What Shop Studio does

Shop Studio is a specialized Shopware agency that builds and supports high-performance e-commerce shops on the Shopware 6 platform. The company operates as Shop Studio EOOD, a Bulgarian-registered private limited company headquartered in Sofia with a 100% remote workforce, marketing itself primarily to the DACH (Germany, Austria, Switzerland) market. Its core service portfolio spans full-lifecycle Shopware 6 development — including new builds, migrations from Shopware 5 or other platforms, headless commerce implementations using Shopware Composable Frontends with Nuxt/Vue.js, and Shopware Cloud tier support — augmented by modular add-ons in technical SEO, performance optimization, tracking/analytics setup, ERP integration, and marketplace feed connections. The firm holds multiple Shopware AG certifications (Certified Developer, Certified Template Designer, and Advanced-level equivalents) and is an official Shopware Extension Partner.

The business operates a dual revenue model combining professional services with a portfolio of 14+ proprietary Shopware extensions distributed through the official Shopware Store (including Product Mix Configurator, Health Check, Pixel Your Shop, Recipes, and others). Professional services revenue is generated via project-based fixed-price engagements ranging from €7,500 for basic stores to €50,000+ for enterprise builds, plus hourly consulting at €40-200/hour, with both self-hosted and Shopware Cloud deployment expertise. Distribution occurs through direct consultation-led sales targeting mid-to-large e-commerce businesses, supported by content marketing (blog, case studies, demo stores, YouTube). The firm serves customers across nine documented verticals including retail, industrial, food, publishing, healthcare, and office furniture, with clients such as HUNTEX/Canik Europe, STEIN HGS, Blue Ocean, SITIS, CreaFlor, and Stralsunder Marzipan. Strategic technology partnerships with Timme Hosting, Pickware, Channable, Mollie, and Better UpTime support delivery; no external funding or parent company is identified.

Name

Shop Studio

Legal name

Shop Studio EOOD

Website

https://shop-studio.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shop Studio is a remote Shopware-specialized agency that develops, migrates, and optimizes Shopware 6 e-commerce shops, sells 14+ proprietary extensions in the Shopware Store, and serves DACH mid-market and enterprise retailers.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industry

PC/Desktop Software Stores (BPAMADAB)

Keywords

• Shopware development services
• Ecommerce development agency
• Headless commerce implementation
• Shopware extension development
• Shopware migration services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Shopware Development Services: Full-service agency providing Shopware 6 development, migrations, performance optimization, technical SEO, tracking setup, and ongoing maintenance. Projects range from small stores (€7,500+) to large enterprise builds (€50,000+). Both fixed-price and hourly arrangements available.
2. Shopware Store Extensions: Company publishes 14+ apps and plugins in the official Shopware Store. Revenue from plugin sales with compatibility for both self-hosted and cloud versions.
3. Consulting: Technical consulting on Shopware architecture, hosting optimization, and e-commerce strategy. Billed at hourly rates (€40-200/hour) or included in project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Shop Studio is a specialized Shopware agency providing professional Shopware 6 development, platform migrations (from Shopware 5 or other systems), and complex headless commerce implementations using Nuxt/Vue frontends. The agency also offers technical SEO, performance optimization, server-side tracking setup, ERP and marketplace integrations, and publishes 14+ proprietary Shopware extensions in the official Shopware Store. Services span the full Shopware lifecycle for mid-to-large e-commerce businesses, delivered through fixed-price projects and hourly consulting engagements.

