What Bindinc does

Bindinc. is a Dutch media and content-discovery company headquartered in Hilversum, founded in 1993 and currently operating with approximately 140 employees. The company is jointly owned by public broadcasters KRO-NCRV and AVROTROS together with DPG Media Group, a structure that positions it as a neutral intermediary serving competitors across the Dutch media landscape. Its operations straddle two business engines: a print and digital publishing arm that includes eight Dutch program guides (Avrobode, KRO Magazine, NCRV-gids, Mikro Gids, TVFilm, Televizier, TrosKompas, TV Krant), the Blijtijds 50+ magazine, the MUZE art magazine, TVgids.nl, the Binge mobile app, and the Gouden Televizier-Ring awards franchise; and a B2B content-discovery arm that sells metadata services, editorial services, the proprietary AI Content Value Engine, and the Bindinc. VOD Insights analytics subscription to Dutch broadcasters, telecom operators (Ziggo), and international streamers including NLZIET, Disney+, Amazon Prime Video, Paramount, CANAL+, NPO Start, and RTL.

The technology core is the Content Value Engine, an AI-driven system that analyzes video content across audiovisual, contextual, and semantic layers using 50+ variables. Combined with a proprietary dataset of 200,000+ Dutch viewer profiles and NMO Video Totaal panel data, it powers semantic recommendations, metadata enrichment for EPGs and VOD catalogs, and automated editorial workflows. Bindinc. develops custom per-client frameworks and integrates with partner stacks including Mediagenix (used by Talpa Network) and Xroads (used by NLZIET).

Revenue is generated through a mix of consumer subscriptions and newsstand sales for print magazines, print and digital advertising across TVgids.nl/Binge/app properties (including the >1.1M-reach 50-plusbereikspakket), B2B metadata and editorial services contracts, and the Bindinc. VOD Insights subscription. Pricing for B2B is predominantly quote-based; publicly disclosed list pricing includes premium-format print advertising such as Blijtijds Special Nalaten at €11,765 per full page. GTM is enterprise field sales with named account managers for separate product lines (metadata, advertising, insights), supported by business development and a customer contact center handling roughly 200,000 consumer contacts per year.

Name

Bindinc

Legal name

Bindinc. BV

Website

https://bindinc.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Bindinc. is a Dutch content-discovery company that combines AI-powered video analysis (Content Value Engine), 200,000+ proprietary viewer profiles, and editorial services to help broadcasters, streaming platforms, and advertisers improve recommendations, metadata, and audience reach across the Netherlands.

Ownership category

akta.pro rank

Product category

Content Discovery & Metadata Services

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Computer Programming, Data Processing, Etc. (7370), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industries

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH), Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

• Content metadata services
• Video content analytics
• Program guide publishing
• Content discovery solutions
• TV advertising sales

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Publishing - Magazine Sales: Sale of print program guides (television magazines) including Avrobode, KRO Magazine, NCRV-gids, Mikro Gids, Televizier, TVFilm, TrosKompas, TV Krant, MUZE, and Blijtijds. Revenue from subscriptions and single-copy sales to readers.
2. Advertising Revenue - Print: Print advertising sales across all magazine titles, including vakformaten (special ad formats), spots (small ads), plusproposities (commercial supplements), content marketing, and advertorials.
3. Advertising Revenue - Digital: Digital advertising across TVgids.nl, Binge app, and social media platforms. Includes Social Display Advertising, TV-tips, branded content, collectiepagina's, and sponsorship of the Gouden Televizier-Ring.
4. Metadata Services: Professional services providing metadata aggregation, enrichment, and optimization for radio, TV, and streaming providers. Includes EPG data delivery, content description creation, quality control, and editorial services.
5. Content Discovery Solutions: Custom solutions including recommendation optimization, workflow automation, and content analysis services for streaming platforms and broadcasters. B2B services with results-based outcomes.
6. Data Insights - Bindinc. Video Insights: Subscription-based access to ongoing viewer research and streaming market insights. Provides monthly data on viewer behavior, preferences, and platform performance in the Dutch SVOD market.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

Bindinc delivers AI-driven video content analysis, metadata enrichment, and content discovery solutions for Dutch broadcasters, streaming platforms, and TV operators, using its proprietary Content Value Engine and a database of 200,000+ Dutch viewer profiles. In parallel, the company publishes eight leading Dutch TV program guides in print (Avrobode, KRO Magazine, NCRV-gids, Mikro Gids, Televizier, TVFilm, TrosKompas, TV Krant) plus MUZE and Blijtijds magazines, and operates the TVgids.nl website and Binge streaming-discovery app, monetized through advertising and subscriptions.

Product overview

Bindinc operates as a comprehensive media company offering both digital platforms and print publications. The digital portfolio includes TVgids.nl (largest online TV guide), the Binge app (streaming discovery), and Bindinc. VOD Insights (streaming analytics). Print publications include eight program guides (Avrobode, KRO Magazine, NCRV-gids, Mikro Gids, TVFilm, Televizier, TrosKompas, TV Krant), MUZE magazine, Blijtijds magazine, and special editions. The Content Discovery suite provides metadata services, editorial services, and the AI-powered Content Value Engine for video content analysis and recommendations. Bindinc also organizes the Gouden Televizier-Ring award.

Differentiator

Problem solved

Functional benefit

Brands

• Blijtijds: Magazine and weekly rubric focused on the 50-plus demographic covering smarter aging, enjoyment, health, and being well-prepared for the future.
• Blijtijds Special Nalaten
• MUZE
• TVgids.nl
• Binge

Products and services

• TVgids.nl The largest online TV guide in the Netherlands, providing the most complete TV overview with programs from over 100 Dutch and foreign channels, updated in real time with tips, interviews, and TV news. Reaches 3+ million unique visitors per month.
• Binge App Mobile app for streaming fans on iOS and Android that highlights the best films, series, documentaries, and reality shows across all major streaming services, explaining why users should watch content and where to stream it.
• Content Discovery Services B2B suite of data products and editorial services including metadata delivery, premium metadata, recommendations, and intelligent search to improve content discoverability for broadcasters and streaming providers.
• Redactiediensten (Editorial Services) Editorial and data services including EPG data processing and distribution, catalog management, quality control, artwork, and image management for broadcasters and streaming providers.
• Bindinc. VOD Insights Subscription-based data service providing monthly insight into viewing behavior on Dutch streaming services, with detailed viewer profiles and platform analytics for the Dutch SVOD market.
• Content Value Engine AI system that analyzes video content at three levels (audiovisual, contextual, and semantic), using 50+ variables to measure tone, atmosphere, tempo, humor, tension, and emotional dynamics between characters, enabling better recommendations and content understanding for media clients.
• Avrobode Accessible and atmospheric weekly program guide closely aligned with AVROTROS broadcaster, reaching 145,000 readers weekly, focused on arts and culture made accessible for a broad audience.
• KRO Magazine Functional weekly TV guide with clear program overview, reaching 91,000 readers; Catholic identity is an important aspect for readers, with focus on meaningful leisure time.
• NCRV-gids Contemporary weekly program magazine with viewing tips, interviews, background stories, and religious columns, reaching 162,000 readers, targeted at active Protestant-Christian 50+ audience.
• Mikro Gids Basic, functional, and complete weekly program guide with a focus on film, providing extensive information about radio, TV, and VOD offerings, reaching 243,000 readers weekly.
• TVFilm Biweekly TV magazine offering extensive TV and film information at a low price, the best-selling TV guide in stores, reaching 181,000 readers.
• Televizier Weekly program guide with over 150 viewing tips and program information from 93 channels, reaching 105,000 readers, focused on the 50+ audience who love TV entertainment.
• TrosKompas Complete weekly program overview from AVROTROS including all major digital channels and extensive background information on programming, reaching 202,000 readers.
• TV Krant Mass-market daily program guide targeting a relatively young audience with a competitive price-quality ratio, providing a complete daily program overview on two spreads, reaching 146,000 readers.
• MUZE AVROTROS members' magazine for art lovers and the largest art magazine in the Netherlands, published four times per year with interviews, lectures, behind-the-scenes content, and background articles, reaching 70,000 readers.
• Blijtijds Magazine and weekly section targeting the 50+ audience about smarter aging, enjoyment, health, and being well-prepared; the largest magazine for senior audience in the Netherlands, reaching 769,386 readers.

