What Villa & House does

Villa & House is a U.S.-based B2B furniture wholesaler founded in 2001, headquartered in Allendale, New Jersey (with a New York mailing address), that designs and distributes handcrafted home furnishings to the interior design trade, retail furniture dealers, and hospitality buyers. Its product portfolio spans bath, beds and headboards, bar, lighting, mirrors and wall art, tables, seating, desks, storage and shelving, and home decor — organized into named design collections (e.g., Astor, Paulina, Bertram, Winston) featuring signature materials such as cerused oak, hand-wrapped grasscloth, hand-blown glass, natural burl, marble, and leather. The company also operates a Custom Upholstery Program and a Customizations module (glass tops, hardware pulls, material samples), enabling bespoke configurations for trade clients.

The business operates on a one-time-purchase wholesale model with a 50% deposit on custom orders and balance due upon shipment, supported by a structured trade program segmented into Designers & Architects, Stocking Dealers, and E-commerce Retailers. Pricing is gated behind a wholesale account; shipping is calculated as a percentage of invoice (16% commercial, 20% residential) with minimums. Distribution combines four trade showrooms (New York, Dallas, High Point, Atlanta) — including semi-annual High Point Market participation — a North Carolina warehouse for customer pickup, a network of dedicated sales representatives, and a BigCommerce-based e-commerce portal accessible to registered trade accounts. The company extends to Canada alongside the U.S. and maintains an organic social and editorial presence (Pinterest, Instagram, Facebook, Twitter, blog) to drive top-of-funnel demand. No AI/ML capabilities, public APIs, third-party integrations, funding rounds, M&A activity, patents, or external ownership are disclosed.

Name

Villa & House

Legal name

Villa & House

Website

https://vandh.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Villa & House is a U.S. B2B furniture wholesaler, founded in 2001, that designs and distributes handcrafted home furnishings — including signature cerused oak, grasscloth, and artisan collections plus a custom upholstery program — to interior designers, retail dealers, and hospitality buyers across North America.

Ownership category

akta.pro rank

Product category

Wholesale Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)

akta.pro primary industry

Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)

Keywords

• Wholesale furniture
• Custom upholstery
• Interior design trade
• Handcrafted home furnishings
• Hospitality furniture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Wholesale: Villa & House operates as a wholesaler selling furniture to retail stores, interior design professionals, and hospitality businesses. Products are sold on a one-time purchase basis with no recurring revenue component. The company offers a custom upholstery program where items are made to order with a 50% deposit required at time of ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Villa & House is a wholesale furniture company that designs, sources, and distributes handcrafted home furnishings including case goods, seating, lighting, mirrors, tables, beds, storage, and decorative accessories. The company sells exclusively through B2B trade channels to interior designers, architects, stocking retailers, e-commerce resellers, and hospitality buyers, and offers a Custom Upholstery Program for bespoke chairs, sofas, loveseats, and pillows.