Product overview

Shop Studio is a specialized Shopware agency offering a comprehensive suite of e-commerce services built around the Shopware 6 platform. The core offering consists of professional Shopware development and implementation services, including new builds, platform migrations (from Shopware 5 or other systems), Shopware Cloud management, and headless commerce implementations using Shopware Composable Frontends with Nuxt/Vue. The agency also provides modular add-on services including technical SEO, performance optimization, tracking and analytics setup, ERP and interface development, and marketplace feed connections. Additionally, Shop Studio maintains a portfolio of proprietary Shopware extensions available in the Shopware Store, including Product Mix Configurator, Health Check, Tree per order, Recipes, Advanced Search (Blogs + Recipes), Back in stock notification, Google Ads, Resend order confirmation mail, Pixel Your Shop, Hotjar, Personalized customer greeting, Nutrition labelling, Blog/Magazine, Microsoft Advertising, and Google Tag Manager — these extensions flow directly into client projects and represent the agency's development expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware Development & Implementation Services Professional Shopware 6 development and implementation service covering new builds, migrations from Shopware 5 or other platforms, plugin development, and complex headless setups. Targeted at mid-to-large e-commerce businesses requiring expert Shopware implementation.
• Shopware Cloud Services Support, setup, configuration, and ongoing management services for Shopware Cloud editions (Rise, Evolve, Beyond). Targeted at e-commerce operators running SaaS Shopware deployments who need specialized development support.
• Headless Commerce Implementation Decoupled frontend/backend architecture implementation using Shopware Composable Frontends, Nuxt, Vue, and headless CMS solutions such as Strapi, designed for maximum flexibility and performance. Targeted at design-driven e-commerce brands seeking premium storefront experiences.
• Technical SEO Services Technical SEO implementation covering structured data markup (schema.org), canonical logic, hreflang, clean URL structures, Core Web Vitals optimization, and crawlability improvements. Targeted at e-commerce businesses seeking better organic search visibility.
• Performance Optimization Services Performance optimization covering server configuration, caching layers (Varnish/Redis/Elasticsearch), image optimization, database tuning, and CDN integration. Targeted at e-commerce shops with slow load times and poor Core Web Vitals.
• Tracking & Analytics Setup Server-side tracking implementation, Google Tag Manager setup, clean dataLayer configuration, and integration with Google Analytics, Google Ads, and Facebook/Meta Ads for reliable marketing data. Targeted at data-driven e-commerce marketers.
• ERP & Interface Development Custom API integrations and ERP connections including SAP, Microsoft, Pickware, and other enterprise systems with Shopware. Targeted at larger e-commerce operations with complex backend ERP/PIM stacks.
• Marketplace & Feed Connections Product feed integrations to Google Shopping, Amazon, OTTO, eBay, Kaufland, Idealo, LionsHome, and other marketplaces, typically implemented via the Channable feed management platform. Targeted at e-commerce brands expanding to multiple marketplaces.
• Product Mix Configurator Shopware extension allowing customers to create custom product mixes and add them to the cart. Compatible with self-hosted and Shopware Cloud, targeted at stores seeking unique purchasing options.
• Health Check Shopware extension for monitoring store availability and alerting via Better UpTime when the store goes offline. Targeted at Shopware store operators needing uptime monitoring to prevent lost sales.
• Tree per Order Environmental Shopware extension that plants one tree per order to help stores demonstrate sustainability responsibility. Targeted at e-commerce brands wanting to communicate sustainability commitments.
• Recipes Shopware extension for creating and managing recipes that customers can download, offering new customer acquisition opportunities. Targeted at food and recipe-focused e-commerce stores.
• Advanced Search (Blogs + Recipes) Enhanced Shopware search extension that includes blog posts and recipes alongside products to help visitors find content. Targeted at content-rich e-commerce stores.
• Back in Stock Notification Shopware extension that alerts shoppers via email when out-of-stock products become available again. Targeted at e-commerce stores seeking to recover lost sales from out-of-stock SKUs.
• Google Ads Shopware extension integrating Google Ads with dynamic remarketing support and conversion ID and label tracking for measuring ad profitability. Targeted at e-commerce stores running Google Ads campaigns.
• Resend Order Confirmation Mail Shopware extension allowing stores to resend order confirmation emails with custom comments, useful for customized orders or lost emails. Targeted at Shopware merchants needing flexible transactional email handling.
• Pixel Your Shop All-in-one Shopware tracking extension covering Google Analytics, Google Ads, Google Tag Manager, Facebook, Instagram, Pinterest, and Hotjar. Targeted at Shopware stores seeking consolidated marketing and analytics tracking.
• Hotjar Shopware extension integrating Hotjar user behavior tracking for optimizing sales performance, compatible with Shopware Cloud. Targeted at Shopware merchants needing UX analytics.
• Personalized Customer Greeting Shopware extension displaying personalized greetings in the account area to increase conversion rates. Targeted at Shopware stores looking to personalize the logged-in customer experience.
• Nutrition Labelling for EU EU-compliant nutrition labeling Shopware extension for online food stores, displaying nutritional values, ingredients, and allergens. Targeted at food retailers needing regulatory-compliant labeling in the EU market.
• Blog/Magazine Shopware blog and magazine content management extension for creating and managing blog posts to attract new customers. Targeted at content-driven Shopware merchants.
• Microsoft Advertising