Quantifiable outcome

• 27% increase in click-through rate on content recommendations (NLZIET case)
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DPG Media (Advertising)coreChannel Partner/ Reseller/ DistributorFor selling advertising space on Bindinc.'s websites and apps, DPG Media serves as advertising partner. DPG Media may use the segments and customer profiles in which Bindinc. has divided visitors/subscribers/customers to enable targeted advertising without sharing personal data.
• MediagenixcoreTechnology or IntegrationMediagenix provides the platform that Talpa Network uses for television content data management. Bindinc. developed a custom datapipeline for real-time exchange of metadata between Mediagenix and Bindinc.'s editorial system. This integration enables automated metadata updates and workflow for Talpa Network.
• NMO (Nederlandse Mededingings Autoriteit)coreTechnology or IntegrationBindinc. uses NMO Video Totaal data combined with its own 200,000+ viewer profiles to create comprehensive 360-degree view of Dutch viewer behavior, preferences, and multi-year trends.
• ZiggominorGTM or Marketing PartnerPartnership for Guidinc. Streaming Video Awards 2021. Ziggo served as partner for the awards ceremony and beach party event.
• Amazon Prime VideocoreStrategic or Co-development PartnerBindinc. optimizes the Dutch film and series catalog descriptions for Amazon Prime Video, providing metadata enrichment and localization services.
• GoogleminorStrategic or Co-development PartnerRutger Tuit from Google participated in Bindinc.'s live event 'Trends in kijkgedrag en de veranderende consument' sharing insights on viewer behavior trends.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JustWatch: Global streaming content discovery platform (app and website) helping users find where to watch films and series across streaming services. Directly comparable to Bindinc.'s Binge app, including Dutch market presence, with a similar content discovery and consumer-facing business model.
• Red Bee Media: UK-based broadcast media services company providing EPG data, playout, subtitling, and media management to broadcasters and operators in EMEA. Closely comparable to Bindinc.'s EPG/metadata delivery and broadcast workflow services, with a similar B2B media operator customer base.
• Gracenote: Nielsen-owned content metadata and identification company providing EPG, video, music, and sports metadata to broadcasters, streamers, and platforms globally. Direct competitor to Bindinc.'s Content Discovery and metadata services, operating at significantly larger scale across multiple geographies.

Emerging players

• Reelgood: US-based streaming content discovery and tracking platform that helps users find shows across streaming services. Comparable to Bindinc.'s Binge app in the streaming aggregation/discovery category, though focused on the North American market rather than Netherlands.

Broad incumbents

• Comscore: Public US-based audience analytics and media measurement company providing cross-platform audience insights to media companies and advertisers. Overlaps with Bindinc. VOD Insights in the streaming viewer behavior analytics space, though much larger and broader in scope.
• Kantar: Global market research and audience measurement company with significant media measurement and viewer behavior analytics offerings. Comparable to Bindinc. VOD Insights in the media intelligence category, but operating globally with a much broader portfolio beyond video.

Regional players

• Mediahuis: Belgian/Dutch media group operating newspapers, magazines, and digital media properties in the Netherlands and Belgium. Comparable to Bindinc.'s print publishing and digital media business, though focused on news media rather than TV/video content discovery.
• Roularta Media Group: Belgian media company publishing magazines, newspapers, and operating digital media platforms, with adjacent operations in the Netherlands. Comparable to Bindinc.'s magazine publishing and digital media business model, though focused primarily on Belgium and with a different content mix.
• Sanoma: Nordic-based media and publishing company with significant operations in the Netherlands (including magazines and digital media). Comparable to Bindinc.'s print magazine publishing and digital advertising business, though operating across multiple countries with a much broader portfolio.
• Hearst Netherlands: Dutch subsidiary of Hearst Corporation, publishing magazines and operating digital media properties in the Netherlands. Comparable to Bindinc.'s print magazine publishing and consumer-facing media business in the Dutch market, serving similar audiences and advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tvgidsnl
• LinkedInlinkedin.com/company/bindinc-
• Instagraminstagram.com/tvgidsnl
• Xx.com/BindincMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bindinc