ThriveOn
ThriveOn is an India-based direct-to-consumer wellness brand selling hand-crafted seed cycle blends for PCOS/PCOD, superfood latte mixes, and roasted seed products primarily to women seeking natural hormone-balance and nutrition solutions, distributed via its own e-commerce site, Amazon India, and Flipkart.
- Company typePrivate
- Founded2020
- HeadquartersPune, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ThriveOn does
ThriveOn is a direct-to-consumer wellness brand operated by Equanimity Corp, headquartered in Pune, Maharashtra, India. The company sells hand-crafted, natural health and nutrition products focused primarily on women's hormonal health, with its flagship offering being a structured Hormone Balance Seed Cycle Blend line (Phase 1, Phase 2, and combined) targeted at consumers managing PCOS and PCOD. The portfolio extends to three Superfood Latte Mixes (Golden Turmeric, Miracle Moringa, Velvet Beetroot) positioned as caffeine-free functional beverages, and a Superfood Seeds & Mixes line including trail mix, seed mixes, and individually roasted pumpkin, watermelon, and sunflower seeds.
The underlying technology is a standard e-commerce platform (WooCommerce with Razorpay payment integration) deployed at thriveon.in. The company runs a product-led growth motion, acquiring customers through an extensive content marketing library covering PCOS management, hormone balance, seed cycling, and nutrition — functioning as both an SEO engine and a category authority asset. Products are priced between ₹199 and ₹599 per SKU, with limited-time discounts of 22–29% off MRP across most items. Free shipping is offered on orders above ₹399 within India.
The business model is one-time-purchase direct-to-consumer retail with no subscription or recurring billing disclosed. ThriveOn serves two primary customer personas: women seeking natural solutions for hormonal imbalances (PCOS, PCOD, menstrual irregularities) and health-conscious consumers seeking natural wellness, energy, and anti-inflammatory alternatives. The company maintains a horizontal segmentation approach and distributes through three channels — its own e-commerce storefront, Amazon India, and Flipkart — using India Post and Amazon Transportation as logistics partners for domestic fulfillment.
ThriveOn firmographics
Firmographics- Name
- ThriveOn
- Legal name
- Equanimity Corp
- Website
- https://thriveon.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThriveOn is an India-based direct-to-consumer wellness brand selling hand-crafted seed cycle blends for PCOS/PCOD, superfood latte mixes, and roasted seed products primarily to women seeking natural hormone-balance and nutrition solutions, distributed via its own e-commerce site, Amazon India, and Flipkart.
- Ownership category
- akta.pro rank
ThriveOn industry classification
Industry- Product category
- Functional Foods and Women's Wellness
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Retail-Food Stores (5400)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industry
- Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
Keywords
Where ThriveOn is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ThriveOn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through company's own e-commerce platform (thriveon.in) where customers purchase products at listed retail prices. Orders fulfilled domestically within India with shipping handled through India Post and Amazon Transportation partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hormone Balance Seed Cycle Blend Phase 1 & 2 (PCOS/PCOD) |
| Unit Pricing | Pay-as-you-go | Hormone Balance Seed Cycle Blend Phase 1 (PCOS/PCOD) |
| Unit Pricing | Pay-as-you-go | Golden Turmeric Latte Mix |
| Unit Pricing | Pay-as-you-go | Miracle Moringa Latte Mix |
| Unit Pricing | Pay-as-you-go | Velvet Beetroot Latte Mix |
| Unit Pricing | Pay-as-you-go | Classic Trail Mix |
| Unit Pricing | Pay-as-you-go | Classic Seeds Mix |
| Unit Pricing | Pay-as-you-go | Pumpkin Seeds Roasted - 250gm |
| Unit Pricing | Pay-as-you-go | Watermelon Seeds Roasted - 250gm |
| Unit Pricing | Pay-as-you-go | Sunflower Seeds Roasted - 250gm |
| Unit Pricing | Pay-as-you-go | Shipping - Domestic India |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ThriveOn product offering
Product offeringCore offering
ThriveOn is a wellness and functional foods brand that sells hand-crafted, natural food products focused on women's hormonal health and general nutrition. The product portfolio includes hormone balance seed cycle blends for PCOS/PCOD support (Phase 1 and Phase 2), plant-based superfood latte mixes (turmeric, moringa, beetroot), and roasted seed snacks and trail mixes. Products are sold directly to consumers via the company's own e-commerce website and through Amazon India and Flipkart marketplaces.
