Tiina
Tiina is a digital fertility platform that helps women trying to conceive get faster, more accurate diagnoses through a virtual assistant, telehealth intake, multiple independent medical evaluations, and AI tools supporting fertility doctors across Brazil and Canada.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Tiina does
Tiina is a private digital fertility platform founded in 2020 and operated by co-founder and CEO Cristina Degani Cantoni. The company targets women who are actively trying to conceive and face fragmented, slow diagnostic journeys, and it operates across Brazil and Canada with a 1–10 person team.
The platform combines a user-friendly virtual assistant for initial patient interviews and telehealth intake, a workflow that coordinates multiple independent medical evaluations for diagnostic accuracy, and AI-augmented tools positioned as an 'AI Super Doctor' intended to enhance fertility clinicians' capabilities. The product is delivered as a self-serve, web-based direct-to-consumer experience, with community-driven acquisition through Facebook groups such as 'Tentantes Baixa Reserva Ovariana.' Tiina cites internal survey data from 2,000 women, finding that 67% changed doctors at least once during their fertility journey, as evidence of the pain point it addresses.
The business model is described as subscription or recurring digital fertility services, but pricing is not publicly disclosed and no paying user counts, revenue figures, or funding rounds are available. There are no disclosed partnerships, enterprise customers, patents, awards, or regulatory clearances, and ownership and investor information are absent from the source material.
Tiina firmographics
Firmographics- Name
- Tiina
- Website
- https://tiinafertility.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tiina is a digital fertility platform that helps women trying to conceive get faster, more accurate diagnoses through a virtual assistant, telehealth intake, multiple independent medical evaluations, and AI tools supporting fertility doctors across Brazil and Canada.
- Ownership category
- akta.pro rank
Tiina industry classification
Industry- Product category
- Digital Fertility Platform
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industry
- Women’s Health & Fertility Therapeutics (Digital) (HLACANAK)
Keywords
Tiina business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Fertility Platform Services: Tiina operates as a digital fertility platform providing telehealth and virtual assistant services for fertility assessment and diagnosis. The platform appears to offer services to women seeking fertility support, though specific revenue mechanics are not detailed in the source material.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Tiina product offering
Product offeringCore offering
Tiina operates a digital fertility platform that helps women trying to conceive discover fertility issues faster and obtain more accurate diagnoses. It pairs a user-friendly virtual assistant for interviews and telehealth intake with coordinated multiple independent medical evaluations and AI tools that augment fertility specialists. The service also provides emotional and peer support for women navigating the conception journey.
Product overview
Tiina is a single unified digital fertility platform offering a comprehensive suite of services for women on their conception journey. The platform is built around three core capabilities: (1) a user-friendly virtual assistant that conducts interviews and integrates telehealth for initial fertility assessment, (2) coordination of multiple independent medical evaluations for better diagnostic accuracy, and (3) AI-powered tools that augment fertilization doctors' capabilities. The platform operates under the Tiina Fertility brand across markets including Brazil and Canada, positioning itself as The Digital Fertility Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiina Fertility A digital fertility platform that helps women trying to conceive discover fertility issues faster, obtain more accurate diagnoses, and receive emotional support throughout their conception journey. It includes a user-friendly virtual assistant for interviews and telehealth intake, coordinated multiple independent medical evaluations for diagnostic accuracy, and AI tools (the "AI Super Doctor") that augment fertility specialists. It is targeted at individual women consumers navigating the conception journey and is accessed directly via the Tiina website.
Quantifiable outcome
- 67% of women have changed doctors at least once during their fertility journey
Companies that use Tiina
Customer profileSegments1 record
Ideal customer profiles1 record
Tiina technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Tiina partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Tiina competitors and assessment
Company assessmentDirect peers
- Modern Fertility: Direct-to-consumer fertility testing and women's reproductive health platform (now part of Ro). Comparable to Tiina in self-serve digital access for women earlier in their fertility journey.
- Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, and postpartum. Directly comparable to Tiina's telehealth-led, multi-stage women's health model with employer and consumer go-to-market.
- Flo Health: One of the largest women's health and period/fertility tracking apps globally. Comparable to Tiina in PLG consumer funnel and focus on the conception journey, though broader in scope.
- Ovia Health: Women's and family health digital platform covering fertility, pregnancy, and parenting (part of Labcorp). Comparable to Tiina in the women's reproductive health journey and employer/payer distribution.
- Natural Cycles: Digital fertility tracking and women's health app with regulatory clearance as a contraceptive. Comparable to Tiina in consumer-led digital fertility positioning and use of patient-reported data.
- Kindbody: Fertility-focused clinic and virtual care network providing diagnostics, IVF, and related services. Comparable to Tiina in target patient (women trying to conceive) and emphasis on faster, more accurate fertility assessment.
- Carrot Fertility: Fertility benefits and care-navigation platform serving employers and individuals globally. Comparable to Tiina in patient journey focus and multi-market model, with deeper payer-side distribution.
Broad incumbents
- Progyny: Public fertility benefits company offering managed care plans through employers. Comparable to Tiina in serving women facing fertility issues, but operates at much larger scale and on a payer-sponsored model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Tiina social profiles
Digital presenceTiina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiina leadership team
Management profileNumber of profiles
Profiles1 record
Tiina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiina
What does Tiina do?
Tiina operates a digital fertility platform that helps women trying to conceive discover fertility issues faster and obtain more accurate diagnoses. It pairs a user-friendly virtual assistant for interviews and telehealth intake with coordinated multiple independent medical evaluations and AI tools that augment fertility specialists. The service also provides emotional and peer support for women navigating the conception journey.
Is Tiina a public or private company?
Tiina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tiina founded?
Tiina was founded in 2020. It employs 1 to 10 people.
How does Tiina make money?
One revenue line is on record: digital Fertility Platform Services.
Who are Tiina's main competitors?
Direct peers on record are Modern Fertility, Maven Clinic, Flo Health, Ovia Health, Natural Cycles, Kindbody and Carrot Fertility. Progyny is listed as a broad incumbent.
Does Tiina have an API?
No public API is recorded for Tiina.
What industry is Tiina in?
Tiina's product category is Digital Fertility Platform. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLACANAK, Women’s Health & Fertility Therapeutics (Digital). Its NAICS code is 621410.