Beach Soul

What Beach Soul does

Beach Soul is an Australian direct-to-consumer outdoor goods brand that designs, manufactures, and sells portable, pump-operated showers for beach, camping, travel, and off-grid use. The company was founded in 2020 by husband-and-wife duo Luis and Bec in Bilambil, New South Wales, after they prototyped a 'Franken-shower' from hardware-store parts to solve their own post-beach cleanup problem as parents. Core products are three tank sizes — 5L (solo), 8L (couples/families), and a premium 10L PRO that is FDA-approved as food grade (drink-safe) — plus an accessory line of hands-free shower holders, waterproof rinse mats, cotton-poly tote bags, REPREVE recycled-fabric sleeves, and spare parts. The core technical differentiator is a 100% manual pressurised pump system (7-9 initial pumps, ~40 PSI) requiring no batteries or electricity, with 10 selectable showerhead modes, a 4mm neoprene cover for temperature retention, and a registered design patent on the portable shower.

The business operates a DTC-first model through its Shopify storefront (beachsoul.com.au), supported by Melbourne-based fulfillment, international shipping via Australia Post/DHL/USPS, a wholesale/stockist channel, and an affiliate program. Pricing runs $110-$290 AUD for showers and $15-$95 for accessories, with pre-configured bundles (Handsfree Kit, Wet & Wild Kit, Buddy Bundle) that discount the combined purchase. Customer acquisition relies on social media (Instagram, TikTok, YouTube, Facebook), influencer and media features (Rolling Stone, Women's Health, Fox Sports, Men's Journal, The Australian), SEO, and email. The company also runs a 'one order, one tree planted' program through OneTree Planted and Veritree — 48,954 trees planted and 737 tonnes of CO2 removed to date — and supports charities SurfAid and Little Wings. The brand carries a 2-year manufacturer's warranty, ships globally, and accepts Shop Pay, Afterpay, Zip, and major cards.

The company is privately held by its co-founders with no disclosed external funding rounds, subsidiaries, parent entities, or institutional investment. Beach Soul Pty Ltd operates as the trading entity under license from Beach Soul Holdings Pty Ltd, and trademarks are registered. Geographic reach covers Australia (HQ) plus USA and broader international markets; manufacturing is unstated but implied offshore given pricing structure and product specifications.

Name

Beach Soul

Legal name

Beach Soul Pty Ltd

Website

https://beachsoul.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beach Soul is an Australian direct-to-consumer brand that designs and sells portable, pump-operated showers (5L, 8L, and FDA-approved 10L PRO) plus accessories for beachgoers, campers, surfers, pet owners, and off-grid travelers, operating primarily through its beachsoul.com.au e-commerce store with global shipping.

Ownership category

akta.pro rank

Product category

Portable Outdoor Showers

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

Keywords

• Portable beach showers
• Pump operated showers
• Outdoor camping showers
• Travel shower equipment
• Portable outdoor gear

Headquarters

HQ city

Bilambil

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Portable Shower Sales: Primary revenue from selling portable shower products (5L, 8L, 10L models) in various colors and designs. One-time purchase model with various price points from $110-$290.
2. Accessories & Add-ons: Sales of complementary products including shower holders ($35), Bag 'n' Mat combos ($95), beach bags ($25), custom sleeves ($40+), neoprene covers ($30+), spare parts, and e-gift cards ($50-$500).
3. Bundle Sales: Pre-configured bundle packages offering savings - The Handsfree Kit, The Wet & Wild Kit, The Buddy Bundle - providing discounted pricing compared to individual purchases.
4. Wholesale & Stockist: Wholesale program for retailers and stockists to carry Beach Soul products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Beach Soul designs, manufactures, and sells portable, 100% hand-pump-operated outdoor showers in 5L, 8L, and 10L PRO (FDA-approved food-grade) variants, each featuring 10 showerhead spray modes and a neoprene-insulated tank. The brand sells direct-to-consumer through its own e-commerce site, complemented by accessories (Shower Holder, Bag 'n' Mat, Beach Bag, Slip-on Sleeves), spare parts, bundle kits, and e-gift cards.