Product overview
ThriveOn is a wellness brand operated by Equanimity Corp, offering hormone-balancing and nutrition-focused superfood products primarily for women's health. The product portfolio centers on three main categories: (1) Women's Health - Hormone Balance Seed Cycle Blends for PCOS/PCOD management in Phase 1, Phase 2, and combined Phase 1&2 formats; (2) Superfood Latte Blends - Golden Turmeric, Miracle Moringa, and Velvet Beetroot latte mixes providing anti-inflammatory, energy-boosting, and caffeine-free wellness beverages; and (3) Superfood Seeds & Mixes - including Classic Trail Mix, Classic Seeds Mix, and individual roasted seeds (pumpkin, watermelon, sunflower). The company sells exclusively through its e-commerce platform and third-party marketplaces (Amazon, Flipkart), with products shipped domestically in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Phase 1 & 2 - Hormone Balance Seed Cycle Blend - PCOS | PCOD Combined Phase 1 and Phase 2 hormone balance seed cycle blend designed for women with PCOS/PCOD, pairing flax and pumpkin seeds (follicular phase estrogen support) with sesame and sunflower seeds (luteal phase progesterone support) to promote hormonal regularity and menstrual cycle health.
- Phase 1 - Hormone Balance Seed Cycle Blend - PCOS | PCOD Phase 1 (Days 1-14, follicular phase) hormone balance seed cycle blend containing flax and pumpkin seeds rich in lignans and omega-3 fatty acids to support estrogen production and healthy uterine lining development for women with PCOS/PCOD.
- Phase 2 - Hormone Balance Seed Cycle Blend - PCOS | PCOD Phase 2 (Days 15-28, luteal phase) hormone balance seed cycle blend containing sesame and sunflower seeds high in zinc and vitamin E to support progesterone production and reduce inflammation for women with PCOS/PCOD.
- Golden Turmeric Latte Mix Plant-based superfood latte mix featuring turmeric with anti-inflammatory properties, designed to fight inflammation, boost antioxidant activity, support brain function, and provide stress relief.
- Miracle Moringa Latte Mix Plant-based superfood latte blend featuring moringa (the 'miracle tree') providing nutrients, immune support, and enhanced energy levels for modern lifestyles.
- Velvet Beetroot Latte Mix Caffeine-free, plant-based latte mix made with beetroot offering sustained energy without jitters or crashes, providing nutrients and nitric oxide for circulation.
- Classic Trail Mix Hand-crafted superfood trail mix combining nuts and seeds for sustained energy and nutritional benefits, available in 170gm, 250gm, and 500gm sizes.
- Classic Seeds Mix Superfood seeds mix containing a variety of seeds including flax, chia, sunflower, pumpkin, and sesame, providing essential vitamins, minerals, and healthy fats for daily nutrition; available in multiple size options.
- Pumpkin Seeds Roasted - 250gm Roasted pumpkin seeds (250gm) rich in zinc and iron, supporting immune function, wound healing, and oxygen transport in the blood.
- Watermelon Seeds Roasted - 250gm Roasted watermelon seeds (250gm) sold as a healthy superfood snack option within the seeds and mixes product line.
- Sunflower Seeds Roasted - 250gm Roasted sunflower seeds (250gm) rich in vitamin E and magnesium, supporting skin health, immune function, and nerve and muscle function.
Companies that use ThriveOn
Customer profileSegments3 records
Ideal customer profiles3 records
ThriveOn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ThriveOn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered operational.
- India PostoperationalIndia Post is used as a courier partner for domestic order fulfillment and shipping within India, alongside Amazon Transportation.
- Amazon TransportationoperationalAmazon Transportation is a courier partner for domestic order delivery alongside India Post. Selection of courier partner is based on pin code coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ThriveOn competitors and assessment
Company assessmentDirect peers
- Oziva: Plant-based wellness and nutrition brand in India selling functional foods, protein, and women's health products through DTC and marketplaces. Direct competitor overlapping ThriveOn in superfood and women's wellness positioning.
- True Elements: Indian health food brand specializing in superfoods, seeds, muesli, oats, and breakfast cereals. Directly comparable in seeds/mixes category and D2C-plus-marketplace model.
- Plix: Indian functional nutrition brand offering plant-based protein, wellness, and beauty nutrition products via DTC and Amazon/Flipkart. Comparable in product format (powders, mixes) and DTC-plus-marketplace distribution.
- Yoga Bar: Indian better-for-you snack brand (muesli, protein bars, nut butters) sold through DTC, Amazon, and Flipkart. Comparable in functional snack positioning and multi-channel distribution.
- Nourish You: Indian millets and superfoods brand offering seeds, quinoa, and natural ingredients through DTC and Amazon/Flipkart. Comparable in seed/superfood product format and wellness positioning.
- Wellbeing Nutrition: D2C Indian nutrition brand selling melts, effervescents, and functional nutrition products across women's health and wellness. Direct competitor in premium wellness DTC and marketplace channels.
Broad incumbents
- WOW Skin Science: Large Indian wellness brand spanning personal care, nutrition, and superfoods via DTC and marketplaces. Comparable in plant-based wellness positioning but with much broader assortment and reach.
- HealthKart: Major Indian online retailer and brand for supplements, sports nutrition, and wellness. Comparable as a destination for health-conscious shoppers across superfoods and women's health SKUs.
Emerging players
- Just Her Herbs: Indian wellness brand focused on women's hormonal health with herbs and natural supplements. Comparable in PCOS/women's hormonal health niche positioning that ThriveOn targets.
- The Whole Truth: Indian clean-label nutrition brand with strong positioning on transparency and no false claims. Comparable in functional snack/seed product format and content-driven DTC marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ThriveOn social profiles
Digital presenceThriveOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThriveOn leadership team
Management profileNumber of profiles
ThriveOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThriveOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThriveOn
What does ThriveOn do?
ThriveOn is a wellness and functional foods brand that sells hand-crafted, natural food products focused on women's hormonal health and general nutrition. The product portfolio includes hormone balance seed cycle blends for PCOS/PCOD support (Phase 1 and Phase 2), plant-based superfood latte mixes (turmeric, moringa, beetroot), and roasted seed snacks and trail mixes. Products are sold directly to consumers via the company's own e-commerce website and through Amazon India and Flipkart marketplaces.
Is ThriveOn a public or private company?
ThriveOn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThriveOn founded?
ThriveOn was founded in 2020. It employs 1 to 10 people.
Where is ThriveOn based?
ThriveOn is headquartered in Pune, India, in the Asia region.
How does ThriveOn make money?
One revenue line is on record: direct E-commerce Sales.
Who are ThriveOn's main competitors?
Direct peers on record are Oziva, True Elements, Plix, Yoga Bar, Nourish You and Wellbeing Nutrition. Broad incumbents are WOW Skin Science and HealthKart. Emerging players are Just Her Herbs and The Whole Truth.
Does ThriveOn have an API?
No public API is recorded for ThriveOn.
What industry is ThriveOn in?
ThriveOn's product category is Functional Foods and Women's Wellness. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of CRAHAEAH, Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal). Its NAICS code is 44529 and its SIC code is 2030.