National Field Hockey Coaches Association

What National Field Hockey Coaches Association does

The National Field Hockey Coaches Association (NFHCA), founded in 1992 and headquartered as a distributed operation out of Colorado Springs, CO, is a 501(c)(3) nonprofit professional association serving more than 1,700 field hockey coaches across collegiate (NCAA Divisions I, II, III), club, and scholastic levels in the United States. The organization is staffed by 3 full-time employees (Executive Director Cate Clark, Awards & Member Services Director Chrissy Chappell, and Assistant Director Catherine Wiese) and governed by an elected board of head and assistant coaches. Its mission centers on championing, strengthening, and celebrating field hockey coaches through awards, professional development, advocacy, and community building.

The NFHCA's core product is membership, sold on annual cycles (July 1 to June 30) at tiered prices ranging from $50 (assistant club/scholastic) to $495 (institutional Division I bundle of up to 5 seats), with a $90 affiliate tier for non-coaching supporters. Revenue is diversified across four streams: membership dues, a three-tier sponsorship program (Official Alliance Partners at $18,500+, Official Sponsors at $5,500+, Proud Supporters at $3,500+), event registration for the Annual Convention and Winter Escape Showcase (100+ club teams and 1,700+ athletes), non-member job postings ($75/30 days), and Donorbox-based tax-deductible donations.

The technology stack is built on partnerships rather than proprietary development: the NFHCA member portal (nfhca.member365.org) handles membership, awards nominations/voting across 25 award programs, and event registration; NFHCARecruits (co-branded with SportsRecruits since 2023) provides a recruiting database of prospective student-athletes; EventBeacon delivers sideline evaluation at recruiting events; and Spiideo hosts the open collegiate film exchange. Additional offerings include the Aspire Coaches Academy ($195/coach, capped at 24 annually), Campfire Mentoring Program, Coaches Corners webinars, a 100+-drill library, a 40+ video library, the Penn Monto/NFHCA National Coaches Poll (weekly since 1997), the Redwood Grant ($2,500), and the Field Hockey Forward initiative with USA Field Hockey.

Name

National Field Hockey Coaches Association

Legal name

National Field Hockey Coaches Association

Website

https://nfhca.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Field Hockey Coaches Association is a 501(c)(3) nonprofit professional association serving 1,700+ collegiate, club, and scholastic field hockey coaches across the United States with memberships, awards, professional development, the annual convention, and the NFHCARecruits recruiting platform.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Field hockey coaching
• Coaches professional association
• Membership association services
• Sports awards programs
• Coach recruiting platform

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees charged to individual coaches and institutions. Individual memberships range from $50–$350/year depending on division (DI, DII, DIII, Club, Scholastic) and role (head coach vs. assistant). Institutional memberships provide up to 5 or 10 memberships at a discounted bundled rate ($200–$495/year). Affiliate membership is $90/year for non-coaching supporters. Membership year runs July 1 to June 30.
2. Sponsorship & Partnership: Three-tiered sponsorship program: Official Alliance Partners ($18,500+/year), Official Sponsors ($5,500+/year), and Proud Supporters ($3,500+/year). Sponsors receive digital exposure, convention presence, newsletter placements, and branded content. Sponsors include AstroTurf, PSE, SportsRecruits, USA Field Hockey, Apex, FieldTurf, OPA, Penn Monto, Spiideo, The Lineup, Veo, Victory Sports Tours, Wrappit Wrappit, and ZagTours.
3. Non-Member Job Postings: Non-members pay $75 to post a 30-day job listing on the NFHCA Job Board. Members post jobs for free.
4. Event Registration Fees: Revenue from the Winter Escape Showcase and NFHCA Annual Convention events. The Winter Escape Showcase attracts 100+ club teams and 1,700+ athletes with hundreds of college coaches in attendance.
5. Donations & Fundraising: Tax-deductible donations through Donorbox for designated funds: Convention Scholarship Fund, Field Hockey Forward Fund, Redwood Grant Fund, and Social Impact Fund. NFHCA is a nonprofit 501(c)(3) organization (Federal Tax ID 31-1349505).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels15 records

Core offering

The NFHCA is a nonprofit professional association that sells annual individual and institutional memberships to field hockey coaches across NCAA Divisions I/II/III, club, scholastic, and affiliate categories. Members gain access to 25 awards and recognition programs, weekly National Coaches Polls, the NFHCARecruits + EventBeacon recruiting platform, a drill and video library, the career center and resume bank, professional development programs (Aspire Coaches Academy, Campfire Mentoring, Coaches Corners), and in-person flagship events (Annual Convention and Winter Escape Showcase).

Product overview

The NFHCA offers a comprehensive membership-based professional association for field hockey coaches. The core offerings include Individual and Institutional Memberships across collegiate, scholastic, and club divisions, providing access to awards nomination, drill libraries (100+ drills), video libraries (40+ videos), career resources (job board with 200+ postings, Resume Bank), and professional development programs (Aspire Coaches Academy, Campfire Mentoring, Coaches Corners). Key events include the Annual Convention and Winter Escape Showcase recruiting event. The organization operates digital platforms including NFHCARecruits (SportsRecruits-powered recruiting platform), EventBeacon (evaluation tool), and Video Exchange (Spiideo-hosted film exchange). Additional programs include 25 awards and recognition programs, Coaches Polls since 1997, Redwood Grant for entrepreneurs, and Field Hockey Forward strategic initiative. The membership spans over 1,700 coaches across DI, DII, DIII, Club, and Scholastic levels.

