Wild TV
- Company typePrivate
- Founded2004
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Wild TV firmographics
Firmographics- Name
- Wild TV
- Legal name
- Wild TV Inc.
- Website
- https://wildtv.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Wild TV is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Wild TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription TV: Wild TV generates revenue primarily through subscription fees paid by viewers through TV service providers like Shaw, Telus, Bell, and others. The service offers monthly and annual subscription options for accessing hunting, fishing, and outdoor content.
- WildTV+ Streaming Service: Direct-to-consumer streaming subscription service allowing viewers to watch content anytime on multiple devices.
- Advertising and Sponsorships: Revenue generated from marketplace advertisements, promotional content, and sponsored programming on the network.
- TV Provider Distribution Fees: Fees paid by Canadian TV service providers (Shaw, Telus, Bell, Rogers, Sasktel, Videotron, and regional carriers) to carry Wild TV content on their platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription |
| Subscription | Annual | Annual subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wild TV product offering
Product offeringCore offering
Wild TV is a Canadian subscription television network that broadcasts and streams hunting, fishing, shooting, and outdoor adventure programming. Content is distributed via traditional Canadian cable and satellite TV service providers (Shaw, Telus, Bell, Rogers, Sasktel, Videotron, and regional carriers) and through its direct-to-consumer streaming platform WildTV+ on multiple devices.
Product overview
Wild TV operates as Canada's premier outdoor hunting and fishing television network, consisting of a traditional broadcast/subscription channel (Wild TV Channel) available through major Canadian cable and satellite providers, and a direct-to-consumer streaming service (WildTV+). The network offers exclusive hunting, fishing, and outdoor adventure programming with content organized by individual shows, seasons, and episodes. Viewers can access the platform through traditional TV provider subscriptions or via the WildTV+ streaming service.
Differentiator
Problem solved
Functional benefit
Brands
- Wild TV+: Wild TV's subscription streaming service offering on-demand hunting, fishing, and outdoor content accessible on multiple devices.
Products and services
- Wild TV Channel A Canadian subscription television channel providing outdoor-themed hunting, shooting, fishing, and adventure content broadcast through cable and satellite service providers across Canada.
- WildTV+
Companies that use Wild TV
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Wild TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild TV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- ShawcoreMajor Canadian cable provider distributing Wild TV on channels 228 (HD) and 171 (SD)
- TeluscoreCanadian telecom distributing Wild TV on channels 359 (HD) and 9359 (SD)
- Bell Satellite TVcoreSatellite TV provider distributing Wild TV on channel 389
- RogerscoreMajor Canadian carrier distributing Wild TV on channels 578 (HD) and 393 (SD)
- SasktelmajorSaskatchewan telecom distributing Wild TV on channels 464 (HD) and 164 (SD)
- VideotronmajorQuebec-based provider distributing Wild TV on channels 741 (HD) and 141 (SD)
- The Water Television NetworkminorRelated outdoor television network under the Wild TV umbrella
- RFDTV CanadaminorRural and farm lifestyle television network partnership
- The Cowboy Channel CanadaminorWestern lifestyle and agriculture television network partnership
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wild TV competitors and assessment
Company assessmentDirect peers
- CarbonTV: DTC streaming platform offering outdoor lifestyle and adventure content including hunting and fishing. Competes with WildTV+ for cord-cutter outdoor enthusiasts in North America.
- MyOutdoorTV (MOTV): Streaming service offering hunting, fishing, and outdoor content on a subscription basis. Direct competitor to WildTV+ with a similar DTC streaming model and audience.
- The Cowboy Channel: Western lifestyle and rodeo-focused television network with outdoor programming overlap. Direct peer as a niche specialty channel; The Cowboy Channel Canada is a Wild TV affiliate.
- World Fishing Network: Specialty channel dedicated entirely to fishing programming. Comparable as a niche outdoor-themed cable and streaming network serving a subset of Wild TV's angler audience.
- Outdoor Channel: US-based specialty cable network focused on hunting, fishing, and outdoor adventure programming. Direct competitor in the outdoor-lifestyle television category serving the same hunter/angler audience with a similar subscription and advertising model.
- Sportsman Channel: US specialty cable network dedicated to hunting, shooting, and fishing content. Closely comparable to Wild TV in programming focus (outdoor sports), target demographic, and pay-TV distribution economics.
- RFD-TV: US specialty channel covering rural lifestyle, agriculture, and outdoor content. Comparable as a specialty cable/streaming network targeting rural and outdoor enthusiasts; RFDTV Canada is also a Wild TV affiliate partner.
Emerging players
- Outside TV: Streaming service focused on outdoor adventure, sports, and lifestyle content. Partial overlap with Wild TV's outdoor programming, broader in lifestyle scope.
Broad incumbents
- Discovery (Warner Bros. Discovery): Large media conglomerate operating multiple channels including outdoor and adventure programming (e.g., Discovery Channel). Overlaps with Wild TV's outdoor content category as a broad incumbent with deeper budgets.
Regional players
- Fishing TV: UK-based fishing-focused streaming service offering international fishing content. Comparable product (fishing specialty streaming) but serves primarily a European rather than North American audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild TV social profiles
Digital presenceWild TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild TV leadership team
Management profileNumber of profiles
Profiles1 record
Wild TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild TV
What does Wild TV do?
Wild TV is a Canadian subscription television network that broadcasts and streams hunting, fishing, shooting, and outdoor adventure programming. Content is distributed via traditional Canadian cable and satellite TV service providers (Shaw, Telus, Bell, Rogers, Sasktel, Videotron, and regional carriers) and through its direct-to-consumer streaming platform WildTV+ on multiple devices.
Is Wild TV a public or private company?
Wild TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild TV founded?
Wild TV was founded in 2004. It employs 11 to 50 people.
Where is Wild TV based?
Wild TV is headquartered in Edmonton, Canada, in the North America region.
How does Wild TV make money?
Four revenue lines are on record. Subscription TV is the primary driver. The others are wildTV+ Streaming Service, advertising and Sponsorships and TV Provider Distribution Fees.
Who are Wild TV's main competitors?
Direct peers on record are CarbonTV, MyOutdoorTV (MOTV), The Cowboy Channel, World Fishing Network, Outdoor Channel, Sportsman Channel and RFD-TV. Outside TV is listed as an emerging player. Discovery (Warner Bros. Discovery) is listed as a broad incumbent. Fishing TV is listed as a regional player.
Does Wild TV have an API?
No public API is recorded for Wild TV.