What Amazon Transportation Services does

Amazon Transportation Services operates Amazon Shipping, a technology-enabled last-mile parcel delivery service in India targeting e-commerce businesses of all sizes. The service leverages Amazon's domestic logistics network, covering 14,000+ COD-enabled pin codes with seven-day pickup and delivery, and offers same-day, next-day (15+ cities in 24 hours), and 2-day (35+ cities in 48 hours) options from key hubs including Delhi, Mumbai, Chennai, and Kolkata.

The underlying platform combines geo-code based routing for address accuracy, OTP-secured handovers to reduce fraud and disputes, two-way WhatsApp communication for delivery confirmation, and a NDR management API with 24-hour SLA for delivery exceptions. Programmatic integration is enabled through the Amazon Shipping API (supporting ZPL, PNG, and PDF label formats) or via nine approved third-party solution providers including Clickpost, Unicommerce, Easyecom, and Pluginhive. The platform is ISO 27001 certified.

Commercially, the service operates on transaction-based pricing tiered by shipper volume: SMB (up to 199 parcels/day) at standard rates with COD fees of ₹30 per parcel or 1.5% of product value, Enterprise (200+/day) with customized rates and dedicated account management, and Express Shipping as a premium add-on. Revenue is not publicly disclosed; the entity operates as Amazon Seller Services Private Limited, a wholly-owned Indian subsidiary of Amazon.com, Inc., with all customer acquisition occurring through digital channels (self-service website registration, API documentation, and content marketing). The customer base spans D2C brands (MyGlamm, Love of India), agricultural producers (Bonphool Agro), and rural artisan sellers (Village Décor), with reported 97%+ on-time success rate for prepaid orders and 98%+ delivery success for prepaid in August 2025.

Name

Amazon Transportation Services

Legal name

Amazon Seller Services Private Limited

Website

https://shipping.amazon.in

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Amazon Shipping is the technology-enabled last-mile parcel delivery arm of Amazon Transportation Services in India, serving e-commerce businesses from SMBs to large D2C brands across 14,000+ COD-enabled pin codes with API integration and tiered pricing.

Ownership category

akta.pro rank

Product category

Last-Mile Parcel Delivery Services

NAICS

Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (49211), Couriers and Express Delivery Services (4921), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier-Managed E-commerce Parcel Delivery (Outsourced Last-Mile) (TLAAAFAB)

Keywords

• Last-mile parcel delivery
• E-commerce shipping services
• Logistics technology platform
• COD shipping solutions
• API shipping integration

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Parcel Delivery Services: Revenue generated from shipping parcels for e-commerce businesses across India. Charges apply per shipment with different rates for COD versus prepaid orders. COD attracts additional fees while prepaid shipments have no additional charges.
2. Express Shipping Premium: Premium pricing for expedited delivery options including same-day and next-day delivery services across 15+ cities in 24 hours and 35+ cities within 48 hours
3. Enterprise Customized Rates: Tailored pricing based on shipping volume and shipment profile for businesses shipping 200+ parcels daily, including customized COD and prepaid rate structures

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Amazon Shipping is a technology-enabled last-mile parcel delivery service for e-commerce businesses in India, operating under Amazon Transportation Services. The service leverages Amazon's 10+ years of logistics experience in India, picking up parcels 7 days a week and delivering them across 14,000+ COD-enabled pin codes. It offers API-first integration, geo-code based routing, OTP-secured handovers, and tiered solutions for SMBs, large businesses, and enterprises.

Product overview

Amazon Shipping is a unified logistics platform offering last-mile parcel delivery services for e-commerce businesses in India. The core product provides technology-enabled delivery across 14,000+ pin codes with express and standard shipping options. The platform includes specialized add-on modules including Express Shipping (next-day/2-day delivery), Dangerous Goods Shipping for batteries and electronics, OTP Secured Delivery for verification, and NDR Management for delivery exception handling. Solutions are segmented by business size: Small and Medium Business Delivery for up to 199 parcels/day and Enterprise Shipping Solutions for 200+ parcels/day. The Amazon Shipping API enables programmatic integration with order management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Shipping Technology-enabled last-mile parcel delivery service for e-commerce businesses in India, leveraging Amazon's logistics network with pickup 7 days a week and delivery across 14,000+ pin codes.
• Express Shipping Fast delivery service offering same-day delivery (dispatch before noon) and next-day delivery (by following business day) and 2-day express options across 15+ cities in 24 hours and 35+ cities in 48 hours.
• Standard Shipping Regular delivery service operating within 3-7 business days using surface transportation, providing cost-effective shipping for non-urgent orders across India.
• Dangerous Goods Shipping Specialized shipping program for regulated products including lithium batteries and electronics, with dedicated dangerous goods declaration support and UN number classification.
• NDR (Non-Delivery Report) Management API-enabled NDR management system providing real-time notifications for failed delivery attempts and automated feedback mechanisms to reduce RTO rates, with 24-hour SLA.
• Amazon Shipping API Programmatic API enabling automated order processing, label generation, real-time tracking, and shipment management for direct integration or third-party solution provider connectivity.
• Small and Medium Business Delivery Delivery solutions tailored for businesses shipping up to 199 parcels per day, featuring COD support, competitive rates (₹30 or 1.5% COD fees, no prepaid fees), flexible label options, and self-service registration.
• Enterprise Shipping Solutions High-volume delivery services for businesses shipping 200+ parcels daily, offering dedicated account management, customized rates, proactive reporting, monitoring, and tailored COD/prepaid rate structures.

Quantifiable outcome

• 97%+ delivery success rate on promised delivery date for prepaid orders
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• ClickpostcoreTechnology or IntegrationThird-party solution provider integrated with Amazon Shipping API for order and carrier management, enabling seamless shipping operations for e-commerce businesses
• EasyecomcoreTechnology or IntegrationIntegration partner providing e-commerce platform connectivity to Amazon Shipping for order synchronization and shipment management
• Indian Logistics Services (ILS)coreTechnology or IntegrationThird-party logistics technology provider integrated with Amazon Shipping for comprehensive order and carrier management solutions
• PluginhivecoreTechnology or IntegrationE-commerce integration platform connecting Amazon Shipping with various marketplaces and order management systems
• UnicommercecoreTechnology or IntegrationWarehouse and inventory management platform integrated with Amazon Shipping API for seamless order fulfillment

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ecom Express: India-focused e-commerce logistics specialist providing last-mile delivery, COD, reverse pickup, and fulfillment services to leading online retailers. Direct comparable in target customer segment and core e-commerce parcel delivery offering.
• Delhivery: India's largest publicly listed third-party logistics provider, offering end-to-end parcel delivery, warehousing, and freight services to e-commerce and enterprise customers with pan-India COD coverage. Most directly comparable by product offering (parcel last-mile), customer base (D2C and enterprise sellers), and scale.
• Xpressbees: E-commerce-dedicated 3PL offering parcel delivery, COD, warehousing, and express shipping across India. Closely comparable in product mix (parcel delivery + COD focus) and seller customer profile.
• BlueDart Express: South Asia's premier express air and ground distribution company, owned by DHL, offering time-definite parcel and freight delivery across India. Comparable for express shipping tier, enterprise customer focus, and premium service positioning.
• DTDC: One of India's largest parcel delivery networks offering domestic and international express services, e-commerce shipping, and COD handling through a franchise model. Comparable in domestic parcel coverage and SMB/enterprise seller base.
• Ekart Logistics: Flipkart-owned logistics arm that has expanded to serve external e-commerce clients, offering parcel delivery, warehousing, and supply chain services in India. Closest analog by business model (marketplace-owned 3PL serving both internal and external customers).

Emerging players

• Shiprocket: India-based shipping aggregator and logistics platform providing multi-carrier parcel delivery, COD, and NDR management to SMB and D2C sellers. Comparable target customer (small/medium sellers) and technology-led approach, though operates primarily as aggregator rather than direct carrier.
• Nimbuspost: Indian multi-carrier shipping aggregator offering API-integrated shipping, COD, and tracking to D2C and SMB e-commerce sellers. Comparable in API-first GTM and SMB/D2C focus, though ships via partner carriers rather than operating owned last-mile network.

Broad incumbents

• DHL eCommerce India: Global logistics giant's e-commerce focused arm serving Indian sellers with domestic and cross-border parcel solutions. Comparable for express and standard parcel delivery to e-commerce shippers, but broader global portfolio and stronger cross-border capabilities.
• FedEx India: Global express carrier with significant India operations serving B2B and B2C shippers via priority parcel and freight services. Comparable for enterprise/express tier and time-definite delivery, though broader portfolio and international focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Transportation Services