What DNAFactory does

DNAFactory is a Naples-based, privately-held web application and ecommerce agency operating as a division of DNAGroup SRL, an Italian private limited company with a registered share capital of €11,600. Founded in 2016 (firmographics list 2018), the agency has grown to approximately 22 people and is led by co-founders Andrea Caprio (COO), Daniel Russo (CTO), and CFO Gianluca Boiano. Its core business is enterprise ecommerce development on Adobe Commerce (Magento), where it is an Adobe Solution Partner with multiple certified developers, alongside Shopify Plus implementations and Hyvä Magento 2 frontend theme development using Tailwind CSS and Alpine.js.

The company offers a full-stack service portfolio: DNAHosting (geo-replicated managed hosting), DNASupport (continuous maintenance), DNAEvolution (agile growth program), and DNAMarketing, which bundles DNASeo, DNASea, DNASma, DNACrm/Marketing Automation, and DNACro/UX. Underlying technology spans Laravel/PHP microservices, headless CMS, Akeneo PIM, MySQL, ElasticSearch, Redis, and RabbitMQ, with integration partnerships spanning payment (Axerve, MultiSafepay), reviews (Trustpilot, Feedaty), shipping (ShippyPro), feeds (Lengow), search (Doofinder), checkout (OneStepCheckout), compliance (iubenda), and CRM (Zendesk). AI offerings include custom AI agents, generative AI solutions, AI-driven process automation, RFM-based predictive analytics, and a computer vision dermatology product (AcneRevolution AI Diagnostic System) developed with the University of Naples Federico II in 2024.

DNAFactory's commercial model is project-based professional services plus managed services retainers, with no public pricing disclosed. The customer intake form captures prospect revenue (€500k-€20M+), order volume (1-3,000+ daily orders), and catalog size (up to 1M+ products), signaling an enterprise/B2B field-sales motion. The client base is largely Italian, spanning fashion/luxury (Melluso, Clayton, MOHD, Emanuela Caruso, Galiano), pharma ecommerce (Bayer, Atida Efarma, Semprefarmacia, Farmacia Orlandi, Livanova), furniture (Ciat), automotive (Borrozzino Moto, LaCiclomoto), and retail/electronics (Bestway, Liberotech, DigitalBay). The company is bootstrapped with no disclosed external funding, and its stated mission is to build a cutting-edge tech reality in Southern Italy.

Name

DNAFactory

Legal name

DNAGroup SRL

Website

https://dnafactory.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DNAFactory is a Naples-based, Adobe-certified ecommerce agency building enterprise Magento and Shopify Plus stores, plus AI, SEO, CRO, and managed hosting services, primarily for Italian enterprise and mid-market clients across fashion, pharma, and retail.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Ecommerce development services
• Adobe Commerce implementation
• Magento development agency
• Ecommerce digital marketing
• Web application development

Headquarters

HQ city

Napoli

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Ecommerce Development Services: Custom development and implementation of Adobe Magento, Shopify Plus, and other ecommerce platforms. Includes UX design, development, and project management.
2. Digital Marketing Services: SEO, SEA, Social Media Advertising, CRM/Marketing Automation, and CRO/UX services. Ongoing digital marketing campaigns and optimization services.
3. Hosting and Security Services: Managed hosting infrastructure with georeplicated servers across continents, security implementations, and ongoing maintenance.
4. AI and Automation Services: AI agent development, generative AI solutions, and process automation implementation for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DNAFactory is a consulting and development agency that builds enterprise ecommerce platforms on Adobe Commerce (Magento) and Shopify Plus, and provides surrounding microservice ecosystems. The agency delivers custom software development, AI-driven solutions, digital marketing services (SEO, SEA, Social Media, CRM, CRO/UX), and managed hosting infrastructure. Its offering spans platform implementation, custom integrations, headless CMS architectures, and ongoing support services tailored to enterprise ecommerce clients.