Quantifiable outcome

• Faster load times through performance optimization, CDN integration, and Core Web Vitals improvements
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Timme HostingcoreTechnology or IntegrationPreferred Shopware hosting partner. Provides optimized server infrastructure for Shopware (PHP-FPM, Varnish, Redis, Elasticsearch). Recommended to clients for self-hosted Shopware deployments.
• PickwarecoreTechnology or IntegrationShopware-native ERP, shipping, and POS solution. Shop Studio integrates Pickware for clients requiring warehouse management and fulfillment. Featured partner for B2B functionality.
• Milena KostadinovaminorGTM or Marketing PartnerIndependent freelancer specializing in Google Ads and Facebook Ads. Referrals for clients needing paid advertising services beyond Shop Studio's tracking setup capabilities.
• SEOeffektminorGTM or Marketing PartnerSEO agency partner for clients needing content SEO services beyond Shop Studio's technical SEO focus.
• ChannablecoreTechnology or IntegrationFeed management and marketplace integration platform. Shop Studio uses Channable for connecting clients to Google Shopping, Amazon, OTTO, eBay, Kaufland, and other marketplaces.
• janger.designminorImplementation/ SI/ Consulting PartnerUI/UX design agency that collaborated with Shop Studio on Handyersatzteilshop project for detailed design concepts implemented as headless frontend.
• anocus.deminorImplementation/ SI/ Consulting PartnerAnalytics and tracking specialist that worked with Shop Studio on Handyersatzteilshop project for finalizing Google Analytics and platform integrations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopmacher: Shopmacher is a Shopware-only development agency in Germany offering the same niche profile of Shopware implementation, headless, and migration services that Shop Studio competes for.
• integer_net: integer_net is a long-standing Shopware extension developer and partner, with deep Plugin/Shopware 6 expertise that overlaps directly with Shop Studio's extension portfolio and agency services.
• mediawave commerce: mediawave commerce is a recognized Shopware partner agency in Germany providing Shopware 6 implementation, migration, and ongoing support — directly comparable on services, geography, and certification profile.
• Netformic: Netformic is one of Germany's most established Shopware-focused e-commerce agencies, delivering Shopware builds, migrations, and integrations to mid-market and enterprise merchants — directly comparable to Shop Studio's Shopware-only positioning.
• Sitewards: Sitewards is a Netherlands- and Germany-based Shopware partner delivering Shopware 6 builds, headless frontends, and integrations, comparable on technology stack and mid-market enterprise focus.
• Strieo Digitalagentur: Strieo is a German digital agency specializing in Shopware development, design, and migration projects for DACH merchants, with a similar boutique profile and Shopware partner status to Shop Studio.
• mso digital: mso digital is a German full-service e-commerce agency delivering Shopware, OXID, and Pimcore implementations for retail clients, making it a direct competitor for the same enterprise e-commerce builds Shop Studio pursues.

Broad incumbents

• Diva-e: Diva-e is a much larger full-service German e-commerce agency delivering Shopware and other platform implementations at enterprise scale — overlapping with Shop Studio on Shopware builds but with materially broader platform portfolio and headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shopstudiotech
• Facebookfacebook.com/shopstudioagency
• LinkedInlinkedin.com/company/shop-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Studio