers.

Direct peers

• Solocal: French local digital advertising and marketing services group (formerly PagesJaunes) connecting local businesses with nearby consumers via digital and print channels. Directly comparable to Pub-audit as a French local marketing specialist, though Solocal focuses more on SMBs and directory-driven traffic versus Pub-audit's retail chain catchment zone analytics.
• Teemo: French drive-to-store geomarketing and audience activation platform using location data to bridge digital advertising and physical store visits. Highly comparable to Pub-audit's Audience+ solution in combining consumer data, geographic targeting, and omnichannel activation for retail outcomes.
• Médiamétrie: France's leading independent audience measurement body for TV, radio, digital, and cross-platform media. Directly comparable to Pub-audit as a French audience and media analytics specialist serving advertisers and media buyers, though focused on cross-media panels rather than local catchment zone geomarketing.

Broad incumbents

• Nielsen: Global audience measurement and consumer insights giant providing ratings, analytics, and media planning tools across TV, digital, and retail. A larger incumbent operating broadly in media and audience measurement; overlaps with Pub-audit in retail data analytics but at much greater scale and geographic breadth.
• Havas Media France: French arm of Havas Media Network, a global media agency group. Comparable as a French media planning and buying incumbent with overlapping capabilities in local media activation and data-driven targeting, but operating at much broader scale with full-service creative and media offerings.
• Publicis Commerce: Retail and commerce practice within Publicis Groupe, offering media, data, and activation services to retail clients globally. Comparable to Pub-audit as a retail-focused media and data incumbent, though operating within a global holding company with vastly greater scale, technology investment, and geographic reach.
• Carat: Global media agency under Dentsu, with significant French operations in media planning, buying, and analytics. Comparable to Pub-audit in retail media buying and consumer data-driven activation, but Carat operates as a full-service holding company agency rather than a niche French retail geomarketing specialist.
• Circana: Global market research and consumer insights firm providing retail measurement, consumer panel data, and analytics on marketplace adoption — Circana is also an explicit Pub-audit data partner. Comparable as a broader incumbent whose market data informs retail media decisions, complementing Pub-audit's geomarketing overlay.
• Kantar: Global consumer insights and media measurement group offering audience panels, ad effectiveness, and retail analytics. Comparable to Pub-audit as a broad analytics incumbent serving advertisers and retailers with measurement and targeting intelligence, though at much larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pubaudit
• Xx.com/audit_pub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pub-Audit