Product overview

DNAFactory is an Adobe Magento-certified consulting and development company specializing in enterprise ecommerce and surrounding microservice ecosystems. The company offers a comprehensive portfolio consisting of core ecommerce development services (Adobe Commerce/Magento and Shopify Plus platforms), complemented by specialized service modules (DNASupport, DNAEvolution, DNAHosting) for ongoing maintenance and infrastructure needs. Marketing services include DNASeo, DNASea, DNASma, DNACrm/Marketing Automation, and DNACro/UX for complete digital marketing coverage. The offering is enhanced with AI capabilities including computer vision for dermatological applications, generative AI, and autonomous agents. Additional specialized services include Hyvä frontend development, Akeneo PIM integration, and headless CMS/microservices architecture for ERP integrations, search optimization, and omnichannel distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Adobe Commerce / Magento Development Enterprise ecommerce platform development on Adobe Magento Commerce by certified developers and partners. Includes custom development, platform migration, and full ecosystem support for enterprise clients.
• Shopify Plus Development Enterprise Shopify Plus platform development and consulting for high-growth businesses requiring scalable ecommerce solutions with high performance.
• Hyvä Theme Development Modern Magento 2 theme development using Hyvä's minimalist architecture with Tailwind CSS and Alpine.js for improved page load speeds and developer experience.
• DNAHosting Dedicated and cloud server hosting with geo-replicated systems across multiple continents, providing efficient, secure, fast, distributed, and scalable infrastructure for any traffic tier.
• DNASupport Continuous and personalized assistance service for resolving ecommerce needs and optimizing efficiency throughout the customer relationship lifecycle.
• DNAEvolution Agile approach based on three continuous cycles designed to accelerate business growth and digital transformation for ecommerce clients.
• DNASeo SEO analysis, optimization, and strategies for ecommerce and ChatGPT optimization to improve ranking and qualified traffic acquisition.
• DNASea Search Engine Advertising service with targeted campaigns on Google Ads and Bing Ads to increase traffic, leads, and sales while maximizing ROI on ad spend.
• DNASma Social Media Advertising with creative strategies on Meta platforms (Facebook, Instagram) to increase visibility, create authentic connections, and convert users into customers.
• DNACrm/Marketing Automation CRM and marketing automation services for lead management, customer journey creation, and process automation using advanced tools including Zendesk integration.
• DNACro/UX Conversion Rate Optimization and User Experience service using data analysis, A/B testing, split testing, and heuristic evaluation to improve micro and macro conversions.
• PIM / Akeneo Implementation Product Information Management using Akeneo for catalog data model analysis, design, and implementation for effective ecommerce catalog management.
• Microservices, SAAS and Headless CMS Integration Headless architecture development including ERP integration, search, cross-sell, upsell, price crawlers, competitor crawlers, buyer support tools, management control systems, and supplier merging for margin optimization.
• AcneRevolution AI Diagnostic System AI-powered dermatology platform with neural network for automated classification of acne lesions, supporting dermatologists in patient management with reduced diagnostic times and lesion progression monitoring.
• AI Agents and Generative AI Solutions Custom AI agents and generative AI solutions for ecommerce that optimize processes, automate interactions, improve operational efficiency, and support decision-making activities across various business contexts.
• Data Analysis and Business Intelligence Audience segmentation including RFM (Recency, Frequency, Monetary) matrix analysis and business intelligence for audience segmentation, margin optimization, and revenue strategy definition for online businesses.

Quantifiable outcome

• Improved conversion rates through UX optimization and CRO strategies
• +3 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Adobe MagentocoreTechnology or IntegrationCertified Adobe Magento partner and Solution Partner. DNAFactory is an official Adobe Commerce certified agency with multiple certified developers. Specializes in enterprise Magento implementations and migrations.
• HyväcoreTechnology or IntegrationOfficial Hyvä partner for modern Magento 2 frontend theme implementation. Hyvä provides minimalist frontend architecture using Tailwind CSS and Alpine.js for improved performance.
• Shopify PlussecondaryTechnology or IntegrationCertified Shopify Plus partner for high-growth enterprises requiring scalable ecommerce solutions. Provides strategic consulting, advanced development, and ongoing support.
• AkeneosecondaryTechnology or IntegrationAkeneo PIM (Product Information Management) partner specializing in catalog data model analysis, design, and implementation for ecommerce platforms.
• Università degli Studi di Napoli Federico IIsecondaryStrategic or Co-development PartnerAcademic partnership for AI dermatology project, with a trainee contributing to neural network development for acne lesion classification, culminating in a thesis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MageSpecialist: Italy-based Magento/Adobe Commerce development and consulting agency — direct peer offering similar Magento build, migration, and module development services to Italian merchants.
• SmartOSC: Global ecommerce and digital agency with strong Adobe Commerce and Shopify Plus capabilities — comparable end-to-end offering targeting enterprise retailers across geographies.
• Customer Paradigm: Adobe Commerce/Magento partner delivering ecommerce development, hosting, and digital marketing — comparable mid-market agency positioning with similar mix of platform build and managed services.
• Wagento: Adobe Commerce/Magento agency serving North American and European enterprise merchants — comparable Magento development, hosting, and digital marketing services; competes with DNAFactory for cross-border Magento re-platforming work.
• Blue Acorn iAcquire: Adobe Commerce/Magento agency focused on enterprise ecommerce, CRO, and personalization — directly comparable service portfolio covering platform build, optimization, and analytics for mid-market and enterprise merchants.
• Bitbull: Italian ecommerce agency specializing in Magento/Adobe Commerce development and integrations — directly comparable Italian Magento shop competing for the same enterprise and mid-market clients as DNAFactory.
• Bounce Commerce: Italian digital commerce agency specialized in Magento and enterprise ecommerce, with deep roots in Italian SMB/mid-market — most direct Italian competitor given overlapping geography, Adobe partnership, and ecommerce services focus.
• Vaimo: Global Adobe Commerce/Magento solutions partner headquartered in Sweden with offices across Europe — directly competes with DNAFactory for enterprise Magento implementations and ongoing support contracts, with similar Hyvä and headless capabilities but materially larger scale.

Broad incumbents

• Deloitte Digital: Global consulting's digital agency arm delivering Adobe Commerce and large-scale ecommerce transformation — represents the tier-1 incumbent against which DNAFactory's enterprise wins (Bayer, MOHD) are benchmarked.
• Accenture Interactive: Global digital transformation consultancy with deep Adobe/Magento practice — competes for the largest enterprise ecommerce programs where DNAFactory lacks the scale to compete but represents the upper-bound capability and pricing benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dnafactory.it
• Instagraminstagram.com/dnafactory.it
• LinkedInlinkedin.com/company/dnafactory-it

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNAFactory