Meta Marketing

What Meta Marketing does

Meta Marketing, Inc. (operating as Meta B2B) is a Cincinnati, Ohio-based outsourced business development firm founded in 1992 that specializes in front-of-funnel B2B sales prospecting for companies with sophisticated, high-value offerings and long sales cycles. The company serves clients ranging from startups to Fortune 500 enterprises across technology, manufacturing and automation, professional services, and supply chain verticals, executing direct outreach and inbound response programs on behalf of clients who lack the internal capacity or specialized expertise to consistently generate closable pipeline opportunities. Named customer references include Rockwell Automation, Siemens, Oracle, Symantec, Accenture, Grant Thornton, LexisNexis, and Manhattan Associates, and the firm reports having worked with "hundreds of companies" cumulatively since founding.

The core service, SellVantage™, is delivered by Meta's in-house team using four proprietary systems: TeleProspecting® (a registered six-step methodology), TELE-QUAL® (a proprietary CRM), Pursuit Protocol™ (a prospect approach framework), and PrioriCall™ (a prospect outreach management system). Meta claims an average close rate of approximately 33% on opportunities generated and a 3x productivity advantage versus conventional prospecting. Adjacent service lines include Guidance (process optimization consulting), Training (Sales Prospecting Lab™ and Getting Through™), and Database Services (prospect list acquisition, building, and manipulation), together with program modules such as Buyer-Seller Gap Assessment, Account Penetration Services, and Exec Connect.

Revenue is generated through customized, quote-based professional services fees under multi-year contracts. The company is privately held, bootstrapped, and operates from a single Cincinnati headquarters with 11–50 employees. No revenue figures, funding rounds, ownership structure, or management team details are publicly disclosed.

Name

Meta Marketing

Legal name

Meta Marketing, Inc.

Website

https://meta-marketing.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Meta Marketing is a Cincinnati-based outsourced B2B sales prospecting firm founded in 1992 that generates high-quality sales opportunities for enterprise and growth-stage clients using proprietary methodologies, an in-house execution team, and database services.

Ownership category

akta.pro rank

Product category

B2B Sales Prospecting Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B sales prospecting
• Lead generation services
• Appointment setting services
• Sales pipeline development
• Outsourced business development

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outsourced Sales Prospecting Services: Business development outsourcing services including prospecting process optimization, message development, sales prospecting program execution, and database manipulation services. The company generates revenue through professional services fees for helping clients fill sales pipelines with closable opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Meta Marketing is a B2B business development outsource firm that helps clients fill and maintain sales pipelines with high-quality closable opportunities. Services span sales prospecting program execution using an in-house team, prospecting process optimization, message development, database acquisition/building/manipulation, and training programs. The firm specializes in complex, long-cycle, high-stakes B2B offerings across manufacturing, technology, professional services, and supply-chain sectors.

Product overview

Meta Marketing offers a unified sales prospecting service built around its proprietary methodology and systems. The core offering is SellVantage™, an execution service that generates high-quality sales opportunities with approximately a 33% close rate. This is powered by the TeleProspecting® 6-step process, supported by proprietary technology including TELE-QUAL® (CRM system), Pursuit Protocol™ (approach method), and PrioriCall™ (outreach management system). The company also provides complementary service modules including Execution Services, Guidance, Training, and Database Services. Programs like the Sales Prospecting Lab™, Buyer-Seller Gap Assessment, Account Penetration Services, and Exec Connect extend the core offering to address specific prospecting needs. Together, these products and services enable Meta to triple conventional contact and prospecting productivity rates for clients ranging from startups to Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• SellVantage™ Flagship prospecting execution service in which Meta's in-house team performs outreach to generate high-conversion sales opportunities for client pipelines; positioned for complex B2B offerings with long sales cycles.
• Execution Services Full-service prospecting program execution covering lead generation, outbound outreach, and opportunity creation for client sales pipelines; includes diagnostic and account-level programs aimed at aligning buyer-seller messaging and penetrating existing accounts.
• Guidance (Prospecting Consulting) Consulting engagement that helps clients establish a new prospecting program or optimize an existing one; includes the Sales Prospecting Lab™ program focused on building high-performance prospecting capabilities.
• Training (Getting Through™) Educational programs such as Getting Through™ that train client teams in sales prospecting techniques and tools to build internal prospecting capability.
• Database Services Prospect database acquisition, building, and manipulation services that produce targeted prospect lists tailored to a client's specialized market and buyer profile.

Quantifiable outcome

• 33% average close rate on generated opportunities
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Demandbase: Account-Based Marketing (ABM) platform that helps B2B companies identify, target, and engage target accounts. Highly comparable to Meta because both serve B2B companies focused on complex, high-value sales with multi-stakeholder buying processes.
• Square 2 Marketing: Full-service B2B marketing agency focused on sales and marketing alignment for mid-market companies. Comparable to Meta because it provides outsourced B2B pipeline generation and prospecting strategy services to similar client profiles.
• Heinz Marketing: B2B marketing agency focused on sales and marketing alignment, pipeline generation, and demand generation for mid-market and enterprise clients. Highly comparable to Meta because it operates as a B2B-focused professional services firm delivering outsourced prospecting and pipeline-building services.
• LeadGenius: Provider of outsourced B2B lead generation and prospecting services combining human research with data enrichment. Comparable to Meta because it offers a similar outsourced model for B2B prospecting and data acquisition, competing for the same buyer budget.
• B2B Marketing Group: B2B marketing services firm specializing in demand generation, lead nurturing, and sales enablement for technology and professional services clients. Comparable to Meta because both deliver outsourced B2B pipeline generation services to similar enterprise customer segments.
• Industrial Strength Marketing: Specialized B2B marketing agency focused on industrial and manufacturing sectors. Comparable to Meta because both serve industrial/manufacturing B2B clients with complex sales requiring prospecting expertise and long sales cycles.

Emerging players

• SalesLoft: Sales engagement platform that combines sales cadence/sequencing with prospecting workflow automation. Comparable to Meta because both target B2B sales teams seeking pipeline generation efficiency, though SalesLoft is a SaaS product whereas Meta is a services offering.
• Apollo.io: AI-powered B2B sales intelligence and engagement platform combining prospecting database with outreach automation. Comparable to Meta because it competes for the same B2B prospecting budget with a modern, AI-enabled, self-serve alternative to Meta's outsourced services.
• Outreach: Sales execution platform automating multi-channel outreach (email, phone, LinkedIn). Comparable to Meta because it addresses the same front-of-funnel pipeline generation problem for B2B sales teams, though via technology rather than outsourced human execution.

Broad incumbents

• Zoominfo: Large-scale B2B intelligence and sales engagement platform with a comprehensive prospect database. Comparable to Meta because it provides B2B prospecting data and tools that compete with Meta's manual database acquisition and manipulation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meta Marketing