Product overview

Beach Soul is an Australian outdoor lifestyle brand founded in 2020 that offers a portfolio of portable, pump-operated showers for outdoor activities. The core product line consists of three portable shower sizes: the compact 5L (for solo use), the everyday 8L (for couples, surfers, and families), and the premium 10L PRO Food Grade (FDA-approved drink-safe capacity). Each shower features 10 different showerhead modes, pressurised manual pump operation requiring no batteries or power source, and a 4mm neoprene cover for temperature retention. The accessories ecosystem includes the Shower Holder for hands-free use, the Bag 'n' Mat combo for containing mess, the Beach Bag (cotton tote) for gear transport, and custom Slip-on Sleeves made from REPREVE recycled fabric. Spare parts, neoprene covers, bundled kits (Handsfree Kit, Wet & Wild Kit, Buddy Bundle), and E-Gift Cards complete the product portfolio. All portable showers are backed by a 2-Year Manufacturer's Warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Shower Original 8L The original 8L pump-operated portable shower for beach, camping, and outdoor use, featuring 10 showerhead modes, pressurised manual pump operation, and 4mm neoprene cover for temperature retention. Priced AUD $135 (sale $115).
• Portable Shower Original 5L Compact 5L portable shower for solo use, quick refreshes, and dog washes on the go. Pump-operated with no power source required. Priced AUD $120 (sale $110).
• Portable Shower PRO 10L (Food Grade) FDA-approved food-grade portable shower with 10L drink-safe capacity, maximum pressure, and longer run times for off-grid use where water can be safely consumed. Priced AUD $290 (sale $260).
• Shower Holder Hands-free shower holder accessory that mounts the portable shower for hands-free showering when paired with the continuous-flow switch. Priced AUD $35.
• Bag 'n' Mat 50L waterproof bag with removable grooved mat for rinsing off and containing mess; collapsible design with welded handles for post-adventure gear storage. Priced AUD $95.
• Beach Bag (Cotton Tote) 42L heavy-duty cotton-poly blend tote bag with oversized front pocket for carrying beach gear, towels, and adventure equipment. Priced AUD $25.
• Slip-on Sleeves Custom slip-on neoprene sleeves made from REPREVE recycled fabric (~3 plastic bottles diverted per sleeve); available in artist-designed patterns (Stoked, Skully, Ocean Rise, Livin' the Dream, Jamigam, Bliss Out, Chill Chameleon). From AUD $40.
• Spare Parts Genuine Beach Soul replacement parts including Shower Head, Pump, O-Rings, Safety Pressure Valve, Coiled Hose, Inner Tube, Tank Clip, Strap, and Spare Parts Kits (Ultimate and Essentials) for maintaining and repairing portable showers.
• The Handsfree Kit (Bundle) Bundle combining a portable shower with the Shower Holder for an enhanced hands-free showering experience. From AUD $195 (sale from $180).
• The Wet & Wild Kit (Bundle) Bundle combining a 5L shower, Shower Holder, and Bag 'n' Mat for a comprehensive outdoor refresh experience. From AUD $315 (sale from $275).
• The Buddy Bundle Twin pack bundle featuring two portable showers for sharing or couple use. From AUD $240 (sale from $220).
• E-Gift Card Digital e-gift card in denominations of AUD $50, $75, $100, $150, $200, and $500; delivered digitally via email for redemption at checkout.

Quantifiable outcome

• 48,954+ happy customers with 4.9/5 average rating
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OneTree PlantedcoreStrategic or Co-development PartnerGlobal reforestation partner. For every Beach Soul order placed, one tree is planted through OneTree Planted's reforestation projects. Partnered with Veritree for ecosystem restoration and biodiversity protection projects worldwide.
• VeritreecoreStrategic or Co-development PartnerTechnology platform for tracking reforestation projects. Beach Soul uses Veritree to monitor and verify their environmental impact including trees planted, reforestation area, and CO2 removal.
• SurfAidminorStrategic or Co-development PartnerHumanitarian organization providing healthcare, clean water, and sanitation to remote surf communities. Beach Soul supports through donations and product gifting. SurfAid works with communities on sustainable development programs.
• Little WingsminorStrategic or Co-development PartnerCharity assisting families with sick children by providing free flight and ground transport during treatment. Beach Soul supported from the start of their business journey when first showers went to market.
• REPREVE (Unifi, Inc.)coreTechnology or IntegrationREPREVE is a high-performance fabric made from recycled plastic bottles. Beach Soul uses REPREVE fabric for their custom slip-on sleeves, with each sleeve helping divert approximately 3 plastic bottles from landfill.
• Surfing NSWminorStrategic or Co-development PartnerState sporting organization for surfing in New South Wales. Listed as trusted partner/organization Beach Soul works with.
• Surfing VictoriaminorStrategic or Co-development PartnerState sporting organization for surfing in Victoria. Listed as trusted partner/organization Beach Soul works with.
• Her WaveminorStrategic or Co-development PartnerWomen's surfing organization. Beach Soul partners with Her Wave to support female surfers and water sports enthusiasts.
• Mighty EarthminorStrategic or Co-development PartnerEnvironmental advocacy organization. Listed as partner organization Beach Soul works with to support environmental causes.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Advanced Elements: Advanced Elements manufactures portable outdoor showers alongside inflatable kayaks and paddling gear. Direct peer on portable shower product category and overlapping watersports/outdoor customer base (paddlers, campers, outdoor enthusiasts).
• Geyser Systems: Geyser Systems makes portable, portable outdoor shower units (Geyser, Geyser Mini) for camping, beach, and off-grid use. Direct comparable to Beach Soul in product category and target customer (outdoor enthusiasts, surfers, campers) with similar portable-pressurised-shower concept.
• RinseKit: RinseKit is a US-based portable outdoor shower brand offering pressurised, battery-free shower systems for outdoor activities. It is the most direct comparable to Beach Soul in terms of core product (portable pressurised shower), target market (beach, camping, outdoor enthusiasts), and DTC distribution model.
• Ivation: Ivation produces portable outdoor shower products including handheld and pressurised showers for camping, beach, and pet-washing applications. Comparable to Beach Soul on portable shower product, outdoor/outdoor-lifestyle customer base, and multi-channel distribution through Amazon and retail.

Emerging players

• Klymit: Klymit makes portable outdoor comfort products including sleeping pads, pillows, and outdoor gear. Comparable to Beach Soul as an emerging/established outdoor brand targeting similar outdoor enthusiast demographic with portable, lifestyle-oriented products sold DTC.
• Helinox: Helinox makes premium portable outdoor furniture (chairs, tables, cots) for camping, beach, and outdoor use. Comparable to Beach Soul as a portable outdoor lifestyle brand with premium pricing, design-forward positioning, and overlapping beach/camping enthusiast customer base.
• Matador: Matador designs ultra-portable outdoor products including packable blankets, towels, and travel accessories. Comparable to Beach Soul as a portable outdoor lifestyle brand with similar DTC distribution, influencer-driven marketing, and design-forward product positioning targeting active outdoor consumers.

Broad incumbents

• Coghlan's: Coghlan's is a long-established camping accessories brand offering portable showers, water containers, and outdoor hygiene products. Comparable to Beach Soul on portable shower/camping hygiene product category and outdoor enthusiast customer base, but with much broader accessories portfolio.
• Yeti: Yeti is a major outdoor lifestyle brand known for premium coolers, drinkware, and outdoor gear. Comparable to Beach Soul as an outdoor lifestyle brand targeting affluent, adventure-oriented consumers willing to pay premium prices, though Yeti operates at vastly larger scale and broader category scope.
• Sea to Summit: Sea to Summit is an established outdoor gear brand offering portable showers, dry bags, camping accessories, and travel gear. Comparable to Beach Soul on overlapping portable shower/outdoor bathing product line and target outdoor enthusiast customer, but operates at significantly larger scale with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgfgggx9inp1Px56nNz1NwQ
• Facebookfacebook.com/beachsoulofficial
• Instagraminstagram.com/beachsoulofficial
• TikToktiktok.com/@beachsoulofficial
• LinkedInlinkedin.com/company/beach-soul

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beach Soul