Product overview

Villa & House is a furniture wholesaler serving the retail, interior design, and hospitality industries, offering a comprehensive portfolio of handcrafted home furnishings. The product line includes bath furniture, bedroom beds and headboards, bar furniture, lighting, mirrors and wall art, tables, seating, desks, storage and shelving, and home decor accessories across multiple collections. The company also offers a Custom Upholstery Program allowing bespoke furniture with curated or customer-provided fabrics, and a Customizations module providing glass tops, hardware pulls, and material samples. Collections like Astor (Chinoiserie-inspired lacquer and grasscloth), Paulina (vintage Chinoiserie with cerused oak and hessian), Bertram (elegant cerused oak shelving and tables), and Winston (leather upholstered seating) represent distinct design families within the portfolio. The Exclusive Offers sub-brand features discounted items from across the main collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Collection Bath furniture line including bath cabinets and bath vanities for residential and hospitality bathroom storage and décor; sold wholesale to trade clients.
• Beds & Headboards Collection Bedroom furniture line offering beds, headboards, and daybeds for residential and hospitality interiors; sold wholesale to trade clients.
• Bar Collection Bar furniture line including bar carts designed for entertaining spaces; sold wholesale to trade clients.
• Lighting Collection Interior lighting line including table lighting, task lighting, and lamp shades for residential and commercial interiors; sold wholesale to trade clients.
• Mirrors & Wall Art Collection Decorative mirrors and wall art including wall mirrors, floor mirrors, and framed artwork; sold wholesale to trade clients.
• Tables Collection Table line including dining tables, console tables, game tables, side tables, and coffee tables for various interior settings; sold wholesale to trade clients.
• Seating Collection Seating line including arm chairs, lounge chairs, sofas, loveseats, stools, and benches; sold wholesale to trade clients.
• Desks Collection Desks line including work and writing desks, vanities, and desk accessories for home offices and living spaces; sold wholesale to trade clients.
• Storage & Shelving Collection Storage and shelving line including dressers, buffets, media consoles, and shelving units; sold wholesale to trade clients.
• Home Decor Collection Decorative accessories including book ends, bowls, statues, vases, trays, boxes, umbrella stands, and organizational décor; sold wholesale to trade clients.
• Custom Upholstery Program Bespoke upholstered furniture service allowing trade clients to customize chairs, sofas, loveseats, and pillows with curated or customer-provided fabrics; requires 50% deposit at order with balance due upon shipment.
• Exclusive Offers Promotional pricing program offering discounted and clearance furniture items across seating, tables, storage, lighting, and décor categories to trade clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Williams-Sonoma Home: Established home furnishings retailer (part of Williams-Sonoma, Inc.) selling across multiple categories and channels. Comparable in product breadth and designer relevance, but vastly larger scale and primarily DTC.
• Restoration Hardware (RH): Large-scale luxury home furnishings retailer and wholesaler operating galleries, source books, and hospitality businesses. Overlaps in luxury aesthetic and trade/specifier relevance, but RH operates at far greater scale and across broader categories with significant DTC capability.
• Ballard Designs: Catalog and online home furnishings retailer offering furniture, decor, and custom options. Comparable product breadth and bespoke capabilities, but Ballard operates at significantly larger scale and serves consumers more directly.
• Crate & Barrel: Established home furnishings retailer with broad assortment across furniture, lighting, and decor. Comparable category mix but operates at national scale with strong consumer brand recognition and omnichannel retail.

Direct peers

• Regina Andrew Detroit: Wholesaler of lighting, furniture, and home accessories designed in Detroit and sold through the interior design trade. Directly comparable on artisan-inspired design language and trade-channel go-to-market.
• Visual Comfort & Co. Trade-focused lighting and home furnishings wholesaler with showrooms serving interior designers. Highly comparable distribution model, designer-first sales motion, and product breadth spanning lighting, furniture, and decor.
• Four Hands: Austin-based wholesale furniture and home decor company serving interior designers and trade retailers with a broad, design-forward assortment. Comparable product breadth and trade-only distribution model, though at a larger scale.
• Uttermost: Wholesale distributor of furniture, lighting, mirrors, and home accessories serving interior designers and retailers. Comparable in product breadth, trade-only pricing model, and multi-category catalog strategy.
• Jamie Young Co. Wholesale home furnishings and decorative accessories company selling through interior designers and retail trade. Comparable in artisan-style aesthetic, trade-only distribution, and curated category mix spanning furniture, lighting, and decor.
• Arteriors Home: Dallas-based luxury home furnishings and lighting wholesaler serving interior designers and the trade with a comparable curated, artisan-driven assortment. Closest direct competitor given overlapping product categories, trade-channel focus, and Dallas showroom presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/villaandhouse
• Facebookfacebook.com/VillaandHouseOfficial
• Instagraminstagram.com/villaandhouse
• Pinterestpinterest.com/villaandhouse
• LinkedInlinkedin.com/company/villaandhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa & House