Noble Knight Games

What Noble Knight Games does

Noble Knight Games, Inc. is a founder-owned specialty tabletop gaming retailer founded in 1997 in Wisconsin (currently headquartered in Fitchburg, WI) and operating with over 100 employees. The company sells new, used, and out-of-print tabletop products across seven core categories: role-playing games (D&D, Pathfinder, Call of Cthulhu), board games, war games, miniatures and historical miniatures, and collectible card games (Magic: The Gathering, Pokemon, Yu-Gi-Oh), plus dice and hobby supplies. It serves a distributed consumer base of tabletop gamers, hobbyists, and collectors, and a secondary segment of sellers/traders liquidating collections and estates. Its stated inventory exceeds 300,000 unique titles held in a single purpose-built facility combining warehouse, retail storefront, and event space (the Gaming Hall).

The business runs on a direct-to-consumer model anchored by its own e-commerce platform (nobleknight.com) with worldwide shipping via FedEx, DHL, and USPS, localized storefronts and pricing in six currencies (USD, AUD, CAD, EUR, GBP, JPY), and a supporting brick-and-mortar store. Its core technical asset is an integrated e-commerce and inventory-management platform layered with a proprietary hand-grading system (a defined scale from Shrink Wrapped to Fair) applied consistently across all product categories by an experienced curation and cataloging team. A buy-sell-trade program feeds the used and rare inventory that differentiates the catalog.

Revenue is generated primarily through one-time retail sales of new items (typically discounted off MSRP) and individually priced used/collectible items (discounted up to 80%), supplemented by transaction-based buy-sell-trade activity and a commission-based affiliate program (6% cash or 10% trade credit, 7-day cookie). There is no subscription revenue. The company is bootstrapped, has taken no external funding, holds no subsidiaries, and remains controlled by the founding Leeder family (Aaron Leeder, Founder/President; Dan Leeder, VP).

Name

Noble Knight Games

Legal name

Noble Knight Games, Inc.

Website

https://nobleknight.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Founder-owned specialty tabletop gaming retailer selling new, used, and out-of-print RPGs, board games, miniatures, wargames, and collectible cards to gamers and collectors worldwide via a direct e-commerce platform, multi-currency storefronts, a physical store, and buy-sell-trade services.

Ownership category

akta.pro rank

Product category

Tabletop Game Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Used Merchandise Retailers (4595)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industries

Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Wargames & Historical Board Games Retail (CRALALAD), Strategy/Euro Board Games Retail (CRALALAC)

Keywords

• Tabletop game retail
• Role-playing games
• Collectible card games
• Miniature wargames
• Buy sell trade games

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - New Products: Direct retail sales of new tabletop games, RPGs, board games, miniatures, CCGs, and accessories from publishers and distributors worldwide.
2. Retail Sales - Used/Collectible Products: Sales of used, pre-owned, and out-of-print games across all categories. Items are hand-graded and priced individually based on condition and rarity.
3. Affiliate Program: Commission-based program offering 6% cash or 10% trade credit on qualifying sales. Quarterly payments for cash balances over $50, monthly for trade credit over $20.
4. Buy-Sell-Trade Services: Purchasing and trading games from collectors and gamers. Customers can sell or trade collections in person or by mail for cash or store credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Noble Knight Games is a specialty retailer of new and used tabletop games, selling role-playing games, board games, war games, miniatures, collectible card games, and hobby supplies through a worldwide e-commerce platform and a physical storefront. The company runs a buy-sell-trade program that sources used and out-of-print inventory from collectors, supplements new-product distribution with hand-graded used inventory, and supports customers with a Want List notification service and international shipping in multiple currencies.

Product overview

Noble Knight Games is a specialty tabletop gaming retailer operating as a single unified e-commerce platform with integrated retail storefront and warehouse operations. The product portfolio consists of new and used tabletop gaming products organized into core categories: Role Playing Games (RPGs), Board Games, War Games, Miniatures & Games, Historical Miniatures, Magic: The Gathering & CCGs, and Dice & Supplies. Supporting services include a Buy-Sell-Trade program for purchasing customer collections, a Gaming Hall for in-store events, a Want List notification service for out-of-stock items, a weekly Newsletter for early access to rare finds, an Affiliate Program for referral commissions, and International Shipping to multiple global destinations. The company differentiates through its grading expertise (hand-inspected and graded since 1997), inventory of over 300,000 titles including out-of-print and rare items, and multi-currency localized shopping experiences in USD, AUD, CAD, EUR, GBP, and JPY.

