Webedia Creators
Webedia Creators is a French influence marketing agency connecting consumer brands with content creators via the myCreators platform and a 1.5M-consumer Sampleo product testing panel, serving enterprise clients across beauty, food, and lifestyle verticals with multi-platform campaigns and ARPP-certified compliance training.
- Company typePrivate
- Founded2011
- HeadquartersLevallois-perret, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Webedia Creators does
Webedia Creators is the influence marketing division of Webedia Group, operating from Levallois-Perret, France, and functioning as a full-service agency that connects consumer brands with content creators and consumers for multi-platform marketing campaigns. The company's core product is the myCreators platform, a creator management and matchmaking system spanning Instagram, TikTok, YouTube, Twitch, Snapchat, and Spotify, complemented by Sampleo, a consumer activation platform that connects brands with a proprietary database of 1.5 million profiled consumers for product testing and user-generated content generation. A third sub-brand, Talent Web Academy, delivers ARPP-certified influence training in collaboration with France's advertising regulator to address compliance with the June 9, 2023 French influencer law.
The business operates primarily as a professional services agency with project-based, quote-based pricing tailored to campaign scope, target audience size, and platform mix. Revenue is generated through three streams: influence marketing agency services (creator sourcing, strategy, campaign execution), the Sampleo consumer testing platform (brands pay to access qualified consumer panels for product testing and UGC), and content creator management (talent representation and monetization support). The go-to-market is sales-led, with mid-funnel webinars, industry conferences (notably the annual Creators Day), thought-leadership content via the blog.myCreators editorial hub, and direct enterprise outreach supported by case studies.
The customer base is concentrated in French consumer brands, particularly in Beauty & Personal Care (L'Oréal, Garnier, Mixa, Filorga) and Food & Beverage (Nestlé, Danone, McDonald's, SoShape), with additional forays into senior-focused paramedical products and emerging verticals such as luxury and travel. Strategic platform partnerships with Meta, YouTube, TikTok, Snapchat, Twitch, and Spotify/Megaphone provide co-marketing visibility and early access to platform product updates. The company is privately held, owned by Webedia Group, with operations housed within SAMPLEO SAS.
Webedia Creators firmographics
Firmographics- Name
- Webedia Creators
- Legal name
- SAMPLEO (SAS)
- Website
- https://webedia-creators.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Webedia Creators is a French influence marketing agency connecting consumer brands with content creators via the myCreators platform and a 1.5M-consumer Sampleo product testing panel, serving enterprise clients across beauty, food, and lifestyle verticals with multi-platform campaigns and ARPP-certified compliance training.
- Ownership category
- akta.pro rank
Webedia Creators industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Creator Management & Talent Representation (BPAFAHAB), Creator Marketplaces & Booking Platforms (MPACAGAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Webedia Creators is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Webedia Creators business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Influence Marketing Agency Services: Full-service influence marketing agency providing brand campaigns through creator partnerships, strategy consulting, and campaign execution across social platforms.
- Consumer Testing Platform (Sampleo): Platform connecting brands with targeted consumers for product testing campaigns. Brands send products to qualified consumers who generate authentic reviews and UGC content.
- Content Creator Management (myCreators): Platform managing content creator relationships, helping talents develop their presence, creativity, and monetization strategies across platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Webedia Creators product offering
Product offeringCore offering
Webedia Creators is a full-service influence marketing agency that connects consumer brands with content creators across major social platforms (Instagram, TikTok, YouTube, Twitch, Snapchat, Spotify). It operates the myCreators platform for creator talent management and the Sampleo platform, which taps a database of 1.5 million qualified consumers to run targeted product testing and user-generated content campaigns for enterprise brand clients.
Product overview
Webedia Creators operates as an influence marketing agency with a multi-product portfolio. The core offering is the myCreators platform, which connects brands with content creators for influence marketing campaigns. Supporting this is Sampleo, a consumer testing and activation platform that generates authentic user-generated content through targeted product testing. Additionally, the company maintains Blog myCreators as an editorial content hub providing industry insights, trends, and thought leadership on influence marketing and social media strategies.
Differentiator
Problem solved
Functional benefit
Brands
- SAMPLEO: Consumer testing and product sampling platform enabling brands to connect with targeted consumers for product testing campaigns
- Talent Web Academy
- myCreators
Products and services
- myCreators Platform
Quantifiable outcome
- L'Oréal achieved +48M impressions and +7.8% engagement rate across 81 campaigns with 3,070 creators
- +2 more outcomes
Companies that use Webedia Creators
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Webedia Creators technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Webedia Creators partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Meta (Facebook/Instagram)coreCreators Day event partnership where Meta shared platform updates on Reels, Edits app, and monetization features for Facebook and Instagram creators.
- YouTubecoreCreators Day event partnership where YouTube shared platform updates on Shorts, video formats, and monetization tools for creators.
- TikTokcoreCreators Day event partnership where TikTok shared updates on Shop, creator monetization, and e-commerce integration features.
- SnapchatminorCreators Day event partnership where Snapchat shared updates on Spotlight, Stories, AR Lenses, and Snap Star monetization program.
- TwitchminorCreators Day event partnership where Twitch shared updates on live streaming engagement, subscriptions, and monetization tools.
- FavikonminorJoint conference on influence marketing trends featuring Favikon CEO Jeremy Boissinot and Raphaël Demnard (Director General Webedia Creators Network), discussing multi-platform strategies and creator economy evolution.
- ARPP (Autorité de Régulation Professionnelle de la Publicité)coreCollaborative partnership for ARPP-certified influence training programs. Webedia Creators and ARPP work together to certify content creators in responsible influence practices, ensuring compliance with French influence marketing regulations including the June 9, 2023 law.
- Spotify (via Megaphone)minorPodcast ecosystem partnership through Fred Moussa (Head of Podcast Publisher Solutions at Megaphone/Spotify France). Collaborative content exploring podcast as influence format and creator monetization channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Webedia Creators competitors and assessment
Company assessmentDirect peers
- Brand and Celebrities (B&C): Paris-based influencer marketing agency specializing in celebrity and macro-influencer campaigns for major brands. Comparable French competitor with overlap on the enterprise client roster and agency-led model.
- Influence4You: French influencer marketing platform combining a creator marketplace with self-service campaign tools for brands. Direct competitor in the French market with comparable SMB and mid-market positioning.
- Kolsquare: Paris-based SaaS platform for influencer marketing campaign management, providing creator discovery, analytics, and reporting for brands and agencies. Direct competitor in the French market with a more software-led monetization model.
- Reech: French influencer marketing agency and SaaS platform that helps brands identify, activate, and measure creator campaigns. Direct competitor operating in the same French market with overlapping enterprise and mid-market clients.
- Hivency: Paris-based influencer marketing platform that connects brands with creators and provides campaign management and analytics tools. Direct French competitor with a similar B2B agency-platform model and comparable enterprise brand client base.
Broad incumbents
- Publicis Groupe: Global advertising and communications holding group with influencer marketing capabilities embedded across its agencies (e.g., Publicis Media, Leo Burnett). Represents the broad incumbent competitor that large enterprise clients may consolidate spend with instead of specialist agencies.
- GroupM: WPP-owned media investment group that includes influencer marketing capabilities through agencies such as Mindshare, Wavemaker, and Essence. Broad incumbent competing for the same enterprise influencer marketing budgets as Webedia Creators.
- CreatorIQ: Global enterprise influencer marketing platform providing creator discovery, workflow, and analytics to large brands and their agencies. Represents the global platform incumbent that enterprise procurement teams may prefer over regional specialists.
- Traackr: Global influencer marketing SaaS platform used by enterprise brands and agencies for creator discovery, relationship management, and campaign measurement. Comparable global incumbent that French brands and holding companies often deploy in parallel with local agency partners.
Regional players
- SamyRoad: Madrid-based influencer marketing agency with pan-European coverage, particularly strong in Spain and Italy. Comparable European specialist operating a similar agency-plus-platform model for enterprise consumer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Webedia Creators social profiles
Digital presenceWebedia Creators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webedia Creators leadership team
Management profileNumber of profiles
Profiles2 records
Webedia Creators subsidiaries and ownership
Company hierarchySubsidiaries2 records
Webedia Creators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webedia Creators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webedia Creators
What does Webedia Creators do?
Webedia Creators is a full-service influence marketing agency that connects consumer brands with content creators across major social platforms (Instagram, TikTok, YouTube, Twitch, Snapchat, Spotify). It operates the myCreators platform for creator talent management and the Sampleo platform, which taps a database of 1.5 million qualified consumers to run targeted product testing and user-generated content campaigns for enterprise brand clients.
Is Webedia Creators a public or private company?
Webedia Creators is a private company. It is classified as corporate owned and is currently operating.
When was Webedia Creators founded?
Webedia Creators was founded in 2011. It employs 11 to 50 people.
Where is Webedia Creators based?
Webedia Creators is headquartered in Levallois-perret, France, in the Europe region.
How does Webedia Creators make money?
Three revenue lines are on record. Influence Marketing Agency Services are the primary driver. The others are consumer Testing Platform (Sampleo) and content Creator Management (myCreators).
Who are Webedia Creators's main competitors?
Direct peers on record are Brand and Celebrities (B&C), Influence4You, Kolsquare, Reech and Hivency. Broad incumbents are Publicis Groupe, GroupM, CreatorIQ and Traackr. SamyRoad is listed as a regional player.
Does Webedia Creators have an API?
No public API is recorded for Webedia Creators.
What industry is Webedia Creators in?
Webedia Creators's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of BPAFAHAB, Creator Management & Talent Representation. Its NAICS code is 7114 and its SIC code is 7311.