Ternity Group
Ternity Group operates Nourish Baby Online, Australia's only dual-accredited (CAPEA and ACHS) online antenatal and early parenting education platform, offering evidence-based courses, telehealth consultations, and B2B partnership programs to expectant and new parents across Australia.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ternity Group does
Ternity Group is a privately held Australian company founded in 2016 and headquartered in Melbourne that operates Nourish Baby Online, a direct-to-consumer digital education platform serving expectant and new parents across Australia. The company delivers accredited online antenatal and early parenting courses, virtual telehealth consultations, and structured partnership programs to families navigating preconception, pregnancy, birth, and the early childhood stages.
The platform is built on a Shopify e-commerce storefront integrated with a LearnUpon learning management system (LMS) for course delivery, supported by a 'Journey Board' user interface that maps content to a user's stage of pregnancy or parenting. The product portfolio includes six individual courses (Healthy Pregnancy, Positive Birth & Labour, Feeding Success, Babies – First 12 Months, Toddlers 1–3 Years, and a Grandparents Guide) priced at A$35–A$55, two bundle packages (Antenatal at A$149 and Baby at A$189), and virtual consultation services for sleep/settling support and lactation consulting. All courses are sold as one-time purchases with lifetime access.
Monetization combines direct e-commerce course sales (one-time licensing) with B2B partnership revenue streams through private health funds, employer benefit programs, healthcare provider referrals, and a named LifePac partnership. The platform holds dual accreditation from Childbirth and Parenting Educators of Australia (CAPEA) and the Australian Council of Healthcare Standards (ACHS), positioning it as Australia's only accredited online provider in this category. The company operates with 1–10 employees, has not disclosed any funding rounds, and serves the Australian market exclusively via its own website and Facebook/Instagram channels.
Ternity Group firmographics
Firmographics- Name
- Ternity Group
- Legal name
- Nourish Baby Online
- Website
- https://ternitygroup.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ternity Group operates Nourish Baby Online, Australia's only dual-accredited (CAPEA and ACHS) online antenatal and early parenting education platform, offering evidence-based courses, telehealth consultations, and B2B partnership programs to expectant and new parents across Australia.
- Ownership category
- akta.pro rank
Ternity Group industry classification
Industry- Product category
- Online Antenatal Education
- NAICS
- Educational Services (611)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Drop-In / Flexible Infant & Toddler Care (EDACAGAG)
- akta.pro secondary industry
- Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK)
Keywords
Where Ternity Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Ternity Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Course Sales: One-time purchase of individual online courses covering specific topics such as healthy pregnancy, labour & birth, feeding, babies, toddlers, and grandparents guides. Customers pay upfront for lifetime access to course content.
- Course Bundles: Bundled packages combining multiple related courses at a discounted price compared to individual purchases. Examples include Antenatal Bundle and Baby Bundle offerings.
- Virtual Telehealth Consultations: Personalized virtual consultation services for sleep & settling support and feeding & lactation consulting, likely billed per session or package.
- Organizational Programs: Partnership programs with health funds, employers, and healthcare providers offering antenatal and early parenting education to their members/employees/patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Course - Standard |
| One time/ perpetual license | Pay-as-you-go | Specialized Course - Grandparents Guide |
| One time/ perpetual license | Pay-as-you-go | Antenatal Bundle |
| One time/ perpetual license | Pay-as-you-go | Baby Bundle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ternity Group product offering
Product offeringCore offering
Ternity Group, through its Nourish Baby Online brand, sells evidence-based online antenatal and early parenting courses covering preconception, pregnancy, birth, feeding, baby care, toddler years and grandparent support. Customers purchase individual courses (AUD $35–$55) or discounted bundles (AUD $149–$189) with lifetime access, and can additionally book paid virtual telehealth consultations for infant sleep & settling and lactation consulting.
Product overview
Nourish Baby Online is Australia's only accredited provider of online antenatal and early parenting courses, operating as a digital education platform offering evidence-based courses and telehealth services. The product portfolio consists of individual online courses (Guide to a Healthy Pregnancy, Guide to a Positive Birth & Labour, Guide to Feeding Success, Guide to Babies, Guide to Toddlers, Guide for Grandparents), bundled course packages (Antenatal Bundle, Baby Bundle), and virtual consultation services (Sleep & Settling Support, Online Lactation Consultant). Courses are available à la carte ($35-$189) or as discounted bundles, with lifetime access and online learning flexibility. The company also offers B2B partnership programs including Health Fund Programs, Employer Programs, Healthcare Programs, and LifePac Partnership to reach families through institutional channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Guide to a Healthy Pregnancy An online self-paced course providing evidence-based guidance on maintaining a healthy pregnancy, covering nutrition, wellness, and prenatal care. Priced at AUD $55 with lifetime access. Targeted at individuals and couples preparing for or currently experiencing pregnancy.
- Guide to a Positive Birth & Labour An online birthing course designed to prepare expectant parents for labour and birth with practical information and techniques. Priced at AUD $55 with lifetime access. Targeted at pregnant individuals and their partners.
- Guide to Feeding Success An online infant feeding guide covering lactation, breastfeeding techniques, and feeding support for new parents. Priced at AUD $55 with lifetime access. Targeted at new parents seeking evidence-based feeding guidance.
- Guide to Babies - First 12 Months An online course covering infant development, care, and parenting guidance for the first twelve months after birth. Priced at AUD $55 with lifetime access. Targeted at parents of newborns and infants.
- Guide to Toddlers - 1 to 3 Years An online parenting course focused on toddler development, behavior, and navigation of the 1-3 year age range. Priced at AUD $55 with lifetime access. Targeted at parents of toddlers.
- Guide for Grandparents A specialized online course helping grandparents understand modern parenting approaches and updated guidelines for infant care. Priced at AUD $35 with lifetime access. Targeted at grandparents seeking to support their children's parenting journey.
- Antenatal Bundle A bundled package combining pregnancy and birth preparation courses at a discounted price versus buying individually. Priced at AUD $149 with lifetime access. Targeted at expectant parents seeking comprehensive antenatal preparation.
- Baby Bundle A comprehensive bundle covering newborn care courses including feeding, sleep, and development during the first year of life at a discounted price. Priced at AUD $189 with lifetime access. Targeted at new parents seeking all-in-one infant care education.
- Sleep & Settling Support A virtual telehealth consultation service providing personalized guidance on infant sleep patterns and settling techniques, delivered remotely. Targeted at parents of infants experiencing sleep or settling challenges.
- Online Lactation Consultant A telehealth consultation service delivered by certified lactation consultants for breastfeeding support and feeding assistance. Targeted at new parents needing personalized lactation and feeding help.
Companies that use Ternity Group
Customer profileSegments8 records
Ideal customer profiles4 records
Ternity Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ternity Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Childbirth and Parenting Educators of Australia (CAPEA)coreCAPEA provides professional accreditation for Nourish Baby's online antenatal courses, validating quality and standards compliance for childbirth and parent educators in Australia. This accreditation is a key differentiator and trust signal for the platform.
- Australian Council of Healthcare Standards (ACHS)coreACHS provides healthcare standards accreditation, demonstrating that Nourish Baby meets quality and safety requirements for healthcare education delivery. This dual accreditation creates significant competitive moat as Australia's only ACHS-accredited online provider.
- Private Health FundsmajorPartnership programs allowing private health fund members to access Nourish Baby's antenatal education through covered or subsidized benefits, expanding reach to health-conscious families through insurance channels.
- Employer OrganizationsmajorCorporate partnerships offering pregnancy and early parenting support programs as employee benefits, providing B2B revenue stream and access to employed expectant parents.
- Healthcare ProvidersmajorPartnerships with healthcare providers, hospitals, and practitioners who refer patients to Nourish Baby's educational programs, creating clinical endorsement and trust signals for new parents.
- LifePacminorSpecific partnership program mentioned in navigation, indicating a named partnership arrangement for delivering parenting support content or services.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ternity Group competitors and assessment
Company assessmentDirect peers
- Cleo: Cleo is an enterprise benefits platform offering parental, family, and mental health support as an employer benefit, including 1:1 expert guidance. It is a direct peer in the employer-sponsored parental support category that Nourish Baby targets through its Employer Programs.
- Wonder Weeks: Wonder Weeks is a paid app and content product focused on infant developmental leaps and mental development. It overlaps with Nourish Baby's infant and toddler courses and represents a similar monetization model (paid digital content for parents) in the same developmental milestone category.
- The Bump: The Bump is a pregnancy and parenting content and commerce platform covering preconception through toddler stages, similar to Nourish Baby's course library structure. It is a direct peer in the online parenting education category, though primarily US-focused and content/monetization-led versus Nourish Baby's accredited paid-course model.
Broad incumbents
- Maven Clinic: Maven Clinic is a large-scale women's and family health virtual care platform offering fertility, pregnancy, postpartum, and pediatric support. It is comparable to Nourish Baby's telehealth and education offering but at significantly greater scale and broader scope, including employer-sponsored benefits programs that overlap with Nourish Baby's employer channel.
- BabyCenter: BabyCenter is a global pregnancy and parenting information platform providing content, tools, and trackers for expectant and new parents. It competes with Nourish Baby on educational content for the parenthood journey, but operates at much larger scale and as a free, ad-supported model rather than paid online courses.
Emerging players
- Huckleberry: Huckleberry is a baby sleep tracking and personalized guidance app offering sleep consultations and AI-driven sleep plans. It directly overlaps with Nourish Baby's Sleep & Settling telehealth service and competes for the same parent customer seeking infant sleep guidance.
- Peanut: Peanut is a social networking app for mothers, providing community, peer support, and access to expert content including fertility, pregnancy, and motherhood. It competes with Nourish Baby for the attention of expectant and new mothers and offers complementary community-driven support rather than accredited clinical education.
- Kindred (Parental Benefits): Kindred is a parental leave and return-to-work platform offering coaching, education, and community for new parents, often delivered through employer partnerships. It overlaps with Nourish Baby's employer-sponsored pregnancy and early parenting program offering.
Regional players
- Emma's Diary: Emma's Diary is a UK-based pregnancy and parenting information and product platform offering content, samples, and support for expectant and new parents. It is comparable to Nourish Baby as a regional parenting education platform, but operates in the UK rather than Australia and uses a different monetization model.
- Raising Children Network: Raising Children Network is an Australian parenting information resource funded by the Australian government providing evidence-based content across pregnancy through adolescence. It is a regional peer providing free accredited parenting content that competes directly with Nourish Baby's Australian accredited online course offerings.
Market position
Competitive moat4 records
Key highlights6 records
Customer concentration
Ternity Group social profiles
Digital presenceTernity Group compliance and trust
Trust signalCompliance2 records
Ternity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ternity Group leadership team
Management profileNumber of profiles
Profiles1 record
Ternity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ternity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ternity Group
What does Ternity Group do?
Ternity Group, through its Nourish Baby Online brand, sells evidence-based online antenatal and early parenting courses covering preconception, pregnancy, birth, feeding, baby care, toddler years and grandparent support. Customers purchase individual courses (AUD $35–$55) or discounted bundles (AUD $149–$189) with lifetime access, and can additionally book paid virtual telehealth consultations for infant sleep & settling and lactation consulting.
Is Ternity Group a public or private company?
Ternity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ternity Group founded?
Ternity Group was founded in 2016. It employs 1 to 10 people.
Where is Ternity Group based?
Ternity Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Ternity Group make money?
Four revenue lines are on record. Individual Course Sales are the primary driver. The others are course Bundles, virtual Telehealth Consultations and organizational Programs.
Who are Ternity Group's main competitors?
Direct peers on record are Cleo, Wonder Weeks and The Bump. Broad incumbents are Maven Clinic and BabyCenter. Emerging players are Huckleberry, Peanut and Kindred (Parental Benefits). Regional players are Emma's Diary and Raising Children Network.
Does Ternity Group have an API?
No public API is recorded for Ternity Group.
What industry is Ternity Group in?
Ternity Group's product category is Online Antenatal Education. Its primary akta.pro industry code is EDACAGAG, Drop-In / Flexible Infant & Toddler Care, with a secondary code of HLALAHAK, Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling). Its NAICS code is 611 and its SIC code is 8351.