Anamma Foods

What Anamma Foods does

Anamma Foods is a Swedish plant-based food brand that develops, manufactures, and sells 100% vegan alternatives to traditional meat products, including burgers, sausages, mince, nuggets, schnitzel, falafel, and pizza. The company operates a consumer packaged goods (CPG) business model, distributing products through Swedish grocery retailers and supermarkets where the items are typically stocked in frozen food sections. Its underlying technology centers on plant-protein formulations using soy, pea, chickpea, and fava bean, with a notable first-to-market innovation being a moldable vegan mince (Formbar vegofärs / Baljväxtfärs) that consumers can season and shape themselves. Anamma also operates the 'Jävligt Gott' sub-brand, co-developed with Swedish food blogger Gustav Johansson, and holds the registered Vegoprins® trademark for its sausage line.

The company is wholly owned by Orkla Foods Sverige, a major Norwegian-Scandinavian food conglomerate that provides manufacturing infrastructure, financial backing, and retail distribution across the region. This parent-subsidiary structure means Anamma is positioned within a larger corporate portfolio rather than as an independent operator. In 2023, Anamma rolled out climate-smart packaging made from 50% bio-based raw materials across its range, tying its environmental claims — including documented CO2e reductions of 40–95% versus equivalent meat products — to packaging-level sustainability improvements.

Commercially, Anamma targets a broad mainstream Swedish consumer base spanning vegans, vegetarians, flexitarians, and meat-reducers, rather than a niche vegan-only audience. The brand executes a content-driven marketing strategy through an extensive recipe library on anamma.eu, active Facebook and Instagram accounts, and influencer collaborations with food bloggers. Pricing is set at the retail level rather than disclosed by the company, and there is no direct-to-consumer e-commerce or subscription revenue stream indicated in the available data — all sales flow through third-party grocery retail channels.

Name

Anamma Foods

Legal name

Anamma Foods

Website

https://anamma.eu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Anamma Foods is a Swedish plant-based food brand owned by Orkla Foods Sverige that develops and sells 100% vegan meat alternatives — burgers, sausages, mince, nuggets, schnitzel, and pizza — through Swedish grocery retailers, targeting mainstream flexitarian and vegan consumers.

Ownership category

akta.pro rank

Product category

Plant-based frozen foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Vegan frozen foods
• Plant-based meat alternatives
• Legume protein products
• Consumer packaged goods
• Vegan packaged foods

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vegan Food Products Sales: Sale of packaged vegan food products through retail grocery stores and supermarkets. Products include frozen vegan burgers, sausages, mince, nuggets, schnitzel, falafel, pizza, and pirog sold in various sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Anamma Foods manufactures and sells a range of frozen vegan food products — including burgers, sausages (Vegoprins®), mince (standard and moldable/formbar variants), pea-based nuggets, schnitzel, chorizo, meatballs, falafel, vesuvio pizza, and pirog — built from soy, pea, chickpea, fava bean, and other legume proteins. Products are marketed to mainstream Swedish consumers seeking plant-based meal options and are sold through grocery retailers across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Jävligt Gott: A sub-brand of vegoburgers and vegokorv developed in collaboration with food blogger Gustav 'Jävligt Gott' Johansson

Products and services

• Formbar Vegofärs / Baljväxtfärs / Vegofärs (Moldable, Legume, and Standard Vegan Mince)

Quantifiable outcome

• More than 90% less climate impact compared to kebab (falafel: 0.9 CO2e/kg)
• +7 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gustav 'Jävligt Gott' JohanssoncoreStrategic or Co-development PartnerSwedish food blogger and cookbook author who collaborated with Anamma to develop the 'Jävligt Gott' (Damn Good) product line including burgers, sausages, and chorizo. Created numerous recipes featuring Anamma products.
• Various Recipe ContributorsminorStrategic or Co-development PartnerAnamma collaborates with various food creators and influencers including @javligtgott, @foodgeekz, @anoshaseyed, and @thehealthyblond who develop recipes featuring Anamma products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Klas Åström (Orkla Felix) vegetable protein lines: Other Orkla Foods Sverige plant-based ranges that share the same parent's distribution and marketing apparatus in Sweden. Comparable as sister products under the same owning conglomerate fighting for the same Nordic retail buyer.

Direct peers

• Quorn: UK-headquartered frozen meat-alternative brand with broad portfolio including mince, burgers, nuggets, and schnitzel serving mainstream consumers. Closest direct analog to Anamma in retail-channel position and product mix.
• Bondegårdens: Swedish plant-based brand producing soy-based meat alternatives for the Nordic retail market. Directly comparable to Anamma in product, country, and channel; competes for the same Swedish freezer shelves.
• Tivall: Europe-focused plant-based prepared foods maker including burgers, schnitzel, and ready meals sold via retail and foodservice. Comparable in frozen-prepared-meat-alternative positioning and protein-formulation expertise.

Broad incumbents

• Impossible Foods: US plant-based meat brand with burgers, mince, and sausages in retail. Comparable product formats to Anamma though most active in US foodservice and large-scale grocery partnerships.
• Beyond Meat: Global plant-based meat brand selling burgers, sausages, and mince equivalents across retail and foodservice. Directly comparable to Anamma in product format (frozen plant-based protein) though operates at vastly greater scale and geographic breadth.
• Nestlé Garden Gourmet: Nestlé's plant-based brand offering burgers, mince, and ready-meals across European grocery. Comparable as a competing frozen plant-based range from a large CPG, similar retail-channel mechanics to Anamma.

Emerging players

• Caulipower: Frozen plant-based pizza and prepared-meal brand with retail-channel growth story. Comparable as a frozen plant-based challenger brand targeting health- and sustainability-driven shoppers via grocery.
• Heura Foods: Spanish plant-based meat brand expanding across European grocery with burgers, mince, and strips. Comparable emerging European player in retail-channel plant-based protein with similar target consumer profile.

Regional players

• Oatly: Swedish-founded plant-based brand with strong Nordic grocery presence and recognizable sustainable packaging. Comparable as a Sweden-rooted plant-based CPG scaling internationally, though Oatly is dairy-alternative rather than meat-alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anamma.eu
• Instagraminstagram.com/anamma_sverige/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anamma Foods