Differentiator

Problem solved

Functional benefit

Brands

• Field Hockey Forward: A strategic initiative in collaboration with USA Field Hockey that helps colleges and universities explore field hockey as an opportunity to expand women's athletics participation
• Redwood Grant
• NFHCARecruits
• Aspire Coaches Academy
• Campfire Mentoring Program
• Coaches Corners
• Ready2Coach
• Winter Escape Showcase

Products and services

• NFHCA Individual Membership Annual single-coach membership across NCAA Division I/II/III, Club, and Scholastic categories, providing access to NFHCA awards nominations, drill library, job board, resume bank, Campfire Mentoring, Aspire Coaches Academy, e-newsletter, webinars, and video library.
• NFHCA Institutional / Organizational Membership Discounted bundle membership covering up to 5 (collegiate) or 10 (club) coaches and staff from a single institution or organization, with roster management through the member portal.
• NFHCA Affiliate Membership Annual membership category for non-coaching members of the field hockey community, offering newsletter, drill library, job board, resume bank, Campfire Mentoring, webinars, and video library access.
• NFHCA Annual Convention NFHCA's premier annual three-day in-person event bringing together hundreds of field hockey coaches for professional development, networking, sponsor activation, and award recognition.
• Winter Escape Showcase Annual in-person recruiting showcase event drawing 100+ club field hockey teams, 1,700+ athletes, and hundreds of college coaches for evaluation and college recruitment.
• NFHCA Career Center (Job Board) Online career platform hosting 200+ field hockey coaching job postings annually plus a Resume Bank of NCAA student-athletes interested in coaching careers.
• NFHCARecruits Recruiting Platform Official NFHCA digital recruiting platform co-built with SportsRecruits, enabling college coaches to search prospective student-athlete profiles and video, with EventBeacon sideline evaluation integration at recruiting events.
• Aspire Coaches Academy Annual paid professional development program for collegiate field hockey coaches featuring virtual workshops and interactive labs, limited to 24 coaches per cohort.
• Campfire Mentoring Program Small-group mentoring program that brings coaches together with a lead mentor for monthly sessions to share experiences and foster fellowship (March–January cycle).
• Coaches Corners Virtual Series Virtual professional development webinar series on field hockey tactics, sport psychology, mental health, career, and contract negotiation topics, with on-demand access for members.
• NFHCA National Coaches Polls Weekly proprietary composite team rankings for NCAA Division I, II, and III field hockey programs during the playing season, published since 1997.

Quantifiable outcome

• The NFHCA has grown to support 1,700+ coaches since its founding in 1992, demonstrating sustained relevance and value to the field hockey coaching community.
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and supporting.

• SportsRecruitscoreTechnology or Integration · 1 January 2023Long-term partnership launched in 2023 to create NFHCARecruits, a co-branded recruiting platform. SportsRecruits provides the technical and support infrastructure for the platform, which allows college coaches to search prospective student-athlete profiles and video, with EventBeacon integration for on-site evaluations at recruiting events. The platform is free for college coaches and powered by SportsRecruits' database technology.
• EventBeaconcoreTechnology or Integration · 1 January 2023EventBeacon is the sideline evaluation app used at NFHCA-partnered recruiting events. Student-athlete profiles from NFHCARecruits flow directly into EventBeacon, providing college coaches with complete athlete information, event schedules, and evaluation tools. The app is provided at no cost to college coaches.
• USA Field HockeycoreStrategic or Co-development PartnerThe NFHCA and USA Field Hockey (the national governing body) have united through the 'Field Hockey Forward' initiative to elevate the visibility, awareness, and long-term growth of collegiate field hockey. The partnership supports colleges and universities exploring field hockey as a strategic opportunity to expand women's athletics participation, gender equity goals, and student-athlete experiences. Joint initiatives include the Field Hockey Forward Launch Grant (up to $15,000 per institution), sport development outreach, and advocacy before NCAA governance bodies.
• SpiideocoreTechnology or IntegrationSpiideo hosts the NFHCA Collegiate Film Exchange, an open film exchange platform used during the field hockey playing season. Spiideo also sponsors the NFHCA as an Official Sponsor and provides technical support, documentation, tutorials, and customer service for the video exchange program. The Spiideo Support Hub provides relevant documentation, tutorials, and help documents for NFHCA members.
• Penn MontoflagshipGTM or Marketing PartnerLongstanding alliance with Penn Monto, a manufacturer of field hockey equipment. Penn Monto is an Official Sponsor and the presenting sponsor of the NFHCA National Coaches Polls (Penn Monto/NFHCA Coaches Poll). This partnership has helped support coaches, athletes, and the growth of field hockey for many years, renewed most recently in June 2026.
• AstroTurfflagshipGTM or Marketing PartnerOfficial Alliance Partner of the NFHCA. AstroTurf manufactures synthetic turf surfaces for field hockey and is one of the premium sponsors providing visibility and engagement with the field hockey coaching community.
• FieldTurfcoreGTM or Marketing PartnerOfficial Sponsor of the NFHCA. FieldTurf provides synthetic turf surfaces for field hockey and partners with the NFHCA for brand visibility and marketing within the field hockey community.
• VeocoreTechnology or IntegrationOfficial Sponsor and technology partner of the NFHCA. Veo provides sports recording and AI-powered analysis technology. NFHCA sponsors receive branding on the NFHCA Job Board page and Veo is integrated into NFHCA events and resources (e.g., New Coach Toolkit subscription banners).
• Victory Sports TourscoreGTM or Marketing PartnerOfficial Sponsor of the NFHCA and the official sponsor of the Campfire Mentoring Program. Victory Sports Tours provides high-quality sports tours at value pricing and supports NFHCA mentoring community building. Their sponsorship supports the professional development and fellowship components of the Campfire program.
• ZagTourscoreGTM or Marketing PartnerOfficial Sponsor of the NFHCA and official sponsor of the Aspire Coaches Academy. ZagTours provides sports travel and tour services to the field hockey community and supports NFHCA professional development programs for collegiate coaches.
• Apex Field HockeycoreGTM or Marketing PartnerOfficial Sponsor of the NFHCA. Apex Field Hockey is a field hockey equipment and training brand that supports the NFHCA community through sponsorship.
• The LineupsupportingGTM or Marketing PartnerOfficial Sponsor of the NFHCA. The Lineup provides field hockey-related products and services, supporting the association's marketing and community-building efforts.
• Wrappit WrappitsupportingGTM or Marketing PartnerOfficial Sponsor of the NFHCA. Wrappit Wrappit supports the association's initiatives and visibility within the field hockey community.
• OPA Winning TeamssupportingGTM or Marketing PartnerOfficial Sponsor of the NFHCA. OPA Winning Teams, founded by Keith Waldman, works alongside coaches and athletes to build winning cultures and supports the NFHCA community.
• Performance Sport Events (PSE)coreGTM or Marketing PartnerOfficial Alliance Partner of the NFHCA. PSE organizes and runs sports events and supports the NFHCA through premium sponsorship visibility and engagement.
• Gladiator GuardssupportingGTM or Marketing PartnerProud Supporter of the NFHCA. Gladiator Guards provides field hockey protective equipment and supports the association as a entry-level sponsor.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Others

• National Fastpitch Coaches Association (NFCA) - already listed: Placeholder omitted — using above NFCA entry as the direct peer.
• USA Field Hockey: The U.S. national governing body (NGB) for field hockey. Not a direct peer (NFHCA is a coaches association, not a governing body), but is NFHCA's most important strategic partner via the Field Hockey Forward initiative and shares the same sport vertical.

Direct peers

• College Golf Coaches Association of America (CGCAA): Coaches association serving NCAA golf coaches with rankings/polls, awards, and convention-style programming. Another close analog to NFHCA's operational model in another niche collegiate sport.
• National Fastpitch Coaches Association (NFCA): The national professional association for NCAA fastpitch (softball) coaches. Directly comparable to NFHCA in mission (coach advocacy, awards, recruiting platforms, member services) and operating model (membership tiers, annual convention, weekly polls since 1997).
• National Association of Basketball Coaches (NABC): National coaches association for NCAA men's basketball, running awards programs, recruiting support, professional development, and annual convention. Same operational archetype as NFHCA, but for a much larger collegiate sport.
• National Wrestling Coaches Association (NWCA): National coaches association for collegiate wrestling, running similar awards programs (All-American), annual convention, scholar-athlete recognition, and dual-meet rankings. Directly analogous in scale and structure to NFHCA.
• American Hockey Coaches Association (AHCA): National association for collegiate ice hockey coaches. Operates with a similar membership-plus-events model, weekly coaches polls, awards programs, and convention-driven engagement — closely parallel to NFHCA's structure for a different collegiate sport.
• National Collegiate Lacrosse Coaches Association: Coaches association for NCAA lacrosse, providing awards programs, recruiting support, and professional development for both men's and women's lacrosse coaches. Mirrors NFHCA's college-sport-association structure.
• United Soccer Coaches: The largest coaches' organization in the U.S. for soccer, with membership tiers, awards, professional development, and All-American recognition. Operates the same kind of verticalized NCAA-coach-centric model as NFHCA.

Broad incumbents

• American Football Coaches Association (AFCA): The largest U.S. football coaches association. Operates a scaled version of the same membership-plus-convention-plus-awards model that NFHCA uses, but at much greater scale and budget — useful as a long-term growth aspirational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NFHCA
• YouTubeyoutube.com/channel/UC0Mqh0jvAYLftH9Lw-FErYg
• Facebookfacebook.com/NFHCA
• Instagraminstagram.com/nfhcacoaches
• LinkedInlinkedin.com/company/national-field-hockey-coaches

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Field Hockey Coaches Association