Maroon and White Realty

What Maroon and White Realty does

Maroon and White Realty is a privately-held, single-office real estate and residential property management firm headquartered at 100 Starr Avenue, Suite G, Starkville, Mississippi. According to the company history, it was founded in August 2009 by Sterling Dahl (Broker/Owner) and Doug Goodwin, originally under the Crye-Leike franchise before transitioning to independent ownership, with the firmographic record dating establishment to 2004. The firm serves the Starkville and broader Golden Triangle region with a team of approximately 1–10 employees, leaning heavily on the Mississippi State University rental market — its name references the school's maroon and white colors, and lease terms run August–July to align with the academic calendar.

The company's three core offerings are: (1) full-service residential property management — tenant screening, marketing, lease management, rent collection (with owner direct deposit around the 15th of each month), maintenance coordination, regular inspections, and eviction handling; (2) a rental listings platform hosting 1–5 bedroom homes, townhouses, and apartments; and (3) real estate sales services for buyers, sellers, and investors. Recurring revenue comes from monthly property management fees deducted from collected rent, supplemented by transaction-based revenue: $75 application fees, $500 non-refundable pet deposits, $500 lease transfer/sublease fees, and commissions on home sales. The technology stack is entirely third-party and non-proprietary: a Squarespace-hosted website, Calendly for showing scheduling, and AppFolio's resident portal for tenant operations.

The business model is a classic local-services franchise: relationship-driven customer acquisition via website listings, phone inquiries, and direct contact, with no external funding, no institutional backing, and no disclosed strategic partnerships. The firm competes against other local property managers and brokerages in the Starkville MSA on the strength of team experience (nearly 40 years combined) and MSU market knowledge rather than technology or scale advantages. No data on revenue, headcount growth, or managed portfolio size is publicly disclosed, and the firm appears to operate as a stable, founder-led lifestyle business with limited expansion ambition evidenced in the available inputs.

Name

Maroon and White Realty

Legal name

Maroon & White Realty

Website

https://mandwrealty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Maroon and White Realty is a privately-held Starkville, Mississippi real estate firm providing residential property management, rental listings, and real estate sales services to property owners and tenants in the Starkville and Golden Triangle area, with a focus on the Mississippi State University rental market.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property management
• Rental property listings
• Real estate sales
• Tenant placement services
• Landlord management

Headquarters

HQ city

Starkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: Monthly management fees deducted from rent collected from tenants. Property owners receive rent checks around the 15th of each month with management fee deducted.
2. Application Fees: $75 application fee charged to each applicant. Each person over 18 must submit a separate application.
3. Real Estate Sales Commissions: Commission-based revenue from helping clients buy, sell, or list properties for sale.
4. Lease Transfer/Sublease Fees: $500 fee charged for subleasing/lease transfer.
5. Pet Deposits: $500 non-refundable pet fee per pet.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Maroon and White Realty provides full-service residential property management — tenant screening, marketing of vacancies, lease administration, rent collection, maintenance coordination, property inspections, and turnover/eviction handling — for individual landlords in Starkville, MS and the Golden Triangle. It also operates a real estate brokerage arm helping individual clients buy, sell, and list homes, and maintains a searchable online rental listings platform of 1- to 5-bedroom homes, townhouses, and apartments.

Product overview

Maroon and White Realty offers a property management and real estate sales platform serving Starkville, MS and the Golden Triangle area. The company provides three core service offerings: Property Management Services (full-service residential rental management including tenant screening, marketing, lease management, rent collection, maintenance coordination, and property inspections), Sales Services (full-service real estate assistance for buying and selling properties), and Rental Listings (a searchable property listing platform for residential rentals ranging from 1-bedroom to 5-bedroom units including homes, townhouses, and apartments). The business was founded in August 2009 and focuses primarily on residential property management for the Starkville market near Mississippi State University.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential rental property management for landlords in Starkville, MS and the Golden Triangle area. Includes tenant screening and placement, property marketing, lease administration, rent collection with monthly owner direct-deposit around the 15th, late-fee management, maintenance coordination with a 48-business-hour response goal, property inspections, property turnover, and eviction handling. Targeted at individual property owners and small-scale landlords.
• Real Estate Sales Services

Quantifiable outcome

• 48 business hour maintenance response time goal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• FirstService Residential: Large North American residential property management firm serving homeowners associations, condos, and rental communities. Comparable in residential property management service offering, though focused on larger associations and communities rather than single-family rentals.
• RE/MAX: Global real estate franchise network with thousands of agents and a strong presence in Mississippi markets. Comparable in residential brokerage and sales services, though operating at vastly greater scale and brand recognition than the independent Maroon and White.
• Greystar: Largest multifamily and student-housing property manager in the U.S., with extensive operations in college towns including Mississippi. Comparable in core property management services and student-housing exposure, but at vastly greater scale and as part of a much broader national portfolio.
• Coldwell Banker: Major U.S. residential real estate franchise operating across Mississippi. Comparable in full-service residential brokerage offerings including buyer/seller representation, with similar focus on traditional residential home transactions.
• Crye-Leike: Regional real estate brokerage franchise operating across the Mid-South, including Mississippi. Maroon and White was originally founded under the Crye-Leike franchise before transitioning to independent operation, making this a directly relevant peer in brokerage services and franchise origin.
• Century 21: Large global residential real estate franchise with brokerages across Mississippi. Comparable in residential brokerage and sales services targeting buyers and sellers in Starkville-area markets, though backed by significantly larger national brand and infrastructure.

Direct peers

• Real Property Management: National franchise network of small residential property management firms offering full-service tenant placement, rent collection, maintenance, and inspection services. Closely comparable to Maroon and White's service model, geographic footprint (local franchises), and customer base of small residential landlords.
• Main Street Renewal: Single-family rental property management and leasing platform operating across multiple U.S. markets. Comparable as a direct residential property management peer serving individual landlords and tenants, although at significantly larger scale than Maroon and White.

Emerging players

• Avail: Software platform offering tenant screening, lease creation, rent collection, and maintenance coordination for independent landlords and small property managers. Comparable as a partial-overlap alternative for landlords who might otherwise engage a full-service manager like Maroon and White.
• TurboTenant: DIY property management software for small landlords offering listings, applications, leases, and rent collection. Comparable as an emerging self-service alternative that competes with traditional full-service managers like Maroon and White for the small-landlord customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MandWRealty
• Facebookfacebook.com/maroonandwhiterealty
• LinkedInlinkedin.com/company/maroonwhiterealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maroon and White Realty