Differentiator

Problem solved

Functional benefit

Products and services

• Role Playing Games (RPGs) New and used role-playing game books, accessories, and magazines across multiple systems including Dungeons & Dragons, Pathfinder, World of Darkness, Call of Cthulhu, Shadowrun, and Starfinder, sold to tabletop hobbyists and collectors.
• Board Games New and pre-owned board games ranging from strategy and family games to fantasy and science fiction themed titles from publishers including Fantasy Flight Games, Steve Jackson Games, and Asmodee, sold to tabletop hobbyists.
• War Games Wargaming products including strategy games, rules books, and simulation titles covering periods from ancient warfare through World War II and modern conflicts from publishers such as Decision Games, GMT Games, and Avalon Hill.
• Miniatures & Games Collectible and gaming miniatures including Warhammer 40,000, Age of Sigmar, Warmachine/Hordes, BattleTech, Infinity, and Malifaux figures from Games Workshop, Privateer Press, and other manufacturers.
• Historical Miniatures Historical miniature figures spanning periods from ancient warfare through modern conflicts in various scales (6mm to 28mm) from manufacturers such as Warlord Games, Battlefront Miniatures, Perry Miniatures, and Essex Miniatures.
• Magic: The Gathering & CCGs Magic: The Gathering singles, sealed product, and accessories along with other collectible card games like Pokemon and Yu-Gi-Oh, covering sets from early printings through current Standard releases.
• Dice & Supplies Gaming dice, paints, brushes, basing supplies, and hobby accessories from publishers like Vallejo, Chessex, and The Army Painter.
• Buy-Sell-Trade Program Service allowing customers to sell or trade their games, miniatures, books, and collectibles to Noble Knight for cash or store credit, with evaluation based on condition and market demand.
• Want List Automated notification service that alerts customers when specific out-of-stock items become available based on their wishlist preferences.
• Affiliate Program Partner program offering 6% cash or 10% store credit referral fees on qualifying sales generated through affiliate links, with 7-day cookie tracking window.
• International Shipping Worldwide shipping options including FedEx International, DHL Express, USPS Express/Priority/First-Class Mail International, and FedEx International Connect with delivery times ranging from 2-21 business days.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Game Publishers and DistributorscoreOthersNoble Knight Games purchases new products directly from hundreds of game publishers and distributors across the USA and internationally, including major publishers like Wizards of the Coast, Paizo, Fantasy Flight Games, Games Workshop, and many others.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CoolStuffInc: Online-focused hobby retailer with strong MTG singles inventory and broad tabletop assortment including board games and RPGs. Direct competitor on in-print new releases and Magic singles pricing.
• Miniature Market: Specialty tabletop retailer carrying new and used miniatures, board games, RPGs, and CCGs with nationwide U.S. shipping. Most direct competitor to Noble Knight in miniatures (Warhammer, Privateer Press) and broad tabletop assortment.
• Card Kingdom: Premier MTG singles retailer with strong grading reputation, buy-sell-trade program, and broad sealed product assortment. Direct peer on Magic singles grading and out-of-print CCG inventory.
• Troll and Toad: Long-running tabletop retailer (founded 1995) carrying new and used CCGs, RPGs, board games, and miniatures. Closely comparable as a multi-category tabletop specialist with similar age and breadth.
• Star City Games: Major MTG retailer and tournament organizer with strong singles and sealed product assortment. Comparable on Magic-focused SKU breadth and event-driven community engagement.
• Funagain Games: Specialty used-game retailer with deep inventory of pre-owned board games, RPGs, and wargames, plus new releases. Direct competitor in the buy-sell-trade and used-vintage segment.

Broad incumbents

• GameStop: National specialty retailer carrying new and used video games, tabletop games, and collectibles. Overlaps in the buy-sell-trade and used-games category, though its assortment is broader and tabletop-only a fraction of revenue.
• eBay: Global C2C and B2C marketplace that is the dominant venue for vintage and out-of-print tabletop games, MTG singles, and collectibles. Competes directly with Noble Knight's buy-sell-trade and out-of-print long tail.
• Amazon: Mass-market e-commerce platform with broad tabletop game selection. Competes on price, shipping speed, and convenience for in-print new releases — a structural pricing headwind for specialty retailers.
• Games Workshop: Manufacturer and direct retailer of Warhammer, Age of Sigmar, and other miniatures games. Overlaps as a vertically integrated competitor with growing direct-to-consumer channels that can pressure third-party retailers like Noble Knight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NKGames
• Facebookfacebook.com/nobleknightgames
• Instagraminstagram.com/nobleknightgames
• LinkedInlinkedin.com/company/noble-knight-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Knight Games